Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast
Behind the Numbers: an EMARKETER Podcast
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Show Notes
In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-screens-shelves-signals-retail-media-s-in-store-opportunity-behind-numbers-special-edition
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