Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators

Janine also shares insightful tips on how to drive traffic to your website, what the future of graphic design holds, and her personal mantra for becoming a successful creative professional.We discussed:How Janine started out unsure of your journey as a graphic artist and what solidified her decision to pursue itFinding success in social media and how it has helped build a following for her brand while showcasing her work.Her uncertainties during the pandemic and how the lockdown paved the way to pursuing a unique approach to graphic design.Finding her passion outside art and pursuing blogging with a mission.How one single content formula of creating a poster a day got Janine more than 150k followers on TikTok.Creative ways Janine gets emotional reactions from her social media content.Where she draws inspiration when she's running low on creative juice.What distinguishes Janine's creative blend of art and graphic design from the work of other designers..The surprising network connections she’s made from her TikTok following and the opportunities that came with them. Janine's easy and effective ways to get traffic to her website.Her unique perspective on the future of graphic design and what creative professionals should be paying attention to. The one mantra that got her to meet every milestone in her journey and become a recognized graphic artist. To connect with Janine, head on over to his channels:Instagram: https://www.instagram.com/janinedesignsTikTok: https://www.tiktok.com/@janinedesignsLinkedIn: https://www.linkedin.com/in/janinedesignsWebsite: https://janinedesignsdaily.com/Twitter: https://twitter.com/janine_designsThanks for listening! If you enjoyed this episode of the podcast, head over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Bob Gentle is the Owner and Managing Director of Amplify. His company helps business leaders worldwide set, deliver and achieve their goals online and build a business they love. He also shares insights into how he built an audience as a Youtuber, a podcast host of The Personal Brand Entrepreneur Show, and leader of the Amplify Accelerator group, his personal and business brand community.In this episode, we talk about:Bob's core business and how it relates to his personal brand workThe scope of his brand ecosystemWhy he doesn't worry too much about sharing the same newsletter to his email list as well as on LinkedinHow revisiting his vision regularly helps him in assessing his business and personal brandWhere he gets additional perspective when making big and scary decisionsHow one of his clients pulled off building their business in a way that it’s not critical to pay much attention to their competitionHis thoughts on Web 3.0What his recent challenges are, and how he overcame themHow he figured out the thing he wants to be known for in 20 yearsHow desensitization helped him learn a skill he once used to be scared ofFind Bob Gentle in the following spaces:Podcast: https://amplifyme.agency/podcast/ Youtube: https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ Instagram: https://www.instagram.com/bobgentle/ Twitter: https://twitter.com/bobgentle Website: https://amplifyme.agency/ Thanks for tuning in! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted at entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

Kathy and I share how we each started our businesses and announced it to our networks. We also discuss visibility as one of the critical aspects of a successful launch. And finally, to wrap up this final episode of the “Leaving Corporate” series, we discuss some of the best marketing and branding advice we have to offer from our personal experience in the trenches of solopreneurship to those of you who are considering the “big leap”. We discuss:How I announced my new brand and business to the world.How optimizing your social media can be a big help in making your brand visible.How making a transition can be a perfect reason to reach out to people.How to establish your brand voice.How to overcome overthinking when publishing content.How guest posts or leveraging the content of others can help with your visibility.How to market yourself.How joining communities are essential to gathering and growing your network connections.How to overcome “shiny object syndrome”.How to get your initial income flowing.To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, Kathy and I share how we started building our business with the resources that were available to us at that time. From planning on which social media platforms to leverage, to considering our physical office spaces and technology setups. We discuss:How Kathy started her brand ecosystem.What Kathy did to plan every detail of her brand strategy.How outsourcing is a smart move for a startup.How Kathy chose which social platform to focus on.Why it's okay not to be on all the social media platforms.How Philip chose which social media to focus on.How we utilize our email lists.To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

We discuss:What happened after I decided to take a break.The realization Kathy had along the emotional journey from the transition.What was Philip’s business plan after leaving.Kathy’s business plan and business model.What Kathy learned starting up her consultancy.How to consider business scope and positioningHow Kathy wants her audience to see her brand.How to keep things light and not get overwhelmedTo connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode Kathy and I share our own experiences in leaving corporate and the decisions we faced and the signals we received before we decided to leave and strike out on our own. We discuss:How did we realized it was time to leave corporate.What contributes to wanderlust.My personal experience in leaving the corporate world.What our body tells us contributes to our decisions.What was the last straw.Some internal signals to consider before deciding to leave.Some external workplace signals you need to look for.How maintaining workplace network connections after you leave can help you gain your first clients in your new business..To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Kathy Oneto, host of the Sustainable Ambition podcast, and founder of Sustainable Ambition has spent 20 years in the “big corporate” and “big agency” worlds as a brand strategist and senior marketing executive; she's worked in large companies and small, as well as entrepreneurial companies, both as a co-founder of start-ups and as the chief of staff to founders.In this series, Kathy and I talk about how to leave the corporate world for greener pastures. For this first episode, we discuss how to take stock of your personal brand while you are still employed.We discuss:Why leaving corporate is a popular thing right now.Our personal experiences leaving the corporate world.Leaving a corporation isn't a shameful decision.How to approach the decision to leave.How to utilize people you work with to help build your brand.How to address the “employee mindset”.Adapting to your mindset shift.How to build an independent presence in place of employment.Our journeys in starting our brands.To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Olesya's work is beneficial and highly relevant today given the Covid Pandemic. Listen and learn how she helps her audience manage their psychological needs and reduce stress during these trying times and how to continue to cope as the pandemic eases. We discuss:How overthinking overlaps with planning.How rumination is terrible for us psychologically.How psychological needs increased during the pandemic.How people can establish anatomy and agency.How having a mind dump routine helps to ease some psychological conditions.How keeping a journal helps overcome depression and anxiety.How creating content helps her get clients.How to increase your creativity.How she helps her audience understand what she does.How she coaches her clients to develop confidence.To connect with Olesya Luraschi:Youtube Channel: https://www.youtube.com/c/OlesyaLuraschi/Linkedin: https://www.linkedin.com/in/olesyaluraschi/Twitter: https://twitter.com/olesyaluWebsite: https://www.olesyaluraschi.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

As the company he built imploded, Mark learned hard lessons about persistence and efficiency that all agency owners and entrepreneurs can benefit from hearing. We discuss:How he started Phanta Media in 2006His thoughts about the changes in the agency paradigmHow he began to leveraged content creation and marketing in developing his brand presenceHow imposter syndrome actually benefits himHow he overcame his anxietyHow he finds inspiration for contentHow he balances qualitative research with his client's quantitative preferences.To connect with Mark Drager:YouTube Channel: https://www.youtube.com/c/MarkDragerYT Website: https://www.phanta.com/ Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

We discuss:His thoughts about the digital marketing world after the pandemicWhat he learned as a facilitator of online webinars and eventsTools to help his team manage their work betterHow he utilizes his YouTube channel in association with his podcast and other businessesHow his videos help him to appear at a higher rank of SEO on Google.He uses other social platforms to leverage and utilize his Trailblazer.FM podcast videosWhat’s happening inside the Trailblazer.FM Facebook group.To connect with Lee Jackson:YouTube Channel: https://www.youtube.com/c/TrailblazerFMTwitter: https://twitter.com/trailblazerfmFacebook : https://www.facebook.com/trailblazerfmInstagram: https://www.instagram.com/leematthewjackson/Website: https://trailblazer.fm/ Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Kristin is the living proof of a "jack of all trades, master of none." She didn't focus only on one thing; instead, she explored everything she wanted to try without hesitation. We will hear her unique story of how she decided to become a digital nomad and how she shares her experiences with the world.We discuss:How did she start and manage her chosen path.Why did she decide to niche down to a specific area, "helping professional gamblers to relocate."How she evolved to be a true digital nomad.How “radical transparency” built her confidence when she started her channel.How she manages to continually produce viral content. How persistence helped her publish her book, "Digital Nomads for Dummies."How she works with sponsorships and endorsements and how rejections made her think twice about accepting them.Where she exerts most of her effortThe reason why she posted her video "Why I Quit YouTube." Her advice for people who want to become digital nomads.3-step process in becoming a digital nomad.To connect with Kristin Wilson:YouTube Channel: https://www.youtube.com/travelingwithkristinPodcast: https://www.badassdigitalnomads.comFacebook Group: https://www.facebook.com/groups/digitalnomadsuccess/Instagram: https://instagram.com/travelingwithkristinWebsite: https://www.travelingwithkristin.comThanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

From working in the corporate world that provided him a comfortable living Brandon risked it all and followed his intuition to build a successful business, becoming a well-known podcast coach who helps small entrepreneurs deliver value through podcasting. Brandon is the founder of the Podcast Branding Academy, an online school for podcasters. He also produces and hosts a top marketing podcast, Brands On Brands which was, at one point in time, ranked #1 in personal branding and content marketing on Apple Podcasts. We discuss:Why Brandon left his corporate job in advertising. What happened when he left his comfort zone.How he built his brand: BrandsOnBrands.What motivates him to continue his podcast career.Why did he make a transition from a full length podcast to a short-form podcast. How he leverages video in his business How repurposing his videos and podcasts help visibility on social media. What caused the momentum that helped grow his podcastThe strategy he used to build his team.Tools that help him edit his videos.How he struggled to niche down and what he ultimately did to achieve it. Why he doesn't listen to feedback and comments about his podcast.To connect with Brandon Birkmeyer:Twitter: https://twitter.com/bbirkmeyerInstagram:https://www.instagram.com/brandonbirkmeyer/Website: https://www.brandsonbrands.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Chris is the owner of FlyRyde LLC, a custom automotive lighting company. He works social media better than almost anyone I've ever seen. Chris has now become a full-time content creator and recently has gotten into the NFT and Crypto world. Let's learn how Chris manages his business wherever he is and shares his perspectives on what NFTs can offer.We discuss:How Chris started on YouTube.How he took his content on YouTube to a whole new level.How being yourself makes it easy for you to survive on YouTube. How Chris transitioned from YouTube to Instagram and other platforms.The story of his YouTube Shorts and Tiktok Videos.How his YouTube's shorts formula helps his brand. How Chris fell down a rabbit hole after discovering NFTs.The importance of community in the NFT world.To connect with Chris Darafeev:Twitter: https://twitter.com/FlyRydeInstagram: https://www.instagram.com/flyryde/Facebook: https://www.facebook.com/FlyRydeYoutube: https://www.youtube.com/FlyRydeTiktok: https://www.tiktok.com/@flyrydeWebsite: https://www.flyryde.com/ Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Louise Karch is an award-winning author of Word Glue: Find Your Million-Dollar Brand Name. She names and renames brands, doubling clients’ income. Louise also just finished the first book on strategic taglines in the world - which is to be published soon. She believes that when you have a powerful brand name, your brand strategy should reflect it as well. We discuss:How naming your brand can be a superpower when building strategy.The methods she uses for generating a unique brand name.How she quantifies the ROI of brand naming.How she managed to change the name of a 100-year-old college. The importance of physicality in naming a brand. Testing brand namesHer evolution from figure skater to brand naming expert.The five criteria for creating a powerful tagline.To connect with Louise Karch:Website: http://www.louisekarch.com/Website for Word Glue Book by Louise Karch: https://www.wordglue.co/ Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Today’s guest is a well-connected and empowered woman who walks the talk, boldly entering what she calls her “second half” as an accomplished executive over 50 building a new lifestyle brand from absolute scratch. Following a decorated career in private equity and after receiving distinctions for her support of her husband’s former role as Secretary of Defense, Stephanie Carter embarked on a journey of self-discovery that led to her building The Verse Media, a platform that provides a second half playbook for grown-ups by grown-ups.We discuss:Hitting her head on the ceiling in her career and thinking of what’s next for herA lightbulb moment where she realized people don’t know what to do with a 50-something year old experienced executiveHow The Verse Media offers those over 50 a playbook on how to navigate their “second half”The beginnings of The Verse Media, why she decided on offering a newsletter, and steps she took to get the brand out in the marketHer advice on naming your brand and the importance of introducing a visual branding element to itHaving a brand guide that allows anyone you work with to easily capture your brand elementsThe reality that the 50s age group isn’t represented in stock photosHow she used perceptions rather than statistical data in authenticating her idea for the brandWhat she means by “it’s time to move from pandemic to endemic” and the subsequent shifts the brand has taken in response to COVID“Workism” and reflecting on what the meaning of work is and if our lives are too centered on itWhy LinkedIn is proving to be working best for her brand’s marketingHer advice for people looking for their “next verse” that helps give them a push in the right directionJFK’s words on making things happen that serves as the mantra she lives byMentioned in this episode: Anthony Klotz: https://www.linkedin.com/in/aklotz/ Do Open: How a Simple Email Newsletter Can Transform your Business (Do Books) by David Hieatt: https://www.amazon.com/Do-Open-Newsletter-Transform-Business/dp/190797430X The Sun Does Shine by Anthony Ray Hinton: https://www.amazon.com/gp/product/B075DDDYHG/ref=dbs_a_def_rwt_bibl_vppi_i0 To connect with Stephanie, head on over to her channels:Stephanie’s LinkedIn: https://www.linkedin.com/in/stephaniedcarter/ The Verse Media’s LinkedIn: https://www.linkedin.com/company/theversemedia/ Website: www.theversemedia.com Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

James Martin developed his skills in illustration, became a self-described “bad” teacher, and then a less-than-dedicated tattoo apprentice. Eventually, he worked in design agencies where he honed his craft and gained experience to build his own brand and business. Shout-out to my former podcast guest and good friend Michael Janda who introduced James and I over Instagram!We talk about:Our common beginnings as educators and how he quickly figured out that it wasn’t the right time to put his passion for teaching into practiceLearning by doing and failing and then being able to apply that as you move forwardWhy he’s not afraid to fail and instead has always been a big fan of trying things out so he never has any regrets or what-ifsWhat the tattoo industry is like and his experiences as a tattoo apprenticeWorking for an agency called Irish Media and how he was introduced to the design worldThe problem with creatives today who think that there’s a shortcut to creative freedomHis advice for creatives to gain experience working with an agency in order to learn how to market, price, and pitch to clientsWhy he’s grateful that he grew up as a creative without social mediaThe beginnings of BabyGiant Design Co. and how grit, determination, and the right timing played into its successIntroducing his brand on social media and the content marketing best practices he lives byHumanizing his brand through the way he shows up on social mediaHow he separates his YouTube marketing from Instagram and what he means when he says every single thing he does follows a plan he designedBuilding a career collateral of trust and how he stays true to his brand ethos by only promoting tools and products he genuinely believes inBeing a one-man content marketing teamHow he developed his email list and what his newsletter looked like at the startHis Rapid Fire 10 answers including a secret talent that surprises peopleWhy he lives his life by the mantra “Effort is free”Mentioned in this episode:Show Your Work by Austin Kleon: https://www.amazon.com/Show-Your-Work-Austin-Kleon/dp/076117897X For more of James’ work, head on over to his channels:Book: ​​https://www.amazon.com/Made-James-Honest-Creativity-Design/dp/0760371490Instagram: https://www.instagram.com/made.by.james/?hl=en Newsletter: https://themadebyjames.com/the-logo-designers-black-book Website: https://themadebyjames.com/ YouTube: https://www.youtube.com/c/madebyjames Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Most agencies use the expected social media platforms to promote themselves, but this couple took a different path from the usual Facebook, Instagram, and Linkedin posts to help them find potential clients. In choosing to leverage their Youtube channel “Design Break” they’ve been creating a different kind of buzz. In this episode we chat about:• How they use social media platforms to promote their brand• Why they chose to jump “across the pond” to America rather than focusing on larger clients closer to home in the UK• Splitting their time to give equal focus to both their agencies offices• How they maintain strong ongoing relationships with their clients• What a typical projects is for Dunclyde• How they balance having their husband/wife arm-in-arm process and including clients in their process• Niching down their category focus to 2 main industries• How tech startups focus on features rather than benefits to their peril• What’s it’s like to work with your spouse in an agency setting• How having a personal time away from work and from each other helps in setting boundaries• How they achieve psychological distance between work life and home life, especially during COVID• How they manage global time differences to work with their team in California• Why they dropped some of their social media platforms and leaned into Youtube• How they create video content that helps their audience with Webflow features• How setting a strict schedule to video content creation helps in achieving better content• How to overcome the struggles in building an agencyTo connect with Daniel Clydesdale & Eilidh Dunsire:Email: [email protected] Break Youtube Channel: www.youtube.com/c/DesignBreakWebsite: www.dunclyde.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Joining me in this episode is Amy McGlinn, an exceptionally talented copywriter and strategic marketing consultant who uses her skills in the written word to show up for people, give value, and inspire change in their business.. Deeply experienced in content writing and conversion copywriting, Amy knows exactly how brands can express their values in a way that’s irresistible to their audience. We discuss:Why she believes words are powerful in creating changeHow she learned copywriting “the wrong way”Restarting her career after taking a break to focus on family and deciding that if she was to reinvent herself, it had to be as a writerHow she made the jump into copywriting through UpworkWhy it took her 10 hours to write her first ever writing job and how it ended up paying off and resulting in a 3-year business relationshipHer advice on seeking the help of successful people in the same field early on in your career to leverage their expertise and later on, their clients and network tooHow she developed her own brand by watching how other people did it and succeededWhy LinkedIn was always 100% her choice for marketing her services“Reading to write”, “teaching to learn”, and how she used these to find her favorite way to create contentThe top three things creative professionals should do to leverage LinkedInWhy likes, comments, and shares mean more on LinkedIn because the algorithm favors an open networkHer top three advice on how designers can attach copywriting to their services to be more well-rounded and marketableAn analogy based off of logs close together catching fire and how she used this to describe transformation and growth that’s inspired by collaborations in mastermindsThe story of how she had the idea and the goals but how joining my Brand Design Masters Guild gave her the confidence to put those into action Her Rapid Fire 10 answers include why her spirit animal is a turtle and what she would tell her 20-year old selfHer personal mantra inspired by Don Miguel Ruiz’s book The Four AgreementsMentioned in this episode:My Brand Design Masters Guild: www.philipvandusen.com/mastermind Seth Godin: https://www.sethgodin.com/ The Four Agreements by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319 The High 5 Habit by Mel Robbins: https://www.amazon.com/High-Habit-Take-Control-Simple/dp/1401962122 To connect with Amy McGlinn, head on over to her channels:LinkedIn: https://www.linkedin.com/in/amymcglinn/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

It’s important that you seem approachable so your audience would want to engage with your communication efforts and later on buy into your brand’s product or service.Gabrielle Dolan is an expert in helping her clients do just that. As the go-to for effective business communication and storytelling, she has worked with impressive organizations such as the Obama Foundation, Visa, Accenture, Amazon, and Uber among many others.The author of seven well-received business books including her most recent one, Magnetic Stories which debuted at #2 on Australia’s Business Books List talks about:How she shifted from a career in banking to being a business storytelling specialistIncorporating storytelling to an industry that’s so inhuman like Banking Her advice on how businesses should go about finding their authentic brand storyThe biggest mistake companies make when they try to tell their storyThe Five Cs of different kinds of stories you can tell:The Creation Story - how the product or company startedThe Culture Story - sharing the company’s valuesCustomer Stories - making the customers the hero and highlighting their relationship with the companyCommunity Stories - employees affecting positive change in the communityChallenge Stories - hurdles and how these have been overcomeDeliberate vs Organic Storytelling and how it affects brand perceptionWhat she thinks is the most powerful communication medium every organization hasHow she thinks brand storytelling affects our ability to make decisions and even future buying habitsThe original story about Barbie that completely changed her perception of it (and probably most others too if they get a chance to hear it)A story about her shoes that influenced her personal brandHow the story about her nails made her realize that some stories may be organic and real but not necessarily on-brand The challenges that she’s come up against to get to where she is todayBeing intentional about living life by design and what she believes is the key to successThe kind of influences and mentors she had Her Rapid Fire 10 answers including her exceptional ability to solve jigsaw puzzles and why active listening is the one thing she truly wants to masterHer personal mantra that revolves around doing what you love with the people you loveMentioned in this episode:Dr. Carmen Simon: https://www.linkedin.com/in/drcarmensimon/ Gabrielle Dolan’s Published Books: https://gabrielledolan.com/books/ For more of Gabrielle’s work, head on over to her channels:Instagram: https://www.instagram.com/gabrielledolan.1/ LinkedIn: https://www.linkedin.com/in/gabrielledolan/ Website: https://gabrielledolan.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Jenny Blake is an author, coach, podcaster, and keynote speaker. Her previously published book “Pivot: The Only Move That Matters Is Your Next One” won the Axiom award for best business book in the careers category in 2016 and has helped many business owners during the current pandemic crisis. She is now launching her third book, “Free Time: Lose The Busywork, Love Your Business”. We discuss:What a heart-based business is.How working in small teams can give you the flexibility and freedom to customize your business.Her transition from working for Google to beginning an entrepreneurial journey, focusing on doing the things she loves; and some of the struggles she faced along the way.How everything she does is purposeful..Realizing her zone of genius; creating and using her voice.The process of creating her team and employing the operational concept of the “ externalized mind”How and why she executed brand strategy for her Jenny Blake personal brand and booksWhat she considers “high net freedom” to beWhy staying recharged helps you get through tough transitionsHow she counsels her community when they face imposter syndromeTo connect with Jenny Blake:Podcast: https://itsfreetime.com/episodesWebsite: https://itsfreetime.com/Pre-order for Freetime Book by Jenny Blake: https://itsfreetime.com/book Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

While there can be some merit in taking that leap, today’s guest still believes that learning the ropes first by working as a junior designer and freelancing on the side will strengthen the bid to build your own company later on.With over 30 years of experience in the industry, Von Glitschka, Creative Director and Founder of Glitschka Studios, knows what he’s talking about. His branding illustrations, marketing strategies, and diverse range of creative work have been utilized by SMB’s and global brands alike and have gained significant attention in marketing industry circles.Von and I discuss:His experience with illustration in art school and leveraging it for design purposesHis career trajectory; beginning as a screen printer to starting his own business and growing his own clienteleHis baptism of fire of being wrongfully accused of accepting a job elsewhere and being fired as a result and how that got him thinking about starting his own businessWorking through design agencies vs. an illustrator rep to find clientsHis experience investing in a page in illustration source books and his advice for illustrators trying to find workThe trend changes and industry shifts that shaped the way he went out to promote his own work and get new clients in different stages of his careerHow he got into offering video courses on LinkedIn LearningWhere he gets the most leads for his businessHis advice for new illustrators about freelancing, learning from an art director and gathering experience before going solo.His experience of taking a Small Business Management course at the local community college and how he gained a valuable business mentorHow he stays inspired by reading and constantly feeding his curiosityHis Rapid Fire 10 Round answers include what he would tell his 20-year old self and his mantra rooted in The Golden RuleMentioned in this episode:Von Glitschka’s published works: https://www.glitschkastudios.com/vbt Glitschka Studios: https://www.glitschkastudios.com/aboutTo connect with Von, head on over to his channels:LinkedIn: https://www.linkedin.com/in/glitschkastudios/ Instagram: https://www.instagram.com/vglitschka/ Behance: https://www.behance.net/vonster Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Rachel Zorel shows that a big risk, a leap of faith, and a slow build are all it takes to scale not just her business, but her professional career and personal life, too.Rachel is the Founder and Creative Director of the multidisciplinary design and branding agency 7 Layer Studio. In this episode she shares the story of taking a pivotal career shift from freelancing solo to taking on a team of creatives and building an award-winning brand agency.We discuss:Getting her feet wet first as an in-house designer then deciding to start her own businessHer humble beginnings as a solopreneur and how she learned the whole infrastructure of running her own companyKnowing what she didn’t know in order to elevate her professionalism little by littleHer transition from being a solopreneur to building a team to cater to more clients while allowing her to grow her personal life alsoHow she decided on who to hire firstHiring local vs. hiring virtualWhy she likes catering to SME clients and how she goes about vetting prospectsMarketing through social media, word of mouth, and email to promote the agency and get new clientsMaking the studio more human by featuring the team on social mediaTaking pride in providing design services that are at par with the standards maintained by larger New York City agencies The biggest challenges she’s had to face in the last five years in growing her businessBeing intentional about work-life balance as a full-time mom of fourHer Rapid Fire 10 round of questions reveals her secret talent and her manifesto about the potential that tomorrow bringsMentioned in this episode:7 Layer Studio: https://www.7layerstudio.com 7 Layer Studio Instagram: https://www.instagram.co/7layerstudio/ SOMa AMEN Facebook Group: https://www.facebook.com/groups/1568313443493100/ To connect with Rachel, head on over to her channels:Instagram: https://www.instagram.com/rzorel/ LinkedIn: https://www.linkedin.com/in/rachelzorel Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Today’s guest took this leap when he decided to quit his job as a jet pilot to pursue a career in marketing.Adam Erhart braved the turbulence in shifting careers to pursue his curiosity and follow his passion in learning about marketing, people, and how he can help them grow their businesses.Adam and I discuss:His transition from being a corporate business jet pilot to digital marketing consultantDealing with the judgment that came with shifting careers and hustling hard to rebuild himself after making the big leapHis love for marketing because it’s always based on people and human behaviorEarning a marketing degree and putting in the hours to learn more about it outside school through audiobooks, podcasts, books, and moreHis progression through content formats; starting off with a blog and eventually venturing into YouTubeThe reality that it’s not always easy to drive traffic from successful platforms like Twitter, Instagram, or email to YouTube because consumer behavior varies on different platformsDetermining whether a business should be on certain social media platforms; even big ones like YouTube Figuring out what type of content your market likes to consume, what type of content you can deliver, and finding the sweet spot that makes you visible where you need to beHis take on studying the growth and trajectory of new platforms before marketing on themHis two-fold manifesto of always pursuing growth in his personal life and creating value for others in his career Mentioned in this episode:Adam Erhart Academy: https://www.adamerhart.com/programs-courses To connect with Adam, head on over to his channels:Instagram: https://www.instagram.com/adamerhart/ LinkedIn: https://www.linkedin.com/in/adamerhart/ Website: www.adamerhart.com YouTube: https://www.youtube.com/c/Adamerhartvideo Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Joining me on this episode is Metaforce co-founder, NYU Stern adjunct professor, and author Allen Adamson who believes that focus drives success and that going deep before going wide opens up even more opportunities for you and your career. For Allen, niching down does NOT restrict your brand's potential. It's all about figuring out what you're good at, honing those abilities, and delivering them well.We talk about: His passion for film that he applied to advertisingHow he uses the intersection between business and creativity to solve nonlinear problemsStarting his first job in New York at the age of 19 and how he landed his prestigious role at Landor AssociatesShifting his career from in-house brand management to the agency side to better utilize his creativityThe challenge of involving your client in the process without expecting them to have perfect creative judgment right awayHow creative decisions as judgment calls that don’t necessarily have right or wrong answersBuilding his personal brand to put himself and Landor on the radarHow he came to write branding books to establish himself as a thought leader in the industry and win more client attentionWhy he thinks staying connected in what’s going on in the market is the most important criteria for business successThe importance of being able to anticipate change and manage it in a fast-changing worldHow he built Metaforce as a consultancy that goes beyond consultancies that simply define problems or only sell solutions they can makeWhy he believes having the right team is a key to successHow he sources talent through referrals and word of mouthCounseling clients when they’re chasing over the new “hot” thing like TikTok or ClubhouseHis mantra for success that revolves around genuinely enjoying what you doMentioned in this episode:Allen Adamson’s published works: https://us.macmillan.com/author/allenpadamson Metaforce: https://www.metaforce.com/ To connect with Allen, head on over to his channels:Email: [email protected]: https://www.instagram.com/allen.adamson/ LinkedIn: https://www.linkedin.com/in/allenadamson/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Two years ago, Creative Director and mentor Lauren Gonzalez went outside of her comfort zone to start a YouTube channel to tell the story of how she set up her own agency, struggled to get clients at first, and eventually grew the business to become a consistent client and income machine. Today, her brand identity agency Principium Studio is primed to scale and support higher income Amazon sellers, while her YouTube channel 4 The Creatives keeps growing in followers as she helps more freelancers and designers boost their confidence in their design business. We discuss:● The origins of her agency Principium Studio and the work they do for Amazon sellers● Why she decided to set up 4 The Creatives, the kind of content she shares, and why she likes to target beginner graphic design freelancers● The story of niching down to the kind of work they were getting most and how this became the turning point for her business● What she believes is the biggest hurdle that designers early in their career are facing now ● Her Consistent Clients Blueprint course and how she mentors freelancers to get them to a place of confidence in their skills● How the 4 The Creatives channel came to be, her experience of setting up her YouTube channel, and pushing herself to go out of her comfort zone to help more people● Why she strongly believes in aligning her content and platform to what her viewers need● How she built the branding assets and color schemes of both Principium Studio and 4 The Creatives● How she stays inspired and feeds her inner creativity ● Her business development strategy of leveraging communities, building relationships, and giving free listing audits● An email marketing strategy she calls the nurture sequence that keeps her top-of-mind for potential clients● How she stays motivated and what's on the horizon for her● Her personal manifesto revolving around the importance of persistence Mentioned in this episode:Seth Godin's published works: https://www.sethgodin.com/#books-courses-and-more The 1-Page Marketing Plan by Allan Dib: https://successwise.com/book/ The Futur Content: https://thefutur.com/ To connect with Lauren, head on over to her channels:Email: [email protected]; [email protected] Instagram: https://www.instagram.com/4thecreatives/ YouTube: https://www.youtube.com/c/4TheCreatives Principium Studio Website: principiumstudio.com Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50” Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

I like to say “Out of feed, out of mind” because content marketing is still very much a numbers game. The average life cycle of posts are shorter than you think so volume is still king. I myself have been developing content for 6 years now with a newsletter every 2 weeks, a video every Monday, I often go live, etc so I know how it is to sometimes come up a little dry and hit that content wall.Here are tips on how to develop content and build a system that ensures you’ll never be at a loss again for ideas:● Don’t fear the spreadsheet; always keep something open for jotting down content ideas, topics you find interesting, or links you come across that can be a springboard for new content ideas later on.● Don’t pressure yourself to come up with something that’s absolutely original, there’s no such thing.● Instead of just talking about something that excites you, you can also develop content on things that you think can be improved.● Soak up content inspiration in conferences; talk about the topics and speakers.● Capitalize on trends; leverage its search volume and express your own opinion on it.● Co-opetition over Competition: do cross-interviews with other content producers to ideate and leverage each other for content.● Be sure to take a stand and add your unique point of view to content you produce because that’s what makes it original.● Here are 12 different types of content you can produce:1. Case Studies2. Educational Posts3. Reports4. Interviews5. Business Management Tips6. Marketing Ideas7. Business Development Strategies8. Trends9. Reviews10. Inspirational Material11. Infographics12. Question and AnswerMentioned in this episode:My Brand Design Masters Guild: www.philipvandusen.com/mastermind Apple Silicon: https://support.apple.com/en-us/HT211814 Clubhouse Social Audio App: https://www.joinclubhouse.com/ Pablo Picasso’s quote: “Good artists copy, great artists steal.” Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Joining me in this episode is Jozelle Tech, CEO of The Rolling Media, with her inspiring life story of how her disability motivated her to rise up and roll into the world of brand strategy and creative entrepreneurship.We talk about:● Dedicating a decade of her life working remotely from Manila● Hitting rock bottom and getting up back on her feet for the reset chapter of her life● Gaining the courage to show up to the world by joining conferences and communities and realizing she’s not alone in the freelancing world● How in a short span of 5 years, she went from being at square one to building an her company that handles branding, design, strategy content marketing, and more● The story of how we first connected and how I became her mentor-client● Why persistence and dedication are vital in learning more than what you’re good at● How she built The Rolling Media, what it represents, and a little bit about her squad● The importance of letting go of control in unlocking a level of growth in business● How she lands clients and continually works for them● Her mantra that keeps her driven to go on despite any challenges in life.To connect with Jozelle, head on over to her channels:Email: [email protected] Facebook: www.facebook.com/jozelletech The Rolling Media Website: www.therollingmedia.comThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Do you think your design degree prepared you enough to survive in this creative economy? Can you confidently say that you have all the tools and knowledge you need to thrive as a creative professional?In this episode, I talk about 7 things they don’t (but really should!) teach you in design school.1. Time Management● They don’t teach how to manage your time working, being accountable to a schedule, and how to have good work/life balance.● My advice: Use time management apps to organize your day and work on your schedule because if it doesn’t get scheduled, it doesn’t get done.2. Financial Stuff● There are no lessons on how to do pricing so you’re profitable, how to manage your finances, or even maintain a budget for your operational expenses.● My advice: Do budget projections so you know what targets need to be hit and maximize available tools to get your finances organized.3. How to Get a Job● It’s frustrating how they don’t cover interview skills, types of design jobs out there, and the nuances between different creative professions.● My advice: Work on your communication and presentation skills because your work will not speak for itself.4. How to Market and Position Yourself● Students aren’t taught how to sell themselves internally for a job promotion or externally in order to be equipped to build their own agency.● My advice: Zero in on your strengths and come up with solid positioning that makes you marketable on social media for future roles and projects.5. Navigating Corporate and Agency Life● There are important soft skills like negotiating and navigating office politics that aren’t covered at all which leave students unable to figure out the best moves to advance their career.● My advice: Position yourself in a way that you’re always ripe for growth and learn how to manage up so you communicate with superiors as effectively as you communicate with junior colleagues.6. How to Find Clients● This is the #1 question I get asked and also the area where I think design schools have failed their students the most.● My advice: Follow the examples of more seasoned creative professionals who share their process online, look up business development practices, and learn how to leverage your networks for referrals.7. How to Build Partnerships or Networks● There are no lessons on the importance of building strong partnerships and networks when these are a goldmine for clients and projects.● My advice: Build partnerships and networks everywhere, even outside the design department because networks turn into referrals and that’s exactly how you’ll land your next client.It doesn’t matter if you just graduated or you’ve been out of school for a while. These are stuff they don’t teach and stuff you’re not prepared for but really need to know to survive in this creative economy. So it’s incumbent upon you to achieve a level of knowledge on these non-negotiable skills.Mentioned in this episode:My Brand Design Masters Facebook group: https://web.facebook.com/groups/branddesignmasters My Brand Design Masters Guild: www.philipvandusen.com/mastermind Basecamp Project Management: https://basecamp.com/ Calendly Scheduling Software: https://calendly.com/ Freshbooks Accounting Software: https://www.freshbooks.com/ Google Calendar: https://calendar.google.com/calendar/u/0/r Hubspot CRM Platform: https://www.hubspot.com/ LegalZoom: https://www.legalzoom.com/ Linkedin learning: https://www.linkedin.com/learning/ Quickbooks Accounting Software: https://quickbooks.intuit.com/ Skillshare Online Learning Platform: https://www.skillshare.com/ Toggl Time Tracker: https://toggl.com/track/ Trello Project Management: https://trello.com/ Zero Financial Management App: https://apps.apple.com/us/app/zero/id1147308193 Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/museJOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusenFOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip i

Design and strategy are not mutually exclusive. In fact, strategy should be fuelling and influencing design. This is what Christine Mau outlines in her strong portfolio as Senior Director of Global Design at Kimberly Clark where she handled projects for Kleenex, Huggies, and Kotex. She currently sits as Vice President of Brand Strategy at Medline Healthcare Solutions.We discuss:● Her career trajectory and how she went from running a small illustration company to being tapped to work for Kimberly Clark● The growth she experienced within Kimberly Clark handling everything from packaging work to branding that led to forecasting, creating campaigns, design thinking, and innovation● How she followed her curiosity to grow through the many roles she took on● Three things she looks for in a career● The success of her Kotex black packaging campaign● Her pivot from a design branding focus to healthcare and strategy● What Medline is and how she brought her wealth of expertise to help them zoom out from their products to zero in on their customers’ pain points● Her advice of taking every opportunity to give value despite not having the title yet● Not being boxed by labels and allowing your other skills to open doors you never thought to knock on in the first place● Her definition of design thinking, why rapid prototyping is effective, and what it means to “test to learn” VS “test to validate”● Her experience of being asked if a Designer can be a Strategist ● Her venn diagram of parts that make up good design in her standards● Challenges she faced in her career, needing nudges to assert herself at the start, and building confidence ● The importance of surrounding yourself with a community where you build a network of learning and knowledge exchange ● How she stays inspired by traveling and trying new things● Her personal manifesto on always doing your best and asking yourself where you want to be in five years Mentioned in this epsiode:Michele Ronsen: https://www.linkedin.com/in/michele-ronsen-0a55233 To connect with Christine, head on over to her channels:LinkedIn: https://www.linkedin.com/in/christinemau Website: https://www.christinemau.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Building and maintaining a strong email list ensures that you own marketing real estate where you can engage an audience who is waiting to hear from you because they actually chose to sign up and subscribe to your content.Sharing tips on how to build and grow your email list, I talk about:● Nurturing engagement with a warm audience part of an email list VS starting from scratch with cold marketing efforts ● Recommendations on email subscription services ● Best practices on how to get people to sign up● Steps to take to ensure your emails don’t go to spam● Using content to lure people in, the kinds of assets you can offer, and where to place them on your website● Producing evergreen content that drives traffic and captures emails even while you sleep● The success of using my Brand Design Masters Facebook group as a watering hole to get more people to sign up● Why website pop-ups work even if people seem to hate them● More strategies to grow your email list like securing partnerships and interviews● Catering to your audience’s preferences by offering different lead magnets while still capitalizing on your strengths as a creative proMentioned in this episode:My Brand Design Masters Guild: www.philipvandusen.com/mastermind Active Campaign Automation Software: https://www.activecampaign.com/ ConvertKit Marketing Platform: https://convertkit.com/ Mailchimp Marketing Platform: https://mailchimp.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Jesse Showalter, a Full Stack Developer, sought-after mentor, and content creator, answers that question in this episode. In his view, any day that he's able to genuinely be himself, is a good day. He values integrity as a content creator and is on a mission to help every creative make an impact in the world by genuinely helping them and adding value to their lives.Jesse offers online courses and a wide array of resources to help creatives soar in their career.We talk about:● His beginnings as a creative professional● Why he decided to relocate from Hawaii to Texas● The principle of learning by teaching and how he created content he would have wanted to see when he was starting out● Balancing client work, offering consultations, and creating his own content● The importance of time management and how he plans his life away● Learning how to outsource in order to be more productive and efficient● His approach to content marketing on YouTube, trying different things, and how to practice consistency and authenticity● How his brand ecosystem grew by simply giving value and not asking for anything in return for the first three years● Protecting his personal integrity when accepting affiliate marketing offers● How he carves out his authenticity on social media and what holds him back● Utilizing email marketing even as a creative who doesn’t enjoy writing as much● How he goes about his annual goal-setting and what BAGS are (Big Audacious Goal-Setting)● His own struggles and why he believes we fail people when we don’t show both sides of the coin● The number on his board, his goal every single day, and what’s on the horizon for him● His personal mantra taken from his favorite bible verse on considering others and putting the time in to make people’s lives easier Mentioned in this episode:Notion Project Management: https://www.notion.so/ To connect with Jesse, head on over to his channels:Facebook: https://www.facebook.com/Iamjesseshowalter/ Instagram: https://www.instagram.com/iamjesseshow/ Twitter: https://twitter.com/iamjesseshow/ Website: https://learn.jesseshowalter.com/ YouTube: https://www.youtube.com/c/JesseShowalter/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Networking is the key to landing your next client, project, or job. It’s the gateway to learning and professional development. Going over networking tips and strategies I wish I knew when I was starting out as a designer and creative professional, I discuss:● Networking as an introvert● How to use networking to grow your business and move your career development forward● Why networking is as much about giving as it is about receiving● What Subliminal Reciprocity is and how to use it to your advantage● Making cross-functional connections and turning referrals into jobs● Why networking is a numbers game● The advice I wish I knew when I was starting out in my career● How widening your network allows you to take on more diverse projects●Why investing in networking by going to events is investing in your own success● My experience of starting a mastermind group that propelled me so quickly in my growth and allowed me to widen my connections furtherMentioned in this episode:My Brand Design Masters Facebook group: https://web.facebook.com/groups/branddesignmasters My Brand Design Masters Guild: www.philipvandusen.com/mastermind Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Joining me on this episode is someone who embodies this brand authenticity and literally walks the talk. Laura Pearman is the owner of Laura Pearman Creatives which offers brand strategy, creative direction, and brand photography.We discuss:● How she lives as a vintage pin-up● Adapting her services to respond to the demands of the creative economy and the pandemic situation ● How she approaches her photography service as a total branding experience ● The Fear Factor of education and why it comes naturally for her to loop her clients in on how and why she works the way she does● The origins of MwahTV and how it helps people create content they want to, not just content they think they should be producing ● Why she humanizes her brand by inserting rough footage and blooper reels in her videos● The different themes of her personal brand (cocktails, music, Suki the cat, traveling, and feminism)● How she maintains her authenticity while keeping some content topics off-limits● Her YouTube growth and content marketing best practices● A loophole she found in YouTube forecasting● Sonic Branding and examples of brands who are doing it really well● Struggles she faced as a creative and the importance of speaking up about anxiety and depression as a creative entrepreneur● Her advice on being realistic with your time and being open to adapt and modify what you’re doing ● Her mantra on being happy to failMentioned in this episode:BDM Podcast Interview with Michael Janda: https://podcast.branddesignmasters.com/36 McDonalds Whistle: https://www.youtube.com/watch?v=SE1B3N_a7fE For more of Laura’s work, head on over to her channels:Facebook: https://www.facebook.com/LauraPCreative/ Instagram: https://www.instagram.com/laurapcreative/ Twitter: https://twitter.com/laurapcreative/ Website: https://www.laurapearman.com/ YouTube: https://www.youtube.com/c/MwahTV/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Does it present your brand and service well enough to get people to want to work with you? In this episode, I talk about the 7 biggest website mistakes that may very well be costing you warm leads and conversions. 1. Talking too much about yourself● People who visit your website don’t want to know who you are, they want to know how you can solve their problem.● State your service offering as a problem so your audience can identify with you and your solution to that pain point.2. Doing too much stuff or saying that you do too much stuff● Be more judicious and reserved about what you say you do.● People want to know what you’re good at and that you focus on the problem that they want solved..3. Hiding your work● Don’t make your website’s visitors have to dig through so many navigations just to see your work.● Viewership from the homepage drops dramatically so it’s a good idea to put some of your best projects as thumbnails on your homepage so if they get nowhere from there, they get a little taste of your work and the clients you’ve worked with.4. Not letting customers tell your story● Ask clients for testimonials on their experiences working with you. ● Testimonials will speak louder for you and your work than anything that you yourself say.5. Being opaque and not genuine● Don’t sound like a brand bot. Be a human and sound like yourself because people like to do business with people.● Be straightforward and keep your copy short.6. No About page● This is the right place to talk about yourself, share your story, and add a picture.● Don’t misinterpret yourself. Let your personality shine through and add snippets that humanize you.7. No thinking● People want to understand how you think. Having a blog helps show that you’re not simply a mouse pusher.● Practicing some sort of content marketing allows your audience to see how you think, what trends and topics you follow, what your conversational style is like, etc.Mentioned in this episode:My Brand Design Masters Facebook group: https://web.facebook.com/groups/branddesignmasters My Brand Design Masters Guild: www.philipvandusen.com/mastermind Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Michael Janda is an award-winning Creative Director, agency veteran, and author. He founded Riser, his own creative agency, which boasts high profile clients such as Google, Warner Brothers, FOX, NBC, National Geographic, and Disney.We talk about:● Having things you can be known for: the story of his thing with bobbleheads ● His career trajectory: from building a successful website that generated 10 million worth of venture capitalist seed money, to getting his computer as his last pay, to landing a Creative Director job at FOX, and how he eventually lost it all after the 9/11 catastrophe● What he did to pivot his career after all that and how he eventually decided to build his own agency● The Relationship Game: how he got freelance gigs from connections from his old positions and previous colleagues who went on to work for new companies● The logical move to Salt Lake City from LA that allowed him to offer more affordable prices while being in a setup that was more conducive to remote work● What he means when he says Riser was the #1 third bid option for the entertainment industry● His book "Burn Your Portfolio" and why he felt he needed to write it● How he feels about soft skills and why being the best designer isn’t good enough● A speaking engagement in Moscow that awakened an impostor syndrome moment for him which led to his leap to becoming a content creator● His Instagram that’s a poster child of great visual branding ● His private coaching service and why he thinks creative entrepreneurs need confidence most these days● His personal manifesto of succeeding through real relationships and adding value to people’s lives one person at a timeMentioned in this episode:Burn Your Portfolio by Michael Janda: https://www.amazon.com/Burn-Your-Portfolio-design-school/dp/0321918681 How to Win Friends and Influence People by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 To connect with Michael, head on over to his channels:Instagram: https://www.instagram.com/morejanda/ Website: https://michaeljanda.com/ YouTube: https://www.youtube.com/c/morejanda/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmastersSUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Writing is the #1 unicorn skill that will advance your career faster and make it stronger as a creative professional.I talk about:● How so much creative work relies on writing and good communication● My experience of finishing my first course — Brand Strategy 101 and how that helped me realize that copywriting and the ability to capture nuances in copy is important in strategy● Achieving massive success as a creative pro by developing a unification of both design and writing skills● The Top 3 skills designers need outside of creative abilities and how being a good copywriter leverages those skills further● The biggest red flag when it comes to communicating that may be causing projects to be turned down● Why you should learn to articulate what you do, verbally present your work, and get your point across● “Content is king” philosophy and the need to leverage being a content creator in today’s competitive world● Building credibility as someone who knows what they’re talking about and can articulate it well● Writing as a career advancement insurance as you rise up the ranks in your career● How to be a better writer, why deadlines are motivating, and the 10,000-hour rule that applies to writing● Resources that will help your writing skills improveWhile it’s imperative as a creative professional that you get better at writing, you don’t have to do it alone. Take a course, read a blog, and start putting it to practice. What’s important is you just start.Mentioned in this episode:My Brand Strategy 101 course: https://www.branddesignmasters.com/brandstrategy101-sales Grammarly Writing Assistant: https://www.grammarly.com/ LinkedIn Learning: https://www.linkedin.com/learning/ SkillPath Professional Development: https://skillpath.com/ Skillshare Online Learning: https://www.skillshare.com/ The Write Life blog: https://thewritelife.com/ Write to Done blog: https://writetodone.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In the branding space, it’s common knowledge and even canon to set up a solid market-centric brand strategy first before launching a product or service.This episode’s guest begs to differ. We discuss:● His stepping stone into entrepreneurship as a creative at core● Why the Amazon FBA model is the easiest to understand and how it gives creative professionals an advantage in the marketplace● Using his experiences as an Amazon seller to identify problems in the system that he now solves through Glorify● Patterning Glorify after the Nathan Latka model for having a successful million dollar SaaS company● How he used the psychology of the buyer and principles of motion picture to help over 15 Amazon businesses reach 7-figure revenues● Why he believes tech startups should follow the “launch first, brand later” philosophy● The perfect rebranding case study: Instagram● His career trajectory, mentors, and heavy influences to his career● His refine mantra and relentless persistence that keep him going● Why he doesn’t believe in competition● How underdogs move faster than slow-moving titans and three examples of startups that achieved massive growth in recent years● Battling narcissism by valuing emotional intelligence Mentioned in this episode:Aaron Draplin: http://draplin.com/ Clickup: https://clickup.com/ Design: https://www.netflix.com/watch/80237097 Design Inspiration App Muzli: https://muz.li/ Gary Vee: https://www.garyvaynerchuk.com/ Ian Spalter’s Digital Product Design episode on the Netflix Documentary Abstract: The Art of Nathan Latka: https://www.linkedin.com/in/nathanlatka/ Razer: https://www.razer.com/ Tenzing: https://tenzingnaturalenergy.com/ Tom Bilyeu’s Impact Theory Podcast: https://impacttheory.com/episodes/ Connect with Omar here:LinkedIn: https://www.linkedin.com/in/omar-farook-1a9bb612b Instagram: https://www.instagram.com/omarnfarook For more information on Glorify, head on over to these channels:Facebook: https://web.facebook.com/glorifydesign Instagram: https://www.instagram.com/glorify.app Website: https://www.glorify.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

These are the interesting questions Kathy Oneto, a renowned Business and Career Strategist, explains in today’s episode. A former colleague and a long-time partner of Verhaal Brand Design, Kathy is the Founder of Sustainable Ambition and the owner of The Agency Oneto.Passion sparks the fire, purpose keeps it burning. Learn more about these two key elements in creating a workable and a long-lasting dream career.We talk about:• Redirection of career paths• Taking a sabbatical as a great way to discover what you want• Striking the balance between two or more personal brands• Why she moved from written content to podcast• What she enjoys the most when she's at work• Building a good reputation and image to convert leads into clients faster• Next trends in the career landscape• 'Shecession' and how to get women back to the workforce • Why she does not believe in work-life balance• Her personal mantra that transcends the thin line between stability and growthMentioned in this episode:Dorie Clark: https://www.linkedin.com/pulse/becoming-recognized-expert-dorie-clarkDr. Rick Hanson: https://www.rickhanson.net/ Marie Forleo: https://www.marieforleo.com/ Her "Coordinates" newsletter: https://www.linkedin.com/pulse/busy-newsletter-get-quick-insights-inspire-action-kathy-oneto?trk=public_profile_article_view To connect with Kathy, head on over to her channels:Facebook: https://www.facebook.com/kathy.oneto Instagram: https://www.instagram.com/koneto12/?hl=en LinkedIn: https://www.linkedin.com/in/kathy-oneto Sustainable Ambition Website: https://sustainableambition.com/ The Agency Oneto Website: https://www.theagencyoneto.com/about Twitter: https://twitter.com/KathyOneto?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor YouTube: https://www.youtube.com/channel/UC1jUDLWxwyRUvmkHxxjhArw Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

While it’s true that some struggle to make ends meet, others are actually making great money. Brigette Callahan, a slide-presentation designer, turned her expertise in PowerPoint into a 6-figure business..Brigette creates engaging slides to help speakers present with more confidence and inspire their audience. She has worked with some of the biggest names in the business like Xerox, Acura, Samsung, and Paypal.The sought-after presentation designer and I discuss:• How she made a viable career out of her creativity• Marketing before the digital age and the power of word-of-mouth• A life-changing experience that got her hooked in the slide-presentation industry• Loads of tips and advice to effectively promote your personal brand and style as an artist• The predecessor of PowerPoint• Her favorite quote from Picasso that liberated her creativity from the limiting cage of originality• Understanding how different formats work with different apps for Android and iOS• Who her top mentor is• The important role of scriptwriting in slide-presentation design• How she's worked remotely since 1999• Closing 4 out of 5 deals - sales skills she got from her top-salesman stepfather• A powerful mantra that she lives her life byMentioned in this episode:Nancy Duarte: https://www.duarte.com/nancy-duarte/Garr Reynolds: https://www.presentationzen.com/To connect with Brigette, head on over to her channels:Facebook: https://www.facebook.com/theperfectpitchthatsells/LinkedIn: https://www.linkedin.com/in/babilonarts/YouTube Channel: http://www.youtube.com/c/BrigetteCallahanMembership site with over 375 members and counting: https://createslidesthatconvert.com/Affiliate link if you want to become an affiliate: https://createslidesthatconvert.com/affiliate-love/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

Being a jack-of-all-trades has a negative connotation, but not in content creation. Do you want to be visible all over the digital world?Amy Woods, founder of Content 10x, will make your brands stand out on different social media platforms from Facebook posts, to YouTube videos, to Spotify podcasts, and more. An expert in content repurposing, she shares her tips on how to maximize the returns of the content you create and increase your sales ten-fold.We discuss:• Finding the balance between business and content work• Prioritizing your clients while still serving your own brand• Steps on how she gradually increased her online presence• Getting big-time clients through user-based content like word-of-mouth, testimonials, and referrals• Publishing a book and the commitment it takes to write it• Repurposing a book into videos and podcasts• Deciding which task to do first: creating the product or building the audience?• Empathizing with your clients as the best way of helping them• Rewriting copies to suit the format of each marketing medium• Her personal mantra of changing what you can't accept and accepting what you can't changeMentioned in this episode:Her "Content 10x" podcast: https://www.content10x.com/podcast/Her best-selling book "Content 10x: More Content, Less Time, Maximum Results": https://www.content10x.com/book/To connect with Amy, head on over to her channels:Facebook: https://www.facebook.com/content10xInstagram: https://www.instagram.com/content10x/LinkedIn: https://www.linkedin.com/in/amywoods2/Twitter: https://twitter.com/content10xWebsite: https://www.content10x.com/Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

The design industry is always changing and it’s changing fast! Businesses should be resilient with technology and creative people do just that.Joining me in this episode is an exceptionally talented designer with over 10 years of experience under his belt at just 26 years old. Will Paterson, an expert hand-lettering artist and social media influencer who specializes in Logotype design, talks about the future of freelancing artists. Find out why people love his book “Learn Calligraphy in 15 minutes” and how he was able to rake in 472k subscribers on his YouTube channel.We discuss:• Art as an acquired taste, how to target people who will buy your style• What should you really post on your portfolio• Finding the balance between client work and content work for creative professionals• Managing the good problem of having too much work• How too much workload can affect mental health• Doing-it-all vs. starting a team• His personal creative challenge• What he sees in the future of the design industry• Why Elon Musk is his biggest inspiration as an artist• His simple but resounding personal mantraMentioned in this episode:Elon Musk: https://www.spacex.com/ Learn Calligraphy in 15 mins: https://www.amazon.com/Learn-Minutes-Calligraphy-letterforms-variations/dp/2888933497 Fiverr Youtube promotional video: https://youtu.be/U__YrDLoHRw To connect with Will, head on over to his channels:Dribble: https://dribbble.com/Willpaterson Instagram: https://www.instagram.com/willpat/ Pinterest: https://www.pinterest.ph/willpatt/ Tumblr: https://williampaterson.tumblr.com/ Twitter: https://twitter.com/Will_Paterson10 Website: https://willpaterson.design/ YouTube: https://www.youtube.com/c/breakdesignsco Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

Oliver Duffy Lee, a copywriter slash salesman turned Account Director for superbrands like Volvo and Porsche, answers that question in today’s podcast. He runs a program called “Launch Pad”, a 10-week course with one mission: to help struggling start-up agencies scale-up sales from under £10,000 to £20,000 per month in monthly recurring revenues.We talk about:• Deciding what you want to sell and identify who you want to sell it to• How he made the leap from the creative side to the client-side of business• His own struggles and trial-and-error in starting a business• Tips on how to own a room & stand-out in meetings for creative professionals• Sales techniques to leave a mark with the people you meet• Personal branding opportunities for executives• Advantages and disadvantages of one-to-one training vs. membership• What medium to use to effectively deliver your message• Pinpointing the pain points of your audience to win the conversation• Finding the balance between IQ and EQ for small agencies• Content as a lead magnet and conversation starter• How to start selling by chatMentioned in this episode:The 5 AM Club by Robin Sharma: https://www.robinsharma.com/book/the-5am-club Art of NLP by Tony Robbins: https://nlp-mentor.com/anthony-robbins/ Million Dollar coach Taki Moore: https://milliondollarcoach.com/ To connect with Oliver, head on over to his channels:Facebook: https://www.facebook.com/oliverduffylee/?ref=py_c Instagram: https://www.instagram.com/oliverduffylee/?hl=en LinkedIn: https://uk.linkedin.com/in/oliverduffylee Website: https://www.oliverduffylee.com/ YouTube: https://www.youtube.com/channel/UCHAkcDLoUfPkQuhM-YE5OUQ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

This episode's guest loves questions! Michele Ronsen, founder of Curiosity Tank, explains in detail how to understand your brand’s audience through really simple yet very effective probing techniques. While there is no substitute for firsthand data, according to Michele, secondary research can reveal a lot of information about your customers as well, without having to personally ask them. Listen and learn about Design Thinking and User Research from an awardee of LinkedIn’s Top Voices in Technology in 2020.We talk about:• Starting research by identifying the right thing to build on and how to build it right• Success as a web, not a ladder• Her 3 personal tricks in developing the most accurate customer avatar• The difference between customer attitude and behavior• How to get to know your clients without personally asking them too much through surveys• What the right format for an avatar is• The 4 quadrants of empathy mapping• Different types of user research• How she built her own brand consultancy from scratch• Imprinting your digital footprint• Sustained growth through chasing new goals after every achievement• Her personal mantra Mentioned in this episode:LinkedIn Top Voice award: https://www.linkedin.com/in/michele-ronsen-0a55233 Her Fuel Your Curiosity newsletter: https://www.curiositytank.com/blog/category/Fuel+Your+Curiosity+Newsletters To connect with Michele:Blog: https://www.curiositytank.com/blog Facebook: https://www.facebook.com/CuriosityTank/ LinkedIn: https://www.linkedin.com/in/michele-ronsen-0a55233 Website: http://www.curiositytank.com Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

By being separated from each other, losing access to our places of work, and watching our networks shrink, we do not have the kind of feedback and input to our decision-making that we used to. This lack of confidence then becomes the biggest barrier for people to move their businesses, personal lives, and careers forward. In today’s special episode, I talk about 10 ways to build confidence. Towards the end, I talk about what I think is the best and fastest way to build confidence to expand your meaningful network, develop partners, and be secure about the direction your personal and professional lives are going. Sharing confidence-boosting tips, methods to use, actions to take, and mindset shifts to nurture,I cover:● Why the loss of feedback is detrimental to people’s confidence● Confidence as the #1 requirement in order to make it in business● 10 simple yet highly effective ways you can build your confidence and as a result, positively impact your business● What a mastermind community is and why I think it’s the absolute best way to build confidence● My Brand Design Masters Guild, the incredible value packed in it, and accounts of its track record of boosting not just the confidence of its participants but also their businesses and revenue tenfoldMentioned in this episode:My Brand Design Masters Podcast interview with Anne Lafollette:https://podcast.branddesignmasters.com/27Apply to the Brand Design Masters Guildwww.philipvandusen.com/mastermindThanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50” Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

Anne LaFollette, a former colleague from one of the companies I used to work at, is now a (late)blooming surface pattern designer and the founder and CEO of AnneLaFolletteArt. In this episode, she opens up a bottle of old but gold wine-quality wisdom coupled with a fabulous gallery of new influences from a fellow creative entrepreneur in the industry.We talk about:• Why you don’t need to be 10 steps ahead of the people you teach to provide real value and how it actually is an advantage to understand their pain points and stay in their shoes• Advantages of having a small audience and cherishing the baby steps of your business• The importance of investing in yourself then paying yourself back by applying and monetizing all the new skills that you’ve learned• Tactile tips on time management• What vehicles she personally uses to market her brand on her own• Directing hot traffic from one platform to the other and how content repurposing is a lifesaver • Empowerment and the concept of loving your craft, being in charge of your business, and having no boss to tell you what to do• What she thinks are the two biggest trends in digital marketing• Her personal mantra rooted in getting better with ageMentioned in this episode:Mojo Design by Monique Johnson: https://designwithmojo.com/aboutAmy Porterfield: https://www.amyporterfield.com/category/online-courses/ “Launch”, a book by Jeff Walker: https://jeffwalker.com/programs/ “Launch formula”, online course by Jeff Walker: https://jeffwalker.com/ Stu McLaren: https://stu.me/start Bonnie Christine: https://bonniechristine.com/ Julia Cameron’s book “The Artist’s Way”: https://juliacameronlive.com/ Tony Robbins: https://www.tonyrobbins.com/ To connect with Anne:Facebook: https://www.facebook.com/annelafolletteart/ Instagram: https://www.instagram.com/annelafollette/?hl=en LinkedIn: https://www.linkedin.com/in/alafollette Website: https://www.annelafolletteart.com/ YouTube: https://www.youtube.com/channel/UCsEM3R4kf2OAcSr_kb5wHwQ Thanks for listening! If you enjoyed this episode of the podcast, follow these links for more of my work and valuable resources to get you started on building your personal brand and business. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

Radio.co and Podcast.co offer full-service management tools for broadcasters and podcasters. Radio.co provides easy to use cloud-based packages while Podcast.co includes a hosting platform and agency arm that supports end to end production services. It currently has studios in Manchester and London in the UK and New York City in the United States.MatchMaker.fm is his most recent brainchild that is set up like Tinder for podcasts; connecting podcasters to potential guests and eventually brands that they can partner with.We talk about:The difference between radio station management and podcastingHis views on radio VS podcast and why he thinks radio is still around and as popular as everThe rise of internet radio and the kinds of brands that utilize itWhy he thinks it’s still a great time to go into podcastingDiscoverability as one of the biggest challenges that still plagues podcastersHis advice on podcast dos and dont’s as well as how to engage listeners to make sure the podcast actually gives them valueHow to monetize a podcastPodcast differentiation best practices like segmentation that will help your show stand out The difference between podcasting for brands and podcasting for personal brandsHis career progression and the evolution of his three companiesHis decision to branch out to YouTube to grow his personal brand and how he balances this with his three other businessesHow he segments his content that caters to different customer avatars on varying media types like video and audioHis “Working Lunch” streams on LinkedIn Live How a partnership deal with AOL very early on in his career opened many doors in for his business and how it also became a defining wake up call when the partnership ended abruptlyHow he continues to grow and what he does to stay inspiredHow he nailed getting his Radio.co and Podcast.co URLs, how much they cost, and why he thinks it’s important to invest in making your brand memorableThe “Three Sassy Commandments” he lives byMentioned in this episode:My Brand Muse newsletter: http://www.philipvandusen.com/muse James’ “Working Lunch” LinkedIn Live series: https://www.linkedin.com/in/jamesmulvany/ To connect with James, head on over to his channels:Radio.co: https://radio.co/ Podcast.co: https://www.podcast.co/ MatchMaker.fm: https://www.matchmaker.fm/ Facebook: https://www.facebook.com/createreachinspire Instagram: https://www.instagram.com/james_mulvany/ LinkedIn: https://www.linkedin.com/in/jamesmulvany/ Twitter: https://twitter.com/jamesmulvany Website: https://jamesm.com/ YouTube: https://www.youtube.com/JamesMulvanyTV Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I speak with Zach Hesterberg; a Sales Process Consultant who helps successful, owner-operated businesses increase profits while decreasing overwhelm. The pioneer of the “Lever Pulling Method” boasts of an $100k+ increase in revenue in as little as 8 weeks.Zach is a good friend and colleague who I’ve used as a Facebook ads expert partner working for some of my clients at Verhaal Brand Design when he was just building his business. More recently, I engaged him to help launch my Brand Design Masters Guild mastermind and it was one of the best business decisions I’ve ever made.We discuss:His career backstory and how he landed his current role as a Sales Process Consultant from his roots as a Facebook ads expertWhat he does as a Sales Process Consultant, who his market is, and how he helps themHow he approaches engagements with the analogy of a doctor diagnosing patients and offering prescriptionsWhat he calls “Opportunity Diagnoses” and how these are met with “Profit Prescriptions” that serve as a guide on how to implement the solutionHis hands-on approach that assures his clients take action to implement the strategies he identifiesHis “Lever Pulling Method” and how it speaks of his service of avoiding being overwhelmed by identifying and pulling the one specific lever that will make the biggest difference in sales and revenue How he accumulated the knowledge and skill set of problem-solving for a wide range of businessesLearning from and getting certified by Marketing Consultant Frank KernGetting sales process coaching from Taylor Welch and Chris Evans’ Traffic and FunnelsBest practices on his website that was put in place to specifically to secure conversionsHis use of direct and personal messaging that breaks through the noise How he markets himself through engagements, connections, and giving free valueHis experience of taking on various internships to learn the ropes of social media marketing and how he eventually started his business from his college dorm roomMarketing trends he thinks people should be paying attention to Donald Trump being a good marketer because he knows how to command attention by being controversialHis personal mantra rooted in faithMentioned in this episode:Direct Response Internet Marketing Consultant and Copywriter Frank Kern: https://frankkern.com/ Taylor Welch and Chris Evans’ Traffic and Funnels: https://trafficandfunnels.com/about/ To connect with Zach, head on over to his Facebook: https://www.facebook.com/zach.hesterberg.1 Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

In this episode, I’m joined by one of the leading pioneers of building the human cloud. Matthew is the Co-Founder and CEO of Venture L, a freelancer-focused platform that offers them efficient business solutions. He is also co-author of the HarperCollins-published book The Human Cloud which takes a look at how changemakers use AI and the freelance economy to transform work. During his previous stint in Microsoft, he spearheaded a partnership with Upwork that built Microsoft 365 freelance toolkit which allowed enterprises to embrace the human cloud at scale.The Forbes, Fortune, and Bloomberg-featured entrepreneur recently ranked as part of the Top 50 Remote Work Experts to Follow talks about:His book The Human Cloud (as of writing, the book has been published and is available on Amazon)The thesis of doing so much more for so much less by embracing this transformation to digital remote outcome-based modelsThree ways to embrace the freelance economy and how to leverage the human cloudHis view that we need to move away from the resume model of successThe Amplification Effect that he wants to highlight in light of the effects of the pandemic to freelancingWhy we’re seeing a race to the bottom and what he sees as the solution to itThe Venture L business model that integrates, automates, and projects what freelancers should be doingWhy he says freelancers don’t need Venture L but their lives are going to get better with itHis career trajectory from Microsoft to building his personal brandHow he dealt with the big challenge of being deemed “too young” by a bureaucratic work environmentWhere he finds inspiration and what his ultimate “Why” isHis personal mantra hinged on leaving the world a better place through the work he does and the reason he built a scholarship program in his hometownMentioned in this episode:My Brand Design Masters Guild: https://www.branddesignmasters.com/For more of Matthew’s work, head on over to his channels:Book: https://www.humancloudbook.com/ LinkedIn: https://www.linkedin.com/in/matthewmottola/ Newburyport Scholarship Grant: https://www.humancloudbook.com/newburyport Website: https://venturel.io/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Joining me on the podcast today is Stephen Houraghan of the Brand Master Academy. He helps designers and brand builders learn the art of brand strategy to enhance their career all while better helping the people they serve.The Brand Strategist and Brand Strategy Educator shares his own journey of getting started with content creation, being comfortable with the discomfort of not really doing well in the early years, and finally achieving the little wins that got him to where he is today — a thriving personal brand with robust engagements on multiple platforms. We talk about:His professional journey and the question he asked himself that sparked the pivot in his careerHow trying to differentiate himself against his competitors led him to the fundamentals of branding and brand strategyThe origins of The Brand Master Academy Why he focuses his content marketing efforts on YouTube and subsequently, how he practices content repurposing to maximize his reachHis advice to beginner creative professionals looking to find their key differentiating factorsMarty Neumeier’s thoughts on what niching down really means and what it certainly isn’t How taking a course by Kerwin Rae began his content creation process that helped him find his groove and voiceThe ability to sit in your discomfort when first putting out content and not getting a lot of views and subscribers until you go through the metamorphosis that allows you to grow in following and mileageThe idea that there’s always someone a couple of steps behind you that you can helpHis advice on how to choose the content form to start withHow he’s been leveraging the use of carousels created out of his valuable video contentWhere he finds his inspiration and the end goal that guides all the work he doesHow he balances his personal brand with client workBrand strategy trends he sees on the horizonHis personal mantra that revolves around empathyMentioned in this episode:My Brand Design Masters Podcast interview with Marty Neumeier: https://podcast.branddesignmasters.com/22Business Coach Kerwin Rae: https://www.kerwinrae.com/ To connect with Stephen, head on over to his channels:Website: https://brandmasteracademy.com/ YouTube: https://www.youtube.com/c/brandmasteracademy Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Today on the podcast, I speak with one of the most decorated pillars of brand strategy, Marty Neumeier. Marty is a bestselling author, designer, and sought-after brand consultant best known for his books: The Brand Gap (2003), Zag (2006), The Designful Company (2008), Metaskills (2012), The 46 Rules of Genius (2014), and The Brand Flip (2015) which served as the much-awaited sequel to The Brand Gap.An online presentation of his first book, The Brand Gap, has been viewed more than 22 million times since 2003 while Zagwas included in The 100 Best Business Books of All Time by Jack Covert and Todd Sattersten.Marty currently sits as Director of CEO Branding at Liquid Agency, is a member of the AIGA Board of Directors, and is President of the AIGA Center for Brand Experience where he edited and published The Dictionary of Brand.We talk about:His latest book: Scramble (2018), what made him want to write it, and why he decided to get into a branding thriller genreHis philosophy of writing books that people finish and what he does so his readers can’t stop turning the pages“The 5 Qs of Strategy” and how it relates to design agenciesHis famous quote saying “Branding is a game of categories” and how the category you choose to compete in and the products and services you sell are key factors to your ability to winWhy he thinks companies and firms all look the same to clients and what to do to differentiate yourself successfullyHis thoughts on brand differentiation and owning a space in the worldDealing with preconceptions of any kind when you’re trying to sell a service, understanding how your customers make their decisions, and working with their thought process instead of contradicting itHis big move to Silicon Valley that marked his career progression from Generalist to Specialist and jump-started his careerHow he was able to quadruple his business in the first year by presenting himself as a SpecialistHow he went from charging $6k to $60k for the same packaging service in 10 yearsWhat he means when he says he isn’t charging by the hour but charging by the successWhat he thinks is the biggest mistake a startup agency can make and how to avoid thisHis advice on moving up from servicing SMEs to bigger clients The career-changing story of getting Apple as a client and how it became his stepping stone to getting to the next level in his businessWhy he favors testing ideas to get actual consumer preferences over creating work based on textbooks and design history that aren’t grounded on realityHow he built his credibility by niching down in software and establishing a history of testing within that nicheThe epiphany that led him into branding and writing books about it His advice for designers to tap into branding in order to become more valuable and profitable Why niching down and specializing in something don’t require you to close your doors to other opportunitiesWhat to do if you want or need to accept work that isn’t really part of what you’re trying to get known forBuilding your portfolio with your specialization of choice in mind and remembering that what you show is the work that you’re going to getHis career trajectory, how he began his branding journey, and how his personal branding and content creation has evolved through the yearsHow noticing the gap between what designers are doing and what companies are doing strategically led to writing his first book: The Brand GapThe huge success of The Brand Gap and how it paved the way for his other books and a workshop that was instrumental in him becoming widely popular on Slideshare and onlineHis personal brand philosophy that you can’t build a brand on sameness, build it on differenceWhat he thinks is the secret to building a one-man brandHow he stays inspired and what topics he reads aboutHis personal manifesto on how it’s better to be helpful than rightMentioned in this episode:Critique Magazine: https://www.amazon.com/Critique-Magazine-Thinking-Curiosity-Inaugural/dp/B0028364W0 Marty Neumeier’s Books:The Brand Gap (2003)Zag: The Number One Strategy of High-Performance Brands (2006)The Designful Company: How to Build a Culture of Nonstop Innovation (2008)Metaskills: Five Talents for the Robotic Age (2012)The 46 Rules of Genius: An Innovator’s Guide to Creativity (Voices That Matter) (2014)The Brand Flip: Why Customers Now Run Companies—and How You Can Profit from It (2015) For more information on his books or how to join his classes, head on over to hisAuthor Website: www.martyneumeier.com Mastermind and Courses Website: https://www.levelc.org/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/brandde