
The Great BTN Bake (Take) Off — Banking and Payments Trends for 2026: How AI Powers Personalized Rewards and Concierge Banking | The Banking & Payments Show
Behind the Numbers: an EMARKETER Podcast
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Show Notes
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how AI will automate credit card rewards personalization and what happens when Agentic AI turns mobile banking into a personal financial concierge. Join the discussion with guest host Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Grace Broadbent, and Principal Analyst Tiffani Montez.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-great-bake-take-off-banking-payments-trends-2026-how-ai-powers-personalized-rewards
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