081: ABM (Always Be Marketing) and Tilt Some Heads
Behind Gym Doors | A Fitness Business Podcast · Mike Arce
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Show Notes
In this episode of The GSD Show, the leading fitness business podcast, I share how your overall experience in your business can tilt the heads of your visitors when done right. This is important if you want them to tie that "impressed" feeling with you whenever your name comes up. The fact is, you're marketing all the time, with everything you do. It may be unintentional marketing, but it's still marketing. So be careful with what you do and how you do it.
That's much better than having the "like everyone else" feeling, which causes people to price shop and nickel and dime.
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