Show overview
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. has published 4 episodes during 2024. That works out to roughly 2 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 26 min and 40 min — though episode length varies meaningfully from one episode to the next. It is catalogued as a EN-language Business show.
The catalogue appears to be on hiatus or wound down — the most recent episode landed 2.3 years ago, with no new episodes in over a year. Published by Consumer Behavior Lab.
From the publisher
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Latest Episodes
S1 Ep 29Episode 29: Valentine's Day
In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments
S1 Ep 28Episode 28: The Big Game: Costly Signaling and the Public's Trust
In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.
S1 Ep 27Episode 27: Behavioral Economics with Mark Earls
In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.
S1 Ep 26Episode 26: Crossroads of Consumer Psychology and Marketing
In this episode we sit down with Phill Agnew, the Senior Product Marketing Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect, the illusion of labor, and the behavioral science behind special days.