Season 1 · Episode 28
Episode 28: The Big Game: Costly Signaling and the Public's Trust
In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly sign...
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · Consumer Behavior Lab
February 5, 202427m 1s
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Show Notes
In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.