Episode 196: Bill Olson is Keeping Up with What's Going on in Charleston So You Don't Have To

This week, Stacy and Erin sit down with Charleston's favorite content creator, Bill Olson—a realtor-turned-Instagram sensation who's redefining how locals and visitors keep up with what's happening in the Holy City. Bill shares how he went from posting casually to becoming a trusted source for everything Charleston, all while staying authentic, unbiased, and intentional about growth. In this conversation, Bill opens up about: • How he built a following in under a year • The importance of authenticity in content creation • Balancing community trust with monetization • Tips for anyone ready to share their own expertise online Whether you're curious about Charleston, building a personal brand, or navigating the social media landscape, this episode is packed with insights and inspiration.