Season 21 · Episode 4
An Insider View of IBM's Remarkable User Experience Revolution
On this week's podcast we are joined by Doug Powell who gives us an insiders view of the remarkable transformation at IBM that has put design best practice at the heart of the organisation.
Boagworld: UX, Design Leadership, Marketing & Conversion Optimization
May 31, 20181h 7m
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Show Notes
You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/21/episode/2104/