What business problem are you solving? Tracy Davis, Founder/CEO of Trax Analytics, shares why it’s crucial.
Bootstrapped : The Lighter Side - The Podcast For B2B SaaS Founders · Lighter Capital - We Help Startups Grow
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Show Notes
Tracy Davis and Melissa have an engaging conversation on why solving a business problem is crucial for a startup's success. Tracy shares how she uncovered the business problem for Trax Analytics and why their solution is so important for clients. She delves into the importance of asking prospective clients a simple question - “What’s the cost of not doing something?” and how this one question provides a springboard for a sales proposition and solution. She also talks about funding, why she decided venture capital wasn’t suitable for her company, and the importance of being a true leader.