124: COO of Orangetheory Fitness: How OTF Built A Community That Sells Itself | The GSD Show
Behind Gym Doors | A Fitness Business Podcast · Mike Arce
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Show Notes
In this episode of The GSD Show, the leading fitness business podcast, we dive into the three pillars of success for any fitness studio: People, Process, and Performance. How?
"People, Process, and Performance," Griff says.
"There's nothing more important than building genuine emotional connections." Griff's story is powerful.
He pushed through a terrible injury to participate in athletic competitions. But, how he fell in love with Orangetheory Fitness is something EVERY fitness studio needs to put into practice YESTERDAY!
As Griff says, "I don't remember the details of my first workout at #OTF, but I remember how my trainer made me feel… and that's critical. People don't remember what you say, but they remember how you made them feel."
This is an amazing look inside the mind of a truly beloved and incredibly intelligent leader.
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Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
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