352: From Three Studios to One: Strategy for Maximizing Profit and Efficiency
Behind Gym Doors | A Fitness Business Podcast · Mike Arce
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Show Notes
In this episode of The GSD Show, the leading fitness business podcast, we sit down with Lanie Brazell, owner of Club Pilates in Auburn, Alabama, to explore her journey of scaling back from three studios to one, resulting in increased profitability and a significant improvement in work-life balance. Lanie shares how focusing on simplicity, streamlining operations, and building a strong, well-trained team has allowed her to reduce her work hours while maintaining a top 10% performance within the Club Pilates brand. We dive into her strategies for sales, member retention, and the importance of following up with leads, all of which contribute to her studio's success. Lanie's story is a testament to the power of strategic decision-making and effective team management in achieving both business success and personal fulfillment.
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