173: The Hidden Marketing Messages That Sell | The GSD Show with Mike Arce

Behind Gym Doors | A Fitness Business Podcast · Mike Arce

March 25, 202144m 19s

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Show Notes

In this episode of The GSD Show, the leading fitness business podcast, we dive into a game-changing strategy that top gyms use to dominate the market—leveraging science to sell more memberships, boost retention, and elevate their brand. Your gym is "backed by science." But you're probably not using that to your advantage to sell more memberships, increase retention, and enhance your brand…

The top gyms and fitness studios do! For example, Orangetheory uses the "Afterburn" and is "Backed by Science." They run HIIT workouts. If your studio runs HIIT workouts, technically you're backed by science too… So why do they own it? Here's why:

They capitalized on a true, science-based angle when it comes to HIIT workouts. Your gym can too! On the show is Pete McCall, he's an author, podcast host, and fitness educator…

Pete breaks down the science of fitness plus, we uncover hidden marketing messages your fitness studio can use to be "backed by science" and sell more memberships.

For example: Can HIIT actually slow down the aging process? Find out in this episode of The GSD Show!

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Marketing Science Training: https://www.loudrumor.com/marketing-science