Episode 196: Bill Olson is Keeping Up with What's Going on in Charleston So You Don't Have To
Between Two Brokers · Erin Spencer and Stacy Smith
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About this episode
This week, Stacy and Erin sit down with Charleston's favorite content creator, Bill Olson—a realtor-turned-Instagram sensation who's redefining how locals and visitors keep up with what's happening in the Holy City. Bill shares how he went from posting casually to becoming a trusted source for everything Charleston, all while staying authentic, unbiased, and intentional about growth. In this conversation, Bill opens up about: • How he built a following in under a year • The importance of authenticity in content creation • Balancing community trust with monetization • Tips for anyone ready to share their own expertise online Whether you're curious about Charleston, building a personal brand, or navigating the social media landscape, this episode is packed with insights and inspiration.