Brad Leavitt Podcast

Listen in as Vince and Gino discuss the unique dynamics of doing business as a family, including alongside Gino’s mom and Vice President of the company, Maryjane Ghiloni.They also explain the ins-and-outs of Builder 20 Clubs and how to join one, as well as how their strong focus on growing the homebuilding community influences the Ghiloni company culture.Vince and Gino speak on how the younger Ghiloni is preparing to take the reins of the business, and how they have successfully utilized social media to thrive in today’s market, to the point where 60% of Ghiloni’s sales now come from Instagram alone.Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummitTopics Discussed:[03:24] About the 20 Clubs for builders[07:16] How the Clubs have changed over the years[11:17] What to expect at a Builder 20 meeting[14:39] How to find and join a Builder 20 group[20:16] What led Gino to join the business later on[28:03] Preparing to hand off the business to the next generation[38:07] Cultivating company culture[41:15] How Vince and Gino differentiate their roles in the company[46:22] How social media has developed the business[52:21] Addressing the labor shortage issue[53:47] Deciding which tasks to subcontract[56:40] Setting expectations with clients[58:14] What Vince and Gino do for fun[01:01:38] What’s upcoming for Ghiloni Custom BuildersConnect with Guest:Website - https://www.ghiloni-custom-builders.com/Instagram - https://www.instagram.com/ghiloni_custom_builders/Facebook - https://www.facebook.com/Ghilonicustombuilders/TikTok - @ghiloni_custom_buildersHouzz - https://www.houzz.com/professionals/design-build-firms/ghiloni-custom-builders-inc-pfvwus-pf~377556360Connect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes:The culture of this company comes down to how we handle what we call “gray issues”: If it’s a gray issue, we take care of it. As fair as we can be with our clients is as fair as we can be for ourselves and for our subs.Maybe our business, almost to a fault, is too much like a family in some cases.The most important thing we have to do is set expectations for what we’re going to get. That’s tough: We think we got our point across and the client gets everything, but then you get a question out of left field after you get started.

On episode 145 we speak with Luke Mezger of Mezger Homes located in Austin, TX. We discuss the custom accounting software Luke built, the experience of being featured in Dwell Magazine, Building Science, fixed prices, project management, and being confident as the expert. www.aftconstructionpodcast.com/podcast/145

Founded in 2015, Pinhero specializes in the F&B and hospitality space. Since its founding, Pinhero has completed over 500 projects in the retail, restaurant, and office industry.Sunny’s infectious personality and drive have been huge contributors to his successful bounceback from losing it all in 2008 to building an award-winning commercial construction company in 2021.Listen in as Sunny shares what it truly means to take ownership of your business. He explains how being forced to start over after the 2008 crash taught him the value of playing the long game in the world of construction, the keys to building a $100 million company, how to educate clients in order to minimize difficult conversations, and how to create a training system for your team that scales.Topics Discussed:[04:48] Starting over after the 2008 crash[10:31] Building a business of any size[18:27] Being a great leader for your team[21:06] Staying cutting edge as a business while sticking to timeless principles[23:44] How Sunny was able to rapidly scale his company in his early 20s[28:12] How Pinhero has evolved since 2008[27:45] The challenges of working in commercial construction in 2022[41:48] Getting rid of “head trash” and dealing with difficult conversations with clients[47:00] Tools that Sunny uses to train his team[56:22] Sunny’s business outside California[58:58] Expanding your influencer network[01:01:34] What Sunny likes to do for funConnect with Sunny Pinhero:Website - https://pinhero.com/LinkedIn - https://www.linkedin.com/in/sunnypinhero/Instagram - https://www.instagram.com/pinheroconstruction/Facebook - https://www.facebook.com/pinheroconstruction/YouTube - https://www.youtube.com/channel/UCm-YAOd64uv0HPuvb2GnXbgTwitter - https://twitter.com/PinheroConConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Sunny:If we’re going to grow our company—if we want to make more money—we have to produce more.It doesn’t matter what size company you want to build; if you put your team in place, you can build to any size. And you manage the company—the company doesn’t manage you.I’m a fan of selling a client once and then earning the right to keep building products for them.

A builder since his youth, Garrett recalls many summers spent on job sites alongside his uncle, and ultimately leaving college after a single semester to work in construction full-time.Our conversation largely revolves around Garrett’s inspiring road to sobriety. It was after turning his life around that he was able to build a thriving construction business amid the pandemic. He desires to be an inspiration to others going along this same path by telling the stories of men and women just like himself on his podcast, Skilled & Sober.Garrett also shares the process of trial and error he had to go through to scale his business from doing renovations exclusively to designing and building homes in Central Maine.Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummitTopics Discussed:[08:53] The moment Garrett’s Instagram presence really took off[10:59] How Garrett got into construction[14:50] Garret’s journey to sobriety[24:38] About the Skilled & Sober podcast[28:17] Garrett’s advice to those struggling with issues of self-worth[35:08] How silent meditation changed Garrett’s life[39:15] How the company has evolved since Garrett chose sobriety[43:29] A cycle of hiring and firing amid COVID[50:21] From renovation to homebuilding[53:53] Learning the financial side of business[58:55] Adjusting to changing material costs[01:03:00] Vetting clients[1:10:20] What’s upcoming for G.W. WoodWorksConnect with Garrett Davis:Website - https://www.gwdaviscompany.com/Instagram - https://www.instagram.com/thelifeofbub/?hl=enConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Garrett:There are underlying factors for everyone that struggles with mental illness, depress, and drug addiction: There’s stuff that we’re burying inside. There’s stuff that we’re not letting out.Sobriety has taught me acceptance.Trial and error has made my contracts better and better over the years.

Born in L.A. to a schizophrenic mother and abandoned by his bipolar father at the age of 13, Festus found himself in the foster care system and lived at eight different foster homes until he discovered his passion for medicine.He refused to take the advice of his foster parents who encouraged him to pursue a more “realistic” career and, through sheer willpower, Festus was eventually accepted into college at UC Riverside. He was later given a full ride scholarship to attend medical school at UCLA, where he decided to become an anesthesiologist. Finally, he was accepted to the residency program in UT Southwestern in Dallas.Listen in as Festus reflects on those trials and offers his strategies for career success to those who may be feeling overwhelmed as they enter the job market.Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummitTopics Discussed:[05:39] Festus’s background as a foster kid[13:15] How Festus’s tough upbringing bolstered his resilience today[17:04] Why Festus pursued pre-med[24:12] About the Guardian Scholars Program[27:54] Festus’s advice to his younger self[28:58] Why Festus chose anesthesiology[36:43] The importance of bedside manner[42:51] The typical day-in-the-life of an anesthesiologist[48:32] Festus’s future career plans[53:23] Deciding which med school to enroll in[57:30] What Festus does for fun[58:52] Festus’s sisters plans for the future[01:01:32] Festus’s advice to those experiencing career burnoutConnect with Festus Ohan:Instagram - https://www.instagram.com/strivemd/?hl=enLinkedIn - https://www.linkedin.com/in/fesohan/Connect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Festus:Try to find as many resources as you can, whether it’s for your studies or whatever your aspirations are. Try to find a mentor on the path that you’re exploring to help you find your way.

With the belief that “a rising tide raises all ships”, Brad kicks off the conversation explaining why he wholeheartedly believes in sharing so-called trade secrets via his social media and podcast, making it a point to educate clients and trade partners to uplift the industry as a whole.Zach then speaks on becoming a better leader and creating a great company culture by setting expectations with your employees and developing the right systems and processes for your business. He also reveals how he has been able to cultivate his authentic online brand.Finally, Zach explains why he decided to let all of his employees go at the end of 2021 in order to manage his two businesses by himself, and how he currently defines his scope of work for the projects he takes on today.Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummitTopics Discussed:[03:32] Educating clients and trade partners[13:53] Defining career “success” and building an authentic brand[21:16] Why Zach started his social media[26:26] Being creative with your content[30:44] Working with The Build Show[36:39] How Zach schedules his content for his various social media[42:36] Developing the right systems and processes for your business[46:25] Creating a great company culture[53:25] Letting everyone go and managing a one-man company as of the start of 2022[01:04:43] How Zach delegates tasks today[1:12:55] Zach’s ideal client[1:17:11] What Zach is most excited aboutConnect with Zachary Dettmore:Website: https://www.dettmore.com/Instagram - https://www.instagram.com/dettmore101/YouTube - https://www.youtube.com/c/Dettmore101TikTok - https://www.tiktok.com/@dettmore101Facebook - https://www.facebook.com/dettmorehomeimprovementsTumblr - https://dettmorehomeimprovements.tumblr.com/Houzz - https://www.houzz.com/pro/dettmore/dettmore-home-improvements?lt=hlConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Zachary:I’m a harsh critic of myself and there’s really not much that I’m afraid to share about my personal struggle, and when people see that I’m struggling, they realize that we’re all in this together.You’re only going to see the value of my work in a decade, when compared to my competitor.

Schannon started growing her brand in May of 2020 and, by November of the same year, That Tile Chick grew from having zero followers on Instagram to over 20,000.Listen in as Schannon and Chris discuss how they entered the tile industry and how the pair came to form the That Tile Chick brand. They also share the keys to their success on social media and how they have been able to thrive in business as a couple.Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummitTopics Discussed:[03:30] The backstory of “That Tile Chick”[07:07] Schannon and Chris’s background and why they got into tile[16:59] Common issues in the tile industry[22:51] Houston’s cutthroat market[24:26] Shannon and Chris’s decision to start a tile company[28:11] Pre-qualifying your clients[39:20] Delegating tasks as the business scales[41:51] Establishing the That Tile Chick brand[46:37] The value of being a “real person” on social media if you want to build a following[51:37] How social media marketing changed Schannon and Chris’s business[58:34] Managing a business as a couple[1:04:28] What Schannon and Chris are most excited aboutConnect with That Tile Chick:Website - https://www.thattilechick.com/Instagram - https://www.instagram.com/ThatTileChick/Facebook - https://www.facebook.com/TheTileChickYouTube - https://www.youtube.com/ThatTileChickTikTok - https://www.tiktok.com/@thattilechick?lang=enConnect with Brad LeavittWebsite - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Schannon and Chris:I think Houston is very cutthroat. Even in the highest-end neighborhoods, to be a contractor here, you really need to know how to market. You need to be able to sell your value, communicate with the client on why, and be able to educate them in certain ways so they have a base understanding of what you’re talking about. ~SchannonBefore wasting your time going out to a job site, you need to start pre-qualifying your clients. ~Chris

Listen in as Neil discusses the often-overlooked considerations around sustainable building and his take on technological developments around this space since the beginning of his career over a decade ago.Neil talks about how a construction team can use the IECC climate zone map to inform the foundation prep and mechanical design of a home. He also explains that every aspect of room and building design has a direct or indirect impact on one another, from the choice of building materials to environmental factors such as climate, nearby water sources, and even sound.Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/LP Louisiana-Pacific Corporation - https://lpcorp.com/Topics Discussed:[02:53] Defining “thermal bridging”[07:39] Climate-specific factors that have an effect on the cooling and comfort of a home[14:27] Implementing better building practices[17:47] Defining “WRB” (Weather-Resistant Barrier) and ERV (Energy Recovery Ventilator)[31:41] HRV (Heat Recovery Ventilator)[34:16] The importance of mechanical design[38:44] Considerations around foundation prep[45:01] Developing a foolproof duct system[47:43] Cutting edge building science technologies[55:06] Why Neil got into building science[58:02] What frustrates Neil about the industry currently, and what he is excited aboutConnect with Neil Freidberg & LP:Website - https://lpcorp.com/Neil Freidberg LinkedIn - https://www.linkedin.com/in/neil-freidberg-92bba051/Facebook - https://www.facebook.com/LPBuildingSolutionsProfessional?_ga=2.165797882.559309470.1518450412-313342217.1513109586Instagram - https://www.instagram.com/lp_pros/?_ga=2.165797882.559309470.1518450412-313342217.1513109586LinkedIn - https://www.linkedin.com/company/louisiana-pacific-corporation/?_ga=2.165797882.559309470.1518450412-313342217.1513109586YouTube - https://www.youtube.com/channel/UCf_mPuYsZ--GwSgooYeUzVwConnect with Brad LeavittWebsite - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Neil:Heat transfers in three methods: conduction, radiation, and convection. When we’re talking about thermal bridging specifically, it is basically a connection through an assembly, where it is a majority conducted.We’re looking to build the new 100-year homes. We’re looking to build the new historical districts.The majority of litigation ends up being water intrusion in homes.How you use your house dictates how your HVAC unit is affected.

Listen in as Jack unpacks the important yet often neglected subject of public adjusting, which he says most business owners never consider until it becomes necessary. As an incredibly complex topic that involves a great deal of stress for all involved parties, Jack brings up what is probably VPA’s biggest differentiator as a claims adjustment firm: his team’s empathy for clients.Jack goes on to share his passion for bringing up the industry as a whole and the community within it. He channels this passion into a podcast and a commitment to putting out educational content revolving around his expertise on social media.Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Topics Discussed:[02:07] What is “public adjusting”[11:11] The importance of empathy[18:19] Why those seeking claims adjustment need to potentially take into account more than a single part of the property, if not the entire property[22:09] How payouts affect future premiums[29:46] How to ensure that hurricane insurance is not excluded[37:08] VPA’s process[44:22] How VPA gets paid[48:04] Jack’s professional background[53:35] The growth of the business since its founding[57:14] Why Jack is passionate about producing content on public adjustmentConnect with Jack Hanks:Website - https://www.vpa.claims/Facebook - https://www.facebook.com/vpaclaimsInstagram - https://www.instagram.com/vpaclaims/LinkedIn - https://www.linkedin.com/company/vpaclaims/Connect with Brad LeavittWebsite - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Jack:A claim is a claim is a claim—whether it’s $500 or $1000 or $1 million.It’s not about the number of the claim—it’s about the risk of the claim.As a public adjuster, we can do everything an attorney can except for filing a lawsuit.

Brady does a deep dive into his approach to drafting his professional services agreements and how to communicate with clients strategically in order to maximize productivity and minimize conflict. He also speaks on navigating those tough conversations that inevitably happen no matter how much you prepare.Finally, Brady shares the tenets of storytelling and how mastering these can help you clearly define your company brand. He also explains why it is crucial that your client sees themselves as the hero of the story that is the construction of their new home, and why your role as contractor is simply to serve as your clients’ guide.Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Topics Discussed:[02:28] Brady’s “get paid to plan” philosophy[11:00] How to price your services[15:13] Dealing with clients who push back on your professional services agreement[19:07] Defining scope in the PSA[21:43] Successfully anchor pricing upon breaking ground[28:05] The keys to strategic communication with clients[39:12] Why you should never negotiate against your agreement[43:43] Preparing for tough conversations[50:54] The tenets of storytelling and being your client’s guide to make them the hero[1:04:05] What Brady does for funConnect with Brady Fry & Fry Classic Construction:Website - https://fryclassicconstruction.com/Instagram - https://www.instagram.com/fryclassicconstruction/Facebook - https://www.facebook.com/Fry-Classic-Construction-1009430242538364/Houzz - https://www.houzz.com/professionals/general-contractors/fry-classic-construction-llc-pfvwus-pf~253139940?Connect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Brady:The best customers expect to pay for service. You actually elevate your perception in the marketplace when you require people to pay for your time.You’re never going to get a good job with a good budget if you’re competitive bidding. If you’re just papering your town with free estimates, you’re usually competing on price, and you’re never going to get the best work if that’s the basis for your competition.I don’t agree to “estimate”. I agree to provide a “budget consultation”.Never negotiate against your agreement. You should never put yourself in a weaker position after the contract is signed.

Holly is an Arizona native who has worked as a designer for 17 years. Throughout her career, she was able to build lasting relationships with top architects, builders, and vendors in the valley.Holly has been the recipient of numerous ASID awards, and has had her work featured in such publications as Scottsdale Modern Luxury, Luxe Magazine, and Phoenix Home & Garden. Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Topics Discussed:[02:28] The collaborative culture of the design world in Arizona[06:10] Charging what you’re worth[11:23] Building a bond with your clients[14:15] Educating clients while respecting their vision and preferences[18:23] Dealing with rising prices and supply chain issues[22:08] Considerations when ordering furniture in today’s economy[26:32] Why Holly decided to go into business for herself[34:05] Building her network of clients and trades[39:32] Commercial versus residential projects[42:53] Interviewing clients[44:34] Per square foot versus hourly[48:17] Why it’s important to ask clients if they’ve worked with a designer previously[55:41] Using social media effectively[57:48] Outsourcing social media[01:00:38] What’s next for Holly Wright DesignConnect with Holly Wright:Website - https://hollywrightdesign.com/Instagram - https://www.instagram.com/hollywright_design_/Facebook - https://www.facebook.com/holly.wrightasherConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Holly:Part of the bond I like to build with clients is, I want them to know that I’m excited about their job. I want them to be excited about their house, too.I’m not trying to decide anything for my clients. I have a direction in mind that I think will yield a good result; but, I want to educate them on why I’m going that way.I don’t want clients to feel like they’re living in a museum of things that I created. I want them to feel like it’s their home.Clients are okay with paying fees. They just want to know about it.

Susan grew up on job sites watching her father and grandfather build and renovate homes. When she was 23 she obtained her builder's license and built her first home at the age of 24. She met Paul 15 years ago, who quickly fell in love with Susan’s passion for homes, inspiring him to get his builder's license as well. Since then, Susan and Paul have successfully transformed hundreds of homes together and continually innovate with new designs.The Kadilaks just launched a nationwide app for their new home renovation show, Renovation Rekindle. The show focuses on helping clients “rekindle” the love for their home by bringing their dream to reality.Sponsors:The Tile Shop - https://www.tileshop.com/Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummitTopics Discussed:[03:42] Why Susan and Paul created their own app[09:15] Overcoming your fear of being on camera and justifying the ROI of video[14:05] The power of having a personality behind the companies you buy from[17:23] Integrating design and construction into the same process[25:52] Turning away prospects who aren’t the right fit[29:30] Growing up on job sites and removing “failure” from one’s vocabulary[35:30] Paul’s background and his foray into homebuilding[41:50] Making the first hire[45:38] How the company looks today since the first hire[49:26] How the app has made Susan and Paul’s videos more accessible[50:05] Organizing their multiple businesses[58:43] Finding work-life balance[01:00:33] Outsourcing social media[01:04:17] What’s next for KadilakConnect with Kadilac Homes:Website https://kadilakhomes.com/ Instagram https://www.instagram.com/KadilakHomes/ Facebook https://www.facebook.com/KadilakHomes/ LinkedIn https://www.linkedin.com/in/susankadilak/ Pinterest https://www.pinterest.com/kadilakhomes/_created/ YouTube https://www.youtube.com/channel/UC4M9eKEOox3Dq6N0jraCqA TikTok https://www.tiktok.com/@kadilakhomes?lang=enConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Susan and Paul:When you’re putting videos out there, the people who call you have already decided that they like you. They already know what they’re going to get and what to expect. ~SusanOur videos draw in the clients who want to work with us. ~PaulDesign has always been a natural part of the construction process. ~SusanThe biggest thing you build is your reputation. ~PaulControlling the distractions around you is the key to building your business and your people. ~Paul

A. Q. talks about his journey from Penn State to the NFL to winning the Super Bowl to, finally, becoming a coach. He attributes much of his decision to his time playing center, which he refers to as the “brains of the operation”. He also explains how he managed to stay fit and healthy throughout his athletic career.Other contributors to A. Q.’s successful 12-year NFL career (and now coaching career) include his belief that well-rounded fitness, integrity, accountability, mentorship, and cultivating a strong culture are key to standing apart as a professional athlete.Sponsors:The Tile Shop - https://www.tileshop.com/Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummitTopics Discussed: [02:41] Why A. Q. decided to be a coach and his thoughts on playing center[06:16] How A. Q. stayed healthy throughout his career[12:50] Why accountability is everything in the NFL[17:10] From Penn State to the NFL[21:11] Becoming a well-rounded athlete over specializing in just one sport[26:02] A. Q.’s coaching style[30:16] The importance of position flexibility among the offensive line[36:39] Playing for Joe Paterno[40:04] Why A. Q. moved to Arizona[43:26] Finding a mentor[46:59] The importance of culture in team sports[55:05] Allowing culture to evolve[58:43] Winning the Super Bowl[01:03:39] What’s next for A. Q.Connect with AQ ShipleyInstagram - https://www.instagram.com/aqshipley/Twitter - https://twitter.com/aqshipleyConnect with Brad LeavittWebsite - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by AQ Shipley:I was never the biggest. I was never the strongest. I was never the fastest. The ticket was right here, in my mind.Accountability is everything in the NFL.The odds of you specializing in one sport and actually making it is slim to none. Why not become the most well-rounded person?

That career began in 2000 when he became a draftsman for a residential design firm in his native Wake Forest. It was here where he developed a love for historic architecture and an eye for detail. In 2003, he was part of the founding team for a design division within a structural engineering firm in Raleigh.Finally, in 2007, Tony established his own firm, Frazier Home Design. It was purely a one-man show until Tony made his first hire in 2010. The firm has since become a leading architecture and design studio in The Triangle, and today one-third of their work annually includes out-of-state designs.Listen in as Tony shares how he was able to build his brand, credibility, and network in the early days of Frazier Home Design. He believes that discomfort is the gateway to growth, illustrated in his penchant for taking risks and making sure that he only hires those who thrive in challenging environments. Finally, he speaks on using social media and evolving technologies to take his business to the next level.Sponsors:The Tile Shop - https://www.tileshop.com/Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummitTopics Discussed**:**[03:54] About Frazier Home Design[08:56] Building relationships in the firm’s early days[14:42] Knowing your worth as a new company[20:50] Raising your rates[24:39] Hiring the right people[28:08] Keeping your culture strong[31:27] Training project coordinators[40:03] How Tony settled on his go-to architectural styles[45:19] Tony’s favored social media platforms[47:45] Taking inspiration from other, similar designs[51:27] Adapting to new technologies in the industry[01:03:06] What Tony loves about his art[01:04:43] What’s next for TonyConnect with Tony Frazier & Frazier Home DesignWebsite - https://frazierhomedesign.com/Instagram - https://www.instagram.com/frazierhomedesign/Facebook - https://www.facebook.com/Frazier-Home-Design- 124269034252174/LinkedIn - https://www.linkedin.com/in/tony-frazier-39578711Pinterest - https://www.pinterest.com/frazierhomedesigns/_created/Houzz - https://www.houzz.com/pro/tf6705YouTube - https://www.youtube.com/channel/UCnGRIgdiMuiKS7bal7IcOew/featuredConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Tony:It wasn't about the name recognition at all. It was about creating better-designed homes and that takes more thought, energy, and collaboration within the office. [...] Name recognition followed those processes.Our toughest client—our best client—is somebody that is able to give us their vision, and has trust in us, and they allow us to take those designs and add some creative freedom: We’re giving them everything they want in their house, but they’re not leading the way for us. Those are the projects I love.

The Tile Shop offers a complimentary Design Studio, a collaborative platform to create customized 3D design renderings to scale. The Design Studio allows customers to bring their design ideas to life by creating custom looks unique to their room dimensions and tile and stone preferences.Listen in as Shehan gives her thoughts on the ever-evolving topic of marketing strategy after ten years in the industry. She explains why, despite the value of online branding, having a retail presence is still a must in the design space.Sponsors:The Tile Shop - https://www.tileshop.com/Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummitTopics Discussed:[02:46] Shehan’s approach to marketing strategy[05:46] Utilizing different platforms for different purposes[08:55] Working with influencers[10:45] Finding the right vendors to work with[19:08] Adapting to the fluctuating supply chain[25:16] The Tile Shop’s brick-and-mortar presence[28:12] Educating installers and building an installer community[35:18] Why Shehan and the team is so personally involved with installations[42:39] What Shehan looks for in a professional relationship[47:20] How marketing strategy has changed over the past decade[52:18] The Tile Shop’s trade partnership program[55:50] Shehan’s favorite thing about working at The Tile Shop[01:00:28] What’s next for The Tile ShopConnect with Shehan Ghanchi & The Tile Shop:Website - https://www.tileshop.com/Instagram - https://www.instagram.com/thetileshop/Hashtag - #thetileshopFacebook - https://www.facebook.com/thetileshop1LinkedIn - https://www.linkedin.com/company/the-tile-shopPinterest - https://www.pinterest.com/thetileshop/_created/YouTube - https://www.youtube.com/c/thetileshopConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Shehan:We’re a brick-and-mortar retailer at heart.It’s been inspiring to see how the installer community has grown. There are a lot of thought leaders who want to support in growing that profession and showing the gratification that comes with what [installers] do.We want people to have these spaces and enjoy them for years. That’s the beauty of tile: Truthfully, it’s a classic material that can stand the test of time.Social is almost your modern-day PR. It’s your word-of-mouth. Implementing a social strategy is so critical. Now, with the way people consume so quickly and with video on the rise, it’s really changed the way teams produce content.I’m a tile geek. I love how beautiful tile can be and what an impact it can make on the space. It’s more than a functional element—it’s really a design element.

In 1999, Micheal founded his first company, Micon Construction. In 2010, he formed a partnership with his cousin John Fullard and together they established Greenside Design Build. The firm has a focus on high-end residential renovations and new construction single family homes.Over the last decade, Greenside has grown into one of the premier custom builders in the suburban Chicago market.Listen in as Micheal shares his process for working with trade partners remotely in a challenging market, his fascinating old-school versus new-school dynamic with his cousin and business partner John, using Instagram to further his business growth, and incorporating newer technologies and green options into his more recent projects.Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummitTopics Discussed: [02:47] Micheal’s selection and finalization process[07:54] Competitive bidding in the Chicago market[18:58] Working with John Fullard[21:03] Micheal and John’s lean team at Greenside[27:25] Hiring employees[35:16] Working with trade partners remotely[38:50] Dividing responsibilities with your business partner[43:36] How Micheal has been finding more business through Instagram[47:57] The next 12 months for Greenside[50:09] Micheal’s process from pre-construction to completion[55:10] Incorporating newer technologies such as solar[01:01:12] What’s next for MichealConnect with Michael & Greenside Design Build:Website - https://www.greensidedesignbuild.com/Instagram - https://www.instagram.com/greenside_design_build/LinkedIn - https://www.linkedin.com/in/micheal-conneely-19333311/Houzz - https://www.houzz.com/professionals/home-builders/greenside-design-build-llc-pfvwus-pf~1887529727?TikTok - https://www.tiktok.com/@greenside_design_buildConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Micheal:Probably to my detriment, I’m a little bit of a control freak [...] and that comes down to the level of quality. It’s like the old Ronald Reagan saying: “Trust, but verify.” I have to verify all the jobs, and my cousin John is the same way.In any partnership—even marriage—there are things you are going to have to do more than your partner, and that’s just the way it is. And sometimes you’re going to be doing less than your partner. And the sooner someone accepts that [...] and knows that what we’re doing is for the benefit of the team, you’re not going to have problems.I’ve noticed a definite uptick in potential business from Instagram. I’ve noticed a bigger awareness. I try to portray who we really are. I try to portray our experience and our knowledge in the market.What you put on social media is a reinforcement of what you do.I would recommend all [builders to] get into a Builder 20 group because it’s like a board of directors for you.

Today Brad speaks with John Coppola of Coppola Custom Woodworking.Even with a relatively successful business in New York, John was unsatisfied with the path he was on, prompting him to make the move to Phoenix and start from scratch. “I want to work with someone who wants my work,” says John, “Not just because I fit their timeline.”On a similar note, John makes earning his clients’ trust a priority, even if it means taking some loss leaders early on in order to build a name for himself and a portfolio he can proudly display.Honesty is another virtue that anchors all of John’s interactions with both contractors and clients, to the point that he is willing to turn away anybody who he feels in his gut is not a good fit for a partnership. He says that gauging honesty from the very first conversation is vital, and it is not only beneficial to you as the business owner, but to them as the customer as well.John goes on to talk about his unique approach to business. A self-proclaimed “control freak”, John likes to keep his ship tight and goes out of his way to do a lot of the work himself. He caps things off by mentioning that his father, a successful business owner in his own right, is the single biggest influence in John’s personal and professional life.Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummitTopics Discussed: [00:42] Building relationships in a totally new market[06:06] Educating contractors and clients[12:49] Why John moved from New York to Phoenix[15:06] Working with contractors in New York versus Phoenix[26:00] Building more rapport with contractors and clients[31:16] Dealing with time-related issues and balancing work and family[37:24] How humidity in Arizona affects woodworking[40:47] Working effectively with vendors and dealing with supply chain issues[45:41] Investing in quality pieces[51:30] John and Brad talk about their fathers’ impact on them[55:50] Why John decided to start his own business after working for his dad[58:18] What John would do differently if he could start overConnect with John Coppola:Instagram - https://www.instagram.com/jcop30/Connect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by John:I’m a horrible businessman. Money is the last thing on my mind. I make a ton of mistakes. I’m human. But I’ll make sure I make my mistakes right.I didn’t lose money. I just learned a new skill.

Focused on the mission to create the next generation of renewable smart grid systems leveraging the best battery storage technologies, RoseWater works with their clients to design, build, integrate and manage power system assets specific to their needs.Alongside Joseph and Mario, Brad also welcomes Chris Matthews, Principal of Acoustic Designs Group, a Scottsdale-based architectural lighting design and automation firm, to speak on incorporating RoseWater into a home.Traditionally, the three broad categories in a home are the mechanical systems, the electrical systems, and the plumbing. Today, there is a fourth category: the communication infrastructure of a home. RoseWater ensures the integrity of this infrastructure.RoseWater has a “dual feature” in that it not only monitors energy, but generates it⁠ (i.e. via solar). Its battery backup lasts for 18-to-36 hours—an incredibly useful feature to have if you live in a power outage-prone area.“You can definitely keep your home office going with a RoseWater product,” says Chris, “because it doesn’t care what feeds it. It just keeps powering what’s connected to it.”Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:** Learn More/Register for Contractor Coalition Summit May 01-04** https://www.eventcreate.com/e/contractorscoalitionsummitTopics Discussed:[02:32] The four broad categories in a home[04:28] What to do when a home’s wireless infrastructure goes down[07:04] Making the switch to renewable energy[10:51] Defining “condition energy”[13:58] RoseWater as a generator[18:23] Which parts of the house to focus RoseWater on[20:25] How Joe and Mario met[29:23] How Joseph educated architects, engineers, and the public on RoseWater[34:57] Challenges in developing RoseWater[40:37] Partnering with dealers and distributors for RoseWater[46:47] The biggest challenges that RoseWater is currently facing[50:34] Working with Chris on installing the product[01:01:03] What’s upcoming for RoseWaterConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgConnect with Rosewater:Website - https://rosewaterenergy.com/Facebook - https://www.facebook.com/rosewaterenergygroupTwitter - https://twitter.com/rosewaterenergyLinkedIn - https://www.linkedin.com/company/rosewater-energy-group/YouTube - https://www.youtube.com/user/RoseWaterEnergyGroupKey Quotes by Joseph, Mario, and Chris:Traditionally, the three broad categories in a home are the mechanical systems, the electrical systems, and the plumbing. [...] For a long time, that was perfect. But in today’s world, there’s a fourth category: the communication infrastructure of a home. ~Joseph“Consistent energy” is when energy produces consistent voltage, 120 volts, consistent frequency, 60 cycles at all times regardless of what’s feeding our device. ~ChrisWhen we went about partnering with the right people, we needed to deal with companies and engineers that really understood our problem. ~Mario

Starting at the age of 17, working for Appalachian Forest Products, a company that manufactured molding and interior trim, Dan knew he had a passion for woodworking. He started DeVol Woodworks at the age of 19, specializing in high-end finish carpentry and cabinetmaking, sub-contracting his services to Dayton area home builders. Dan spent the next ten years perfecting his skills. Dan formed his own Custom Home Building Company in 1994 and has since built in excess of one hundred homes.Dan explains the four principles of project management: organize, manage, lead and control, and how to use them build a lasting home. He went further and explained the benefits of creating a scope of work and attending the builder's show in your business.Topics Discussed:[02:39] The transition of DeVol Builder over the years[05:26] Setting standards for clients during extreme climates[07:42] Walking the customers through the construction cost[14:24] How Dan is managing the schedule despite the construction evolution[16:28] How DeVol Construction is involved in pre-construction to make sure that everything is in place[19:12] Pushbacks from clients[22:20] The benefits of creating a scope of work[25:22] How to create a scope of work[29:14] Communication with clients[33:45] About the builder's show[34:44] The benefits of the builders show in your business[37:00] How Dan got into the builder 20 program[44:21] Financial management in the builder 20 program[45:19] How to recruit new builders into the 20 club program[52:36] Setting price expectations[56:33] What Dan enjoy the most in being a builderConnect With Dan DeVol:Website- http://www.devolbuilders.com/Instagram- https://www.instagram.com/devolbuilders/LinkedIn- https://www.linkedin.com/in/devolbuilders/Connect With Brad Leavitt:Website- https://www.aftconstructionpodcast.com/Instagram- https://instagram.com/aft_constructionFacebook- https://www.facebook.com/aftconstructionHouzz- https://www.houzz.com/pro/aft-construction/aft-constructionPinterest- https://www.pinterest.ph/AFT_CONSTRUCTION/Youtube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Dan DeVolThere are four key principles of project management, organize, manage, lead, and control. You organize the project in the front end, manage the team of people going into it, lead them in and control.A scope of work that is detailed really does help in misunderstandings and confusion, especially with the vendor.As builders, we get some of our best education by talking to other builders. Podcasting enables you to hear other builders talk about their experience which might change how you do your business.To be successful as a salesperson, you need to set realistic expectations.

Growing up in the homebuilding business sparked Ben’s passion for building and renovating homes. After graduating and working in new construction, he began to buy, renovate and sell homes.He founded BHDB in 2012 and eventually partnered with company President Brock Garber in 2014. He is also currently in the process of taking over Berks Homes from his father, right alongside his sister.Today’s conversation centers around Ben’s approach to building and maintaining relationships with clients, subcontractors, trade partners, and employees, especially now as the country slowly begins to ease into a post-pandemic world.He talks about what it is like to take over the family business and how he ensures that he runs a tight ship that is efficient, organized, and has a culture characterized by helpfulness, humility, awareness, and being driven.Topics Discussed:[05:07] Challenges that Ben is dealing with today[07:51] Adjusting to frequent price shifts for supplies[13:12] Dealing with rising prices across the board while maintaining client relationships[16:49] Setting expectations with subcontractors, suppliers, and trade partners[25:35] Ensuring job cleanliness and why onboarding is a big deal[29:32] Taking ownership of your business[30:48] Cultivating great company culture[41:27] Motivating employees beyond the dollar[46:47] Working in a family business[52:16] Taking over the business from his father[55:36] Land acquisition between different regions[01:01:46] Ben’s career before becoming GM at Berks Homes[1:06:44] What Ben does for funConnect with Guest:Website - https://www.berkshomes.com/Instagram - https://www.instagram.com/berkshomes/Instagram Ben - https://www.instagram.com/bhdb_ben/LinkedIn - https://www.linkedin.com/in/benhorning/Connect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Ben:At the end of the day, our trades are built for the volume, and they know that the way that we purchase things has a little bit of “you win some, you lose some”, but you’re always going to have a certain amount of work. You’re not going to be starving for work for more than a week. There’s always consistent work.The accountability really starts upfront when we onboard [subcontractors, suppliers, and trade partners]. There are two sides of the fence in this relationship: your side of the fence as trade partner, and my side of the fence as builder.Clean equals quality.We want people who not only want to be world-class or the best in their business, but they also care about the goals of the company and achieving them and working together to get there.

Asked about the unique objectives that differentiate residential from commercial clients, Dala says that it ultimately comes down to helping businesses see how great design can contribute to the bottom line.Beyond aesthetics, great commercial design truly expresses the heart and soul of the brand. To achieve this, Dala always makes it a point to spend as much time as she can with her clients to discover “the heartbeat behind why they are doing what they are doing”, since doing so can better inform design decisions.One tangible way House of Form does this is through designing what they call “Immersive Spaces” brought to life by renderings that leave nothing to the imagination of the client. She brings up her recent project, the subterranean martini lounge 36 Below, as a prime example of an Immersive Space in action.Dala goes on to further unpack House of Form’s approach to turning a brand story into an aesthetic solution, and explains why their greatest strength as a design firm is their commitment to being a part of the process from start to finish, ensuring that “execution is aligned with the vision.”Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Topics Discussed:[02:19] Why Dala decided to diversify her services to include commercial design[05:14] Educating clients in the commercial and hospitality sector[07:32] How great design can contribute to a business’s bottom line[10:02] Incorporating the heart and soul of the brand into design[11:42] Dealing with the unique challenges that designers face with commercial clients[16:54] How standards differ between big brand clients and boutique clients[19:32] How to stand out as a commercial design firm[22:08] Defining “Immersive Spaces”[31:57] What makes a good builder[33:28] House of Form’s lead generation strategy[35:51] Coordinating schedules with trade partners on commercial projects[38:06] The evolution of House of Form and Dala’s road to starting the company[46:17] What keeps Dala up at night regarding the future of House of Form[46:56] About House of Form’s hospitality retreats[54:17] What got Dala into design and how design school benefited her[58:57] Dala’s favorite part of the jobConnect with Dala Al- Fuwaires:Website - https://houseofform.com/Instagram - https://www.instagram.com/houseofform_/Facebook - https://www.facebook.com/houseofformLinkedIn - https://www.linkedin.com/company/houseofform/Pinterest - https://www.instagram.com/houseofform_/Connect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Dala:If a client has never worked with a designer, there is likely education that needs to happen. If they have, they are very much aware of the value that comes with working with one.Beyond aesthetics, we really try to think of the heart and soul of the brand.Custom doesn’t necessarily have to be more expensive. We can work with smaller shops in the valley that can build a truly unique product, and it will probably be the same cost as something we could have purchased online.Figure out what the brand story is and somehow turn that into an aesthetic solution. When you’re authentic to yourself and your brand, then you’re ultimately developing an authentic space that no one has ever done before.The strength of our projects comes from being able to do everything from A to Z—being able to be a part of that entire process and making sure that execution is aligned with the vision.

Kyle defines post frame construction as a surprisingly durable, time-tested building method that has even been utilized by the ancient Egyptians over two millennia ago. Post frame also results in savings on time and resources. A large, weather-proof structure can be built this way in a week, and interiors can then be brought in completely shielded from the elements.Kyle’s personal goal is to “evolve post frame into something that is more than a barn” by promoting its advantages using his platform so that more people can see the potential of this often underappreciated method of construction.He uses Instagram to address the myths and misconceptions surrounding post frame construction, and overall educate potential customers who are curious and open to learning more.Says Kyle: “I just want to educate what sets us apart and what we’re doing so that people, on day one, will say, ‘I don’t have any questions for you.’”Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Topics Discussed:[01:52] What is “post frame construction”?[05:05] How post frame homes can be more energy efficient[08:21] Why Kyle decided to specialize in post frame construction[11:40] Post frame construction from the perspective of engineering[13:20] Why Kyle uses social media to promote post frame construction[16:24] How social media has impacted Rural Renovators’ business development arm[18:25] Embracing your niche and core values[22:07] Kyle’s favorite product[27:17] Deciding which projects to feature on social media[35:48] Communication between different parties as a general contractor[38:18] Collaborating with high-quality vendors[45:09] Kyle’s advice to those starting out in the industry[48:47] The typical payment plan when working with Rural Renovators[53:52] Rural Renovators’ business today compared to year one[58:30] What Kyle does for funConnect with RR Buildings & Kyle Stumpenhorst:Website - https://rrbuildings.com/YouTube - https://www.youtube.com/channel/UCWXEQsK3UiHszjwgGN5HUeQInstagram - https://www.instagram.com/rrbuildings/Facebook - https://www.facebook.com/ruralrenovatorsConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Kyle:The engineering behind a post frame is legit. A lot of people look at them and think, “That’s just a barn. It’s going to blow away in the wind.” But, not when built and engineered properly.In the market I’m in – Midwest, rural town – you can’t become the guy that’s overpriced. You can’t become the guy who appears to be overly successful. You have to be true to your ideals and who you are and your community.You can’t take that short gain for something that you’re looking to do long-term.Now that social media has become so prevalent, it’s given a voice to the contractor [to say] that we do care, that we love what we do.With regards to content, no matter what you’re doing, show what you love. Show what excites you. That’s really all that matters.

Wally joined Kohler Co.’s Minneapolis Branch directly following his graduation from the University of St. Thomas in St. Paul, MN in 1976.In October 2020, after over four decades with Kohler Co., Wally retired as a Director – Sales, Builder Channel, a position that he had held since 2008. Today, he serves as a consultant and brand ambassador for the luxury kitchen and bath manufacturer.In 2014, Wally’s contribution to Kohler Co. was acknowledged when he was chosen as the recipient of the company’s highest and most prestigious recognition, the Chairman’s Award. Wally was also recognized by CBUSA in March 2020 with its first inaugural and annual Walter G Schwartz – Award of Excellence award.Wally considers applauding good work and innovation, as well as having an atmosphere and a spirit of collaboration, as keys to cultivating good company culture. He also encourages going above and beyond what is expected in demonstrating to your people that they are supported, such as by sending them handwritten notes.He goes on to discuss his 12 years as the focal person for “all things builder” within Kohler Plumbing North America, how he came to collaborate with CBUSA, and the major changes he personally witnessed within the company since joining them over 40 years ago.In particular, he speaks on the reputation that Kohler has built for “elevating kitchen and bath into the fashion industry” and its recent push for more sustainable and environmentally-friendly products.Episode Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Topics Discussed:[03:17] What sets the tone for good company culture[09:26] Managing conflict and addressing poor internal communication[13:41] How the role of “Director – Sales, Builder Channel” got started[19:25] How Wally proved himself to senior leadership[23:51] Onboarding customers to “buy into” Kohler Co.’s products[25:38] The evolution of the Builder program[31:30] What inspired Walter to join CBUSA[38:00] What Wally likes best about working with Kohler Co.[41:25] Building a network of big players in the industry[47:58] The biggest changes within Kohler Co. over the last four decades[58:01] What differentiates Kohler Co. from its competitors[01:01:03] A fun fact about Kohler Co. that most people aren’t aware ofConnect with Kohler:Website - https://www.us.kohler.com/us/Instagram - https://www.instagram.com/kohler/Facebook - https://www.facebook.com/KohlerPinterest - https://www.pinterest.com/kohlerco/_shop/YouTube - https://www.youtube.com/KohlerTwitter - https://twitter.com/KohlerHouzz - https://www.houzz.com/professionals/kitchen-and-bath-fixtures/kohler-pfvwus-pf~1577186000?=undefinedLinkedin - https://www.linkedin.com/company/kohler/Connect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Walter SchwartzIt’s important in any company to have an atmosphere and a spirit of collaboration.I love Kohler Co. The work was hard; but, when you have a passion for something and when you really love something, it’s a great feeling.The elevation of the kitchen and bath into the fashion industry – even our competitors would admit that Kohler Co. has been the leader in doing that.Kohler Co., for as long as I can remember, has consistently reinvested 90% or more of its earnings into the company. I think that’s really important when funding the growth of the company and expansion and so forth requires a lot of fiscal discipline.

Pamela is also a business coach who runs Elevate! Interior Circle, through which she helps interior designs run a better business and utilize magnetic marketing techniques to attract their perfect client rather than chase them.In our conversation with Pamela, she hits on a crucial attribute embraced by the best in the industry, but unfortunately gets overlooked by most: becoming a steward of your client’s money.Business owners need to ensure, even before meeting potential clients, that these prospects are educated on what to expect should they decide to enter into a three-year partnership with them. Marketing via great storytelling, rapport-building, and the ability to put yourself in your client’s shoes are three foundational skills to master in order to forge successful relationships.Pamela goes on to offer her best practices for becoming magnetic to affluent clients, which involves gaining clarity on your vision-mission as a business owner, creating an avatar for your perfect future client, and using the power of the “shock-and-awe box” when meeting with promising prospects.Episode Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Topics Discussed:[02:06] Pamela’s passion for interior design[05:53] Putting yourself in the client’s shoes[11:35] Educating clients[21:19] Becoming magnetic to an affluent client[30:13] Getting clear on your perfect future client[31:45] Buildertrend[33:06] Pella[38:44] Leveraging your network to qualify leads and find better opportunities[43:55] The power of sending a “shock-and-awe box” to potential clients[50:29] Maximizing the lifetime customer value of a client[54:05] Why Pamela got into business coaching and what she offers[58:54] How Pamela juggles her two businesses and sets healthy boundaries[1:04:22] What’s next for PamelaConnect with Pamela Durkin:Website - www.pamela-durkin.comInstagram - https://www.instagram.com/pameladurkin/Facebook - https://www.facebook.com/groups/indemanddesignerLinkedIn - https://www.linkedin.com/in/pamdurkin/Download Book “Elevate” - www.elevatethebook.comConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Pamela Durkin:As creatives, we tend to be intuitive; but, we don’t use it to further our business—and we should.One excellent way to educate clients before they come to you is through marketing. We need to be telling more stories. I find, whenever I follow a designer on social media, we’re reporters. I hate reporters. There is no storytelling going on.I have learned that when you get really clear on what kind of projects and what kind of people you want to deal with, it changes everything. First of all, you feel awesome, and you feel appreciated. And when you feel appreciated, you go above and beyond for those clients. So, you’re doing your best work.You can’t give your best self if your tank is empty.

Raykon has been featured in every Utah Valley Parade of Homes since 2012 and is continuing to establish themselves as one of the premier custom home builders in the valley. The Parade features specially chosen new homes and remodel projects across the state and is a priceless opportunity for all builders, architects, and designers involved.Casey shares how he has had an unbroken streak being featured in his annual Parade of Homes, even amid the pandemic, and the valuable connections he has made through them all. He also discusses how he is able to encourage clients to publicly showcase their homes for these events.He also speaks on a career life shaped by the fact that his grandfather and father were general contractors in their own right. Casey reflects on his journey and what finally nudged him into starting his own business, as well as what he learned during those first few hires once Raykon found early success.Topics Discussed:[03:35] The top challenge when a client is going through the process for the first time[07:36] Setting expectations with clients early on[13:23] Giving clients visual references to help them stay on the same page[19:06] Navigating difficult conversations, especially around fluctuating resource prices[26:00] How being featured in Parade of Homes benefitted Raykon[33:25] About Parade of Homes[40:17] Asking clients to showcase their homes[52:27] Why Casey pushes his clients to go for the best in their projects together[55:53] Hiring those first employees[1:03:33] Casey’s journey and why he started Raykon[1:09:14] What’s next for CaseyConnect with Casey:Website: https://www.raykonconstruction.com/Instagram: https://www.instagram.com/raykon_construction/?hl=enFacebook: https://www.facebook.com/RaykonConstructionTwitter: https://twitter.com/RaykonConstYouTube: https://www.youtube.com/user/RaykonConstructionHouzz: https://www.houzz.com/pro/raykonconstruction/raykon-constructionConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Casey:What I establish from the very beginning is: “I’m on your side.” That’s the beauty of a contract with a cost-plus agreement. Our clients get a grasp and a feel that we’re on the same team. We’re giving them the most for their money; whereas, if we get into these hard bid contracts and we go over budget, we get in the area of, “Hey, I can cut this corner and we can save myself a little bit of money.” That’s not the way I build. That’s not the way I want to build.As you’re building a company and a brand, it’s very, very rewarding not to have to be in every aspect of the sales position.One of the challenges that we’re always going to have going forward is that we’re never going to have “arrived”. It’s about, “Where is the direction that we’re going?” We get to make that choice. And we love it.

Kaitlyn is not only an interior designer, but a licensed general contractor in her own right. Iconic thus provides full-service design and construction services while keeping both the functionality and structural integrity of the space in mind.As our conversation unfolds, it soon becomes clear that Kaitlyn is an entrepreneur at heart. She had always loved interior design but hesitated in jumping into the space as a professional for fear that she would not be able to make a living out of it.She graduated with an MBA in 2016, which she sees as being integral to her success as a business owner once she finally took the leap into starting her own company.Listen in as Kaitlyn speaks on the ins-and-outs of Iconic; how her personality and lifestyle has influenced the direction of the company as well as her design style; and her tips for developing strong relationships with clients, builders, trade partners, and team members.Topics Discussed: [01:45] Kaitlyn’s collaboration with AFT[05:40] How Kaitlyn acquired her contractor license[09:35] Hiring and working with a team, and vetting trade partners[13:28] What makes a good relationship with a builder[16:49] Why Kaitlyn decided to get licensed[20:45] How Kaitlyn’s lifestyle and travels influence the direction of her company[24:08] Achieving work-life balance[27:45] What Kaitlyn looks for in new hires[35:25] Why Katilyn got into design[39:35] Working at an architecture and interior design firm[42:54] Keeping the pipeline full[44:57] Iconic’s client questionnaire[49:22] Setting expectations with clients[50:33] What’s next for Kaitlyn[52:14] Using Instagram for businesssimplecastConnect with Iconic Design + BuildWebsite - https://www.iconicdesignbuild.com/Instagram - https://www.instagram.com/iconicdesignbuild/Facebook - https://www.facebook.com/iconicdesignbuild/Pinterest - https://www.pinterest.com/iconicdesignbuild/_created/Houzz - https://www.houzz.com/professionals/interior-designers-and-decorators/iconic-design-build-pfvwus-pf~95167025?Connect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Kaitlyn:There is so much that goes into creating a new role in a company when you already have a system, because you’re changing the system and everybody’s role changes in some way.Every project is different, so you don’t want to overwhelm [your client] with too much information. I’m always trying to figure out how to explain as much of our process as I can. At the same time, you can’t explain everything because there is too much information.Setting expectations is definitely a huge factor in the success of the whole project.

Jamie bought his first investment property around the time he met Morgan. She recalls being blown away by his talents and offered the idea of starting a blog. Not long after launching construction2style, the Molitors quickly started getting custom furniture and remodeling inquiries. Jamie took the plunge and dove full time into running his own general contracting interior residential remodeling company.Today, Morgan is the designer and brand developer behind c2s. She oversees all content creation, manages the brand partnerships, is the writing guru, and lead interior stylist. She also heads up their online education courses and in-house monthly marketing workshops.construction2style continues to exist as a home improvement resource blog. The Molitors offer contracting, design, styling, and marketing services along with home decor products. With 1.8 million monthly views as of this conversation, the c2s blog is clearly a popular and trusted source for marketing strategies tactics among those in the industry.Brought to you by Pella Windows & DoorsTopics Discussed: [02:23] What led to construction2style being conceived in 2012[06:48] How the Molitors turned their blog into a business[10:14] Setting expectations with clients[18:38] Jamie’s biggest challenges in the field[22:39] How Jamie and Morgan agreed on their roles as a husband and wife team[24:57] The first hire and the importance of company culture[32:05] Where c2s is today[34:00] Vetting clients[39:57] Getting involved in the event planning space[43:20] What goes into planning a successful event[45:54] How the business has changed since the beginning[49:00] How anyone can start building their brand[52:48] How the c2s blog is making an impact on reach[55:31] The power of Web Stories on Google[59:47] Jamie’s biggest pain point at the moment[01:01:31] The Molitors’ advice to those starting out in the industryConnect with Jamie & Morgan:Website - https://construction2style.com/Instagram - https://www.instagram.com/construction2style/Facebook - https://www.facebook.com/construction2styleLinkedIn - https://www.linkedin.com/company/construction2style-llcTwitter - https://twitter.com/c2s_molitorPinterest - https://www.pinterest.com/construction2styleHouzz - https://www.houzz.com/pro/construction2style/construction2style-llcYouTube - https://www.youtube.com/channel/UCw0DTGNtruFv6XgcVliM5JwTikTok - https://www.tiktok.com/@construction2style?lang=enClubhouse - construction2styleConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Jamie and Morgan:To us, it’s important that we find someone with the right mindset and fits within our culture. From that, we can train them. I’d much rather have that than what a piece of paper says. ~MorganThe best partnerships that we have with brands and vendors are the ones where we uplift and support each other organically—not just when it’s paid—because we’re constantly talking about them even if it’s not a collaboration or a paid partnership. ~MorganThe main thing I would tell people, if you’re a young guy or girl looking to do your own thing: Don’t overspend. Just build. [...] Lean on other professionals, even outside the trade area. Find an accountant. [...] Find a lawyer. ~JamieDo the dirty work. Take the not-ideal job to get your name out there and build your resumé. ~Jamie

Along the same line, his ideal customers are those who focus on value over cost—those who are focused on the timelessness of what may just be their forever home.Asked his opinion on the future of home design, particularly in a post-COVID world, Jeff says that “we need to get more distance between ourselves and these events to truly, fully comprehend what they are really doing—and have done—to our psyches.”People now truly look at their home as a sanctuary, and the market has changed to reflect these developing tastes, which include an explosion in demand for pools and home offices.An artist at his core, Jeff believes that “inspiration is the fuel for a creative spirit,” and points to nature as his ultimate source of that inspiration.Topics Discussed:[03:27] Defining “timeless design”[06:50] The “Golden Section” and the “Rule of Thirds” in art[13:43] Setting expectations with clients[18:26] Knowing when a client is the right fit[25:21] The future of home design[34:30] How growing up on a farm impacted Jeff creativity and work ethic[40:19] When and why Jeff decided to go into architecture and grew his passion for art[50:22] Jeff’s early career[55:34] Jeff’s advice to young architects who want to start their own company[01:02:07] Jeff’s exciting upcoming projectsConnect with Guest:Website: https://www.jeffreydungan.com/Facebook: https://www.facebook.com/JeffreyDunganArchitects/Instagram: https://www.instagram.com/jeffreydungan/Pinterest: https://www.pinterest.com/jeffreydungan/_created/Connect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Jeff:Especially in America, where we’ve got a fake version of everything, if there’s anything we shouldn’t be faking, it’s stone.I’ve got more ideas than you’ve got money. [...] I want to make a place that’s going to basically change your life. To me, you can’t put a price on that. Let’s talk about something infinitate and way more meaningful than costs.I want to have a conversation not about the cost of the thing, but the value of it.There is something about nature that refurbishes our spirit.Inspiration is the fuel for a creative spirit. [...] Where do we get that inspiration from? There are many sources, but I think that nature is supreme.If you don’t say “no” to the wrong things, you can’t say “yes” to the right things.

Listen in as Patrick, Sue, Megan, and McKall give their professional backgrounds leading up to their joining the AFT team and the scope of their current roles.McKall dives deep into the process of calculating for profit with your WIP and how to stay within realistic margins as your projections change every month towards the completion of a given project.Patrick, Sue, and Megan talk about the biggest risks in the construction industry, navigating cashflow challenges throughout a project, and how to write a forward-looking contract that minimizes these risks by adequately defining scope-of-work.Finally, the team discusses billing regulations in Arizona and whether trade partners should have any variation in a contract. They also speak on the immense value of site visits and working with designers and architects.Brought to you by Pella WindowsTopics Discussed: [01:35] An introduction to Megan, McKall, Patrick, and Sue[05:12] Our team’s backgrounds and career lessons they brought into AFT[16:24] What your WIP tells you[22:12] The biggest risks in the construction industry[29:43] How a company can be effective at scope-of-work[36:10] Managing time as Project Coordinators[41:00] Fighting through the cashflow challenge in a timely manner[48:44] Continuing education and staying on top of issues and trends in the industry[51:15] Navigating price increases[56:13] Managing expectations with team members, vendors, and clients[1:00:39] The Arizona Prompt Payment Act and AIA contracts[1:00:55] The value of site visits[1:12:04] The pros of working with a designer and an architect[1:14:46] Advice to younger companiesKey Quotes by the AFT team:Being in-house makes a really big difference because then you have someone who can do an actual analysis of what’s going on and give you a real picture of what needs to change in order to get you to where you want to be, financially. ~McKallThe biggest risks in the construction industry, for me, are construction defect claims; job site-related issues such as injuries or property damage; and labor and material shortages along with price volatility. ~PatrickWe have a standard at AFT, and we want to make sure that our subs are going to uphold our brand and standard. ~PatrickWhat’s been beneficial for me is going out to site visits and seeing what is on the plan come to life. That is like a stepping stone for other projects. ~MeganThe biggest thing is to not forget how important your policies and procedures are because that can actually make you a lot of money. Have a clear path. ~McKall

He goes on to speak on lessons and skills that he was able to apply after getting into business for himself, as well as those pain points that he had to endure a lot of trial and error to get a handle on—from considerations around working capital, to investing in training.Justin then describes his scope of work and the most crucial factors in pool plumbing, as well as the technologies and trends that have evolved over the years and how these changes impact hydraulic design.Asked how he is able to maintain strong, mutually beneficial relationships with his vendors, Justin says that it’s all about going out of their way to take the tougher jobs and being consistent with the quality of their work.Finally, Justin touches on JMax Companies’ plumbing and mechanical division and how his residential projects differ from pool work.Topics Discussed: [02:21] How Justin got started in pool plumbing[05:23] Business lessons Justin learned from working for another plumbing company[07:52] What Justin knows now that he wishes he knew then[09:54] Staying financially sound and getting on the same page with builders[12:58] What separates good clients from bad ones[15:17] JMax’s scope of work and how the market has changed[20:08] Stress factors inherent in pool plumbing[25:25] Frequency of training at JMax and maintaining vendor relationships[31:45] Clients to avoid[32:47] Building an online presence[37:05] Justin’s favorite projects[42:29] How residential and mechanical plumbing differs from pool plumbing[50:39] What Justin takes most pride in today[51:48] Justin’s exciting upcoming projectsConnect with Guest:JMax Companies Website: https://www.jmaxcompanies.com/JMax Plumbing Website: https://jmaxplumbing.com/JMax Mechanical Website: https://www.jmaxmechanical.com/JMax Academy Website: https://www.jmaxacademy.com/Instagram: https://www.instagram.com/bearded_plumber/TikTok: https://www.tiktok.com/@the_bearded_plumber?YouTube: https://www.youtube.com/channel/UC1hbfJNmjFSkowgNXWzq3NQ/videosConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Justin:My favorite relationships are those where you get mutual respect. If I’m dealing with a general contractor, their expertise is this, and my expertise is plumbing. I want them to respect that I have a ton of experience and we’ve been through mistakes and let us do our thing.The most important part of plumbing is making sure that you’ve sized everything correctly, because the [consequences] of that are energy loss and systems not doing what they’re supposed to do.I think having long-standing relationships with my vendors has been the most help. [...] Fortunately, those relationships have paid off tons.This industry is small. Pool plumbing—and pools in general—is so small that you pretty much know people before you meet them. Just get in front of them; talk to them. Figure out if they have the same values that you do.

Today Brad speaks with Tim Brown, CEO of Hook Agency, an SEO & Web Design firm that’s gone from 1 person to 17 in 5 years.Tim kicks off the conversation giving his take on the biggest challenges that business owners face in today’s shaky market. Some of these challenges include finding and retaining self-motivated team members, creating a meaningful workplace for younger generations of professionals, and looking past the glamor metrics at what really counts for business success.Tim then gives his thoughts on creating a winning website and best practices for bringing in leads. Aside from optimizing your SEO, he recommends connecting with service providers in similar industries to yours and building out a network of referrals via those connections.With regard to homebuilders in particular, Tim offers tips on getting the best out of content creation and social media strategy, again without getting distracted by vanity metrics. He goes in-depth on video content and why many business owners end up wasting time and money when investing in video.Finally, Tim speaks to newer or smaller companies who are looking to maximize a lean marketing budget.Topics Discussed: [02:17] Business challenges that Tim is facing in today’s market[04:25] Finding self-motivated team members[08:27] Creating a training organization to fill gaps in skill[10:49] Other factors that companies should focus on[17:41] How to create a winning website[24:48] How homebuilders should approach social media and content creation[30:10] The power of video content[38:54] What should a company with a lean marketing budget focus on?[47:18] Tim’s biggest challenges as an entrepreneur in the early days[51:58] Niching down your clientele[55:18] The best advice Tim has ever been givenConnect with Guest:WebsiteInstagramFacebookLinkedInTwitterPinterestYouTubeTikTokPodcastConnect with Brad Leavitt:Website Instagram Facebook Houzz Pinterest YouTube Key Quotes by Tim:There’s this movement with business owners for time freedom; but, getting more employees does not only mean time freedom. Sometimes it means a painful amount of management.Video is fun. You know what’s not fun? Sitting around doing a bunch of content all day to get your thing to rank on Google.You have more credibility when you specialize in something.Trust yourself. You have more context on your situation than anyone else. [...] Do take advice—but take it with a grain of salt.

Contractors need to take note of legal issues that arise on account of construction defects and accidents. Further, they need to make sure they are rigidly compliant when it comes to lien waivers. It is important to take their state’s code into account to provide context for the crafting of their performance standards.Regarding new contractors who have just started their business, Rachel says that they should be clear on the expertise they currently have and what they intend to practice in their new venture, in addition to having their financials sorted out.Finally, Rachel does a deep dive into the critical importance of insurance and why, in such a high-risk industry as construction, contractors must never overlook the importance of protecting their assets should the slightest cause for liability take place.Get 15% off all courses and services offered by Contractor Trainer Center on their website by using the code “AFT-15” at checkoutThis episode is brought to you by Pella Windows & DoorsTopics Discussed: [02:14] Issues and trends present in the construction industry today[05:00] How contractors are dealing with legal issues today (ex. around price increases)[12:26] Considerations around liens[16:45] Consulting in different states according to their respective codes[21:48] Required contract provisions[30:05] Where contractors should focus on when starting a business[36:36] The startup manual created by Contractor Training Center for new contractors[39:07] What is a “construction bond”?[44:48] How a contractor can ensure that they are properly insured[51:45] Should owners always have builder’s risk insurance?[53:47] Rachel’s custom residential design-build construction business in Florida[56:56] How Rachel got involved with Contractor Trainer Center[58:29] Resources available on the Contractor Trainer Center website[01:01:40] The best advice Rachel has ever been given and what’s next for herConnect with Guest:Website: https://contractortrainingcenter.com/LinkedIn (Rachel Doty): https://www.linkedin.com/in/rachel-doty-26844420LinkedIn (Contractor Training Center) https://www.linkedin.com/company/contractortrainingFacebook: https://www.facebook.com/contractortrainingYouTube: https://www.youtube.com/channel/UC_5LeZU1L4FtfT-ni6UHkcQConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Rachel:There are a lot of things to consider when [a contractor] is first starting out. If they haven’t already set up a business, there are a lot of things that they’re going to need to know and figure out before they jump into it: what type of work they’ve been doing and what type of work they want to do.As contractors, we have the duty to make sure that our subs and everyone underneath us are operating to our standards, and also to make sure that they have the insurance limits that will cover us.

Since the outset of the pandemic in early 2020, the sales cycle has doubled as a result of delays and shortages in the supply chain, particularly when it came to Tim’s custom work.With higher-end clients, there is typically a great deal of flexibility built into contracts, and so Tim’s challenge throughout the past couple of years has been to find creative ways to satisfy clients amid an unpredictable market.Asked how he was able to find success with an eCommerce direct-to-consumer model for an industry known for its complexity, Tim says that it’s all about creating “a very fluid, very frictionless customer experience that mimics the likes of a traditional storefront experience. It actually has less friction and more convenience because you’re allowing the consumer to do it in their own time in their own home.”Further, what sets Kabinet apart from all the rest is that Tim and his team refuse to be simple “order takers”. Every person on the other side of the line from a client is a bonafide designer, determined and passionate about turning the client’s vision into reality.Brought to you by Pella Windows & DoorsTopics Discussed: [02:54] Tim’s experience with the supply chain in 2021[08:27] How Tim was able to build an impressive network at a relatively young age[14:14] All about Kabinet[15:58] Why Tim went the eCommerce route instead of the traditional brick-and-mortar[18:33] Making direct-to-consumer work with all the complexities of cabinetry[25:49] How Tim has created a win-win situation between Kabinet and installers[30:32] How Tim learned the ins-and-outs of business[32:12] What keeps Tim up at night[38:43] Working with investors vs getting a loan[48:05] Kabinet’s advantage over its competitors[52:07] How kitchen cabinetry is evolving[54:22] Kabinet’s specialty[59:57] The best advice business Tim has ever been given[1:03:14] What’s next for Tim and Kabinet?Connect with Guest:Website - https://kabinetus.com/Instagram - https://www.instagram.com/kabinetus/Houzz - https://www.houzz.com/professionals/kitchen-and-bath-fixtures/kabinet-pfvwus-pf~2050766070Connect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Timothy Roman:If you have a good network, you’re bailed out every single time… almost.Cabinetry is very good margin if you can get a great system, a great funnel, a great client experience, and you’re aligned with a great factory that backs that process. It can be a really, really scalable business, and it’s only the upside in front of you.I have a rule that, everyday, if I don’t learn something, it’s a failed day.The money is actually not the hard part. Getting the money—especially these days in the United States where capital is so cheap—is not the hard part. The hard part is getting people that understand your goal and you obviously should be doing a good job at explaining it at the same time.We know two things and we do them really well: kitchen cabinetry and customer service.The name of the game, especially early on, is test, test, test, and the market is the market is the market.

As an advocate of trade careers and education, Kayleen’s goal is to shed light on the rising demand for trade professionals that’s outpacing vocational training—and to help restore America’s respect for the trades in the process.Listen in as Kayleen explains that education, particularly if you desire to be in the trades, is not only found in the classroom, and how she is working to inspire America’s youth to embrace the trades.She shares how she was inspired to become “Mister Rogers with a sledgehammer” and educate the masses on the importance of the trades after realizing that television has negatively influenced the public’s opinion on the construction industry.Brought to you by Pella Windows & DoorsTopics Discussed: [02:38] Why construction is generally under-promoted as a career path[05:41] Kayleen’s thoughts on the student debt crisis[09:27] The limitations of a college degree[14:21] Kayleen’s experience on Rescue Renovation[22:59] How much planning goes into each project before filming starts[34:37] Dealing with challenging clients on the show[36:08] How TV impacted Kayleen’s passion for construction[38:11] Kayleen’s work at the McCabe Foundation[41:40] How Kayleen hopes to influence women in the trades[49:14] The value of hard work[51:13] Kayleen’s experience starting her own company before her breakthrough on TV[55:46] Why the youth are at an advantage today if they want to get in the trades[01:00:35] What Kayleen does for fun and what she has planned for the futureConnect with Guest:Website - https://www.kayleenmccabe.com/Instagram - https://www.instagram.com/kayleenmccabe/Facebook - https://www.facebook.com/kayleenmccabeTwitter - https://twitter.com/KayleenMcCabeYouTube - https://www.youtube.com/c/KayleenMcCabeConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Kayleen:College is important. We need architects and engineers, and that does take a college degree; however, the best architects are the ones who went to a job site and learned how gravity works in real life.You don’t get anywhere in life without working really hard. The harder you work, you are rewarded. Now I’m at the point where I can choose the projects that I work on. I don’t work 18-hour days anymore; but, [it took] 15 years. It wasn’t overnight.

In 2018, Landon signed on with HGTV for the home improvement series, Cutting Edge Reno. For the pilot, he chose to renovate a neglected midcentury ranch house situated on a large lot in a desirable neighborhood. Landon had just 60 days to completely transform the home.Landon’s experience with HGTV rewarded him with clout that caused his already thriving design and build firm to soar to new heights. He goes on to speak on the unique challenges of working with ultra-high-net-worth individuals in Scottsdale, and why he always looks beyond the money and instead ultimately trusts his gut when it comes to deciding which clients to take on.He also explains why, if he were given another chance to build his business from scratch, Landon would focus right away on hiring talent that would complement his own strengths, and establish a system that leverages his time.Brought to you by Pella Windows & DoorsTopics Discussed: [02:52] Where Landon would focus on if he were to start his construction business again[06:36] Building strong relationships in the industry[12:52] Why it’s worth paying a premium for quality[15:00] Why you shouldn’t be afraid to walk away from a potential client[22:48] Landon’s opportunity to appear on HGTV’s series, Cutting Edge Reno[42:06] Securing job sites[49:10] Dealing with supply chain issues on time-sensitive projects[55:44] Meeting the incredibly high expectations of ultra-wealthy clients[58:37] Landon’s approach to multifamily homes[1:05:03] The best advice Landon has ever been givenConnect with Guest:WebsiteInstagramHouzzConnect with Brad Leavitt:Website Instagram Facebook HouzzPinterest YouTube Key Quotes by Landon:When you’re building someone a home, you’re going to have to be friends for a year. Out of the gates, if you’re feeling a little wishy-washy, don’t be afraid to walk. The money is not that important. Quality of life is what it boils down to.Living in the Scottsdale area or Paradise Valley, these aren’t $500,000 homes. These are multi, multi, multi-million-dollar homes that we’ve been working on. With that dollar figure comes a special client. “No” is not an acceptable word. The way I’ve got around is to basically be as upfront as I can. The moment I know, they know in five minutes.

With all the complexities of building your brand’s know, like, and trust factor in today’s ever-evolving digital economy, Jesse explains why it literally pays to have a dedicated expert by your side to handle content marketing for your business.He shares best practices for doing effective ad campaigns, building and staying top-of-mind with a loyal audience, becoming an authority figure without “pitching”, choosing a social media platform, and creating photo and video content that converts.Topics Discussed: [02:09] How social media has changed[04:29] Tailoring your ad campaign to the right demographic[12:12] Making sure you, as a business owner, don’t waste your time on social media[15:53] The importance of being social on your chosen platform/s[19:22] Being (and staying) top-of-mind with your target audience[23:54] Becoming an authority figure and getting clients without “pitching”[32:08] Deciding which social media platform to focus on as a general contractor[36:43] How Jesse built his own brand with photo and video[41:07] The effort required to produce a great photo versus a great video[48:03] Why it’s important to niche down as much as you can[48:59] Should all businesses be on YouTube?[56:23] Why Jesse lived in a school bus in the early 2000s[1:04:00] What’s upcoming and exciting for JesseConnect with Jesse Fitton:WebsiteInstagramTikTokLinkedInConnect with Brad Leavitt:Website Instagram Facebook Houzz Pinterest YouTube Key Quotes by Jesse:[When you create an ad campaign,] it’s not about how many people see it—it’s about the right people seeing it. And when you’re working with different brands, you have to figure out what the most important thing is for them.Operating inside the world that we live in today, you can be hyper-niche. The most important thing is to identify your target market and really home in on it, because if you don’t put out the content you want, then you’re not going to get the people that you want.

He relates his current work in residential to his previous time doing commercial. The residential world, particularly custom residential construction, has been a significantly more fulfilling experience for Tyler because of its personal, family-centered process.Speaking on his staff, Tyler becomes emotional talking about those team members that have caught the vision of the company, which goes way beyond working for a paycheck. He also encourages employees to make their voices heard and to challenge the leadership if they feel compelled to, so as to do their part in setting Killowen apart from the rest.Finally, Tyler describes the cornerstone of his company—and of running a construction business in general—which is communication. With so many parties to keep up-to-speed throughout a long and complicated process, Tyler stresses openness and brutal honesty, but also empathy and care.Topics Discussed: [02:35] Challenges that Tyler is dealing with right now[07:41] How Tyler keeps his pipeline full[12:48] Competing with other cabinetry subcontractors[15:12] How Tyler conducts his exit interviews[20:51] How often Tyler checks in with clients after the home is built[30:13] Creating a good company culture[36:28] Working with Syd and Shea McGee[43:56] How Netflix came into the picture[50:55] Working when cameras are always trained on you[55:17] Lessons learned from the Netflix experience about running Killowen[57:45] The best career advice Tyler has ever been given[1:03:11] What Tyler is most excited aboutConnect with Guest:Website Instagram Facebook Connect with Brad Leavitt:Website Instagram Facebook Houzz Pinterest YouTubeKey Quotes by Tyler:With these homes, it gets super personal because it’s the most expensive thing they’ll ever buy. It’s where they’ll raise their family, their kids, their grandkids. It gets pretty personal and that’s why I like it better than commercial. I was in commercial for a while; but, homes—there’s something about it.I want my people to challenge our system. I might disagree and I might push back; but, I do want our team to think of ways we can do better. I’m not averse to change.There are people in our company that are here for the paycheck, and that is fine. We’re not doing it for practice. We’re doing it to make a living. It’s all good. There are other people that I see who have caught the vision of where we can be and they want to be a part of it.Where construction really goes sideways—the relationships at least—is communication. If someone feels heard, even if there’s a problem, if you acknowledge that it’s there and you keep giving them constant updates—communication is huge.Every hire I’ve made has taught me how to run my company better

Listen in as Brad shares why creating an org chart from the get-go is one of the best things you can do, even if it’s meant to be a reference for just you and your partner. He also says that it’s always best to consume the same educational resources together in order to be on the same page when considering the future of you and your partner’s business.Asked about leading the 250+ person team at Radiant Plumbing, Brad explains that cultivating a “work hard, play hard” company culture with a system that recognizes the achievement of each and every member of the team is vital to the company’s success.Finally, Brad gives his advice to those who are currently at the start of their business journey, and in particular why finding a coach has been of tremendous help to both him and Sarah at the beginning of their partnership.Brought to you Pella Windows & DoorsTopics Discussed: The challenges of doing business with your spouseWhen Brad and Sarah began working togetherManaging a company with 250+ employeesWriting the bookHow Brad and Sarah decided on their roles in the companyWhy Radiant Plumbing conducts wellness retreatsFrom call to permit to completionHow Radiant Plumbing provides feedback to each of their 250+ employeesSarah’s contribution to the businessLearning to separate business from personal lifeSetting boundaries with your business partner/spouseHow to deal with business failures personally and with your partnerBuilding a company culture of “work hard, play hard”The business owner’s mindset: from craftsman to entrepreneur to legacy-seekerBrad’s advice to those who are at the beginning of their business journeyWhat Brad is most excited aboutConnect with Guest: Website Facebook LinkedIn BookConnect with Brad Leavitt:Website InstagramFacebook Houzz Pinterest YouTube Key Quotes by Brad:Creating some real structure and real roles and real responsibilities cleans up a lot of those grey areas where you would have a lot of conflict, because you’re in each other’s lane, you’re second-guessing each other’s decisions, and it’s really inefficient.Two of the biggest mistakes I see people make are: a) don’t get coaching; and b) they get coaching by themselves and try to sell their partner on it later. Do it together. If you’re going to a conference, do it together. If you’re going to see a speaker, read a book, do it together and compare notes.It doesn’t matter where your business is at. There’s always more you can do.I can’t express to you how important it is for my employees to feel like they’ve got a relationship with their manager.I challenge you to let [the wrong people] go. You’re going to lose the good ones because you’re keeping the bad ones.Get coaching, together. Somebody has solved it in your industry. [...] They might even charge you some money, and you should fork it over because it might be the cheapest thing you’ve ever invested in. [...] Often, the more we spend, the better it is.I needed to learn not to be the limitation to my company’s growth.

Today Brad speaks with Dan and Emily Clark of Clark & Co. Homes. The Clarks established their firm in 2011 with the mission of bringing creative design solutions to the Treasure Valley through their highly functional home plans and character-filled interiors.Dan’s background in real estate, residential home construction management, and land development consulting gives him a unique, holistic approach to the building process. Emily's New England upbringing exposed her from an early age to historic proportions and timeless design, uniquely informing her distinctive style viewpoint.With supply chain issues and all manner of challenges around communicating with clients and vendors developing by the day throughout the last 18 months, Dan and Emily explain that they practically had to “throw out” many of the processes that they had only settled into since starting their business.“It just allows us to be creative,” says Emily, “and really capitalize on that ability.” And part of that ability to stay creative includes having to establish a system that is more streamlined as well as being more discerning about which clients to accept.To the Clarks, thriving in the design and construction industry in the new normal has largely been a matter of strengthening relationships with clients and vendors and making sure that everyone has utmost confidence in their ability to deliver by setting clear expectations with each party.Brought to you by Pella Windows & DoorsTopics Discussed: [02:19] Navigating the design and construction industry in 2020 and 2021[06:35] Dealing with unforeseen issues and keeping clients happy[12:59] Planning for contingencies[15:47] Why Clark & Co. Homes have been more focused on “hybrid spec”[20:55] Introducing “universality” of design in the Boise market[25:48] Dan and Emily’s respective roles and how they built the company[36:04] Conducting virtual tours of finished concept homes[39:03] Drawing inspiration from Emily’s upbringing in Maine and travels[42:02] Building and strengthening relationships in the industry[47:34] How social media has helped Clark & Co. Homes grow[50:16] Setting expectations with clients[54:46] Managing emergencies[59:15] Dan and Emily’s secrets to success[1:05:31] What’s next for Clark & Co. Homes?Connect with Guest:WebsiteInstagram FacebookLinkedInConnect with Brad Leavitt: WebsiteInstagramFacebookHouzzPinterestYouTubeKey Quotes by Dan and Emily:We’re definitely curious about how people live, how our clients live, and wanting to answer their pain points. ~EmilyI’ve been in this [industry] for over 15 years now. When someone gives me a menu from The Cheesecake Factory, it’s just overwhelming. It’s anxiety-producing. I think there’s an element of truth to that same concept in homebuilding and design. ~DanWe have a great team, and we make it a point, right from the start, to make sure that the clients are aware that we chose the people that are working with us for a specific reason, and that they have super powers that no one else at the office have. ~EmilyIf there’s anything I learned in the last year-and-a-half, it’s that very few things are actual emergencies. ~EmilyIt makes our job easier when we can put our trust into a team that’s competent and passionate. ~DanIt’s been a fortunate turn of events that we’ve been able to curate a great team and it comes down to the passion and the assimilation with our ideals of the branding and what we’re putting together. Creating a home for somebody is such an intimate experience. ~Dan

Listen in as Max and Patrick reflect on their journey in the world of real estate, from making that first flip to becoming local celebrities involved in ultra high-end luxury developments in the state.They speak on the vital importance of creating quality products to shield one’s business from falling behind should economic crises (including that which came as a result of the pandemic) emerge. This is simply because “everybody’s going to go to the best product first” and cut corners on everything else.Max and Patrick go on to share how they have built and managed relationships with their pool of investors and wealthy clients, as well as how they are navigating operational and logistical challenges around the pandemic.Brought to you by Pella Windows & DoorsTopics Discussed:[01:52] Max and Patrick’s path to founding American One and finding massive success[07:53] Staying on top of the market during the pandemic[12:15] How involved Max and Patrick become with the design, architecture, and layout of any new project[13:32] Doing market research to understand one’s ultra-high net-worth clients[16:03] Working with banks and investors[21:04] Building a resource pool of investors[30:47] Managing client expectations[34:40] Permit-related challenges in 2021[40:52] The most stressful part of Max and Patrick’s business today[47:04] How Max and Patrick turn discouragement into fuel[53:47] How Phoenix compares to other luxury markets[55:54] What Max and Patrick do for fun[59:02] Exciting upcoming projects for Max and PatrickConnect with Guest:Website Max & Patrick American One Luxury Real Estate Instagram Facebook YouTube LinkedIn Connect with Brad Leavitt: Website Instagram Facebook Houzz PinterestYouTube Key Quotes by Max and Patrick:Sometimes, the best deals are the ones you shouldn’t do. ~MaxYou’ve got to have a good-quality product, because if the market does change or slow down, the first thing to go are the components where people can cut corners. When the market changes, everybody’s going to go to the best product first. ~PatrickOur spec is somebody else’s custom. ~PatrickThe market right now is still strong [and] has been going strong—much better than anyone would have expected when the pandemic started. ~Max

With a particular focus on commercial projects, Micky explains that there is less customization involved when working with a typical commercial client versus a residential one who obviously tends to be much more discerning, detail-oriented, and at times particularly challenging when they put in change orders while their project is already underway.Asked how she and her team are able to stay on top with the latest regulations and standards in any given state when working on projects, Micky says that communication is key, both between her team members as well as with the contractors that the firm partners with. The same is true when it comes to choosing top-quality materials from a health standpoint.From keeping up with code to handling logistics to meeting client expectations, commercial design carries with it a myriad of unique challenges. Micky addresses some of these and describes the process that has brought her and her team of five amazing success in the industry.Topics Discussed: [02:08] The differences between Micky’s commercial and residential clients[08:55] Why Micky decided to go into the commercial and hospitality world[12:14] How Micky stays on top with ever-evolving regulations and standards for commercial projects[16:29] How involved Micky is with FF&E (furniture, fixtures, and equipment)[18:31] Making sure that the design fits the client’s budget and creating the design book[24:01] How Micky delegates responsibilities to her five team members[38:40] What inspired Micky to go into interior design and how she built her career[41:50] What Micky wishes she knew at the beginning of her career[43:15] Why Micky decided to launch her own textile line[45:36] How Micky does social media and why she focuses on LinkedIn and blogging[49:39] How Micky stays on top of design trends and best practices in the industry[50:37] What Micky likes to do for fun[52:05] Exciting upcoming projects and other events for MickyConnect with Micky Klein:Website - https://mickyklein.com/Instagram - https://www.instagram.com/micky_klein_interiors/Facebook - https://www.facebook.com/Mickykleininteriors/LinkedIn - http://linkedin.com/in/micky-klein-84681a76YouTube - https://m.youtube.com/channel/UCfLrGMXzc-habHNqV0tpMKAConnect with Brad Leavitt:Website - https://aftconstruction.comInstagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes from Episode:I’m very, very into criticism. I find it refreshing, because the more black and white my client can be and tell me exactly what their vision is and tell me what they do like and what they don’t like, I’m able to give them the product that they envision from the get-go.I really appreciate how I came to where I am today knowing that a lot of it was me and the help of others giving me advice. But, at the end of the day, I know that I woke up and decided to keep going instead of giving up when the frustration or lack of knowledge kicked in.

Angela herself is an award-winning designer and a recognized innovator in the builder and developer community. Under her leadership, TRIO has received more than 50 Awards in the past five years, including both Detached Community of the Year and Master Planned community of the Year at NAHB’s The Nationals in 2019.In 2019 Angela launched her own lifestyle brand, which includes an innovative furniture line with Phillips Collection and a successful tile line with TileBar, which can now be found at Home Depot and Wayfair.Listen in as Angela looks back on her 20-year career and how she was able to marry her passion for creativity and entrepreneurship to become what is now TRIO Design.She describes why wellness is such a huge component of TRIO’s company culture, as well as how her team of 95 has become so effective at managing complex projects, from two office locations to boot.Brought to you by Pella Windows & DoorsTopics Discussed: [01:42] All about TRIO’s Wellness Week and how it has impacted the company culture[08:36] Managing Wellness Week while working in a very demanding industry[12:32] How leadership works at TRIO with its team of 95[17:51] How TRIO handles logistics when working on a project[21:40] Navigating the challenges that come with an acquisition[28:43] Coming up with the values that set TRIO apart[31:45] Where Angela got her intense drive to succeed[34:42] Maintaining the company’s vision while continuing to innovate and optimize[40:06] Where Angela developed her passion for design and confidence as a designer[44:56] The elements of great design and the best way to work with clients[47:19] Other ways TRIO promotes wellness and all about the DO GOOD initiative[53:21] How Angela manages the dynamic of two officesConnect with Guest:WebsiteInstagramFacebookLinkedInConnect with Brad Leavitt: WebsiteInstagramFacebookHouzzPinterestYouTubeKey Quotes from Episode:A failure for one is a failure for all and a success for one is a success for all. Especially now, with all the challenges that we’re seeing in our industry, [...] my philosophy or strategy as CEO of TRIO is, “Hey, we’re going to take care of our people first so that our people take care of our clients and industry partners.”I love to say, “We are a creative firm.” And that doesn’t mean just from a design perspective: Our business people are just as creative as our creative staff and it takes everybody to have that open mind to constantly problem-solve and just be creative in every aspect of the organization.I’ve never been fond of the slogan, “It takes a village.” It takes so much more than just a village. It takes a group of stakeholders coming around the table that share the same vision and have the same values, coming together time and time again to solve for the challenges and to celebrate the wins.We didn’t just want to be a creative partner. We wanted to be a business partner.I think what makes great design is being able to understand our consumer, where the consumer is going, and the demands of the consumer—and then marrying that with unlimited creativity and being able to tell that story.We do so much more than design: We create communities.

Founded in 1977 by Sharon and Robert Woods, the firm pioneered the design-build concept with architectural design and construction being performed by the same team. In 2008 Sharon’s sons, Rob and Shane, joined the company and now serve as second-generation owners, while Sharon has remained with the company to oversee design.Listen in as Rob and Shane share the ins-and-outs of taking over and running a family business and how the two brothers have successfully been able to maintain a great working relationship over the years as they continue to scale the firm.“We only seek what’s best for the company,” they say. “That’s always first and foremost on our mind. That will lead us to success.”This translates into their focus on empowering both trade partners and clients and giving a voice to each party in the development of their respective builds.Brought to you by Pella Windows & DoorsTopics Discussed: Rob and Shane’s roles at Woods DesignNegotiating and settling fee structures throughout the processWhy Woods Design only does lump sumWoods Design’s requirements before breaking groundHow Rob and Shane deal with disagreements at workEmpowering partners and clientsHow costs are tracked as projects progressHow Rob and Shane went about taking over the companyNegotiating the buyoutKeeping business, business; keeping family, familyHow Rob and Shane are preparing for their exit strategyHow Rob and Shane found out about Builder 20What Rob and Shane do for funConnect with Guest:WebsiteInstagramFacebookConnect with Brad Leavitt:WebsiteInstagramFacebookHouzzPinterestYouTubeKey Quotes from Episode:[Shane and I] each have our domains—our world. We don’t mess with the other one’s world. I don’t go to Shane and tell him which super to put here or which subcontractor to put there. And Shane’s not going to come to me and tell me how the contract should be. ~RobIt’s a process of respecting the supers, the project managers, or whoever is running the job. I respect that they know more than me. And I’m not going to tell them to do something [against their better judgement]. ~ShaneWe believe in empowering our employees and making sure that they have a stake in what we’re doing. We want them to make these decisions. Shane and I are not micromanagers. We’re not going to be out there over somebody’s shoulder. We believe in results. ~RobThe key is forecasting. You can have a ton of budgets and track them; but, you’ve got to look for patterns and forecast. That’s what helps you in the long run. ~RobOne of the trickiest parts is coming up with that buyout number. Construction is a really hard industry to put a number to a company. We don’t have many assets; we sub everything out. We have our goodwill; we have our reputation. And the person selling it to you is selling that reputation. ~Rob

Dagan's interest in design and construction began at a young age when he assisted his father in designing and building their home in Solana Beach. After college Dagan worked in New York City as a set designer and builder for commercial photo shoots. He also designed and constructed several high-end storefront displays.When he returned to the West Coast, Dagan worked in Northern California doing complete home renovations and remodels. During that time he also developed an affinity for and honed his skills as a woodworker and carpenter. His path eventually led him to receiving his general contractor license and founding his own firm, DDC.With supply chains continuing to be shaky as of August 2021, Dagan talks about how he is able to keep his stock organized and “stay ahead of the curve” by maintaining a close relationship with valuable vendors and subcontractors who often update Dagan on price changes and other developments in the market..Along with having to stay on top of fluctuations and other uncertainties in the industry, Dagan shares how he calculates the lump sum for his remodels and builds, as well as how he deals with changes requested by clients when a project is already underway.Finally, Dagan speaks on his varied career path which includes his transition from the wine industry into furniture design, and finally into construction.Brought to you by Pella Windows & DoorsTopics Discussed:[00:56] How Dagan is coping with the current state of the supply chain[13:37] How Dagan calculates the lump sum for remodels[21:34] Staying protected whether you opt for lump sum or cost plus[23:20] How Dagan deals with requests from clients that impact the bottom line[31:56] From the wine industry to furniture design to construction[36:41] What Dagan wishes he knew about construction from day one[43:26] Trends that have come about due to COVID[49:34] Dagan’s work aside from general contracting[1:03:56] What’s next for Dagan?Connect with Dagan Koffler:WebsiteInstagram @dagandesignConnect with Brad Leavitt:WebsiteInstagramFacebookHouzzPinterestYouTubeKey Quotes by Dagan:With cost plus, the risk is on the owner to spend as much as they want. With lump sum, the risk is a little bit more on the contractor.Setting up systems is key in getting those change orders signed right away and making sure that everyone’s on the same page.Everyone wins when I have the confidence to say “no”.

Listen in as Walt reflects on a childhood filled with abuse at the hands of his own father, a suicide attempt at age 13 that he believes was thwarted by a higher power, and an aunt that changed his life forever when she taught him what love truly looked like.Walt discusses the three big lessons he had to learn in order to heal from his trauma: speak your truth, acknowledge how you feel, and be willing to forgive.He also speaks on how his almost 20-year career in the military and another five years in corporate America further shaped his worldview and led him down the path to becoming a mentor to men across the country who have also suffered abuse.Finally, Walt explains that he chose this journey because he believes that there are too few voices speaking on childhood trauma, even as abuse cases are reported every ten seconds.Walt says, “I refuse to be a person who doesn’t dig in, do something different, and serve people in a way that really moves them forward that lets them heal from their trauma through motivational speaking and one-on-one coaching. It lets them literally change their family’s legacies forever.”Brought to you by Pella Windows & DoorsTopics Discussed: [03:12] Walt’s own experience with abuse in his younger years[09:03] How Walt’s aunt turned his life around from one of abuse to one of love[17:01] Overcoming his angry and violent teenage years[24:40] Why Walt decided to join the Navy and how it helped him to heal further[35:32] How the military helped shape Walt’s relationships, especially his marriage[40:05] Making the transition to corporate America[49:20] Becoming a coach, author, and motivational speaker[54:24] The crucial role of mindset[56:48] How to contact Walt and access his resources[59:37] Walt’s experience building his businessConnect with Walter McKinleyInstagramFacebookLinkedInTwitterConnect with Brad Leavitt: WebsiteInstagramFacebookHouzzPinterestYouTubeKey Quotes by Walt:Abuse is abuse no matter what. People diminish our abuse by comparing it to someone else’s.I’m thankful that what happened to me happened to me because it’s made me an amazing human being and it’s unlocked these amazing gifts from my trauma that helped me help other people.The military is really a great way to set you back where you need to be and put you on the path forward so you can have the success you want.I refuse to be a person who doesn’t dig in, do something different, and serve people in a way that really moves them forward that lets them heal from their trauma through motivational speaking and one-on-one coaching. It lets them literally change their family’s legacies forever.Enjoy the journey and celebrate every single win.

Listen in as Lisa and Heather touch on their signature “turnkey” room designs, or spaces that they describe as “functional, comfortable, accessorized, and styled right down to the last beautiful detail.”They discuss how they vet and set expectations with clients while working through value engineering, as well as why they make it a point to do frequent site visits no matter where the home is being built. Topics Discussed:[02:24] Why HW Interiors refers to every finished room as “turnkey”[05:39] How early and how often a designer should communicate with clients[08:01] Vetting clients[15:54] Managing the budget as a designer[18:50] Setting expectations with the client and creating a design book[24:46] What makes a builder successful[28:45] The importance of site visits by the designer[36:03] Explaining furniture-related costs[39:54] Lisa and Heather’s favorite trade shows[43:54] Managing schedules, keeping clients updated, and using social media[50:38] How Lisa and Heather met and started their business[59:01] What’s next for HW Interiors?Connect with HW Interiors:Website Instagram Facebook Pinterest Houzz Vimeo Connect with Brad Leavitt:Website Instagram Facebook Houzz Pinterest YouTube Key Quotes from Episode:Design is a luxury business. I always tell clients: “We’re not in the business of saving you money. We’re in the business of making this as amazing as possible.”We’re in the business of building luxury homes, and I don’t think you can call yourself a luxury home builder if you’re not willing to do things outside the box.

Dave is involved in a number of ventures outside of construction, including serving as CEO of Main Street Ingredients (MSI), a manufacturer of ingredients for use in ice cream, frozen desserts, cheese, bakery items, nutritional beverages, and confections.He has also worked for Kraft Foods and is partnered with sports nutrition brands Soul & Science and Kill Cliff.Listen in as Dave and Brad go down memory lane to speak on the various personal and professional obstacles that they have had to overcome through the years, from economic setbacks during the Great Recession to Dave’s battle with cancer.Dave also touches on his love for people and how this passion influences his style and decision-making framework as a serial entrepreneur.Brought to you by Pella.Topics Discussed:[02:42] When Dave began his professional career in Arizona[10:51] How to maintain positivity as an entrepreneur and leader[14:37] How Kraft’s R&D develops ideas for products[18:00] Partnering with other big food brands such as Ben & Jerry’s and Unilever[26:47] What inspired Dave to establish MSI[32:34] Moving to Arizona in the 2000s and meeting Brad[42:49] Brad’s personal challenges in 2011 and finding success in business[54:38] Dave’s work with Kill Cliff[01:00:57] Soul & Science’s products[1:08:11] Looking forward despite battling with cancer[1:18:37] What Dave does for funConnect with Dave Clark:Website -Instagram -Facebook -Pinterest -Connect with Brad Leavitt: WebsiteInstagramFacebook HouzzPinterestYouTubeKey Quotes by Dave:You don’t [build companies] by yourself; you do it with people. It’s not only about finding opportunities but finding and putting the right staff in place to get the job done.You always look at what your company value is but you also look at what lies ahead of you. If you have a path to really get into bigger things, you first have to find a way to get to that next step.You have to be your own advocate, but you also have to listen and learn. You can’t be a know-it-all.

With the rest of 2021 expected to remain a strong seller's market, Samantha and Jenny comment on how realtors can best represent buyers and sellers around these unique market conditions.The past year-and-a-half have introduced new challenges to real estate professionals across the country. Samantha and Jenny share how they are able to effectively communicate and set expectations with clients in a market that is uncertain and ever-evolving.More generally, they speak on evergreen keys to success in the field, including the power of listening intently to your clients, why the answer to competition is actually to build relationships with your fellow realtors, how to reconcile a bank appraisal that is lower than your offer, why you should hold off celebrating until after close of escrow, and how to learn from your mistakes and gain confidence as a realtor.Brought to you by Pella Windows & DoorsTopics Discussed: [02:24] The current state of the real estate market[06:11] Going the extra mile to get a house ready to be listed[10:38] How Samantha and Jenny find their clients[14:12] What today’s clients expect[19:57] Working with investors[24:34] Why listening is key to any realtor’s success[28:20] The market beyond Phoenix[34:55] Dealing with competition by building relationships with fellow realtors[40:47] Using social media effectively[43:50] What to do when the bank appraisal is lower than your offer[46:37] Setting expectations upfront with buyers and having great lender relationships[52:58] Learning from mistakes[54:30] What makes certain neighborhoods more attractive to buyers than others[59:30] Samantha and Jenny’s foray into construction[1:03:14] How Samantha and Jenny got into real estate and why they love itConnect with Samantha and Jenny :WebsiteInstagramFacebookYouTubeConnect with Brad Leavitt: WebsiteInstagramFacebook HouzzPinterestYouTubeKey Quotes by Samantha and Jenny:I think the biggest thing with representing buyers in this market is making sure that you’re upfront and that they understand what they’re getting into, because it’s not the typical market.Anytime you go into a real estate transaction, typically there is a home inspection that happens. And I feel that, regardless of the market, you learn something new every time at home inspections.It all comes down to a thoughtful floor plan. If you can walk into a home and it makes sense, you don’t need anything else to prove that to you.The most important part of our job is listening. Just listen to what your clients want. By listening to them, it doesn’t matter who wants what—everybody feels heard.Until it closes, you have not bought the house.With confidence comes comfortability.

Build has since grown into a curated collection of the region's most talented and inspired tradespeople in the building industry.Listen in as Ted reflects on the history of Build Magazine and his foray into the construction industry. He talks about the publication’s accompanying podcast, Friends of Build Magazine, and how it has served as a valuable tool for Ted to build and nurture relationships with the best of the best in the industry.Speaking on the power of branding in the digital age, Ted touches on some of the most overlooked crucial keys to success for any builder or architect, including the importance of having a strong website with flawless photography.Finally, Ted dives deep on one of his favorite topics: The American Dream, and why it’s achievable for anyone who dares to dream and take massive action in this amazing country.Topics Discussed: 01:56 How Ted got into the publication space04:53 Ensuring that Build only highlights the cream of the crop08:56 Deciding to go all-in on construction11:29 The power of an abundance mindset and how to bounce back from setbacks16:13 Why branding is job security18:02 Embracing sales and improving your communication skills as a business27:11 About Ted’s podcast, Friends of Build Magazine29:55 How Build Magazine has changed since 201640:18 Why it’s vital that a builder or architect nail their bio, copy, and images44:31 Why your website as a builder is more important than your social media49:20 What Ted most enjoys about running Build Magazine53:45 What Ted does for fun58:16 Doing what you love and dropping expectations01:04:06 Immigrating from Canada to the U.S.01:05:36 What’s next for Ted and Build Magazine?Connect with Ted Bainbridge & Build Magazine:Website Podcast (Friends of Build Magazine) InstagramFacebookConnect with Brad Leavitt: WebsiteInstagram FacebookHouzzPinterest YouTube Key Quotes from Episode:In a market that most people say is dwindling, bad print is dying; good print, people love it.I never look at other magazines as competition. It’s just not my DNA. I can only be the best Ted I can be. [...] Just be the best you that you can be and let the competition do whatever they want to do. I’m a firm believer in abundance. There’s always room for somebody else to do a good job, and it just makes the whole playing field better.If you follow through on what you say you’re going to do, you’re going to have long-term relationships. I always tell people: “I don’t want you for a year. I want you for a decade.”It’s harder to be given an opportunity than it is to roll up your sleeves and just carve it out yourself.Photography, for any business, is critically important. They need to spend for that because that is the sex appeal that gets people’s attention.I love money, but money is not my driver. Money is the byproduct of doing a good job.

In 2006, one of Caribou Creek’s handcrafted log homes was named winner of the 2006 “Log Home of the Year” from Log Home Design magazine.Listen in as David explains exactly what is meant by a “log home” or a “timber frame house’ and the unique processes that go into their construction. He speaks on the typical timeframe of a project and how he interacts and builds relationships with customers, contractors, and other partners involved in a build.Topics Discussed: [00:33] What is a timber frame house?[03:37] The process of building a log home[12:18] Insulating material in a log or timber frame home[14:14] The many benefits of living in a log home[18:16] The typical timeframe for building a log home[22:03] Knowing what species of timber to use depending on the region[25:06] Keeping pests away from the wood[26:40] How the current lumber craze and skyrocketing costs affected Caribou[29:06] Differences in cost between a log home and a timber frame house[32:20] Why Caribou sources its wood from Japan[36:12] How David develops relationships with lumber suppliers[38:14] David’s career and how he got into building log homes[41:02] How Caribou’s marketing strategy has evolved over time[43:45] David’s experience building a log home in New Zealand using local lumber[47:56] Partnering with builders working on their first log or timber frame home[51:07] Making sure the measurements are correct[57:05] Upcoming projects for Caribou CreekConnect with Caribou Creek:Website Instagram Facebook Pinterest YouTube LinkedIn Connect with Brad Leavitt: Website Instagram Facebook Houzz Pinterest YouTube Key Quotes from Episode:Timber frame houses are] very energy-efficient, very healthy, sustainable, and built with a renewable resource.It usually takes a day to set a thousand square feet of home.It’s really not that hard to keep anything out of the wood. It’s a little bit hard to get them out of there if you allow them to come in.Custom, handcrafted log homes often cost 20-30% more than a frame one with the same finishes. That cost is almost always in the roof system