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Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

EMARKETER

169 episodesEN

Show overview

Behind the Numbers: an EMARKETER Podcast launched in 2025 and has put out 169 episodes in the time since. That works out to roughly 75 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run twenty to thirty-five minutes — most land between 23 min and 30 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed earlier today, with 118 episodes already out so far this year. Published by EMARKETER.

Episodes
169
Running
2025–2026 · 1y
Median length
26 min
Cadence
Several per week

From the publisher

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

Latest Episodes

View all 169 episodes

AI IRL: How People Really Use It | Behind the Numbers

Aug 24, 202632 min

Affiliate as a Strategy with AWIN and HigherDOSE | Behind the Numbers

Aug 21, 202624 min

Soccer’s Advertising Opportunity: Reaching the World’s Biggest Audience | In the Game

Aug 20, 202632 min

Why Shopping Feels Disconnected with Colgate-Palmolive | Reimagining Retail

Aug 19, 202624 min

An Advertising Disconnect? AI Covers and Remixes? — The 3 Big Questions for Spotify | Behind the Numbers

Aug 17, 202622 min

Amazon's AI Gaining Traction? Will AWS Eclipse Retail Soon? — The 3 Big Questions for Amazon | Behind the Numbers

Aug 14, 202621 min

Bombas and Soles4Souls on What Purpose Looks Like in Practice

Aug 12, 202629 min

Meta's Next Big App? Meta's Next Big Agent? — The 3 Big Questions for Meta | Behind the Numbers

Aug 10, 202627 min

From Fitness Tracker to AI Health Hub: Which Health Metrics Really Matter? | Behind the Numbers

Aug 7, 202624 min

After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail

Aug 5, 202625 min

Is Google’s AI Bet Too Big? YouTube's Next Chapter? — The 3 Big Questions for Google | Behind the Numbers

Aug 3, 202625 min

The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers

Jul 31, 202628 min

The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game

Jul 30, 202627 min

Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail

Jul 29, 202626 min

Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers

Jul 27, 202621 min

What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers

Jul 24, 202634 min

The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail

Jul 22, 202620 min

What If... Sports Viewership Declined, Meta Paid $1.4T, and AI Monetized Product Placement? | Behind the Numbers

Jul 20, 202627 min

The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers

Jul 17, 202622 min

The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail

Jul 15, 202625 min
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