#406: How 60+ Automations Power 800+ Members with Scott and Megan Hanson
Behind Gym Doors | A Fitness Business Podcast · Mike Arce
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Show Notes
Mike Arce sits down with Megan and Scott Hanson, the founders of High Ride Cycle, to reveal how they've built a cult-like studio brand through next-level marketing automation, three iconic promotions a year, and an unforgettable in-studio culture.
They've grown to 800+ members across three locations while keeping their ops lean, their campaigns personal, and their customer journey fully mapped out from lead nurture to milestone celebrations to cancellation saves.
Chapters (00:00) Introduction (01:55) What Makes High Ride Culture So Addictive (04:56) Automating the Customer Journey: Where to Start (08:46) The Tools They Use: BrandBot & Mariana Tek (13:05) Celebrating Members and Turning It Into Marketing (19:17) The Cancellation Save Sequence (25:00) How One Marketer Runs It All (28:26) Inside Their Six-Figure Black Friday Campaign (34:05) Targeted Promos That Actually Convert (40:26) Scaling Automation Without Losing Your Mind (46:04) Final Advice: Start Simple, Build Over Time
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Connect with Scott & Megan Website: https://www.highridecycle.com YouTube: https://www.youtube.com/@highridecycle2859 Megan's Instagram: https://www.instagram.com/megan_hansonn Scott's Instagram: https://www.instagram.com/smhanson1
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