The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers
Behind the Numbers: an EMARKETER Podcast
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Show Notes
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI boom could get a reality check this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify.
The reports mentioned:
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-great-btn-bake-take-off-genai-trends-2026-google-overtakes-openai-behind-numbers
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