Behind the Numbers: an EMARKETER Podcast
142 episodes — Page 1 of 3
Why Advertisers Are Buying Moments, Not Media | Behind the Numbers
Kroger Precision Marketing Discusses How Marketers Are Rethinking Brand Growth Strategies
Nike Says Knicks Always Dreamed, Stella Artois Says "Work From the Bar", and More | Reimagining Retail
Apple's New Siri Crashes The AI Party | Behind the Numbers
What Travel Will Look Like For Americans This Summer | Behind the Numbers
ThredUp Explains How to Make Resale Work for You | Reimagining Retail
Cannes 2026: What Everyone Is Talking About | Behind the Numbers
AI Can Recommend. But Can It Sell? | Behind the Numbers
What Every Retailer Can Learn from the Value Apparel Shopper with Rainbow Apparel | Reimagining Retail
Mind, Body, Basket: The Rise of the Wellness Shopper | Behind the Numbers
Touch Grass Marketing: How Digital Brands Go IRL | Behind the Numbers
Britain’s Retail King: Tesco’s Next Chapter | Reimagining Retail
Google Reinvents Search as OpenAI Gets Cleared for Takeoff | Behind the Numbers
Social Media Is Quietly Taking Over Your Living Room | Behind the Numbers
Swatch x Audemars Piguet’s “Royal Pop” Collab Chaos, Miller's Soccer Ball Cooler, and More | Reimagining Retail
AI Might Be Wiping Out Entry-Level Jobs — and Changing the Ones That Survive | Behind the Numbers
Caitlin Clark and the Women’s Sports Gold Rush | In the Game
Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress | Reimagining Retail
Spotify the Lifestyle App? Can Badges Fix Spotify's AI Issue? 3 Big Questions for Spotify | Behind the Numbers
Amazon’s AI Overviews Changes Discovery? Shopping AI or General AI? 3 Big Questions for Amazon | Behind the Numbers
From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Where Should Meta Be Focusing Its AI Efforts? An AI Mark Zuckerberg? 3 Big Questions for Meta | Behind the Numbers
Is Google Quietly Losing? YouTube “Stations” Impact? 3 Big Questions for Google | Behind the Numbers
Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail
Apple After Tim Cook: Where Is It Heading? | Behind the Numbers
AI Assistants That Sell You Things On The Side | Behind the Numbers
The Great KitKat Heist, the "Sephora-fication" of Walmart, and More | Reimagining Retail
Leaving WBD Behind? Reed Saying Goodbye? — The 3 Big Questions for Netflix | Behind the Numbers
Meta to Dethrone Google as Top Ad Business — Here’s Why | Behind the Numbers
AI, Brand Safety’s Frenemy | Behind the Numbers
The Returns Problem: How to Keep Things Sold and Customers Happy | Reimagining Retail
AI, Brand Safety’s Frenemy | Behind the Numbers (Video)
Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers
Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)
America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
America’s Love-Hate Relationship with (Sports) Betting | In the Game
How War Is Impacting American Consumers’ Wallets | Reimagining Retail
What If...Meta Bought Roku & Amazon's New Smartphone Is a Hit | Behind the Numbers
What If...Abercrombie Was a Lifestyle & Google's AI Paid For Content | Behind the Numbers
Department Store Reinvention: Old Rules vs. New Success | Reimagining Retail
What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast
The Ruling That Could Unravel Social Media | Behind the Numbers
Ep 974Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast
On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, audience targeting off-platform, measuring offsite incrementality, and balancing scale with signal quality. EMARKETER Senior Analyst, Minda Smiley hosts Jason O’Toole, Head of Connected Commerce & Media at Gildan and Ryan Verklin, Paid Media & Retail Media Senior Lead at Bayer. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-beyond-sponsored-products-what-offsite-means-media-plan-behind-numbers-special-edition © 2026 EMARKETER
Ep 973Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers
In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: [email protected] For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-click-buy-tune-in-ai-relevance-ends-ad-fatigue-behind-numbers © 2026 EMARKETER Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
Ep 972Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast
In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-screens-shelves-signals-retail-media-s-in-store-opportunity-behind-numbers-special-edition © 2026 EMARKETER
Ep 9713 Consumers Retailers Must Know in the AI Era | Reimagining Retail
On today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about, and whether retailers are overestimating or underestimating where AI is actually showing up in the customer journey. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Carina Lamb. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-3-consumers-retailers-must-know-ai-era-reimagining-retail © 2026 EMARKETER Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
Ep 970The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition
In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-in-store-unlock-retail-media-s-next-stage-behind-numbers-special-edition © 2026 EMARKETER
Ep 969America Is Rewriting Its Relationship with News | Behind the Numbers
In today’s podcast episode, we discuss the various reasons why Americans consume news, how they receive information, and the evolving behaviors emerging from their growing distrust of the news media. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Associate Director of Research at Pew Research Center, Michael Lipka. Listen anywhere, or watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-america-rewriting-its-relationship-with-news-behind-numbers © 2026 EMARKETER Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
Ep 968King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers
In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-king-youtube-who-s-coming-crown-and-how-behind-numbers © 2026 EMARKETER Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
Ep 967The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reimagining Retail
On today’s podcast episode, we discuss what “the endless aisle” means today, how to best organize it, how AI takes it to the next level, and why the Transaction Moment matters so much. Listen to the discussion between Vice President of Content and host Suzy Davidkhanian and CEO of Rokt Catalog, Bennett Carroccio. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-endless-aisle-infinite-assortment-real-time-relevance-and-beyond-reimagining-retail © 2026 EMARKETER Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.