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King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers
Episode 968

King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

March 27, 202625m 44s

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Show Notes

In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.

 

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-king-youtube-who-s-coming-crown-and-how-behind-numbers

 

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