283: How I Determine My Marketing Budget (7min)
Behind Gym Doors | A Fitness Business Podcast · Mike Arce
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Show Notes
In this episode of The GSD Show, the leading fitness business podcast, I'm sharing insights from a recent conversation I had with my CFO about marketing budgets. We've seen positive trends in our lifetime value and customer acquisition cost ratios, emphasizing the importance of a dynamic approach. Discover why we allocate around 23% of our revenue to marketing efforts and how we maintain a healthy ratio of lifetime value to customer acquisition cost.
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Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
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Mike Arce: https://www.linkedin.com/in/mikearcelive/
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