Bourbon Pursuit

On this Whiskey Quickie by Bourbon Pursuit, we review Rare Hare Lucky Bastard Whiskey. This 30 year old Canadian whiskey is 89 proof and $600 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 20th 2023. The Whiskey House announces its operation date, American Whiskey exports could face a 50% tariff soon, and King of Kentucky is returning this year with the release of its sixth edition.Show Notes: The Whiskey House announces its operation date The 10 most-consumed alcoholic drinks in the world Burglars used tractor trailers to steal more than $1.6 million worth of alcohol from Republic National Distributing Company BAXUS has announced the launch of its whiskey and wines marketplace It's Bourbon Night announces the first ever BIG Bourbon Night American Whiskey Exports Could face a 50% tariff soon Pinhook Artist Series No. 3 Double Blended Bourbon Laws Whiskey House Special Finish Series release: Honey Cask Finished Bourbon Barrell Foundation Bourbon Booker’s Batch 2023-03 Mighty Fine Batch New Riff dual release of two 8-year-old whiskeys Woodford Reserve 2023 Master’s Collection release - Sonoma Triple Finish King of Kentucky is returning this year with the release of its sixth edition @rndcusa @baxus.@co @itsbourbonnight @pinhook_bourbon @lawswhiskey @barrellbourbon @newriff @woodfordreserve Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the daily drinker dead? I take this roundtable into the direction of deep thoughts once again. At some point in our bourbon journey, someone has asked you "what's your go to?" and maybe you had an answer, but today you may be uncertain about it. I ask everyone on the roundtable if we're living in the golden age of american whiskey and if they feel there's too many options on the shelf to be living in the bubble of only a few bottles. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about bourbon legislation. Is the daily drinker dead? Are we living in the golden age of American Whiskey? How do you break away from the daily drinker? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Ryder Cup Toasted Barrel Bourbon. This non-age state bourbon is 94 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 13th 2023. The Buffalo Trace Antique Collection details have been announced, a new world record has been set for the most bourbon bottles at a bar , and you can spend the night in a bourbon barrelShow Notes: Warehouse H: The Story of Blanton’s Bourbon Prohibition Bourbon Bar at Newberry Bros. Coffee in Newport, Kentucky has set the world record Uncle Nearest will launch a Cognac brand Diageo countersued Sean Combs in New York state Whiskey Riot expands 2024 tour Devils River Whiskey partners with Dave Bautista Catoctin Creek Distilling Company reacquires its interest from Constellation Brands Bourbon Barrel Retreats in Lawrenceburg WIDOW JANE’S THE VAULTS 2023 WOODFORD RESERVE 2023 HOLIDAY BOTTLE Philadelphia Eagles launch Bird Gang Spirits Heaven’s Door Spirits launches “Homesick Blues” Minnesota Wheated Bourbon Never Say Die Rye Whiskey Nelson Brothers Rye Whiskey WhistlePig 12 Rye Whiskey Yellowstone Kentucky Straight Bourbon Whiskey Finished in Toasted Staves. A Midwinter Night’s Dram Act 11 Milam & Greene Whiskey Free-Tailed Bat Single Barrel Bourbon Blue Run 8-Year-Old Single Barrel The Buffalo Trace Antique Collection @warehousehinfo @newbery_prohibition @unclenearest @diageo @whiskeyriotfestival @devilsrwhiskey @davebautista @catoctincreeks @bourbonbarrelretreats @widowjane @woodfordreserve @heavensdoor @whistlepigwhiskey @yellowstonebourbon @drinkhighwest @milamandgreenewhiskey @bluerunspirits @buffalotrace Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

New Riff has been a brand that many whiskey enthusiasts have followed for many years. I was excited to have Jay Erisman on the show, once again, to talk about his vision for New Riff. Jay came into the industry with no production experience but learned the ropes quickly. Under the guise of Ken Lewis, New Riff put a focus on unique grain experimentation over finishes. Over time, that itch for curiosity has built famous releases based on heirloom grains and a brand new vision for single malt. Through collaborations with farmers and consumers, New Riff has charted its own adventure in the spirits world Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about nosing high proof spirits. Can you tell everyone again about how you got started at The Party Source and New Riff? Do you remember doing private Van Winkle picks? How did Ken Lewis impact today's retail of beverage alcohol? How did you get smart real quick on running a distillery with no background? What brands inspired you to figure out what your whiskey was going to be? Did you make a bet on grain experimentation vs finishes? Have your batches been all luck or have there been some duds? Does New Riff have a higher educated consumer fanbase? Did you all try to embrace the single barrel fad? What's the thought process behind the single malt project? Did you learn anything from the Kentucky regimine of heirloom varieties? @newriff Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Very Olde St. Nick Immaculata. This non-age state bourbon is 118.1 proof and $260 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand There can be a lot of confusion when it comes to the term 'NDP' or Non-Distilling Producer and a producer who makes contract distilling purchases. Both are, in essence, buying whiskey instead of making whiskey, but what other factors are at play to separate these two? We hit on: What does the sourced market inventory pool generally look like? What is the largest hurdle for brands at the mercy of the sourced market? What does it look like for a brand to use either model long-term? What has it looked like for brands that have started in the sourced market and pivoted to their own distilling or contract distilling? For someone who does rely on contract distillation, are there concerns with expansions, buyouts, brands going in different directions etc. from those who are producing whiskey for them and those implications to your brand? How do you differentiate your brand from others when so many have access to, essentially, the same base product? and much more. For questions or topic requests on upcoming episodes, email us at [email protected]. Learn more about your ad choices. Visit megaphone.fm/adchoices

At this point, if you've been listening to the show then you know there is a whole world of investor barrels and there is plenty of talk about a bourbon bubble burst and market saturation. For that reason, I've invited Jeremy Dever on the show. I've known Jeremy for a few years and he's a wealth of knowledge and has a pulse on the market. He got his start working with Steve Thompson at Kentucky Artisan Distillery and transitioned to brokering barrels for investors without brands. We discuss barrel values, overproduction issues, and if now is a good time to launch a new brand or if it's too late. It's a reality check for many people because the modern day bourbon glut may have arrived. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about leading a quick bourbon tasting. How did you meet Steve Thompson and get into the spirits business? What was your role at Kentucky Artisan Distillery? At what point did you get into the barrel brokering market? What do investors with barrels do when they don't have brands? What is the benchmark for barrels when figuring out the value? Should investors think about acquiring brands to sell the barrels? Now are investor barrels being held on to wait for higher ages? What are we going to do with overproduction and all the stillage? Is the best time or the worst time to start a bourbon brand? When will see the open barrel market start to level out? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 2023 Birthday Bourbon. This 12 year old bourbon is 96 proof and $170 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 29th 2023. Buffalo Trace unveils the Prohibition Collection, Wyoming Whiskey has two new releases, and Chattanooga Whiskey releases their Bottled in Bond Vintage Series Fall 2019Show Notes: River Roots Barrel Company opens for business Avalon Spirits has acquired Whiskey Row Bourbon Are you passionate about distillation and looking for a new role? Check out the ADI Job Board Buffalo Trace unveiled the Prohibition Collection Wyoming Whiskey has two new releases FEW Spirits and Alice In Chains announce All Secrets Known Bourbon RY3 Cask Strength Cigar Series Still Austin Whiskey Co. Bottled in Bond spirit: High Rye Bourbon TINCUP Fourteener Bourbon Whiskey Chattanooga Whiskey Bottled in Bond Vintage Series: Fall 2019 @riverrootsbarrelco @buffalotracedistillery @wyomingwhiskey @fewspirits @stillatx @tincupwhiskey @chattwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon boom has sparked intense interest in America's native spirit, but has also raised complex questions for longtime aficionados and novices alike. With so many new releases and labeling tactics, it can be difficult to discern what defines a quality bourbon. Producers walk a fine line between innovation and tradition, while consumers struggle to separate marketing hype from honest craftsmanship. To help me dive into a bunch of topics I've invited Kris Hart to be on the show. He's the co-creator of The Prideful Goat, an organizer for the Houston Whiskey Social, a contributing member of the Houston Bourbon Society and former guest on the show. We talk about balancing innovation with integrity because that are signs of disenchanting consumers in an increasingly crowded market. We touch on more fun TTB loopholes that I'm sure you will find interesting as well. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about getting the first sample to review. Have you memorized the entire TTB manual? How do you promote education without coming off critical? Do you feel like today's new whiskey connoisseur doesn't know what good bourbon tastes like? Why doesn't Four Roses do more special releases? What happens to experiments that don't make it to market? Is it possible to turn aged whiskey into bourbon? How do we keep companies honest with the labels they are filing to match the whiskey? How far have the rules been bent on bourbon? Do you feel as a producer that you have to put names to your releases for differentiation? Is adding coloring in scotch pretty common? What's on the horizon for the prideful goat? Have we seen more consumer burnout? @whiskypete Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 135th Anniversary Limited Edition Small Batch. This blend of 12-25 year old bourbon is 108 proof and $200 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 22nd 2023. Rare Character Finds Itself In A Legal Battle, Buffalo Trace Opens A New Visitor Experience in London, and Russell's Reserve introduces Single Rickhouse Camp Nelson F.Show Notes: Rare Character Finds Itself In A Legal Battle Tennessee Whiskey Trail is a top tourism destination Illva Saronno Holding has purchased a majority of Sagamore Spirit Chris Stapleton and Buffalo Traces will release Traveller Whiskey Buffalo Trace Distillery announces the forthcoming opening of Buffalo Trace Distillery London Medicinal Whiskey Charity is auctioning off a Willett barrel. Lexington is an Official Gateway sponsor to the Kentucky Bourbon Trail Rebel Bourbon finished in Cabernet Sauvignon barrels Russell's Reserve Single Rickhouse Camp Nelson F Four Gate Whiskey Company and Kelvin Cooperage 60th anniversary BLACKENED x Rabbit Hole Remus Gatsby Reserve 2023 Edition Basil Hayden Malted Rye @rarecharacterwhiskey @fortunabourbon @sagamorespirit @illvasaronno_holding @chrisstapleton @buffalotracedistillery @rebelbourbon @russellsreservebourbon @fourgatewhiskey @kelvin_cooperage @blackenedamericanwhiskey @rabbithole @kzrabbithole @whiskeyrob @remusbourbon @basilhayden Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This is another installment of bourbon community roundtable but digging deep into the psychology realm. I posed this question a few weeks ago to our Patreon community to get some initial feedback and I asked them, when is it enough? Not enough of buying bourbon, I'm completely cool with that. But at what point do you have enough of the same thing? It's pretty common to see people talking about and chasing the same bottles. Every day there is a load of comments on every picture of Blanton's or there's a line outside of a store with people waiting for Eagle Rare or Weller. And now we're getting to the point where I'm seeing pictures with nothing except one type of bottle lined up 10 deep on the shelf of the same thing. So if you see an Eagle Rare and you grab it, and you have had it plenty of times, why do you continue to pull it off the shelf instead of thinking "maybe I should put my resources into something different?". When is it enough? Are you looking for value? Are you looking for status? Are you afraid of change? I want to go deep once again to understand more of the bourbon buyer mentality. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about ex-bourbon barrels. When is it enough of the same bottle? Why have 10 of the same thing? Is it all for status? Has your taste changed? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the 2023 Parker’s Heritage Collection. This 10 year old cask strength rye whiskey is 128.8 proof and $185 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 15th 2023. Kentucky Owl gets a new Master Blender, Pursuit Spirits is unveiling the Pursuit United Private Select (PUPS) program, and more bourbon releases than you can handle.Show Notes: Southern Distilling Company partnership agreement with the Carolina Panthers The Supreme Court of New York has denied Diageo’s motion to dismiss the lawsuit by Sean ‘Diddy’ Combs Maureen Robinson has taken over blending duties from John Rhea for Kentucky Owl The Speed Art Museum unveiled a stunning lineup for its Art of Bourbon Pursuit Spirits is unveiling the Pursuit United Private Select (PUPS) program Jack Daniel’s Bonded Rye Whiskey Buzzard’s Roost 6 - Year Old Single Barrel Cask Strength Bourbon Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey Copper & Kings Kentucky Straight Bourbon Whiskey Lost Lantern Fall 2023 Single Cask Collection 2XO American Oak and The Tribute Blend Joe Montana announced a new partnership with The Gold Bar Spirits Company Chattanooga Whiskey Experimental Single Batch Series: Batch 033: Triple Peat Hardin’s Creek Boston Blue Run Spirits Reflection II Barrell Bourbon Cask Finish Series Barrell Craft Spirits' 10th Anniversary Bourbon Bardstown Bourbon Company Collaborative Series finished in Goose Island Bourbon County Brand Stout barrels @southerndistilling @kentuckyowl @speedartmuseum @pursuitspirits @jackdaniels_us @buzzardsroostwhiskey @bladeandbowwhiskey @copperandkings @lostlanternwhiskey @2xowhiskey @joemontana @goldbarwhiskey @chattwhiskey @bluerunspirits @barrellbourbon @bardstownbourbonco @gooseisland Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon landscape has evolved dramatically over the past century, shaped by changing tastes, technologies, and regulations. In the 1970s and 80s, barrel proof options were limited due to higher taxes on high-proof spirits. Bourbon trends have ebbed and flowed, with favorites like maple finishes and honey cask maturation rising and falling in popularity. As innovation marches on, questions remain about what's next. Ryan, Fred, and myself discuss the nuanced offerings like cigar blends and amburana barrel-aged bourbons and if they will be fleeting fads or establish themselves as mainstays and if rye whiskeys and light whiskies already peaked in popularity. While some trends fade fast, broader consumer excitement for bourbons finished in unique barrels suggests the underlying whiskey geek curiosity for new flavors won't disappear anytime soon. However, core classic bourbon may regain flourish with consumers. With so many aging experiments underway, it's impossible to predict exactly how tastes will evolve. But one thing is clear - the bourbon landscape will continue its dynamic change. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the same bottle of bourbon tasting different. Why wasn't there barrel proof options in the 70's and 80s? Was bourbon taxed differently in the past? Were there bourbon trends back in the 40s and 50s? What does the lifecycle look like for finished whiskeys? Will the honey cask finish trend continue? Will whiskey geeks go back to drinking normal bourbon or is the everyday bourbon dead? When do trends become mainstays? What will happen to cigar blends? Will Amburana barrels experience a quick death? Will maple finish continue to be used? Will American Single Malt have a long life? Have we seen the end of light whiskey? Has rye whiskey peaked? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Wilderness Trail 8 Year Wheated Bourbon. This 8 year old finished bourbon is 100 proof and $89 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 8th 2023. A $1M bottle of bourbon goes up for auction, Lawrenceburg Bourbon Company has announced a multi-million-dollar distillery, and Pursuit Spirits unleashes batch 8CD.Show Notes: Wenzel Whiskey joins the The Kentucky Distillers’ Association A $1M bottle of bourbon goes up for auction from Frigg N’ Digg N’ Antiques in Bowling Green Lawrenceburg Bourbon Company has announced a multi-million-dollar distillery project Holy City Brewing and Lewis Barbecue are partnering up to host the first annual MashFest Exposing counterfeit techniques using Top Swaps Filmland Spirits announces Town at the End of Tomorrow and Ryes of the Robots Extended Cut Barrell Craft Spirits launches a gift box containing 100ml samples of its core Barrell products Pursuit Spirits releases batch 8CD @wenzel_whiskey @lawrenceburgbourbon @holycitybrewing @filmlandspirits @barrellbourbon @pursuitspirits Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

At some point you will find yourself going to a bourbon festival. And rightly you should. It's where people like us gather to try new things and meet a like-minded community. On today's show, I've invited Diane Strong of Bourbon on the Banks and Drew Chostner of the St. Louis Bourbon Festival to come on the show to talk about throwing a bourbon festival that isn't always the same. The goal is to make this a truly engaging event for bourbon lovers by bringing together an exciting mix of upstart distilleries and big brands for tastings. We talk about including educational seminars and the overall format. But then we dive into the nitty gritty of things like city permitting, access to water, and how to calculate ticket prices for attendees. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about operations after a master distiller leaves. What was your bourbon journey like? Was the reason for the festival to cash flow other projects? What are you trying to do to make your festival different than anything else? What types or permits do you need? Has the ABC ever showed up to one of your events? What approach do you take to get brands to sponsor the festival? Do you see attendees start venturing toward the startups vs the traditional distilleries? How do you make sure the distilleries are engaged with attendees? How do you promote responsibility? Why would you want to include educational seminars? How do you determine ticket prices for attendees? @stlbourbonsociety @bourbononthebanks Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Traverse City Port Barrel Finish Bourbon. This 5 year old finished bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 1st 2023. The Koetter Group and The Spirits Group announce The Blending House, we have all the announcements for Four Roses, Old Forester, Parker's Heritage and more, and even a few food collabs that will have you shaking your head. Show Notes: The Koetter Group and The Spirits Group collaborate on The Blending House Algoma Capital launches $100M credit fund for the bourbon business B.H. James Distillers joins the Kentucky Distillers’ Association Survey released about harassment with women in whisky Shaun White and High West collaborate Budget airlines serving top shelf whiskey Old Forester’s Birthday Bourbon Rossville Union Bottled in Bond Straight Rye Whiskey Michter’s Distillery will be releasing its US*1 Toasted Barrel Finish Rye Westward x Ken's Artisan Sourdough Whiskey - 2023 Vintage Blend Blue Run Spirits announced Trifecta Little Book Chapter 7: "In Retrospect." Wilderness Trail is releasing an 8YR wheated bourbon Four Roses Bourbon announces it will launch its 135th Anniversary Limited Edition Small Batch Good Girls star Matthew Lillard and more launch Find Familiar Spirits Old Dominick will be releasing a series of Small Batch Bourbons Remus Repeal Reserve Series VII Straight Bourbon Whiskey Parker’s Heritage Collection Eggo Waffles and Sugarlands Distilling Co Dunkin’ Donuts is planning to launch a range of alcoholic ‘spiked’ iced teas and coffees KFC and Dead Man’s Fingers release a spiced rum @thekoettergroup @thespiritsgroup @burtonjameswhiskey @beckypaskin @shaunwhite @drinkhighwest @allegiant @oldforester @rossvilleunion @michterswhiskey @westwardwhiskey @kensartisan @bluerunspirits @beamgeneration8 @wildernesstraildistillery @fourrosesbourbon @matthewlillard @olddominick @remusbourbon @eggo_us @sugarlandshine @dunkin @kfc Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

After an impactful career at Brown-Forman, Marianne Eaves was ready for a new challenge which led her to join an exciting startup at Castle & Key. She departed ways with Castle & Key and focused on brand consulting but now her current focus is their new Forbidden release. I invited Marianne to come on the show to talk about her new projects. If you may recall from a previous This Week in Bourbon, we were confused about Forbidden because the press release left many questions unanswered. She takes the hot seat and provides some context and clarity around the name and even the price. We also talk about some malting and other distillation stuff as well because Fred is enamored with it. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about refreshing bourbon cocktails. What have you been up to the past few years? Why would you leave Brown Forman to go to a startup? How has social media influenced who you are? What are the challenges that women face in the industry? How do you maintain confidence through criticism? Why not get away from marketing being female-focused to just being a peer? What blending projects do you currently have going on? Why was the Forbidden press release so confusing? What year did you start distilling at Bardstown Bourbon Company? How did you all come up with the price point since it's so high? What did you do to distill at Bardstown Bourbon Co when there is a whole team there? @mariannebmd @eavesblind @forbiddenbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's 10 Year Old Single Barrel Bourbon #23A0276 (2023). This 10 year old bourbon is 94.4 proof and $185 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Ryan is back from Redneck Riviera and his mind is burning wondering how or if whiskey brands can break into a lifestyle brand like we’ve seen brands like Yeti, High Noon, Stanley, etc. Is there still a place today for newer brands to break into that, or has Jack Daniels taken the only spot there is? We hit on: How do brands today make people feel? Is Pappy simply a status symbol, or a lifestyle? Does accessibility of a product come in to play to whether or not a brand could become a lifestyle brand? What pushes the current brands into a lifestyle? Does the effect of premiumization stunt the ability to be a lifestyle brand, or catapult it? and much more. For questions or topic requests on upcoming episodes, email us at [email protected]. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's Roundtable will take a deeper look into a trend I've been noticing and trying to figure out why, as influencers and a community, people keep talking about bottom shelf bourbon like it's something special. If you are in this hobby, most of us would give it a C rating and consider anything in the sub $20 or $25 category as average. Why do we keep doing this? Who are we trying to convince to drink these bourbons? The people that listen to this show, pay attention to blogs or YouTube'rs, or take whiskey seriously probably aren't buying $20 bottles and don't drink just average whiskey. I feel it's time to elevate the discussion and kill the bottom shelf promotion. If they aren't average bourbons, then let's figure out why and talk about criteria to be considered average. If it is a game of dollars, then is it a race to the bottom for the big 6 and why should this audience care if it's just average whiskey? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about his parents. Why do we keep promoting bottom shelf bourbons? Who are we trying to convince to drink these bourbons? What makes an average whiskey? Should this audience care if it's just average whiskey? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Single Barrel Barrel Proof Rye. This non-age stated rye is 137.3 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 18th 2023. Elijah Craig release of its Toasted Barrel finished in European Toasted Oak Barrels. Pernod launches the Mary Dowling Whiskey Company, and Maker’s Mark brings out the double digit age statement with Maker’s Mark Cellar Aged Bourbon.Show Notes: Ukraine’s included Bacardi in the list of “Official sponsors of War” Woodson Bourbon Whiskey announced a partnership with the Las Vegas Raiders and Allegiant Stadium Nelson’s Green Brier Distillery completes its renovation at the Marathon Village whiskey distillery Buffalo Wild Wings is introducing Bulleit Bourbon BBQ sauce Elijah Craig is releases Limited-Edition Toasted Barrel finished in European Toasted Oak Barrels for the 2023 Ryder Cup Graham McTavish has launched a new company called McTavish Spirits Pernod launches the Mary Dowling Whiskey Company WhistlePig FarmStock Beyond Bonded announced a wheat whiskey Jack Daniel’s Twice Barreled Special Release Heritage Barrel Rye The return of Baker’s 13 Year Old Single Barrel Bourbon Wolves announces a limited allocation of Lot Two Garrison Brothers Distillery releases the Laguna Madre 2023 Heaven Hill releases the Spring 2023 edition of Old Fitzgerald Bottled-in-Bond Maker’s Mark debuts Maker’s Mark Cellar Aged Bourbon Jefferson's releases Jefferson’s Tropics Aged in Humidity @bacardi @woodsonwhiskey @nelsongreenbrier @bwwings @bulleit @elijahcraig @grahammctavish @pernodricard @marydowlingwhiskey @whistlepigwhiskey @jackdaniels_us, @wolveswhiskeyca @garrisonbros @heavenhilldistillery @makersmark @jeffersonsbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon boom of the last decade has seen many distilleries trying to create a consumer frenzy around their brands. But few have succeeded like Buffalo Trace. This cult-like following seemed to come out of nowhere, taking Buffalo Trace from a solid but unremarkable distillery to a whiskey giant. So I ask the question that was so graciously given to us by a former Above The Char submitter, would bourbon be popular without Buffalo Trace? Other Sazerac-owned brands like Eagle Rare and E.H. Taylor have also benefitted from the company's popularity. But is it all manufactured hype? Buffalo Trace insists they simply can't keep up with demand, yet they continually make headlines for holding back new releases. And all this frenzy has been created with minimal advertising. Whether it's real scarcity or strategic rationing, Buffalo Trace has created a thirst that no other bourbon company can match. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the end of bourbon hunting What other bourbon companies were trying to get a consumer ground swell? Why has the entire Buffalo Trace portfolio turned into something people chase? Was Buffalo Trace ever on your radar? Is this attributed to tying Weller to Pappy? Did Buffalo Trace create a FOMO line to draw people in? Are other brands benefiting from the Sazerac popularity? Is there a scarcity play or do they really not have the stocks? How are they making national headlines for not releasing bottles? Where has Buffalo Trace advertised because it hasn't been much? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Belfour Bourbon Finished in Texas Pecan Wood. This non-age stated finished bourbon is 92 proof and $85 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 11th 2023. Molson Coors Beverage Company will acquire Blue Run Spirits, Marussia Beverages acquires Watershed Distillery, and Maker's Mark puts out a 10 year teaser.Show Notes: Molson Coors Beverage Company will acquire Blue Run Spirits Heaven Hill Brands and Log Still Distilling have finalized a mutually agreeable resolution Ross and Squibb Distillery announce enhancements to its barrel programs for 2023 Marussia Beverages acquires Watershed Distillery UK cut the ribbon on the James B Beam Institute for Kentucky Spirits Hemingway Whiskey Company announced the debut of its core expression Hemingway Rye Whiskey Signature Edition James B. Beam Distilling Co. is launching the second installment called Hardin’s Creek Frankfort Widow Jane Distillery is launching Paradigm Rye Still Austin Whiskey Co. announced the release of Cask Strength Rye Whiskey Goose Island has unveiled the 2023 lineup of their annual Bourbon County Stout series Maker's Mark put out a new teaser...Something old is something new @coorswhiskeyco @dcoors @bluerunspirits @heavenhilldistillery @logstilldistillery @watersheddistillery @universityofky @beamdistilling @hemingwaywhiskeys @widowjane @stillatx @gooseisland @makersmark Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Every once in a while you run across a brand that has captured lightening in a bottle. For me, I see that as Old Carter. Mark and Sherri Carter join the show to talk about their extensive background in the wine industry, but how bourbon eventually captured his interest and became a new passion. Though he knew how to build a highly-rated wine brand, entering the bourbon world brought fresh challenges. Mark and Sherri connected with Dixon Dedman and launched Kentucky Owl until it sold. After the sale, they stayed focused on super premium bourbons to target whiskey aficionados. If a barrel didn't suit their ideal flavor profile, they would put it back in the rick rather than compromise quality. But it's not a complete story without a bit of legal trouble and the Carter name has been no stranger to lawsuits so stick around to hear that one. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about infinity blends You had a big background in wine but when did bourbon come into your life? Did you know how to build a wine brand and what attributes to a 100 point wine? How did you end up getting connected with Dixon Dedman? How do you compete in the wine world? What happens when you have a bad vintage? After Kentucky Owl sold to Stoli, when did you want to start your own brand? Why did you continue going with the super premium route? If a barrel doesn't fit your profile and blend, what do you do with it? What was your marketing approach and how did you capture the whiskey geek? What's your sweet spot for your releases and how you choose your whiskeys? How many times have you been sued with the Carter name? @oldcarterwhiskeyco @oldsherricarter @markcarter52 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Whiskey JYPSI Legacy Batch 001 The Journey. This non-age stated whiskey is 115 proof and $200 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 4th 2023. Heaven Hill fills its 10 millionth barrel, the Charlois Group acquires Kelvin Cooperage, and The House of Suntory announces the launch of Legent Yamazaki Cask Finish Blend.Show Notes: Heaven Hill fills its 10 millionth barrel The Charlois Group acquires Kelvin Cooperage Woodford Reserve and Joshua Kissi release The Spirits of Style Maker's Mark launched a new global brand campaign Make Your Mark Barrels & Billets joins the Kentucky Bourbon Trail Pennyroyal Barrel Company locates a bourbon incubator Lycoming College and Four Birds Distilling Co. are looking to speed up the process of aging bourbon From the TTB - Can individuals produce distilled spirits at home with a small still? Jack Daniel introduces Distillery Series selection #11, a Tennessee Whiskey finished in añejo tequila barrels Barrell Craft Spirits (BCS) launched Barrell Bourbon Batch 035 and Rye Batch 004 The House of Suntory announces the launch of Legent Yamazaki Cask Finish Blend @heavenhilldistillery @groupecharlois @kelvin_cooperage @woodfordreserve @joshuakissi @makersmark @barrelsandbillets @pennyroyalbarrelco @lycomingcollege @fourbirdsdistilling @jackdaniels_us @barrellbourbon @legentbourbon @suntorywhisky @beamsuntory @houseofsuntory_uk Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You might be wondering if we've hit peak bourbon. Bottles are everywhere and people are flocking to Kentucky in droves trying to get a Napa Valley kind of experience. Sean Higgins joins the show once again to talk about the growth of tourism, and he should know. He started Mint Julep Tours back in 2008 after noticing a gap in tourism offerings surrounding the bourbon trail. At the time, Kentucky was not yet booming in tourism like it is today. Fast forward to 2023, and bourbon tourism has exploded, with Kentucky now being a hot spot and destination as it tops the AirBNB travel charts every week. Sean shares how his business has adapted and grown through the bourbon boom, what the pandemic did for tourism in the state. We also touch on the changing demographic of visitors and innovation he sees within the sector. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about dusty bourbon What was the background of Mint Julep tours? What state is now the highest for visiting the bourbon trail? Have you seen an increase in bachelor and bachelorette parties? Do you see smaller or larger groups trending? What did COVID do to your business? Are we back to pre-COVID tourism numbers or higher? What's the demographic of people coming to visit now? Have you established the relationships at distilleries so spots are reserved? What innovation have you noticed in the tourism sector? Have we even hit mainstream yet for bourbon tourism? @mintjulepexperiences Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Dancing Goat Distillery #003 A Quirky & Humble Blend Whiskey. This 7 year old whiskey is 105.5 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 28th 2023. Pursuit Spirits will open new visitor experience located on Whiskey Row, the Kentucky Bourbon Trail Craft Tour welcomes four new distilleries , and Milam & Greene Whiskey is unveiling the third release in the Wildlife Collection.Show Notes: Pursuit Spirits will open new visitor experience located on Whiskey Row The Kentucky Bourbon Trail Craft Tour welcomes four new distilleries TPSA, BAT, WSWT, and TDSA enact new Texas Distillery laws The classic Casio G-Shock 5600 series gets a bourbon look Ross & Squibb Distillery announce Remus Highest Rye Straight Bourbon Whiskey Milam & Greene Whiskey is unveiling the third release in the Wildlife Collection, Rattlesnake Single Barrel Bourbon @pursuitspirits @casio_us @milamandgreenwhiskey @rossandsquibb Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's everyone's favorite, Bourbon Community Roundtable, and this is the 83rd edition. This episode gets, we'll say passionate at times because this is tackling the craze of finishes. The first topic is the seemingly abundance of "cigar" blend or batch bourbons. Why is this so attractive? Can't anything be called a cigar blend? I thought the whole point of a good cigar and a good bourbon is because they already naturally pair well. That of course spins into some amburana talk and you know how that ends up. In the second half of the show, I turn my attention to the major distilleries who are putting out finishes as limited or special releases. These distilleries have an abundance of really good bourbon, so why play the game of finished when you can rely on something like a special release with a double digit age statement? Show Notes: Above the Char with Fred Minnick (@fredminnick) having a whiskey trust. What does "cigar blend" really mean? Who here likes amburana? Why do the major distilleries release finished bourbon when they have a bunch of really good inventory? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bluebird Days Whiskey. This 6 1/2 year old whiskey is 86 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 21st 2023. Buzzard’s Roost wants you to name their new still, MGP Ingredients will close its GNS distillery in Kansas, and Green River will release its first publicly available Green River Full Proof Single Barrel.Show Notes: Buzzard’s Roost wants you to name their new still Wu-Tang Clan's RZA has partnered with Scotch whisky Ballantine’s Chivas Brothers has made its carbon-reducing technology available to everyone Kentucky Distillers’ Association announced Southern Kentucky Distillery as the newest member MGP Ingredients will close its GNS distillery in Kansas Tennessee Attorney General filed a lawsuit against six online liquor stores accused of illegally selling booze from out-of-state Marvel uses Pappy 23 in it's latest series and fans are chasing after it 291 Colorado Whiskey announces the release of 291 Colorado Whiskey Batch 12 15 STARS expands its whiskey portfolio with the limited release of Platinum expression Lux Row Distillers introduces Lux Row Four Grain Double Single Barrel Bourbon Old Forester announces the newest release in its 117 series – Bottled in Bond Uncle Nearest will begin distribution of its Single Barrel Whiskey and kickoff Single Barrel Showdown: America's Choice Green River Distilling Co. will release Green River Full Proof Single Barrel Log Still Distillery announces the second release of Fifth District Series Heaven's Door announces the addition of “Ascension” Kentucky Straight Bourbon @buzzardsroostwhiskey @wutangclan @rza @ballantines @chivasbrothersscotch @marvel @distillery291 @15starsbourbon @luxrowdistillers @oldforester @unclenearest @greenriverdistilling @logstilldistillery @heavensdoorwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been to Kentucky, then you've probably stopped at one of the many Liquor Barn locations. It's been a cornerstone for bourbon buyers such as myself for many years. But now Liquor Barn has been acquired by GoPuff and we get a chance to sit down with Brad Williams, the Sr Category Manager for American Whiskey of GoPuff Brands, to talk about what it's like to manage American Whiskey brands and barrel picks across geographies for the brand family of Liquor Barn, BevMo, and 400 other regional locations. Needless to say, it's a lot of whiskey math and choosing barrels to go in the right markets. Brad gives us insight into keeping customers excited, what happens when a barrel pick flops, and where he sees buying trends happening. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about preference of small batch over single barrles Why is your title so long and what does it encompass? How did GoPuff start? How did competition in the market make you change strategies? Since GoPuff is across many states, does allocation go across states? How are you able to devote your time to the mass amount of single barrels selected? With your leverage can you make distilleries do special things that no one else can do? What happens when a barrel pick flops? How do you keep customers excited about more barrel picks? Do you try to have the largest bourbon selection across the state? What bourbon buying trends are you seeing? How do you deal with the haters that don't like your barrel picks? What's your criteria on judging whiskey for different markets? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Blackened x Wes Henderson Bourbon Finished in White Port Wine Casks. This 6 year old finished bourbon is 116.2 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 14th 2023. Sazerac wins a no contest lawsuit for miniature gift sets of Weller, Evan Williams Bourbon Experience has a new experience called Bourbon Bootcamp, and New Riff Distilling is announcing its Sour Mash Single Malt ProjectShow Notes: Liberty Pole Spirits opens their Whiskey Campus Sazerac wins a no contest lawsuit for miniature gift sets of Weller Jackie Zykan launches Oduoak Evan Williams Bourbon Experience has a new experience called Bourbon Bootcamp Preservation Distillery launches Very Olde St. Nick Immaculata Limestone Branch Distillery announces 2023 release of Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey New Riff Distilling is announcing its Sour Mash Single Malt project @libertypolespirits @jackiezykan @oduoak @evanwilliamsbourbon @preservationdistillery @limestonebranch @yellowstonebourbon @newriff Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

What attracts you to a brand? It's that unexplainable underpinning called Brand Mysticism. I'm joined by author, Aaron Goldfarb and brand icon builder Steve Grasse to talk about this very subject they happened to publish a book on called Brand Mysticism. Steve has a lot of feathers in his cap such as being the brains behind Hendrix gin and Sailor Jerry rum. These aren't typical brands like we see in bourbon but this book is how to brand almost anything. It's a teaser into figuring out how to transform an idea into a brand, evolve an existing brand, and even some of the best lessons to take away in the book. Plus, we even dive into the brand mysticism behind Pappy Van Winkle. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about other spirits to be curious about Give an update to your backgrounds and how you got into spirits How do you transform an idea, such as a tshirt, into a brand? Can you just make up a brand today without a deep story? Do we need celebrities in the alcohol industry? What was the basis of the book? How do you constantly evolve a brand and adapt to lifestyle changes? What are some of those great lessons you've learned from Steve? How does Pappy fall into Brand Mysticism? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Yellowstone American Single Malt Whiskey. This 4 year old whiskey is 108 proof and $55 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 7th 2023. 2 Kentucky Peerless Employees Leave to start Eastern Light Distilling, A new partnership between Woodford Reserve and Emirates, and Wild Turkey announces the release of Master’s Keep Voyage. Show Notes: 2 Kentucky Peerless Employees Leave to start Eastern Light Distilling a new partnership between Woodford Reserve and Emirates Speyside Bourbon Cooperage invests $7.5M Social Hour Bourbon Smash made with Dickel Bourbon Wild Turkey announces the release of Master’s Keep Voyage @kentuckypeerless @caleb_kilburn @woodfordreserve @emirates @speysidecooperage @socialhourcocktails @gergedickel @wildturkey @appletonrumuk Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Back on episode 397 we talked about whiskey being an investment but now we are reevaluating the current landscape and if collectible whiskey, namely bourbon, is on the decline. We consider changes in the bourbon market, including the increased interest from the high net worth community. There is a nostalgia for the past when information about whiskey was more accessible but we recognize that changes are happening. After all, there is the other notion about the legality of selling alcohol without a license and the penalties of investing in whiskey. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about celebrity whiskey Discussion on the decreasing pool of people buying rare bottles Scotch Drinkers Switch to Bourbon Due to High Prices New Buyers in the Bourbon Market High Net Worth Community's Bourbon Value Proposition High-end Whiskeys: Investment Potential and NFTs Selling Rare Bottles and the Investment Game Sean Brock, Bourbon and Bigfoot Bourbon's Future with Newbies and the Economy Pandemic Impact on Bourbon Market and the Glass Case Buying from the Glass Case The Investment Value of Glass Case Bourbons The Future of Whiskey as an Investment The Value of Rare Bottles as an Investment The Future of Rare Bottles as an Investment: Branding and Market Trends Effects of Interest Rates on Banking and Real Estate Industries Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Maker’s Mark Wood Finishing Series 2023 BEP Bourbon. This non-age stated bourbon is 110.7 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 30th 2023. Premiumization is now losing steam, The Kentucky Bourbon Hall of Fame will induct eight new people, Booker’s Bourbon is releasing the second batch of the 2023 Collection called Apprentice Batch.Show Notes: Diageo has now severed ties with Sean Diddy Combs Casey Jones Distillery has entered into its first contract as a bourbon producer for B. H. James Distillers The premiumization trend is now losing steam The Kentucky Bourbon Hall of Fame will induct eight new people Hudson Whiskey introduces New York Straight Bourbon Whiskey 5 Year Old New collaboration between Ireland’s Clonakilty Distillery and Texas’ Garrison Brothers Distillery Booker’s Bourbon is releasing the second batch of the 2023 Collection called Apprentice Batch Whiskey Myers launches Uncle Chicken’s Sippin’ Whiskey Playboy Spirits’ Rare Hare presents Lucky Bastard Still Austin Whiskey Co. launches Bottled in Bond @diageo @caseyjonesdistillery @bhjamesdistillers @garrisonbros @hudsonwhiskey @clonakiltydistillery @whiskeymyers @playboy @stillatx Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices