Beyond the Image Podcast

In this episode of Beyond the Image, host James Patrick shares the top four lessons from his recent photography marketing workshop that creatives need to do to grow their careers. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick interviews Julia Kelly the VP of Sales and Marketing and Jared Cohen the Digital Communications Manager of Troon - the largest third party manager of golf, club and hospitality operations in the world. The three get into a lengthy and detailed conversation about how photographers can increase their success potential with commercial clients, the essence of experiential photography, how we consume media and how photographers can best market themselves and their services. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with Amber Rose Pera, the Editor in Chief of Modern Fitness Magazine and the Marketing Director for Nutrishop. The two discuss Amber's professional trajectory from being a sponsored athlete to working as a store manager to working in the marketing department at the corporate office to taking the lead at the editor of their flagship publication. The conversation circles around the importance of initiative and how that can accelerate the growth of one's career. From there James and Amber shift the conversation to what she looks for when working with creative professionals, how to get noticed and how to develop strong relationships with the media. Connect with Amber on Instagram @ARosePera Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the seven things to level up your engagement on Instagram to increase the number of business leads you are getting. ATTEND JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 - 5:30 PM Scottsdale, Arizona LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 SPACE IS LIMITED Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the four steps creatives need to take to get their work noticed and published in magazines. ATTEND JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 - 5:30 PM Scottsdale, Arizona LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 SPACE IS LIMITED Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses why as creative free agents we actually need to suck in our work... at first that is. DON'T MISS JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 Scottsdale, AZ LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with renowned photo editor and photo director Brad Smith. The two discuss Brad's impressive resume which includes working for the White House during the Clinton Administration, the New York Times, Sports Illustrated as well as his current role as VP of Photography for the WWE. James and Brad discuss the success and opportunities that photography has opened up for Brad during his career and initially where it all began. As a curious and passionate individual, Brad talks about his transition in to photo editing and how his fear of rejection set him on the path that has given him the career that he has today. The two shift the conversation and focus on helping others and the importance of listening and wanting to help, as well as seeking help, from one another as creative individuals. Connect with Brad on Instagram @BradPix. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with commercial photographer and educator Joel Grimes. They discuss the success of his career in commercial advertising for over 35 years and the transition of rebranding from commercial editorial to a photography educator. With the success of his blogs and workshops, Joel has taught some of the biggest platforms around the world. In addition, the two chat about the what factors go into creating a brand and a growing a career in the creative industry. As well as the rituals that Joel partakes in in his creative process and exploring the curiosity that he engages in when wanting to learn new things and sharing that with other photographers. Connect with Joel Grimes online at JoelGrimes.com JoelGrimesWorkshops.com or in Instagram @joelgrimesworkshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the destructive thoughts and actions that creative entrepreneurs need to stop doing. The show covers a variety of items that asks listeners to make a commitment to never doing again. The intent is not only to help artists craft better careers for themselves, it is also to create better lives for us all! Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with Jesse Reiter, the Photo Editor of Golf Magazine James and Jesse discuss his 15 year career at the publication, how artists are confronted with fear in their careers, the evolution of the publication, what makes a great photo editor, the status of the print industry and why he loves working with so many various artists at the magazine. From there Jesse gets granular on how he finds the various photographers he works with and specifically what he looks for in their portfolios. The two also discuss in detail the rebrand of Golf Magazine and his creative vision for the photography moving forward. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the difference between good and bad competition. Specifically he addresses what makes a good competitor and why we should strive to compete against the best in our industry and contrasts that with the distractions that a bad competition can have upon our businesses. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with ESPN The Magazine's Director of photography, Karen Frank. James and Karen discuss the success of their careers and the backgrounds that got them to where they are today. Having a passion for painting and art as a child, Karen went on to study Fine Arts in school. Given the opportunity of working for a photo agency, she was tasked with selecting photos for certain projects and set a path forward. She worked with several publications before landing the position of Director of Photography with ESPN The Magazine. In addition, the two chat about working in the sports industry as creative professionals, what goals Karen hopes to pursue as she furthers her career and what creative professionals need to know should they ever want to pitch to and work with ESPN The Magazine. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with fellow commercial photographer Ian Spanier about the development of his career and brand. Ian majored in photography in college and worked as a photo editor for a variety of publications in New York before he launched his own photo career. Self-taught as a photographer, he has gone on to work for clients including MTV, Comedy Central, HBO, Shape Magazine, Muscle & Fitness, Psychology Today, Oxygen Magazine, Time Inc. and more. In addition, Ian has grown into a speaker and educator sharing his technical and business insights with appearances at PPA, NY Photo Expo, Canon and B&H Photo. During this interview, James and Ian discuss the importance of learning the business side of photography, how to develop a visual identity as a creative professional and the importance of continuous brand development. Ian Spanier's upcoming speaking engagements include: - Jan 29, Canon Costa Mesa - Feb 12, Canon Burbank - Feb 26, Canon Costa Mesa - Mar 14-15, Salt Lake City at Pictureline - Mar 25-29, Santa Fe Workshop Fore more information on Ian, his work and his upcoming workshops please visit IanSpanier.com or check him out on Instagram @ianspanier Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In the new episode of the Beyond the Image Podcast, host James Patrick chats with the General Manager of Robert Irvine Magazine, Matt Tuthill. The two chat about Matt's background as a journalist and his transition from working at a newspaper to working in magazines, his career at Muscle & Fitness Magazine and his work with chef Robert Irvine to launch Robert Irvine Magazine. This episode covers the importance of storytelling in the media, the requirements of emotional labor in one's work and what he looks for when hiring creatives including the need to solve problems, great passion and an endless curiosity to try new things. James and Matt also discuss how to build rapport with subjects on set, why a shoot day should not end when a call sheet (or publicist) says it does, and the shifting changes of print publishing in a digital world. Listeners can pick up a copy of the new special print issue of Robert Irvine Magazine available wherever magazines are sold or check out the back issues of the publication at RobertIrvineMagazine.com – also be sure to check out Robert's new book that Matt worked on at ChefIrvine.com Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with director and producer Regan Rogerson of 208 Inc, a Toronto-based digital marketing agency which focuses on authentic brand building and disruptive campaigning primarily for the health and fitness industry. Also a personal trainer and health club owner, Regan's entry into the world of fitness marketing bordered on accidental after a primitive fitness video shot in 2006 became an overnight success selling 250,000 copies worldwide. From there the Journalism graduate found himself working behind the scenes creating commercial campaigns for the sports nutrition world and has built a personal clientele featuring some of top names in the health and fitness world. This interview dives into the importance of being unique, genuine and authentic in the development of a creative career. Host James Patrick and guest Regan discuss the importance of helping clients solve problems, how to stay hungry, how to learn from mistakes, how to balance a creative vision with the needs of a client, the importance of passion and individuality and why you should not only know who your audience is, you should know who is not your audience. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses why content marketing needs to be a paramount strategy in your 2019 marketing efforts. Specifically he addresses the importance of content marketing for audience growth, the various types of content marketing, effective strategies to implement content marketing and how to offer content that is seen as more valuable to your audience. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick talks about when you should be ignoring someone. Our work as creatives is for an intended audience. When we shave off our edges to try to appease everyone, we are left with nothing left to define us. This show discusses who our intended audiences are, why we should only focus on them and the dangers of listening to critics who do not matter. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the various strategies you can implement to increase the revenue of your creative business in the new year. The episode covers proactive marketing, picking up money left on the table, segmenting your audience, how to resell and upsell and, most importantly, why you should be reverse engineering your income goals. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with award-winning film and commercial director Nickolas Duarte. As a commercial director, Nickolas has earned over 70 industry awards including a National Addy, an Emmy, 6 National Tellys, and 3 National Communicator awards. He's done work for clients such as Adidas, the NBA, the NFL, Nike, Pepsi, BMW, Ford, New Era, Charles Schwab, China Mobile, and Western Union. He was inducted into the AAFT Advertising Hall of Fame as the 2017 Next Generation Award winner, one year after host James Patrick. His scripted and documentary work has played in festivals to international acclaim, and has been described by Short of The Week as "almost as much a physical viewing experience as an emotionally affecting one." He is a two-time NALIP Fellowship Recipient, a Time Warner Narrative Shorts Incubator Fellow, and a Ryan Murphy HALF Initiative Finalist. During this long-form interview, the two discuss the growth of a creative's career, the need for grit and bootstrapping, the important of proactive marketing, how to survive mistakes and the years of commitment it takes to gain "overnight" success as well as how personal work can help a creative professional. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses when it is okay for creatives to work for free. The word "free" is perhaps the biggest F-word in all the creative industry. Artists, photographers, designers loathe the times when a client approaches them and expects free services. This show discusses the three times when it is acceptable, and even encouraged, for a photographer to work for free. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses how to set up an effective e-mail marketing campaign. Specifically the show covers how to drive traffic from social media to your website, how to leverage a lead magnet to collect e-mails, what strategies are for an autoresponder series, how to push e-mail subscribers towards purchasing, how to segment and clean lists and the importance of always adding value to your audience. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses why you should not rely on social media for your marketing efforts. Although this is counterintuitive from what we tend to do, the reality is that we do not own our social media following. The ever-changing algorithms, or when the social media platforms crash (as they did today) means we need to have other means in which to connect to our audience. This episode discusses the various methods listeners can use to diversify their marketing efforts. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses when working harder is not the smarter choice. Specifically the show covers how always working harder can lead to burn out physically and creatively and what artists should do to create a space that allows them to refresh and replenish their energy. Although this is counter to what we might think when we are busy and stressed, it is the act of stepping away that actually helps us refocus and approach our work from a more efficient state. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with Christine Reilly, the Photo Director for Digital and Social Media for the World Wresting Entertainment (WWE). This is an extremely detailed episode that starts with Christine's background in college and what got her into photography to begin with. The two then discuss the value and importance of having a mentor and why it is essential to always consider oneself a student. From there they discuss how to develop and foster creativity individually and in a team setting and how to properly pitch those ideas to an editor or director. James and Christine then touch on the importance of collaboration, how to set the right energy and maintain the proper etiquette on set with professional athletes. The conclusion of the conversation centers around how to properly develop working relationships, the importance of paying attention and why follow up is essential in business development. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses what mistakes creatives should be avoiding. Specifically the show covers how to do proactive marketing instead of reactive marketing and the limitations and obstacles we put in our own way preventing us from success or slowing us down in the process of trying to achieve success. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick sits down with Tanja Schmitz, the publisher and editor of Fitness Magazine and Fitness HIS Magazine. The two discuss her background in the creative industry, the launch of the magazine titles she has worked for and what she looks for from creatives looking to pitch and submit. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick sits down with Jessica Marksbury the Senior Editor of Golf Magazine. The two discuss trends in the publishing industry, working with professional athletes and what Golf Magazine looks for from creatives. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses what how to leverage social media to grow your business. Focusing primarily on Instagram, James Patrick discusses the importance of content marketing, how to get better engagement with your audience and what crucial things you should be doing now for your profiles. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses what artists should know on how to protect themselves and their businesses. Specifically the show covers how to set up contracts, invoicing, liability insurance, LLCs, terms and conditions, red flags to watch out for, how to handle requests for bids and more. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses what a start up artist needs to move forward in their career. This feature discusses how fear often holds us back, how to step into that fear, why we should always be a student and what separates successful entrepreneurs from those who never try anything. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick shares his insights of what he looks for when hiring a photographer. He discusses the process he went through in hiring a wedding photography and why the person with the highest bid ended up getting the gig. He also refers back to his previous roles as a photo editor for both newspapers and magazines and discusses how photographers should display their work as well as onboard their clients. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

Asking a potential client for money, especially at the onset of one's career can be a very scary and daunting process. In the fourth episode of Beyond the Image, host James Patrick dives into our mindset as it relates to money and where we set our own value at. During the show he discusses how to have conversations about rates, where to find the money at, tips on how to valuate projects, strategies for negotiation, why we should eventually start to charge more and what we have gotten wrong about sales. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In the third episode of Beyond the Image, host James Patrick chats with fellow photographer Jeff Carpenter on the importance of developing a style. During the interview the two discuss what it is like to go down unknown roads, overcoming excuses that slow us down, having the willingness to fail while striving to improve, how to develop a style, why having a style is more important than just technique, how to get past haters and the importance of proactive marketing. To see Jeff's work, check his Instagram out @ReadyLightMedia Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In the second episode of Beyond the Image, host James Patrick discusses how photographers, creatives and other artists can create portfolios that truly sell their services. He starts by sharing a frightening experience he personally had pitching his portfolio to a photo agency and what hard lessons he learned in the process. From there he gets into the various important elements that all portfolios should contain in order to be relevant for the intended or target audiences and clients. The episode concludes with a discussion on why creatives should only show the work they want to book and why they should either delete or remove everything else from their portfolios. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

Beyond the Image is a new podcast from photographer, marketer, public speaker and storyteller James Patrick on how we can develop beyond the image in our careers and in our lives. Whether we are photographers, illustrators, graphic designers or creators - the truth is that we are artists. As artists we are all storytellers and it is important to learn how to tell the stories of our brands. In this episode, James goes into what Beyond the Image means for listeners and why it has never been a better time to be a storyteller. Unlike anytime before in history we all have the power to be publishers, to share our art and our ideas with an audience. People are craving stories - this is about learning to share that right brain creative with them. From there, James also discusses his background and why he chose to launch this podcast as well as the six words that changes his career forever. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.