How Blogging, Video and Podcasting Work Together

Let’s begin with the problem. What are you struggling with in your business or your hobby content? For most, it’s two things: Reach and trust. Reach, because we want more people to find out about what we do. Trust because, once they’ve found us, that’s what turns them into buyers. In this episode, we’ll cover how content can solve this. I’ll talk about the strengths and weaknesses of text, audio and video. Then, I’ll cover how to create a content stack of all three, and how it creates a funnel that grows reach, builds trust and leads to huge fans of your brand.

Boagworld: UX, Design Leadership, Marketing & Conversion Optimization · Colin Gray