Be you Brand - The Podcast

Episode 89: How We Select Speakers for Be You Brand Live OUTSIDE the Speaker contest In this episode, Ati shares the behind-the-scenes process of selecting speakers for Be You Brand Live and addresses the questions she's been getting about speaking opportunities. What You'll Learn: How Ati curates the speaker lineup based on attendee experience, not just speaker credentials The two main reasons behind the speaker contest Why providing opportunities for emerging speakers matters The importance of supporting events before asking to speak How to approach event hosts respectfully when pitching yourself Key Takeaways: ✨ Speaker selection is about creating a specific experience for attendees at all levels—from beginners to seasoned entrepreneurs ✨ The speaker contest gives new speakers a platform AND full speaking time (not just 5-10 minutes) ✨ If you want to speak at an event, support it first by buying a ticket and being in the room ✨ Give first, then ask—this is the golden rule of making authentic connections Resources Mentioned: Be You Brand Live Speaker Contest Take the Profitable Personal Brand Quiz: attigreenspan.com/quiz Connect with Ati: Website: atigrinspun.com/quiz Take the quiz to power-charge your personal brand journey

✨ SHOW DESCRIPTION You’re showing up, posting, networking, and creating offers…yet clients still aren’t reaching out. In this solo episode, Ati Grinspun breaks down why visibility without strategy keeps your brand invisible — and the four foundational elements that must be in place before consistent 10K months become possible. This episode is a must-listen for women entrepreneurs who are done blending in and ready to be clearly known for what they do. 🔥 CONNECT WITH ATI Ready to build a brand that gets you seen, known, and paid? ✨ Seen & Known (4-Week Mini-Mind) 👉 Comment ‘SEEN’ on Instagram @ati.grinspun ✨ Free Training: The 100K Brand Training 👉https://atigbranding.myflodesk.com/100kpath ✨ Free: Take the Profitable Personal Brand Quiz 👉 https://atigrinspun.com/quiz/ ✨ Work Together: Book a discovery chat for Be You Brand Academy, 1:1 Intensives & more 👉 https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: https://instagram.com/ati.grinspun Website: https://atigrinspun.com/ 🎯 EPISODE HIGHLIGHTS Why activity alone doesn’t create demand for your work The danger of being “broad” in your messaging How to decide what you actually want to be known for What it really means to establish expertise online The role storytelling plays in authority and trust Why opinions and convictions are the missing link in most brands 💡 KEY TAKEAWAYS If people can’t clearly explain what you do, they won’t hire you Being known for one problem builds faster momentum than trying to help everyone Expertise is shown through clarity, not credentials alone Your story creates connection and positions you as the guide Conviction is what separates unforgettable brands from invisible ones 🗣️ QUOTABLE MOMENTS “Visibility without clarity keeps your brand invisible.” “Your story is part of your expertise.” “Repetition is the mother of reputation.” ⏱️ EPISODE TIMESTAMPS 00:00 Introduction to Personal Branding 01:46 Identifying Your Brand's Core Message 06:03 Establishing Expertise and Authority 09:47 The Importance of Storytelling 16:41 Expressing Your Opinions and Convictions 19:13 Conclusion and Call to Action 🧠 LISTENER REFLECTION PROMPT Ask yourself: If someone heard my name today, would they instantly know what problem I solve? If the answer feels unclear, that’s your starting point. 👋 ABOUT YOUR HOST Ati Grinspun is a personal branding coach, speaker, and the creator of the Be You Brand™ framework. From world-champion flair bartender to photographer to coaching hundreds of women into visibility, authority, and consistent income — Ati brings a bold, no-BS approach to personal branding that actually converts. 🎧 ABOUT THE SHOW Be You Brand Podcast is for women entrepreneurs who are done hiding, done doubting, and ready to build a powerful, profitable personal brand rooted in clarity, confidence, and truth. Categories: Entrepreneurship • Business • Marketing • Self-Improvement Core Pillars: Personal Branding • Business • Mindset • Energetics • Purpose • Life

What if the reason you’re working nonstop but still not seeing real profit has nothing to do with mindset and everything to do with your numbers? In this episode, Ati sits down with operations and finance expert Michelle M. Ghassemi to break down the single most important metric every coach and service provider must track to build a sustainable, six- or seven-figure business — without burnout or guesswork. 🔗 Connect With Ati Take the Profitable Personal Brand Quiz 👉 https://atigrinspun.com/quiz/ Explore working together (Academy, Ascension, 1:1) 👉 Book a discovery call: https://calendly.com/atigrinspun/discoverychat 📲 DM me on Instagram: @Ati.Grinspun RESOURCES MENTIONED Ascension Mastermind 2026, Sedona, January 22–25, 2026: atigrinspun.com/mastermind2026 👉 FREE: Unblock Your BS A short worksheet to help business owners get unstuck, clear mental noise, and move forward with grounded momentum. 👉 FREE: 30 min biz assessment calls with Michelle M. Ghassemi: https://calendly.com/michelle-ghassemi/bizassessmentcall 👉 CEO Operating Dash A simple CEO-level clarity tool that helps business owners see their numbers clearly, stop reacting emotionally, and make calmer, more strategic decisions without complicated software or accounting overwhelm. GUEST BIO Michelle is a sought after business mentor focused on growth & operations, as a mani gen she understands what it is like to have “all the ideas” but her no BS style is what guides her clients to new heights. With over 8 years of founder experience in CEO, COO & CFO roles she has been able to use those skills & frameworks to not only take her first business from 0-7 figures but support other business owners as well. Michelle is an expert in helping multi 6-7+ figure business owners cut through noise, stay focused, optimize systems & data while most importantly increasing profits. When she isn’t working out, blasting hip hop & spending time with her husband, she is investing in her continued growth, being a community leader & volunteering. ✨ What You’ll Hear in This Episode Why cost of goods sold is the foundation of confident pricing The difference between base bills, COGS (Cost of Goods Sold), and profit Why tracking revenue trends matters more than total income The mistake most service providers make when pricing their offers How emotional avoidance of numbers keeps businesses stuck Why comparing your pricing to others is dangerous (and misleading) The role of self-trust in financial decision-making How intentional visibility and follow-ups drive sustainable growth 🔥 Key Takeaways You can’t price confidently without knowing your COGS: Every service provider needs clarity on what it actually costs to run their business. Revenue trends matter more than vanity income: Knowing where your money comes from allows you to scale smarter, not harder. Your time is not your value — your expertise is: Pricing based only on hours worked ignores years of experience and skill. Avoiding your numbers creates financial stress, not safety: Awareness builds control, confidence, and sustainability. Profit is intentional, not accidental: Businesses that last are built by owners who understand their data and act on it. 💬 Quotable Moments “If you don’t know your cost of goods, you’re guessing — not running a business.” - Michelle M. Ghassemi "You are not counting your time as part of your cost... if I have to pay someone else to deliver this, I still have to make money." — Ati Grinspun CONNECT WITH MICHELLE M. GHASSEMI Email: [email protected] Instagram:@opsandgrowthmentor LinkedIn: Michelle Ghassemi EPISODE TIMESTAMPS 01:00 The #1 Metric: Breaking down COGS (Cost of Goods Sold). 00:00 Introduction to Business Metrics 02:57 Understanding Cost of Goods Sold 06:03 The Importance of Pricing Strategies 09:05 Revenue Trends and Conversion Rates 11:48 Mindset and Emotional Blocks in Business 14:50 Building Self-Trust and Confidence 18:05 Navigating the Coaching Industry 20:52 Final Thoughts and Resources ABOUT YOUR HOST Ati Grinspun is a personal branding coach, speaker, and creator of the Be You Brand™ Framework. From world-champion flair bartender to photographer to coaching hundreds of women entrepreneurs, Ati helps experienced women build visible, confident, and profitable personal brands rooted in clarity, authority, and truth. ABOUT THE SHOW Be You Brand Podcast is for women entrepreneurs ready to stop hiding, stop doubting, and start building a powerful personal brand that leads to consistent income, visibility, and impact — without shrinking, over-explaining, or chasing validation. Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Welcome to one of the most powerful conversations to kick off 2026. In this live panel recorded at Be You Brand Live in Las Vegas, you’ll hear from the newest best-selling authors of Ascension Mastermind as they share what actually happened behind the scenes of writing their stories — the fear, the healing, the identity shifts, and the moment they stopped hiding. These women didn’t just write a book. They claimed their voice, expanded their authority, and built businesses rooted in truth. If you have big dreams, a message that won’t leave you alone, and a desire to build a brand that fully reflects who you are — this episode is for you. 📖 The Book Featured in This Episode This conversation features the authors from Be You Brand – Volume Two, a best-selling collection of stories about identity, leadership, healing, money, and becoming visible without abandoning yourself. 👉 Get the book here: BE OU BRAND BOOK on Amazon (If you’ve already read it, leaving a review directly supports these authors.) ✨ What You’ll Hear in This Episode What it really takes to write your story when your nervous system wants to shut it down Why your story is not a disqualifier — it’s the reason people trust you How shame, burnout, money wounds, and self-doubt get alchemized into authority The difference between leading from performance vs leading from truth How these authors are using the book as a credibility, visibility, and business asset What Ascension Mastermind creates beyond the book itself 📚 Meet the Ascension Mastermind Authors You’ll hear from women who came from: Burnout, money shame, and imposter syndrome Corporate leadership crossroads and integrity decisions Chronic illness and deep healing journeys Early-stage business ownership and self-doubt …and who are now: Best-selling authors Clear in their message More visible, grounded, and confident in their leadership Building brands and businesses aligned with who they truly are 🔥 Key Takeaways Your story doesn’t make you “too much.” It makes you credible. Healing is not external — it’s an internal reclamation. Money work requires awareness of both your numbers and your nervous system. Leadership rooted in truth builds deeper trust than performance ever will. You don’t become someone new — you remember who you’ve always been. 💬 Quotable Moments “It’s not a disqualifier. It’s a f*cking qualifier.” “When I finally saw myself, everything changed.” “I won’t take a penny to silence this voice.” 🌵 Ascension Mastermind + Sedona 2026 As shared in the episode, Ascension Mastermind Volume Three is heading to Sedona, January 22–25, 2026. This experience includes: Becoming a published author Speaking on stage at Be You Brand Live Podcast guesting and expanded visibility Deep personal brand and identity transformation A room that holds you to your truth, not your comfort There are two additional author spots available. 🔗 Connect With Ati Take the Profitable Personal Brand Quiz 👉 https://atigrinspun.com/quiz/ Explore working together (Academy, Ascension, 1:1) 👉 Book a discovery call: https://calendly.com/atigrinspun/discoverychat 📲 DM me on Instagram: @Ati.Grinspun Send me “AUTHOR” if this episode stirred something in you and you’re ready to explore what’s next. 🎧 About the Show The Be You Brand Podcast is for women entrepreneurs who are done hiding, done performing, and ready to build a brand that matches their depth, power, and ambition. This is where identity, visibility, money, and leadership intersect — without fluff.

✨ SHOW DESCRIPTION You’re confident in real life… so why does your content still sound muted, careful, or watered down? In this episode, Ati Grinspun breaks down the real reason confident women struggle to sound confident online — and spoiler: it has nothing to do with strategy or consistency. We’re talking clarity, chosen woman energy, and the identity shifts required to stop softening your voice and start being unmistakable in your messaging. 🔥 CONNECT WITH ATI Ready to build a personal brand you’re actually proud of (and makes you money )? ✨Watch the CHOSEN Woman Method Masterclass $33 👉https://atigbranding.thrivecart.com/chosen-method-masterclass/ ✨ Free: Take the Profitable Personal Brand Quiz 👉 https://atigrinspun.com/quiz/ ✨ Work Together: Book a discovery chat for Be You Brand Academy, 1:1 Intensives & more 👉 https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: https://instagram.com/ati.grinspun Website: https://atigrinspun.com/ 🎯 EPISODE HIGHLIGHTS Why confidence in person does not automatically translate online The difference between sounding “safe” vs. sounding clear What Chosen Woman Energy actually looks like in your content How unprocessed insecurities quietly dilute your message The hidden cost of softening your voice to be liked or approved of 💡 KEY TAKEAWAYS Confidence alone doesn’t create powerful content — clarity does Chosen woman energy starts with self-acceptance, not performance If your message feels watered down, it’s usually an identity leak Seeking approval will always weaken your authority Your content should paint a future your audience wants to step into 🗣️ QUOTABLE MOMENTS “Confidence doesn’t mean clarity.” “Stop softening your power.” “If your content isn’t painting the future, people won’t follow you there.” ⏱️ EPISODE TIMESTAMPS 00:00 — The truth about Chosen Woman Energy 03:07 — Confidence vs. clarity in content 05:57 — Where insecurity actually comes from 08:39 — Claiming your real voice online 11:46 — Why softness kills authority 14:31 — Speaking from truth, not approval 17:20 — The power of authentic messaging 🧠 LISTENER REFLECTION PROMPT Look at your last 5 pieces of content and ask yourself: Where am I diluting my message to feel safer instead of clearer? That answer tells you everything. 👋 ABOUT YOUR HOST Ati Grinspun is a personal branding coach, speaker, and the creator of the Be You Brand™ framework. From world-champion flair bartender to photographer to coaching hundreds of women into visibility, authority, and consistent income — Ati brings a bold, no-BS approach to personal branding that actually converts. 🎧 ABOUT THE SHOW Be You Brand Podcast is for women entrepreneurs who are done hiding, done doubting, and ready to build a powerful, profitable personal brand rooted in clarity, confidence, and truth. Categories: Entrepreneurship • Business • Marketing • Self-Improvement Core Pillars: Personal Branding • Business • Mindset • Energetics • Purpose • Life

SHOW DESCRIPTION This episode is a mirror, queen — and honestly, it’s one I had to hold up for myself first. After Be You Brand Live, I caught myself doing the VERY thing I coach women out of… hiding in plain freaking sight. If you’ve been posting, “showing up,” or doing all the things but still feel invisible, diluted, or low-key disconnected from your own power? This episode is the line in the sand you didn’t know you needed. We’re talking identity leaks, invisible content, mission-divorced visibility, and the subtle self-abandonment costing you clients, confidence, and cash — without you even noticing. ✨ CONNECT WITH ATI 🔥 JOIN THE CHOSEN METHOD MASTERCLASS Your official activation into unapologetic visibility, power, and identity. 👉 https://atigbranding.thrivecart.com/chosen-method-masterclass/ Free? Hell yes. ✨ Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ Work with me inside the Academy, 1:1 intensives, or VIP coaching: 📲 https://calendly.com/atigrinspun/discoverychat Instagram: https://instagram.com/ati.grinspun Website: https://atigrinspun.com/ 📚 RESOURCES MENTIONED CHOSEN Method Masterclass • Be You Brand Live recap episode • Rapid-Fire Journaling Prompts (download here) • My visibility + identity coaching frameworks ⭐ EPISODE HIGHLIGHTS Why “hiding” isn’t always obvious — and how high-level entrepreneurs do it without realizing The identity leak that’s costing you authority, trust, and income Why posting isn’t visibility (and how you may be checking the box instead of being seen) The moment I realized I was diluting my power after BYB Live The middle ground between “testing your messaging” and abandoning your truth How fear of peers, comparison, and pressure waters down your identity The psychology of visibility: why people need 17+ touches to buy The REAL reason your content feels heavy or flat Why your conviction — not your niche, your offers, or your aesthetics — is what people buy What shifts when you finally choose yourself FIRST 💡 KEY TAKEAWAYS Hiding is subtle — most women hide in plain sight while telling themselves they’re “showing up.” If your content feels heavy, forced, or sanitized… you’re out of your power. Before anyone chooses you, you must choose yourself — visibly, loudly, unapologetically. Your mission requires a higher standard of visibility than you’re giving it. Offers don’t sell themselves — YOU sell them through repeated, powerful, embodied messaging. Your full truth is your authority. Editing to be palatable kills your brand. You can’t activate clients from a place where you’re not activated. 🔥 QUOTABLE MOMENTS “Most women hide in plain sight. They’re posting, networking, doing ‘all the things’… but none of it carries power.” — Ati “Before anyone chooses you, you must choose yourself.” — Ati “Your conviction is the only thing that’s truly unique about your brand.” — Ati “You cannot think your way into power. You have to feel it — and then show up from it.” — Ati 🕒 EPISODE TIMESTAMPS 00:00 – Why this episode needed to happen 01:45 – The visibility hangover after Be You Brand Live 04:20 – The subtle ways women hide without noticing 06:30 – Posting vs. being seen 08:40 – When your mission deserves more than your current visibility 10:20 – Checking the box vs activating your audience 12:00 – Testing your message vs watering it down 14:00 – The identity leak I found in my own brand 16:20 – Fear of peers + fear of being fully chosen 18:20 – Repeating strategies that don’t work 20:50 – The 17-touch rule for buying psychology 22:45 – “Would you hire the version of you the world sees right now?” 24:30 – Embodiment, power, and identity in business 26:30 – Rapid-fire journaling prompts 29:00 – The CHOSEN era begins 30:20 – Join the CHOSEN Method Masterclass 👑 ABOUT YOUR HOST Ati Grinspun is your unapologetic Personal Brand Whiz and visibility activator behind the Be You Brand™ movement. From world champion flair bartender to portrait photographer to coaching hundreds of women into their power, Ati brings the perfect mix of strategy, fire, and identity work to help entrepreneurs become unf*cking-ignorable in their industry. 🎧 ABOUT THE SHOW The Be You Brand Podcast is for driven, mission-led women entrepreneurs ready to build a magnetic, profitable personal brand with clarity, conviction, and raw authenticity. If you’re done shrinking, diluting, or hiding behind “strategy,” this show is your weekly permission slip to be louder, bolder, and fully YOU.

Thirteen days after Be You Brand Live, Ati records from her car and tells the real, unfiltered story behind what went down: from missing AV teams to power outages, food poisoning, and on-stage chaos. This is a raw, honest reflection on event planning, crisis management, and the kind of resilience it takes to lead through uncertainty. Resources Mentioned Be You Brand Live Revival (Oct 17 11am PST) via Zoom — comment “REVIVAL” on Ati’s Instagram to join She Is Made For More by Cristal Jacobo https://www.cristaljacobo.com/she-is-made-for-more-live (October 24th-25th) Somatic Experience with Emily Rose – Embodiment and sensuality through movement NLP “Anchor” Exercise (Casino Chips) – Using physical anchors for mindset and manifestation Highest Self Hypnosis Meditation Breathwork & Tapping Tools – Ati’s daily nervous system regulation go-tos CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: DM ME BRANDED on IG to immediately access my BRAND TO BANK 40 minute training where you will uncover WHY and WHERE you are stuck and how to start making progress towards your first 100k year . DM ME on IG Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Episode Highlights When your dream event tests your limits—and your leadership. The behind-the-scenes chaos that made Be You Brand Live unforgettable. How to stay calm when everything you planned falls apart. Why community and quick thinking matter more than perfection. The mindset shift that turns breakdowns into breakthroughs. What real resilience looks like in front of 100 people. How chaos became the biggest transformation of all. Key Takeaways Event planning is emotional warfare — no amount of preparation guarantees perfection. Leadership isn’t about control; it’s about presence. Who you are in chaos defines your growth. Community saves you. Relationships built on trust and values will show up when things fall apart. Your nervous system is your greatest business asset. Learn to regulate it through movement, breath, and music. Transformation often hides in the breakdown. Every challenge points toward expansion. Quotable Moments "You, my friend, you can overcome absolutely everything. It's not over until you fucking win." - Ati Grinspun “The equality of all of us. It doesn't matter where you are in your business... We're all here to serve each other." - Ati Grinspun Episode Timestamps 00:02 – Why this episode is different (and recorded in the car!) 02:28 – Behind the scenes of Be You Brand Live: hotel challenges and hidden costs of event planning 06:55 – Managing teams, grief, and last-minute changes before the event 13:57 – The chaos begins: rude venue staff, missing AV, and what leadership looks like under pressure 21:00 – Finding the beauty in the mess: powerful experiences with Emily Rose and the somatic session 25:39 – The NLP chip exercise and why embodiment matters 27:55 – Crisis hits: power outage during the event 30:23 – Ati’s go-to tools for emotional regulation (tapping, breathwork, dance parties) 35:41 – Burned jackets, food poisoning, and a $50K day — resilience in real time 42:48 – Leading through chaos and redefining what success looks like 45:04 – When a participant dislocates her knee: crisis management and calm under pressure 47:23 – The spiritual lesson: surrender, trust, and leadership through uncertainty 49:50 – Post-event reflections and why “it’s never over until you win” About Your Host Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. About the Show Be You Brand is for the woman entrepreneur, business owner, or founder ready to build that million-dollar personal brand, mindset, income, and impact. If you’re ready to beat imposter syndrome and show the world your full potential while building a business and life you love, this is your room. Categories: Entrepreneurship • Business • Marketing • Self-Improvement Core Pillars: Personal Branding • Business • Mindset • Energetics • Purpose • Life

Join Ati as she sits down with her longtime mentor and friend, Dr. Laura Miner, to explore what it truly means to become the inner CEO of your business. Laura reveals the science-backed framework that transforms overwhelmed business owners into confident leaders, sharing why systems and strategy fail without the crucial third element - self-leadership. From overcoming dyslexia and barely graduating high school to earning her PhD, Laura's journey proves that building the leader behind the brand starts from within. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out ( on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Be You Brand Live Event - https://atigrinspun.com/beyoubrandliveevent/ T. Harv Eker's "Secrets of the Millionaire Mind" Laura's Self-Leadership Edge Course Laura's Newsletter Peak Potentials Training Company (referenced) Chat GPT for Self-Dialogue - Mentioned as a brainstorming tool GUEST BIO Dr. Laura Miner is a self-leadership expert with a PhD who has spent decades studying what makes some people succeed while others stall. From barely graduating high school with a 1.9 GPA due to dyslexia to becoming a sought-after speaker and trainer, Laura has worked with thousands of entrepreneurs as a lead trainer for T. Harv Eker's companies and now helps business owners become their own inner CEOs through science-backed self-leadership strategies. EPISODE HIGHLIGHTS The hidden reason why 50% of people in the same program get results while others don't The three pillars that determine whether you succeed or stay stuck in your business Why clarity comes from action, not thinking (and how to stop overthinking your way to paralysis) The surprising truth about burnout and overwhelm that most entrepreneurs miss How to transform tasks you hate into fuel for your mission using perspective shifts KEY TAKEAWAYS Self-leadership has three pillars: How you think (constructive thought patterns), how you act (behavioral strategies), and how you motivate yourself (natural rewards) Information without transformation is useless - consuming content feels productive but doesn't create change Clarity comes from doing, not thinking - action reveals the next step when overthinking keeps you stuck Your "why" must be deeply personal - surface-level motivations like "making sales" won't sustain you through challenges Small actions compound - one class can lead to a PhD, one piece of content can change someone's life QUOTABLE MOMENTS "Information is not transformation. Information alone does not go anywhere." - Laura Miner "Clarity comes from doing. It doesn't come from thinking." - Laura Miner "Who you are is how you lead. And if your business is not aligned with who you are, and if you are not authentically aligned with who you are, it prevents you from being able to lead." - Laura Miner FIND LAURA MINER Website: lauraminer.com LinkedIn: @LauraWMiner Newsletter: Available on her website Book: [PLACEHOLDER FOR BOOK TITLE AND LINK] EPISODE TIMESTAMPS 00:00 – Welcome and Laura's backstory as Ati's mentor 05:30 – What is self-leadership and why it matters 12:15 – The three pillars: Think, Act, Motivate 18:45 – Why overwhelm and burnout happen (lack of clarity) 25:20 – The inner dialogue tool for better decision-making 32:10 – Becoming your inner CEO and leading yourself 38:40 – Motivation strategies that actually work 43:15 – Laura's transformation story: 1.9 GPA to PhD 45:50 – Where to connect with Laura ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Four weeks, five weeks… who’s counting? 😅 After running our Be You Brand Live speaker contest, I’m breaking down exactly what made applications a YES vs. a no-go. In this episode, I give you a simple 90-second pitch template and the 3-part checklist event hosts (like me!) use to decide who gets the mic—so you can get booked with confidence, clarity, and that BYB energy. Connect with Ati Ready to build a personal brand you’re proud of: Brand to Bank Instant access training: Dm me BRANDED ON IG ✏️ Free: Profitable Personal Brand Quiz → https://atigrinspun.com/quiz/ 📲 Book a discovery call (BYB Academy, 1:1 Intensives & more) → https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.grinspun → https://www.instagram.com/ati.grinspun Website: https://atigrinspun.com/ FB Community (Personal Branding for Womenpreneurs): https://www.facebook.com/groups/personalbrandingforwomenpreneurs Resources Mentioned Be You Brand Live info/tickets → https://atigrinspun.com/beyoubrandliveevent/ She Is Made For More by Cristal Jacobo → https://www.cristaljacobo.com/she-is-made-for-more-live (October 24th-25th) Cristal's collab episode with me → https://open.spotify.com/episode/3IwMHAxqpItTju93v7LccP Sarah Heeter episode on pitching podcasts (no more ghosting!) → https://open.spotify.com/episode/51Oawx0TYOUosU040ACzj0 90-Second Pitch Checklist (Free resource ) → ACCESS HERE Episode Highlights The 3-part checklist every organizer uses (Value • Relevance • Energy) Why “your story” alone isn’t enough—and how to turn it into audience transformation The tiny things that cost you big opportunities (time limits, naming the event right, etc.) How to tie your actual expertise to an event’s theme so you’re an obvious fit The 90-second pitch template that gets you booked (and how to film it like a pro) Key Takeaways How to instantly show organizers/Event hosts what you’ll teach + why it matters to their audience. Why following directions signals professionalism and respect for the stage. The way your on-camera energy predicts how you’ll hold a room. How to connect your offer to your talk so speaking leads to clients, not just applause. The step-by-step framework to repurpose your 90-second pitch for podcasts, panels, and conferences. Quotable Moments “Your story is powerful— but unless you connect it to the audience’s transformation, it’s just a story.” – Ati “If you can’t stick to 90 seconds in your pitch, I can’t trust you with 20 minutes on stage.” – Ati “Be the obvious fit: Value. Relevance. Energy. That’s the whole game.” – Ati Episode Timestamps (detailed) 00:01 – Why I recorded this (speaker contest debrief + goal to educate) 02:16 – What you’ll leave with: 90-second pitch template + 3-part checklist 04:28 – Why rules matter (how tagging/format helps hosts find your entry) 06:48 – The 3-part checklist: Value • Relevance • Energy (what each really means) 08:54 – Deal-breaker #1: Vague topic / only personal story → how to add clear takeaways 11:12 – Deal-breaker #2: No title or outline → give a working title + 3 bullets 13:34 – Deal-breaker #3: Wrong fit / ignoring theme → how to thread your expertise 15:50 – Deal-breaker #4: Low energy/monotone → easy filming fixes that boost presence 17:58 – Deal-breaker #5: Didn’t follow directions (length, one video…) → respect the stage 18:45 – Deal-breaker #6: Voiceover edits vs. showing your face → we’re booking you, not an edit 19:58 – Deal-breaker #7: Didn’t say name/expertise or tie talk to business → this is lead-gen 21:15 – Deal-breaker #8: Got the event name wrong 😬 → how to never miss this again 22:22 – Recap + why this matters for podcasts, panels, & big stages 23:40 – The 90-second pitch template: hook, credibility, relevance, 3 takeaways, confident close 26:57 – What hosts fear (rambling, no timing, no prep) + how to calm those fears in your pitch 28:21 – Quick coaching to turn a “maybe” into a YES (value vs. energy tweaks) 30:31 – CTA: Spotify comments + Apple Reviews + tag me on IG @ati.g.branding About Your Host Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. About the Show Be You Brand is for the woman entrepreneur, business owner, or founder ready to build that million-dollar personal brand, mindset, income, and impact. If you’re ready to beat imposter syndrome and show the world your full potential while building a business and life you love, this is your room. Categories: Entrepreneurship • Business • Marketing • Self-Improvement

What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa reveals the vulnerable moments, mindset shifts, and empowering lessons that changed everything. ✨ Countdown to Be You Brand Live 2025 ✨ We’re just 9 days away from Be You Brand Live in Las Vegas — happening Sept 25–27, 2025! 🎉 Get your ticket here: https://atigrinspun.com/beyoubrandliveevent/ RESOURCES MENTIONED Be You Brand: Your Story, Your Business, Your Way - Volume 2 Join Matrasa’s Profit Playground Rewrite Your Money Story Meditation Ascension Mastermind CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat GUEST BIO Matrasa Ferguson is an intuitive money coach & bookkeeper for creative, neurodivergent, and spiritual business women. As the founder of 11.11 Bookkeeping, she helps her clients organize their business finances, understand their numbers and master their money energy so they can create impact & their dream life through their profitable magic. She brings over a decade of experience in customer service & administration for enterprises of all sizes, as well as a unique holistic approach to bookkeeping & money that takes the whole person into account - mind, body & spirit. Her zone of genius is in Done-For-You bookkeeping, money coaching, and being a business guide for women who feel like they have to do it all alone. EPISODE HIGHLIGHTS Matrasa’s journey from fear of being seen to becoming a bestselling author How storytelling can bring deep healing and release decades of emotional weight Rewriting money stories: shifting from scarcity and unworthiness to empowerment Why money is a relationship—and how it reflects back your self-worth The role of coaching, mentorship, and community in sustainable growth Practical tools for building confidence and clarity in business and life KEY TAKEAWAYS Your business mirrors your inner world—clarity and healing create confidence and growth. Money is a relationship; the way you treat it reflects how you value yourself. Storytelling is healing—sharing vulnerably can release what you’ve carried for years. Mentorship matters—sometimes you need someone to hold the mirror to your greatness. Empowerment comes from ownership—of your story, your finances, and your worth. QUOTABLE MOMENTS “Your business is a direct reflection of you and who you’re becoming.” – Matrasa Ferguson “Money is always a relationship—it’s a mirror of your worth and the energy you hold.” – Ati Grinspun “Letting myself be seen was like asking people to see me naked—that’s how vulnerable it felt.” – Matrasa Ferguson FIND MATRASA FERGUSON Website: https://stan.store/1111bookkeeping Email: [email protected] Instagram: www.instagram.com/11.11bookkeeping/ EPISODE TIMESTAMPS 00:00 Introduction and Growth Journey 05:06 The Power of Trusting the Process 09:47 Vulnerability in Storytelling 14:57 Overcoming Toxic Relationships 19:48 Money Wounds and Self-Worth 24:52 The Role of Coaching and Mentorship 29:53 Writing as a Healing Journey 34:49 Shifting Your Money Mindset ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

So many of us move through life wearing masks, performing, people-pleasing, or blending in until we forget who we truly are. In this episode, holistic mental wellness coach and author Amanda Magick shares her story of unmasking and the practices that helped her step into authenticity. If you’ve ever felt like you’re hiding parts of yourself just to keep up, this conversation will help you see the masks more clearly, and start letting them go. ✨ The countdown is real… Be You Brand Live 2025 is 88% SOLD OUT! 📍 Las Vegas | Sept 25–27 | 🎟️ Grab your seat before it’s gone. Get your ticket here RESOURCES MENTIONED Join the Be You Brand Book Launch! Be You Brand: Your Story, Your Business, Your Way (Volume 2) The 5 Personality Patterns Ascension Mastermind Freebie: Magick Mindset Masterclass CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat GUEST BIO Amanda Magick is a trauma-informed and neurodivergent-informed holistic mental wellness coach, author, and creator of the Magick Mindset™ framework. She helps women heal from the inside out by blending neuroscience, gut-brain health, and intuitive practices into her signature self-healing journey, The Manifest Station™. Amanda is also a co-author in Be You Brand: Your Story, Your Business, Your Way (Volume 2), and a proud leader within Amare, the mental wellness company. EPISODE HIGHLIGHTS Amanda’s candy bar epiphany that revealed she didn’t know her true likes and desires The role of masking in business, motherhood, and identity Why awareness is the first step in Amanda’s “Sparkle Framework” Flickers of light: small moments that guided her healing journey Nervous system regulation, gut health, and their link to authenticity Investing in herself—how Amanda stepped into Be You Brand Academy & Ascension Mastermind The ripple effect of authenticity and community support Her mission to help moms heal, manifest, and create lasting impact KEY TAKEAWAYS Masks often begin as protection but can become false identities we carry for decades. Awareness is the first step—without it, change isn’t possible. Healing happens in “flickers,” small moments of clarity that build over time. The body and mind are deeply connected—gut health and nervous system care support authenticity. Small daily actions (like 5 minutes of stillness or drinking water) rebuild trust with yourself and shift your life. QUOTABLE MOMENTS “Sometimes the things we do to protect ourselves become the masks we mistake for personality.” — Amanda Magick “You are not rejected—you’re simply being aligned with the right people.” — Ati Grinspun “You are the light. Trust that knowing and follow it.” — Amanda Magick FIND AMANDA MAGICK Website: amandamagick.com Email: [email protected] Instagram: @amandamagick Facebook: Amanda Magick EPISODE TIMESTAMPS 00:00 Introduction to Authenticity and Personal Branding 03:02 The Journey of Self-Discovery 05:56 Understanding Masks and Authenticity 08:54 Flickers of Light: Recognizing Change 12:12 The Importance of Awareness in Healing 15:13 Investing in Yourself and Your Brand 17:59 The Ripple Effect of Helping Others 21:11 The Connection of Thoughts and Actions 24:58 Understanding the Body-Mind Connection 28:34 The Importance of Small Steps 31:08 Visualization and Community Impact 35:28 Embracing Authenticity in Business 37:55 Empowering Women to Trust Themselves ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

For women entrepreneurs, building community is the difference between hustling alone and creating a business that truly lasts. In this episode, Jessica Burgio shares how podcasting became her most powerful tool for connection, visibility, and growth. You’ll learn why consistency matters, how to turn your voice into impact, and how to build a brand that feels aligned and sustainable. Even if you do not wanna launch your own podcast yet or don't feel like running your own event This conversation will remind you that you don’t need to be “ready” to start — you just need to begin. ✨ Be You Brand Live 2025 Join us in Las Vegas, Sept 25–27, 2025 🎟️ Only 27 tickets left! Get your ticket here RESOURCES MENTIONED Join the Unscripted Network Podcast Community Jessica’s podcast: UNSCRIPTED Grab this FREE Checklist: The Ultimate Podcast Beginners CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat GUEST BIO Jessica Burgio is a business strategist, wellness mentor, and host of the top 1.5% ranked Unscripted podcast. With 25+ years in the beauty and wellness industry, she helps women amplify their voice, build bold personal brands, and create diversified income streams. Through her coaching, podcasting expertise, and clean living advocacy, Jessica empowers women to be seen, heard, and unstoppable—while building a body, brand, and life they’re proud of. EPISODE HIGHLIGHTS Why community is different from just having followers Jessica’s pivot from hairdresser to podcasting leader The importance of taking action before you feel ready How podcasting builds credibility, confidence, and deep connection Ways women can start building community, with or without a podcast The power of collaboration and protecting the “vibe” of your community Why momentum and consistency are the secret to trust (and clients) KEY TAKEAWAYS Community isn’t about being the expert in the room, it’s about bringing people together around a shared mission. You don’t have to start big; even a coffee chat or weekly live can spark connections. Podcasting is one of the most intimate ways to build trust, even if only 20 people are listening. Consistency builds trust, and trust turns into clients. Your brand grows when you’re willing to pivot, experiment, and take action before you feel fully ready. QUOTABLE MOMENTS “Podcasting feels safe. It’s not about likes or comments, it’s about connecting deeply with just one person listening.” – Jessica Burgio “If you make it all about you, you’re not building community. It’s about bringing people together around a mission.” – Jessica Burgio “Women entrepreneurs don’t need more strategies, they need the courage to be seen and to build a brand that actually feels like them.” – Ati Grinspun FIND JESSICA BURGIO Website: www.jessicaburgio.com/ Email: [email protected] Instagram: www.instagram.com/jessicaburgio EPISODE TIMESTAMPS 01:00 Building Community vs. Audience 04:58 The Journey of Podcasting and Personal Branding 10:09 The Importance of Taking Risks 12:02 Building Community Through Podcasting 18:05 Navigating the Podcasting Landscape 20:00 The Role of Clarity in Podcasting 24:50 Creating Meaningful Connections 29:52 The Unscripted Network and Community Building ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

We thought “self-leadership” was just a corporate thing, until we realized it’s the missing piece for women building real businesses and meaningful lives. In this episode, Brin’na Rollins-Williams shares how she walked away from a six-figure career at Target to reclaim her wholeness, voice, and legacy and how women entrepreneurs can do the same without burning out. This episode will walk you through a lesson on Self-Leadership…that is so needed in entrepreneurship. 🎟️ Be You Brand Live 2025 (Sept 25–27 in Las Vegas) Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/ RESOURCES MENTIONED Join the Be You Brand Book Launch team Brin’na’s podcast: The Legacy Lounge Podcast FREE Download: "Why Self-Leadership Is Your Secret Business Weapon" Guide (PDF) CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat GUEST BIO Brin’na Rollins-Williams transforms high-stakes pressure into powerful leadership platforms that create lasting impact. Fresh out of Purdue University in 2010, she started her career at Target where they called her ‘Bullseye Brinna’ the one who built winning teams and drove results the right way. Three promotions in four years led to becoming Target’s youngest Senior Director by 28, managing over $500 million in revenue and thousands of team members across 10 stores. But the perfect high achiever’s story had a hidden cost: her identity became so intertwined with her job that she couldn’t tell where work ended and she began, leading to anxiety, panic attacks, and medications before age 33. The breakthrough came from getting vulnerable with her team. When she dropped the perfect leader facade and shared her struggles, team engagement soared, connections deepened, and results improved. That’s when she discovered the most powerful lesson of her career: authentic leadership isn’t just better for leaders, it’s better for business. Through Legacy Fulfilled, Brin’na helps leaders from entrepreneurs to Fortune 500 executives create magnetic cultures where authenticity drives results. Her clients report improved business outcomes, stronger leadership pipelines, and more engaged teams. As a speaker, executive coach, and contributing author, she’s passionate about showing ambitious leaders they don’t have to choose between being authentic and being successful. EPISODE HIGHLIGHTS Brin’na’s bold leap from a high-ranking Target career to entrepreneurship The invisible power of self-leadership and how it fuels sustainable business growth Understanding wholeness vs. hollowness in life and leadership How childhood experiences shaped her leadership style and desire to create legacy Real talk on people-pleasing, perfectionism, and pausing to honor your capacity What it really means to "run your business for a life you absolutely love" The moment a tattooed pause button became a turning point in her journey KEY TAKEAWAYS Self-leadership is the backbone of authentic business success. Pausing isn’t weakness—it’s power. Wholeness > Hustle. Let your business serve your life, not the other way around. Legacy is built in the small, impactful moments—not accolades. You don’t need to mirror someone else’s path. Your way is the right way. QUOTABLE MOMENTS “If you are someone with a platform—if people watch you, listen to you—you’ve been promoted to a leader.” – Brin’na Rollins-Williams “Self-leadership is not selfish. It’s the foundation that lets you serve others from wholeness instead of hollowness.” – Brin’na Rollins-Williams “What you don’t change, you choose.” – Ati Grinspun FIND BRIN’NA ROLLINS-WILLIAMS Website: www.legacyfulfilled.com Email: [email protected] Instagram: @Brinna.RW Facebook/LinkedIn: Brin'na Rollins-Williams EPISODE TIMESTAMPS 00:00 Introduction to Personal Branding and Self Leadership 02:13 Brina's Journey from Corporate to Coaching 06:12 The Importance of Self Leadership 10:06 Understanding Self Leadership in Coaching 14:04 The Role of Self Leadership in Business 18:11 Legacy and Impact: The Heart of Self Leadership 21:55 Navigating Personal Loss and Its Influence 26:06 The Power of Self-Discovery and Reflection 29:55 Time Management and Self Leadership 34:01 Resources for Women Entrepreneurs 37:54 Conclusion and Call to Action ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founde

Thinking about hosting a retreat, workshop, or live event but don’t know where to start? In this episode, Cat Roten shares what really goes into planning events that feel aligned, run smoothly, and actually sell. From contracts to confidence, we’re covering the things most people don’t tell you. CONNECT WITH ATI 🎟️ Be You Brand Live 2025 (Sept 25–27 in Las Vegas) Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/ Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat RESOURCES MENTIONED Episode 66: How I Landed My First Speaking Gig (Hint: No Invitation Needed!) 3 Common Event Planning Mistakes & How to Avoid Them Cat’s Podcast: Success Beyond Strategy Preferred Events Calendar (Free resource): https://stan.store/impactfuleventco/p/your-preferred-events-calendar GUEST BIO Cat Roten is the founder of Success Beyond Strategy and the Event Host Community, where she supports business owners in executing strategically while leading with their intuition to create a business and life that is uniquely their own. After a decade in the hotel industry, Catherine discovered her gift for simplifying complex processes—helping business owners cut planning time in half, reclaim their energy, and create intentional systems that reflect their goals. As a Fractional COO and event strategist, she guides clients in building aligned business operations and planning impactful events with ease and confidence. Catherine is also the host of the Successful Events podcast, where she shares practical advice and real-world insights to help entrepreneurs plan & host their events with clarity, purpose, and authenticity. EPISODE HIGHLIGHTS The biggest mistakes first-time event hosts make (and how to avoid them) Why contracts matter—yes, even for small events The power of showing up fully as you on stage What type of event makes sense for your season of business How to make your event profitable (even on your first try) Why you need a clear “why” and offer behind every event Smart tips around budgeting, photography, and team support What it really looks like to lead your community through live experience KEY TAKEAWAYS Use Contracts for Everything – From speakers to sponsors, contracts protect your event and business. Don’t Overpack Your Schedule – Give space for networking, reflection, and magic to happen. Start With Your ‘Why’ – Understand the purpose and offer behind your event before diving into logistics. Budget for the Unexpected – Always build in a contingency fund of 10-15%. Your Event is an Extension of You – Make it intentional, not a carbon copy of someone else’s. QUOTABLE MOMENTS “You’re not creating an event for someone else. You’re creating it to reflect you and the impact you want to make.” — Cat Roten “If you don’t ask, the answer is always no.” — Ati “Hosting your own event puts you at the head of the table, you don’t need to wait for someone to give you a seat.” — Cat Roten FIND CAT ROTEN Website: CATROTEN.com/coo Email: [email protected] Instagram:@cat.roten | @eventhostcommunity EPISODE TIMESTAMPS 00:00 Introduction to Personal Branding and Events 02:59 The Unique Role of Event Hosting 05:50 Common Mistakes in Event Planning 09:00 The Importance of Contracts 11:56 Building a Personal Brand Through Events 14:51 Creating Intentional Events 17:52 Types of Events and Their Impact 20:51 The Financial Aspects of Hosting Events 23:57 Maximizing Profitability in Events 27:00 Final Thoughts and Resources ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

In this powerful two-part conversation, Cristal and Ati share how live events have doubled their businesses in under two years. They reveal the pivotal moments, mindset shifts, and connections that turned investments into life-changing opportunities. If you're craving more clients, collaborators, or clarity, this episode is your wake-up call. 🎙️ Listen to Part 2 here: She is made for more Podcast with Cristal Jacobo 💸 RESOURCES MENTIONED 🎟️ Be You Brand Live 2025 (Sept 25–27 in Las Vegas) 88% of seats already claimed, get your tickets here: https://atigrinspun.com/beyoubrandliveevent/ She Is Made For More Live October 24th -25th || Orange County, California www.cristaljacobo.com/she-is-made-for-more-live GUEST BIO Cristal Jacobo is a business mentor, speaker, and the powerhouse founder behind the She Is Made For More movement, a global community of women rewriting their stories and building the soul-aligned businesses they were born for. A former school teacher turned multiple six-figure entrepreneur, Cristal now helps ambitious women launch purposeful offers, sell with confidence, and scale sustainably, without burning out. Her signature approach blends strategic business coaching with wealth energetics, guiding women through massive growth with alignment and ease. Whether you're just starting or stepping into industry authority, Cristal is here to remind you: you are made for more and she’ll help you build it. EPISODE HIGHLIGHTS How Cristal left teaching and built She Is Made For More from a feeling of wanting “more.” Why being in the room with ambitious people changes your capacity and vision. The underestimated power of breathwork, emotional breakthroughs, and energetic alignment. How hosting or attending events leads to exponential business and network growth. Why proximity and alignment (not strategy alone) create the biggest ROI. What to expect in Part 2: the actual numbers behind event ROI. KEY TAKEAWAYS If you feel the pull for "more," it's your soul asking you to expand, don’t ignore it. Live events are cheat codes for expanding your network, building trust, and attracting aligned clients. It’s not about affordability, it’s about the cost of staying stuck. Investing in yourself creates energetic shifts that lead to breakthroughs. Cross-collaboration and shared audiences are faster paths to visibility and impact. The right room accelerates your growth. You need to be around women who challenge and support your next level. QUOTABLE MOMENTS "If you have the feeling for more, it's already yours." – Cristal Jacobo "Events are not about networking, they’re about aligning your life with people who get it." – Ati Grinspun "You're not a beginner anymore. Stop playing small and get in the room." – Cristal Jacobo CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat FIND CRISTAL JACOBO Website: https://www.cristaljacobo.com Instagram: @cristal.jacobo | @she.ismadeformore Podcast: She is made for more EPISODE TIMESTAMPS 01:00 – Cristal shares how leaving a stable teaching career led to launching She Is Made For More 04:30 – Her first live event experience: a real estate seminar that unexpectedly sparked a major transformation 05:45 – The breathwork moment that cracked her open emotionally and changed her perspective on connection 07:15 – Ati’s first event story and how it shattered her limiting beliefs about what’s possible 10:00 – Why investing in events is less about the money and more about the commitment to yourself 12:15 – Cristal quits her job after an event and is named Teacher of the Year right before walking away 21:00 – Why people who attend paid events show up more powerfully (skin in the game = action) 26:30 – The support group born from attending one event: how 4 women created lasting collaborations 29:00 – The formula: Time + Energy + Money = Quality Leads + Quality Network 35:00 – Preview of Part 2 and why ROI from events isn’t just possible — it’s measurable 💁‍♀️ ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid. 🎙️ ABOUT THE SHOW Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you. Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Busi

Feeling lost in your business pivots? Join Ati's honest chat with Daisy Mack about navigating the messy middle. Forget perfect success stories – hear the real deal on business shifts and trusting your inner voice. A must-listen if you're questioning your path and craving truth about growth. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ RESOURCES MENTIONED Spiritual Mixtape Community Spiritual Mixtape Podcast Learn about Daisy's story, recommended episodes: The Spiritual Mixtape Story: Who I Am and Why I'm Here Dad's Meditation GUEST BIO Daisy Mack is a breathwork and stress management expert with 15+ years of leadership experience, including as VP at a global entertainment conglomerate before moving into wellness. She founded Spiritual Mixtape, a platform helping ambitious individuals build sustainable careers while nurturing personal lives. She’s worked in corporate wellness with Ruggable and Live Nation, guiding teams toward clarity, focus, and creativity. Daisy also hosts the Spiritual Mixtape Podcast, featured as in-flight entertainment on British Airways and Qatar Airways, sharing breathwork and mindfulness tools with a global audience. Blending modern stress management with ancient breathwork, Daisy creates transformative experiences that help people reset, realign, and thrive—at work or in personal growth. EPISODE HIGHLIGHTS It's okay to take your time and pivot your business multiple times. How you genuinely feel about your offers significantly impacts your marketing. Packaging your brilliance in an aligned way is more important than following trends. Daisy's journey showcases a powerful shift towards her passion for breathwork. Entrepreneurship acts as a potent catalyst for profound personal growth. KEY TAKEAWAYS Trust your own intuition when making business decisions. Authenticity, even with the mess, attracts the right audience. Focus on the transformative impact you provide to clients. Business ownership inevitably fosters significant personal development. Consistent inner work is crucial for navigating the entrepreneurial journey. QUOTABLE MOMENTS "Take your time because people feel your hot mess. And sometimes that's quite endearing and attractive when it's authentic." - Daisy Mack "If you just learn to breathe to start with, if you just connect to your body, life would be a lot easier because you learn to relax." - Daisy Mack "Most women are still operating from fear, even though they're a business owner." - Ati Grinspun FIND DAISY MACK Website: www.spiritualmixtape.com Email: [email protected] Instagram:@spiritualmixtape YouTube: www.youtube.com/@spiritualmixtape Podcast: Spiritual Mixtape Ready to manifest without overthinking? Use code BEYOU for one month free inside Spiritual Mixtape and turn this conversation into your daily practice: https://spiritual-mixtape.circle.so/checkout/guest-list EPISODE TIMESTAMPS 0:27 - Reflecting on Confidence and the Journey of Rebuilding 0:53 - The Crucial Role of Energetic Alignment with Your Offers 2:33 - Identifying the Signs That It's Time to Pivot Your Business 2:58 - The Importance of Trusting Your Own Intuition Over External Advice 6:48 - Challenging Conventional Wisdom: The Power of Not Having a Strict Niche 7:43 - The Necessary Balance Between Inner Work and Business Strategy 8:52 - A Word of Caution: Navigating the Unregulated Online Business Space 9:31 - Focusing on Tangible Transformation Over Just "Vibes" 10:26 - The Decision to Pivot Away from the Traditional Coaching Model 11:48 - The Unique Fulfillment and Growth Found in Entrepreneurship 13:16 - Business as a Catalyst for Essential Self-Awareness 14:18 - The Profound Impact of Overcoming Fear in Your Business 15:39 - The Core of the Offering: Nervous System Regulation Through Breath Work 18:26 - Shifting from a Scarcity Mindset to Trust in Business Finances 21:48 - Understanding the Common Signs of Nervous System Dysregulation 40:36 - Daisy’s advice on running a business and where to find & join her community ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand,

In this juicy episode, I’m joined by the incredible Emily Rose to explore how sensual movement and embodiment can radically shift the way women and especially female entrepreneurs: lead, create, and live. Say goodbye to constant hustle and hello to flow, pleasure, and alignment. Emily shares how tuning into your body through simple, everyday rituals can unlock ease, creativity, and soul-led success. This is the permission slip you didn’t know you needed. 💸 RESOURCES MENTIONED 68. Higher Self Habits: Building Unstoppable Confidence w/ Alessia Citro 🎟️ BYBL 2025 is 60% SOLD OUT! (Sept 25–27 in Las Vegas) Join Emily Rose at Be You Brand Live to unlock your sensual power and build a body-rich, impactful business: https://atigrinspun.com/beyoubrandliveevent/ Wild Within Academy https://www.thriveembodiedarts.com/wild-within-academy-and-retreats GUEST BIO Emily Rose, Founder & CEO of Thrive Embodied Arts, is an expert in sensual movement and embodiment, guiding women, especially female entrepreneurs, to connect with their bodies for greater flow, pleasure, and alignment. With a background that includes starting a pole dancing and sensual movement studio, she has cultivated a unique approach that emphasizes body-rich revenue systems and aims to help individuals transform information into knowledge and wisdom through felt sensation. Emily facilitates deep connections within communities and encourages women to overcome the fear of slowing down, embracing rest and ritual as vital components of sustainable success. Her work, including the Wild Within Academy and international retreats, empowers women to confidently receive wealth by harmonizing their feminine power with entrepreneurial ambition. EPISODE HIGHLIGHTS Sensuality is an untapped resource for women entrepreneurs, fostering flow over force. Inviting sensuality into business means embracing pleasure, creativity, and play through your senses for flow. Embodiment begins with simply listening to your body's basic needs. Transforming vital practices into rituals leads to a more grounded, rested, and present entrepreneurial existence. Learning through resonance and felt sensation helps transmute information into knowledge and ultimately wisdom. Overcoming the fear of slowing down and embracing rest is crucial for entrepreneurs to avoid overwhelm and create space for sensation and choice. KEY TAKEAWAYS Prioritize listening to your body's basic needs as a foundational step towards deeper sensual embodiment. Integrate small, intentional rituals into your daily routine to invite more presence, pleasure, and flow into your work and life. Recognize that slowing down, while initially uncomfortable, is essential for gaining greater sensation, making conscious choices, and combating overwhelm. Embrace creativity as a non-linear pathway to disrupt patterns of push and go, fostering enjoyment and vitality beyond end goals. Understand that true femininity and embodiment are not about stillness or a specific aesthetic, but about a qualitative presence that can exist in various movements and actions. Heal your relationship with money by recognizing that energy exchange must be in harmony, allowing you to charge what you're worth to sustain your capacity to serve. QUOTABLE MOMENTS “Sensuality, by tapping into our sensual body and connecting to ourselves through sensual movement, transforms the "push and go" force often felt in our daily lives and businesses into a state of flow.” - Emily Rose “Whatever it is that you do rapidly... if you can just invite in some spaciousness, some exhale, that is the best way to start inviting in more space for embodiment." - Emily Rose "When we can truly stay awake to realizing and having awareness and doing the interruption of that pattern [overwhelm], that is where the awakening happens." - Ati Grinspun CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat FIND EMILY ROSE Website: www.thriveembodiedarts.com Instagram: @the.sensual.ceo Email: [email protected] EPISODE TIMESTAMPS 00:00 Introduction to Sensuality in Business 02:52 The Importance of Flow and Pleasure 06:11 Listening to Your Body: The Foundation of Sensuality 09:13 Rituals for Presence and Connection 12:08 Overcoming Limiting Beliefs in Business 14:57 The Role of Community in Empowerment 18:02 Embodying the Entrepreneurial Spirit 21:00 The Intersection of Feminine and Masculine Energy 24:05 Personal Journeys and Transformations 26:49 Building a Supportive Community 29:55 Navigating Success and Money Mindset 33:13 Closing Thoughts and Future Directions 💁‍♀️ ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mento

🔥 SHOW DESCRIPTION If you’ve ever undercharged, overthought your pricing, spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must. Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader. This is the behind-the-scenes of how Be You Brand Live was built—not just as an event, but as a live activation experience to help you shift your identity, heal your relationship with money, and finally step into the next version of you. 💸 RESOURCES MENTIONED 🎟️ Be You Brand Live Tickets (Sept 25–27 in Las Vegas) https://atigrinspun.com/beyoubrandliveevent/ 🎧 300K Blueprint Masterclass + Money Hypnosis DM “300K” on IG ✏️ Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 📞 Book a Discovery Call (for BYBA or 1:1) https://calendly.com/atigrinspun/discoverychat 💬 CONNECT WITH ATI ✨ Instagram → @ati.grinspun 🌐 Website → https://atigrinspun.com/ 👯‍♀️ Facebook Group → Personal Branding for Womenpreneurs 💥 EPISODE HIGHLIGHTS Why Be You Brand Live is NOT just another event—it’s a full-body breakthrough The difference between content and embodiment (and why it matters) How money shame shows up in your pricing, your content, and your energy The truth about community and why it’s the fastest way to grow What really changed for Ati in 2019—and why it still fuels everything she does today 💡 KEY TAKEAWAYS Most money blocks don’t start in your mind—they start in your body Your fear of losing money might be what’s stopping you from making more Community isn't fluff—it’s the backbone of your next level It’s not about feeling ready. It’s about getting in the room Healing your money relationship is about rewiring how you feel as much as what you believe 🔥 QUOTABLE MOMENTS “You can’t out-journal what your body still believes is unsafe.” – Ati Grinspun “Be You Brand Live isn’t about taking notes. It’s about becoming the version of you who doesn’t need them.” – Ati Grinspun “Community isn’t just who you know—it’s how you grow.” – Ati Grinspun ⏱️ EPISODE TIMESTAMPS 00:00 – The fear of not being able to replicate your success 03:45 – Why Be You Brand Live exists 06:30 – The money talk no one teaches you 09:40 – How different women build community in different ways 13:15 – A client sells a $2K offer… and spirals 16:00 – Why money healing must be embodied 19:45 – Behind the scenes of our most powerful in-room experiences 23:10 – Why Be You Brand Live will be different (again) 26:30 – The 2019 moment that changed everything for Ati 32:15 – You belong in the room before you feel ready 35:40 – Masterclass + event info + final invitation 💁‍♀️ ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid. 🎙️ ABOUT THE SHOW Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you. Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Business | Energetics | Purpose | Life

SHOW DESCRIPTION This is the tapping meditation I promised you in Episode 70! If you've been holding back from showing up boldly in your business, struggling with sales anxiety, or battling the "ick" around selling your services, this powerful EFT (tapping) session is specifically designed to rewire those limiting beliefs. In just 15 minutes, you'll move from fear and doubt to confidence and clarity about your worth and your message. 🎥 WATCH the full tapping demonstration on YouTube to follow along with the hand positions: https://www.youtube.com/@ati.grinspun 🎧 LISTEN to just the meditation portion starting at minute [03:32] CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out (on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.grinspun Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Episode 70: The Real Reason You’re Spiraling in Business (Even When You’re Doing Well) High Self, Highest Income EFT Tapping/Emotional Freedom Technique basics EPISODE HIGHLIGHTS Why tapping is the ultimate action-oriented meditation for anxious entrepreneurs The science behind how tapping stimulates your amygdala to calm fight-or-flight responses How to release the "ick" around selling and charging for your expertise The complete tapping sequence to activate confidence in your business Why you don't need to convince—you get to connect with people who need you KEY TAKEAWAYS Tapping is perfect for busy minds: Unlike passive meditation, tapping gives your mind something active to focus on while rewiring limiting beliefs Your fear-based beliefs aren't facts: Questions like "What if nobody buys?" and "What if I'm being judged?" are just old programming that can be released You're here to serve, not perform: Shifting from performance mode to service mode eliminates sales anxiety The version of you that's ready to lead boldly already exists: Tapping helps you step into that identity with confidence It's safe to be seen in your full power: You can release guilt around charging for your magic and showing up authentically QUOTABLE MOMENTS "I am the message. I am the brand. I am the woman who leads with power." "I do not have to be convinced. I get to connect to the people that need me." "I release the ick around selling. I let go of the guilt around charging for my magic." EPISODE TIMESTAMPS 00:28 - Welcome and episode introduction 01:17 - Why tapping is Ati's favorite technique for rewiring the subconscious 02:15 - The science behind tapping and meridian stimulation 02:40 - Tapping pattern explanation and hand position guide 03:32 - MEDITATION BEGINS: Full guided tapping session 16:06 - Post-meditation reflection and closing thoughts 16:35 - Call booking reminders and next episode preview HOW TO USE THIS EPISODE First Time? Watch the full episode on YouTube to learn the tapping points and follow along visually. Regular Practice? Jump to minute [03:32] to go straight into the meditation portion for your daily practice. Can't Tap Out Loud? You can say the affirmations silently in your mind—the technique still works! ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Feeling overwhelmed, doubtful, or stuck — even as your business grows? You’re not alone. In this episode, we dive into the entrepreneurial spiral: the fear, burnout, and self-doubt that even successful women business owners face. Discover mindset tools and practical strategies to help you lead yourself out of emotional crashes and back into alignment. Whether you're a seasoned entrepreneur or just starting out, this is your reminder: success doesn’t mean you won’t struggle, but you can move through it with power and clarity. 📚 RESOURCES MENTIONED Tapping Solution App: https://www.thetappingsolution.com/blog/tapping-solution-app/ 300k Blueprint Masterclass: https://atigbranding.thrivecart.com/300k-blueprint/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ 💖 CONNECT WITH ATI 🔥 Ready to build a personal brand you’re proud of? Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 🎓 Want clarity on your brand? Get the Personal Brand Clarity Masterclass https://atigrinspun.com/clarity-masterclass ✨ Want to stand out (on and off social)? Grab the Stand Out Masterclass https://atigrinspun.com/standout 📲Want Ati To audit your Brand? Book a Profit Brand call > https://calendly.com/atigrinspun/discoverychat 🔗 Connect: Instagram: @ati.g.branding Website: https://atigrinspun.com 🔥 EPISODE HIGHLIGHTS Even experienced entrepreneurs face fear and self-doubt, especially during growth. Having practical strategies helps break the spiral of overwhelm faster. Opportunities often trigger retreat because expansion challenges your comfort zone. Business challenges reflect deeper internal work on beliefs and identity. Recognizing and physically interrupting the spiral is the first step to recovery. Movement, EFT tapping, and journaling help release blocks and restore clarity. ✨ KEY TAKEAWAYS You can’t shift what you don’t acknowledge. 3-Step Spiral Exit Strategy: -Interrupt the Pattern – Breathe, move, or change the environment. - Use EFT Tapping – Shift emotional state quickly. - Journal It Out – Ask: - “What am I really feeling?” - “What do I actually want?” - “What do I believe about this right now?” Your state influences your results, don’t build from burnout. Regularly use tapping, journaling, and movement to manage your mindset and emotions through challenges. Spirals are part of the journey, what matters is how fast you bounce back. Inner Work = Business Growth: Keep doing the work, especially when it’s hard. 💬 QUOTABLE MOMENTS “The biggest difference between beginner Ati, if you want to call it, or when I first started my journey to now, are the tools that I have to deal with those crises.” - Ati Grinspun "Everything about entrepreneurship is challenging your beliefs, your internal safety and your fears." - Ati Grinspun "Every time you get in your head and you freeze, every time you overthink, every time you get overwhelmed and you stay there, you're delaying your growth." - Ati Grinspun ⏱ EPISODE TIMESTAMPS 00:00 Overcoming Doubts in Entrepreneurship 02:50 Tools for Managing Overwhelm 05:47 The Importance of Self-Leadership 09:03 Understanding Triggers and Reactions 11:59 Pattern Interruption Techniques 15:05 Emotional Freedom Techniques 17:57 The Power of Gratitude and Movement 20:47 Journaling for Clarity 24:10 Radical Responsibility in Business 27:01 Coaching Yourself Out of a Spiral 30:07 Conclusion and Upcoming Events ABOUT YOUR HOST Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life. ABOUT THE SHOW The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip. Categories: Entrepreneurship | Personal Branding | Business | Self-Development Pillars: Authenticity | Mindset | Marketing | Energetics | Purpose

SHOW DESCRIPTION DM “AUTHENTIC” to @ati.g.branding on Instagram for the 10 authenticity questions What if the real you—the one behind the doubt, the scroll, and the shoulds—is the key to everything you want? In this electric keynote live from EmpowHER Detroit, Ati brings down the house with truth bombs on authenticity, visibility, and radical self-expression. Whether you’re a business owner, a woman with a big dream, or somewhere in between, this episode will unlock your next level. This isn’t about being louder. It’s about being you, fully and unapologetically. 💖 CONNECT WITH ATI 🔥 Ready to build a personal brand you’re proud of? Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 🎓 Want clarity on your brand? Get the Personal Brand Clarity Masterclass https://atigrinspun.com/clarity-masterclass ✨ Want to stand out (on and off social)? Grab the Stand Out Masterclass https://atigrinspun.com/standout 📲 Book a discovery call https://calendly.com/atigrinspun/discoverychat 🔗 Connect: Instagram: @ati.g.branding Website: https://atigrinspun.com FB Community: Personal Branding for Womenpreneurs 📚 RESOURCES MENTIONED DM “AUTHENTIC” to @ati.g.branding for the 10 authenticity questions 🔥 EPISODE HIGHLIGHTS What authenticity really means (and what it doesn’t) How social media may be killing your creativity Why you're likely scrolling instead of selling The true cost of staying small and invisible How to build a personal brand that reflects who you really are—not who you think you “should” be ✨ KEY TAKEAWAYS Authenticity isn’t discovered—it’s uncovered You already have a personal brand. The question is: is it aligned? Social media is powerful when you use it to express, not impress Radical honesty with yourself is the first step toward radical impact Your voice matters. But you have to choose to use it 💬 QUOTABLE MOMENTS “You are the brand—even if you don’t have a business.” — Ati “You cannot be authentic from the outside in. It has to start with you.” — Ati “Confusion isn’t clarity. It’s comfort in disguise.” — Ati ⏱ EPISODE TIMESTAMPS 00:00 – Welcome to EmpowHER Detroit 02:40 – What authenticity is not 06:15 – The moment I quit my job & faced doubt 11:30 – Are you scrolling instead of creating? 14:00 – Your personal brand exists, even without a business 18:45 – Why you feel invisible when it's time to sell yourself 24:20 – The game-changing 10 authenticity questions 28:40 – Why the world needs your way 33:10 – Take the selfie, tag @ati.g.branding, and OWN your new era 36:00 – Radical responsibility and the next version of you 40:00 – Closing words: You are the fire. Let them feel the heat 🔥 ABOUT YOUR HOST Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life. ABOUT THE SHOW The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip. Categories: Entrepreneurship | Personal Branding | Business | Self-Development Pillars: Authenticity | Mindset | Marketing | Energetics | Purpose

SHOW DESCRIPTION In this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out (on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Higher Self Habits by Alessia Citro Atomic Habits by James Clear Tiny Habits by Dr. BJ Fogg Seven Habits of Highly Effective People by Dr. Stephen Covey Badass Habits by Jen Sincero Miracle Morning by Hal Elrod The Halo app (mentioned for prayer/meditation) GUEST BIO Alessia Citro is a habits expert, transformation coach, and bestselling author of "Higher Self Habits." She helps visionary female founders build habits that create unshakeable confidence, empowering them to grow their businesses and become recognized thought leaders. Drawing from her own transformation journey—from tech sales at Salesforce and Google, to building a 7-figure online wine business, to embracing sobriety—Alessia created the Higher Self Habits Method™, which blends timeless wisdom with neuroscience to create foundational change on both spiritual and physical levels. EPISODE HIGHLIGHTS Why traditional masculine habit-building approaches often fail women and how to create a feminine menu of habits that honors your changing energy The surprising first habit that transformed Alessia's life and why building self-trust through tiny consistent actions is the foundation of all success How focusing on the wrong priorities in Maslow's hierarchy of needs sabotages your best intentions and what to focus on instead The 24-hour challenge to transform your physical environment that can immediately shift your mindset and productivity Why cleaning your car and running your dishwasher at night might be the most impactful business habits you're not doing KEY TAKEAWAYS Build self-trust through consistency with tiny habits rather than attempting massive changes - even flossing one tooth counts as success Create a "menu" of habits rather than rigid routines - women operate on a 28-day cycle, not a 24-hour one like men Focus on physiological and safety needs first (like sleep, hydration, clean environment) before trying to optimize self-actualization Celebrate small wins immediately to wire in dopamine rewards that make habits stick Clean external environments like your car and kitchen are powerful reflections of your internal state and can transform your productivity QUOTABLE MOMENTS "Once you know that you can actually keep your word to yourself, your whole life will change." - Alessia Citro "You embody it until you become it... It's like sweeping the floor - dust accumulates, you have to sweep every day. So this is an ongoing thing with no finish line." - Alessia Citro "Our brain will tell you you're doing too little, but that is where the change is happening... It all started by stopping the addiction to tell myself I was not good enough." - Ati Grinspun FIND ALESSIA CITRO Website: alessiacitro.com Email: [email protected] Instagram: @alessiacitro__ Book: "Higher Self Habits: The Scientific, Strategic, and Spiritual Framework to Get Out of Your Own Way—For Good" Podcast: INHABIT with Alessia Citro EPISODE TIMESTAMPS 00:01 - Ati introduces Alessia Citro, author of Higher Self Habits 01:24 - First question: the single most powerful habit that transformed Alessia's life 02:29 - Why taking a daily greens shot became transformative - building self-trust 03:42 - The concept of "Be Her Now" and embodying your future self 05:39 - Common mistakes in habit building and why masculine approaches often fail women 07:16 - Why women need a different approach to habits - 28-day vs 24-hour cycles 09:50 - Breaking free from rigid morning routines and creating a habit "menu" instead 11:49 - How Ati shifted from rigid 5AM routines to more aligned practices 13:42 - Creating anchor points in your habit menu and prioritizing what matters 16:11 - The five-stage framework from Higher Self Habits (Awareness, Alignment, Audit, Activate, Ascend) 19:08 - The importance of auditing using Maslow's hierarchy of needs 22:08 - How to build awareness and self-trust with tiny habits 24:16 - Making habits extremely small and celebrating

This episode was recorded LIVE! During Be you brand live 2024 in Las Vegas NV! SHOW DESCRIPTION: Are you tired of budgeting, feeling money shame, and struggling to define your version of financial success? This powerful episode was recorded live during our fireside chat at the Be You Brand Live Event 2024, where Lisa Chastain was our closing speaker. I was so profoundly obsessed with this conversation, I knew I had to bring it to the masses! In this empowering chat with money coach Lisa Chastain, you'll discover how to reclaim control over your financial life, ditch traditional budgeting techniques, and start living boldly. Get ready to shift your perspective around money, success, and personal growth. CONNECT WITH ATI: Ready to build a personal brand you are proud of: ✏️ Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/ 📚 Get Massive Clarity on Your Personal Brand: Personal Brand Clarity Masterclass ✨ Stand Out Masterclass (on and off social media): Stand Out Masterclass 📲 Book a Discovery Call with Ati for the Be You Brand Academy, 1:1 intensives and more: Discovery Call Connect with me: Instagram: @ati.grinspun Website: https://atigrinspun.com/ Facebook Group: Personal branding strategies for female entrepreneurs RESOURCES MENTIONED: Book: The Soul of Money by Lynne Twist Lisa Chastain's Free Money Type Quiz: Take the Quiz Lisa Chastain's Books: Girl, Get Your $hit Together: Control Your Money, Live Purposefully and Love Your Life! Stop Budgeting, Start Living: Transform Your Money Mindset, Transform Your Life GUEST BIO: Lisa Chastain is a financial expert and money coach helping women transform their relationship with money. Known for her groundbreaking approach to financial wellness, Lisa is a bestselling author and podcast host empowering women globally to achieve financial freedom and confidence. EPISODE HIGHLIGHTS: How to stop budgeting and why traditional methods fail women Navigating through financial challenges and finding purpose Overcoming money shame and embracing financial empowerment The powerful mindset shift from fear to expansion Redefining your personal definition of success KEY TAKEAWAYS: Your financial struggles are not unique—learn why you’re not alone Understand the deeper meaning behind your financial goals Why charging your worth is crucial for your and your client's growth Transforming money management from restriction to empowerment QUOTABLE MOMENTS: "You're absolutely not responsible for the results, but you are responsible for doing exactly what you promised—showing up, providing value, and giving it your best. That is what they're paying for." - Lisa Chastain "When you don't make an offer or charge for your work, you are making the conversation about you and your fear, instead of giving the other person the opportunity to transform their life." - Lisa Chastain "Your responsibility is offering the service. Fulfill your promise. Show up with integrity. Be amazing at what you do." - Ati Grinspun FIND LISA CHASTAIN: Website: https://lisachastain.com Instagram: @savvymoneywithlisa/ EPISODE TIMESTAMPS: 00:00 – Intro and Lisa's money coaching journey 05:30 – Breaking free from traditional budgeting 10:15 – Money mindset and overcoming shame 17:45 – Personal stories of financial transformation 25:20 – The shift from fear-based goals to purposeful success 33:00 – Q&A: Charging your worth and overcoming fear SPECIAL ANNOUNCEMENT: Ati is speaking alongside Lisa Chastain at Take The Lead St. George on April 24, 2025, at Black Desert Resort! Join them for this transformational event and use promo code LEAD2025 for $300 off your ticket! Who’s coming with Ati? Get your ticket for Be You Brand Live 2025: Secure Your Spot ABOUT YOUR HOST: Ati Grinspun is your resident Personal Brand Whiz at the Be You Brand Podcast. From world-champion flair bartender to photographer and personal branding expert, Ati helps women entrepreneurs confidently build standout brands. ABOUT THE SHOW: The Be You Brand Podcast is your go-to show for building a million-dollar brand, mindset, and life you love. Say goodbye to doubt, overcome imposter syndrome, and unlock your true potential. Categories: Entrepreneurship | Business | Marketing | Self Improvement Core Pillars: Personal Branding | Business | Mindset | Energetics | Purpose | Life

SHOW DESCRIPTION Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same! CONNECT WITH ATI Ready to build a personal brand you're proud of? ✨ Free Quiz: Profitable Personal Brand Quiz ✨ Free Download: Visibility Power Play Connect with me: Instagram Website FB Community for Female Entrepreneurs RESOURCES MENTIONED Build Your Own Algorithm Program Visibility Power Play Freebie Toastmasters International EPISODE HIGHLIGHTS The surprising truth behind my first speaking gig Why waiting for invitations keeps you stuck (and how to change that) Exactly how hosting my own event rapidly built my brand and community The power of collaboration vs. competition How to position yourself as an authority quickly KEY TAKEAWAYS You don't wait for authority; you create it by stepping into the spotlight. Hosting your own events positions you immediately as a leader, accelerating client attraction. Strategic follow-up is crucial; it's the goldmine most entrepreneurs overlook. The perfect collaborators share your audience but have different offers. Local events can amplify your brand faster and more effectively than social media alone. QUOTABLE MOMENTS “I wasn't waiting to be chosen—I chose myself. Don't wait to be invited to the table; build your own.” "You don't wait until demand or authority magically appear—you create them." "Collaboration beats competition every single time." EPISODE TIMESTAMPS 00:00 - Intro: The truth about my first speaking gig (hint: no invite needed!) 02:32 - How I created my first event (the birth of Power Tribe networking) 04:51 - The magic of creating your own stage and its immediate benefits 07:09 - Eye-opener: You only need a handful of clients for your first 10K month 09:27 - Why building your own algorithm and local community is crucial 11:28 - Golden nugget: How Toastmasters changed my public speaking confidence 13:41 - The perfect collaboration formula: same audience, different offers 18:15 - Understanding different event types and their strategic purposes 20:37 - How intentional networking creates endless speaking opportunities 23:03 - Accelerating online growth through offline positioning 25:15 - Opportunities to practice your pitch: enter speaking contests! ABOUT YOUR HOST Ati Grinspun, your Personal Brand Whiz, empowers women entrepreneurs to confidently build profitable, impactful brands. From world champion flair bartender and portrait photographer to coaching hundreds of successful women, Ati brings unique insight and a powerful energy to help you step fully into your potential. ABOUT THE SHOW Be You Brand Podcast is your go-to resource to build your million-dollar personal brand, income, mindset, and impact. Stop doubting, overcome imposter syndrome, and start creating a brand and life you truly love. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

SHOW DESCRIPTION Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to yourself, this episode is your wake-up call. Join us live at empowHer event in Detroit Michigan https://www.eventbrite.com/e/empowher-2025-tickets-1053544773779?aff=oddtdtcreator CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @Ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs GUEST BIO Demiree Goldfarb is a trailblazer for women who are ready to stop playing small and take control of their lives. As the founder of empowHER, Michigan's largest women's empowerment conference and community, she's built a movement that brings thousands of ambitious women together to connect, grow, and own their futures unapologetically. She's also the host of the HBIC Podcast, where over half a million listeners tune in every episode for raw, unfiltered conversations about mindset, success, and embracing your full potential. When she's not rallying women at conferences or inspiring her audience on the podcast, Demiree balances family life with her passion for empowering others, bringing fresh perspectives and a no-BS approach to helping women create lives they're truly excited to live. EPISODE HIGHLIGHTS The surprising pivot that led to creating Michigan's largest women's empowerment conference Why being "too similar" to someone else might be your biggest opportunity The truth about pricing events and why free isn't always better How to build genuine connections that turn into profitable partnerships The unexpected way to know if you're ready to host your own event KEY TAKEAWAYS The real reason why some event creators succeed while others struggle (it's not what you think) How to build a community that sells out your events without constant promotion The counterintuitive approach to vendor and speaker selection that creates extraordinary experiences Why your "why" matters more than your "how" when building an event empire QUOTABLE MOMENTS "Your event is a reflection of who you are - you're allowed to make the decisions and be ruthless about who you let in." - Demiree Goldfarb "When you invest in yourself, you understand that everyone else in the room also invested to be here. They're ready to make things happen." - Demiree Goldfarb SPECIAL OFFER Use code "ATI" for a free month of Demiree's membHERship program! https://empow-her.mykajabi.com/offers/qLLkLESw/checkout FIND DEMIREE Instagram: @demireesuanne Website: demireesuanne.com EPISODE TIMESTAMPS 00:00 - Introduction and discovering brand synergy 01:20 - Demiree's journey: From boutique to empowerment conference 05:30 - The shift from selling products to selling experiences 11:34 - Building a community and rebranding 18:30 - The truth about event pricing and value 25:00 - How to start your own event 35:00 - Creating extraordinary experiences 42:00 - Details about empowHER Conference ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

SHOW DESCRIPTION In this power-packed episode, business mentor and community building expert Haley Westfall reveals how to transform your event attendance into meaningful relationships and profitable opportunities. Learn why most people fail to see ROI from networking events and discover actionable strategies to maximize your investment in in-person connections. Whether you're an extrovert or introvert, you'll walk away with practical tools to make every event count. FEATURED EVENT ANNOUNCEMENT The Table Experience Live Dates: February 21st-22nd, 2024 Location: Saltbox in Tempe, Arizona Website: thetableexperiencelive.com Ticket Options: Signature Experience ($497) Entry to general sessions & access to intimate expert roundtables Access to private online community (pre and post-event) Lunch, snacks + beverages both days Curated networking opportunities throughout the 2-day event Ultimate Experience ($997) - Limited Availability Everything in Signature Experience, plus: Reserved front-of-house seating Exclusive VIP Happy Hour at Industrious (food + bar included) Complimentary headshot by Spark Brand Creative Exclusive sponsor-curated swag bag Intimate fireside chat opportunities with speakers Special Offer: $100 off ticket price (promo code coming soon) Join Ati Grinspun, Haley Westfall, and other industry leaders for an immersive two-day experience designed to transform how you build meaningful business relationships. GUEST BIO Haley Westfall is a business mentor and community building expert with over 20 years of corporate leadership experience. As the founder of The Table and co-founder of Collab Culture, she specializes in bringing people together in meaningful ways that create massive growth in their bottom line. Based in Arizona, Haley's approach proves that you can love making money while genuinely loving and connecting with people. EPISODE TOPICS COVERED Understanding Event ROI: Beyond immediate transactions Strategic Networking: Creating event-specific action plans Personal Brand Alignment: Choosing the right events and connections The FOMO Factor: Avoiding misaligned investments Introvert vs. Extrovert Strategies: Customizing your approach Building Lasting Relationships: The power of authentic connections Follow-up Mastery: Turning connections into opportunities ACTIONABLE TAKEAWAYS Pre-Event Strategy Assess your current business needs and goals Research attendees and speakers Create specific, measurable networking objectives During the Event Focus on genuine connections over transactions Ask unique questions beyond "What do you do?" Challenge yourself with specific networking goals Post-Event Success Implement a structured follow-up system Maintain long-term relationship building Convert connections into collaborative opportunities QUOTABLE MOMENTS "People buy from people. So pretty much everything that I buy for the most part, especially in the small business landscape, I either am personally invested in the person's story, I know them, or they have a strong personal brand." - Haley Westfall "We have to be willing to sow the seeds for the long-term harvest, not what that immediate gratification that we all want." - Haley Westfall CONNECT WITH HALEY WESTFALL Instagram: @thehalewestfall Website: thetableexperiencelive.com CONNECT WITH ATI Instagram: @ati.grinspun Website: https://atigrinspun.com/ Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/ Book a Discovery Call: https://calendly.com/atigrinspun/discoverychat EPISODE TIMESTAMPS 0:01 - Introduction and event monetization teaser 0:37 - Haley introduces herself and her background 1:20 - Common mistakes people make at networking events 3:42 - Discussion on personal brand alignment 5:13 - The importance of knowing what you need from events 10:19 - Example of strategic networking at Powerhouse event 14:58 - Discussion of The Table Experience event 21:17 - How to get ROI from events 27:22 - The importance of follow-up after events 29:28 - Where to find Haley and event details ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW The Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Additional Resources: Personal Brand Clarity Masterclass: HERE Stand Out Masterclass: HERE Facebook Community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

BRAND TO BANK ACCELERATOR -5 Day LIVE TRAINING SERIES. Ready to turn your personal brand into a client-attracting machine? Join us for this groundbreaking 5-day virtual event that's transforming how women entrepreneurs build profitable brands and businesses. November 11 - 2025 ➡️ Register now: https://atigrinspun.com/brandtobank/ SHOW DESCRIPTION Ready to discover why some personal brands rake in consistent income while others struggle to make a single sale? In this episode, Ati drops truth bombs about what actually moves the needle in your business (hint: it's not what most "experts" are telling you). Get ready to challenge everything you thought you knew about building a profitable personal brand. CONNECT WITH ATI Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs EPISODE HIGHLIGHTS The surprising truth about social media that's keeping you from making real money Why "following the experts" might be the reason you're stuck The counterintuitive approach to building a loyal audience that actually buys What successful personal brands do differently (and it's not what you think) KEY TAKEAWAYS The real reason why some entrepreneurs make bank while barely being online A game-changing perspective on building relationships that convert The truth about what it really takes to build a profitable personal brand in 2025 QUOTABLE MOMENTS "Your job is not to be a content creator. Your job is to be an amazing coach." - Ati Grinspun "You do not need to live in social media to build a successful business." - Ati Grinspun EPISODE TIMESTAMPS 00:00 - Welcome and biggest misconceptions revealed 05:30 - The truth about being "always online" 12:45 - What really matters in building your brand 18:30 - The game-changing opportunity you need to know about 25:00 - How to break free from the content creation trap ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Learn the truth behind common content marketing myths and discover how to create a strategy that actually drives conversions. Building on her previous episode about predictable revenue, Ati tackles three myths that could be slowing down your business growth and preventing you from connecting with your audience effectively. She shares practical advice on how to create messaging that not only attracts but also converts your ideal customers. If you’re ready to stop spinning your wheels with content and start seeing real results, this episode is for you. CONNECT WITH ATI Ready to build a personal brand you are proud of: Brand To Bank Accelerator (5-Day class on February 24th) HERE Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/ Get the Personal Brand Clarity Masterclass: HERE Get the Stand out Masterclass: HERE 📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat Connect with Ati: Instagram: @ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs Join >> https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Brand To Bank Accelerator (5-Day class on February 24th) https://atigrinspun.com/brandtobank Episode 26: Content vs Visibility: The Key to Standing Out in Your Niche https://www.youtube.com/watch?v=-KTAdYAq5tM&t=38s Episode 43: 10x Your Visibility, 10x Your Results https://www.youtube.com/watch?v=UmGnal1cj0E Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/ Get the Personal Brand Clarity Masterclass: HERE Get the Stand out Masterclass: HERE EPISODE HIGHLIGHTS Successful businesses focus on engaging those who are actively seeking their services. Clear, specific messaging helps attract your ideal clients and avoids confusion. It's important to address your ideal client’s pain points directly, as over-explaining can weaken your content's impact. Instead of chasing clients, create organic conversations that naturally engage your audience. Rather than trying to save everyone, focus on connecting with those who are already seeking help. KEY TAKEAWAYS Speak to those actively seeking your solution rather than convincing those who may not be ready. Be clear and specific about the problems you solve to better connect with your ideal clients. Keep your content simple and impactful by focusing on what matters most to your clients. Shift your energy to creating value that naturally draws in the right clients. Tailor your message to address your client’s immediate struggles and desires for better results. QUOTABLE MOMENTS "Your content should speak to the desires, pain points, and results your audience is seeking—not just their needs." - Ati Grinspun "Stop trying to convince people to work with you. Instead, attract the ones who already align with your solution." - Ati Grinspun EPISODE TIMESTAMPS 00:00 Introduction to Myth Busting in Content Creation 01:18 Creating Profitable Sales Systems 03:47 Identifying the Right Audience 08:11 The Importance of Specific Messaging 17:30 Focusing on the Right Business Activities 21:44 Understanding Your Ideal Client's Language 23:48 - Closing Thoughts and Preview of Upcoming Events ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Discover how to transform your business from unpredictable income to consistent, scalable revenue with a proven six-figure profit planning system. In this powerful episode, Ati shares the exact framework she uses to help entrepreneurs create predictable income through strategic "trigger events" - without getting stuck in complicated tech or endless social media content creation. Learn how to build both your brand authority and sales pipeline simultaneously with this practical, implementation-focused approach. CONNECT WITH ATI Ready to build a personal brand you are proud of: Special Offer: 2025 Profit Planning Session Recording available until January 11th for $47 Purchase HERE Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/ Get the Personal Brand Clarity Masterclass: HERE Get the Stand out Masterclass: HERE 📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat Connect with Ati: Instagram: @ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs Join >> https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED 2025 Profit Planning Session Recording ($47 limited time offer until Jan 11th) https://beyoubrandacademy.podia.com/2025-profit-planning-sesh Year Planning Calendar -wall huge ass calendar https://a.co/d/0PAf1yF Be You Brand Academy: our One year personal brand focused business Academy https://atigrinspun.com/beyoubrand/ EPISODE HIGHLIGHTS The fundamental shift from random income to predictable revenue through strategic planning Understanding and implementing "Six Figure Trigger Events" for consistent client attraction Real case studies: From arthritis coach to garden consultant - how simple trigger events led to significant results Building a sustainable sales pipeline while establishing brand authority The importance of recurring revenue and follow-up systems KEY TAKEAWAYS Success in business requires a repeatable system that combines brand building with strategic sales events Your "trigger event" should showcase your expertise while solving an immediate problem for your ideal clients Understanding your numbers (conversion rates, required clients, pricing strategy) is crucial for predictable income Building a follow-up system for non-buyers is as important as making immediate sales Recurring revenue is essential for building a sustainable business without desperate energy QUOTABLE MOMENTS "Success loves speed and you need to put that plan right away in action right now." - Ati Grinspun "Building your brand without having a sales system that actually is threaded under all of that makes no fucking sense. If you're just showing up on social media and you have no idea how that plays out with your sales, I'm sorry, you're just winging it." - Ati Grinspun EPISODE TIMESTAMPS 00:01 - Introduction and personal transformation story 03:32 - The need for certainty in business planning 06:16 - Introduction to the Six Figure Profit Planning System 10:24 - Case study: Arthritis coach success story 13:20 - Case study: Garden coach's $10,000 month 15:41 - Why teaching builds authority better than social media 17:05 - Planning trigger events for consistent income 19:47 - Breaking down the profit planning system 22:04 - Understanding your numbers and conversion rates 26:09 - The importance of having a structured plan 28:05 - Creating residual income streams 29:24 - Closing thoughts and invitation to connect ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Join Ati for a powerful year-end reflection episode where she vulnerably shares the 11 most transformative lessons from her entrepreneurial journey in 2024. From separating identity from business to making expansive decisions, these insights will help you build a more authentic and profitable personal brand in 2025. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out (on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Dr. Joe Dispenza's Nighttime Meditation Highest Self Highest Income Program Breath Work Resources: Wim Hof Method Box Breathing Technique Profit Planning Session (January 3rd, 10am PST) EPISODE HIGHLIGHTS The critical distinction between being your brand and being your business Why recurring revenue is essential for sustainable business growth How to make expansive decisions instead of fear-based choices The power of self-awareness in business growth Understanding that you can pivot and evolve your business at any time The importance of having a concrete plan behind your income goals How to maintain high frequency emotions while running your business KEY TAKEAWAYS Your business results don't define your worth - separate your identity from your business performance Keep your main revenue stream running while testing new offers Create recurring revenue streams to start each month with predictable income Self-awareness is crucial for making aligned business decisions You have permission to pivot and evolve your business as you grow QUOTABLE MOMENTS "You cannot grow your business if you're not growing yourself. You're just constantly gonna feel like life is out to get you." - Ati Grinspun "The only way you change people's lives is when they buy your product. Otherwise, you're just an inspiration." - Ati Grinspun TIMESTAMPS 00:00 - Introduction and Year in Review 02:07 - Lesson 1: Separating Identity from Business 09:17 - Lesson 2: Mindful Business Decisions 15:49 - Lesson 3: The Importance of Recurring Income 21:32 - Lesson 4: Expansive Decisions vs. Fear-Based Decisions 27:51 - Lesson 5: The Power of Self-Awareness 34:10 - Embracing Change and Evolution 41:15 - Understanding Meaning and Perspective 46:06 - Overcoming Personal Challenges 52:49 - Self-Awareness and Action ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Learn how to navigate the holiday season as a business owner without guilt or stress. In this episode, Ati shares practical strategies and mindset tools to help you take time off while maintaining your business momentum. Perfect for entrepreneurs struggling with work-life balance during the holiday season. CONNECT WITH ATI Ready to build a personal brand you are proud of:Free: ✏️Take the profitable personal brand quiz and get your immediate next step to become profitable https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out ( on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: / ati.grinspun Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED The Eisenhower Matrix: Decision-making tool for task prioritization See photo HERE Tapping Solution App (Free meditation and tapping tool) Highest Self Highest Income Program:https://beyoubrandacademy.podia.com/1acda14e-f196-4342-8cd8-2629a6780443 Binaural Beats (Available free on YouTube, just search binaural beats and listen with headphones) Episode 55: Do, Delete, Automate, Delegate EPISODE HIGHLIGHTS Why entrepreneurs struggle with taking time off during holidays How to use the Eisenhower Matrix for holiday business planning The power of tapping for managing holiday stress and business anxiety Making decisions from a CEO mindset instead of guilt Practical strategies for maintaining business momentum while taking time off KEY TAKEAWAYS The importance of making conscious decisions about your holiday schedule based on your values How to effectively prioritize tasks using the Eisenhower Matrix (Important/Urgent framework) Using emotional freedom technique (tapping) to manage guilt and anxiety about taking time off The value of modeling work-life balance for your clients and audience QUOTABLE MOMENTS "Nobody got in business to be a slave to their business." - Ati Grinspun "You are the only one that knows what you want to do during the holidays. Nobody on the internet, not me, not anybody can tell you what the right thing is to do." - Ati Grinspun EPISODE TIMESTAMPS 00:00 - Introduction and holiday business challenges 02:21 - The importance of year-end planning 04:38 - Making decisions as a business owner 07:00 - Strategic planning for the holiday season 09:21 - Using the Eisenhower Matrix 13:32 - Introduction to tapping technique 20:17 - Juggling business and pleasure 24:52 - Closing thoughts and holiday wishes ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Ready to build a personal brand you are proud of: ✏️FREE: Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs EP 58: Giving yourself the permission to pivot and be seen. In this episode, I am joined by Chardét Ryel, a wellness entrepreneur, visibility mentor, and behavior change specialist. Chardét shares her journey of pivoting in her career, from starting as a wellness entrepreneur to becoming a visibility and marketing coach, and how the pandemic helped shape her path. EPISODE HIGHLIGHTS Why having fewer Instagram followers might actually be better for your business The surprising truth about comparison and how to overcome it How to build real visibility that converts (hint: it's not what you think!) The unexpected connection between behavior change and business success Real talk about pivoting in business and why it's never too late to change direction About the guest: Chardét Ryel is a wellness entrepreneur, visibility mentor and behavior change specialist with 11 years of experience helping people feel women show up boldly. She is also the host of the top-ranked podcast Feel Good Nakd. Connect with Chardét Ryel Website: www.chardetryel.com Email: [email protected] Facebook/Instagram: @chardetryel 17 Ideas to Get Clients without Ads or Instagram freebie: https://chardetryel.com/oguide-17-ideas-to-get-clients-without-socials ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

57. What platform you should focus on to grow your brand right now? "F*ck being everywhere. Be where your people are." - Ati Grinspun ----more---- Get your ticket for Be you Brand live 2025 At the lowest it will EVER be. Tix go on sale Thanksgiving day! head to https://atigrinspun.com/beyoubrandliveevent/ And get your tickets for you and a bestie! See you in September ! ----more---- Ready to stop spreading yourself thin on social media? In this episode, we're diving deep into why trying to be everywhere is killing your brand momentum. Get ready for some real talk about picking your power platform and showing up like the queen you are. THE JUICY BITS BE YOU BRAND is officially trademarked! 🎉 The costly mistake that's killing your social media momentum Your perfect platform strategy (spoiler: it's simpler than you think) The hidden truth about content creation Why quality beats quantity every damn time TIMESTAMPS 00:00 - Pop the champagne: We're trademarked! 06:02 - Who's your person? (And where do they hang?) 11:23 - Quality content that converts 14:03 - Your platform power play ACTION STEPS Get clear on where your ideal clients truly hang out Audit your current content (is it serving or just existing?) Pick ONE platform to dominate Show up consistently where it matters Build genuine relationships over vanity metrics QUOTABLE MOMENTS "Stop trying to be everywhere and start being somewhere that matters." "Your brand deserves more than half-assed content across ten platforms." "Quality over quantity isn't just a saying - it's your ticket to success." Ready to build a personal brand you are proud of: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be You Brand Academy , 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat Connect with ATI (ME!): Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs #PersonalBranding #SocialMediaStrategy #IdealClient #ContentCreation #PlatformSelection #Omnipresence #QualityContent #MarketingTips #Solopreneurs #BusinessGrowth

56. Navigating your marriage and its Impact on biz success w/ Julie Tran In this episode, Ati sits down with Julie Tran, a marriage coach for women entrepreneurs, coaches, and healers, to discuss the crucial role that a supportive marriage plays in business success. Episode Highlights: Why having a supportive partner is crucial for entrepreneurial success How personal growth in marriage translates to business growth The INSPIRE method for better communication with your spouse Understanding the connection between relationship health and business performance Strategies for maintaining intimacy while running a business How to create a safe space for open communication with your partner Key Takeaways: Your relationship can either be "the wind beneath your wings or chains holding you back" Personal growth in marriage affects your ability to show up authentically in business The importance of expressing feelings without placing blame How to inspire support from your partner rather than trying to control them Creating harmony at home leads to better business performance Guest Info: Julie Tran Marriage Coach for women entrepreneurs, coaches, and healers Creator of the INSPIRE method Specializes in helping high-achieving women create thriving marriages Resources Mentioned: Julie's Facebook Group: "Thriving Marriages for Heart-Led Women Entrepreneurs" HERE 12-week group coaching program: "Inspire Him" , get more info HERE Connect with Julie: Instagram: @leadwithjulietran Quotable Moments: "Your highest ROI is in your marriage." - Julie Tran "When your relationship isn't in harmony, you carry that heaviness with you and try to put on a happy face. It doesn't feel authentic." - Julie Tran "Everything starts at home." - Ati Grinspun Did you enjoy this episode? Don't forget to: Leave a review Share on social media Subscribe to the podcast Take the Profitable Personal Brand Quiz at attigreenspan.com/quiz ----more----Connect with Ati: Ready to build a personal brand you are proud of: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be You Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

In this episode of Be You Brand Podcast, I take you on a walk with me as I share insights on a major up-level I've been experiencing since our annual Be You Brand Live event. I’m diving deep into what alignment looks like for me right now—embracing spaciousness, quality, and authenticity in both life and business. This episode explores my journey of evaluating each part of my business, identifying areas to simplify with the “Do, Delete, or Delegate” method, and focusing on what feels truly aligned. Plus, I’ll share my favorite content creation hack to help you stay inspired and keep your ideas flowing. If you’re feeling stretched thin or struggling to stay inspired, this episode is for you. Key Takeaways and Timestamps: [1:20] Embracing Spaciousness and Authenticity Discover how creating more space in both life and business can transform your approach. Learn why aligning life and work can lead to more fulfillment. [4:30] The Shift in Content Production Hear why I made changes to how I produce the podcast and how reconnecting with my purpose is shaping what I share. If you’re feeling disconnected from your content, this part is for you. [9:00] The Power of “Do, Delete, or Delegate” Want a game-changing approach to simplify your business? Find out how applying this method has allowed me to streamline and refocus. [12:45] Inspired Content Creation Hack Looking for a way to stay inspired and avoid content burnout? I’ll share my top hack that keeps me in a creative flow—even on busy days. [18:00] Planning for a Powerful 2025 As we head into the new year, it’s time to set intentions that align with your vision. Tune in to hear my approach to making next year your best yet. Ready to build a personal brand you are proud of? 🌟 Join the Ultimate Personal Branding BootCamp Live, November 11-15 $17. ✏️ Take the Profitable Personal Brand Quiz 📲 Book a Discovery Call with Ati to learn more about the Be You Brand Academy, 1:1 intensives, and more! Connect with Me: Instagram: ati.g.branding Website: atigrinspun.com Personal Branding Strategies for Female Entrepreneurs: Join our FB Community

In this episode, I break down why most entrepreneurs are building their brands backwards and reveal my strategy-first framework that will transform how you show up in your business. If you're tired of creating content that doesn't convert and ready to build a brand that attracts your ideal clients, this episode is for you. TIME STAMPS: [2:13] The costly mistake that's keeping you stuck in the visibility hamster wheel [5:47] Unlock the secret to making your offers irresistible to your ideal clients [8:32] Discover why your messaging isn't landing (even though your content is great) [12:15] The three crucial phases every profitable brand must go through [15:43] How to know if you're building your brand backwards [18:26] The strategy shift that will make marketing feel effortless [22:10] Your roadmap to becoming known for the right things KEY TAKEAWAY: Stop throwing spaghetti at the wall with your marketing. Your brand strategy must come before your social media presence, website, or marketing plans. When you do this internal work first, everything else falls into place. Ready to build a personal brand you are proud of: 🔥Join the 5 day Ultimate Personal Branding bootcamp : https://atigrinspun.com/brandingbootcamp/ ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: /ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs YOU TUBE: 🔔 Subscribe for more great content: /@ati.g.branding ▶️ Recommended for you: Episode 5: No F*cks Given: The Unapologetic Mindset for Personal Branding 🔥Ready to build a personal brand you are proud of: Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 🔥Work with us, Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Follow Ati! Instagram: /ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: /personalbrandingforwomenpreneurs MENTIONED IN THIS EPISODE: 5-Day Personal Branding Bootcamp (November 11-15) Register in this link https://atigrinspun.com/brandingbootcamp/ Be You Brand Academy Brand Strategy Framework

Melissa Robinson-Weinmiller is an EQ via empathy coach and consultant who teaches leaders how to tap into their emotional intelligence skills to increase innovation, productivity, and profit. She shares her personal journey of being assaulted in the workplace and how it led her to study empathy and emotional intelligence. Join us in a conversation about self-compassion and self-empathy for entrepreneurs and business owners, where we discuss the gray area between empathy and feeling pity for oneself, highlighting the role of judgment in distinguishing the two. Melissa's upcoming book, 'The Empathic Leader: How EQ Via Empathy Transforms Leadership for Better Profit, Productivity, and Innovation,' explores the connection between empathy and leadership. A conversation on how Communication is a key tool in developing EQ, for business leaders, entrepreneurs and corporate leaders alike. What you will learn What is Emotional intelligence (EQ) ? What is the difference between EQ and Empathy ? What are the keys to avoid burnout from an EQ perspective? Where is the gray area between giving yourself self compassion and when we need to be careful is not self pity. How Emotional intelligence and empathy can increase profits, innovations and leadership. How to grow your emotional intelligence for self leadership as a business owner/entrepreneur FREE FREE: AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/ FREE: Take the profitable personal brand quiz to know what is the next step on the road to profitability, visibility and authority building in your brand and business. https://atigrinspun.com/quiz/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso... Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Hey there, beautiful women brand builders! Welcome to another kickass episode of the Be You Brand Podcast. Today, we're diving deep into some real talk about women supporting women in business and life. No bullshit, just pure, unadulterated truth bombs coming your way! Alright, let's break it down for you: Fresh off our Be You Brand Live event, I'm spilling the tea on why it's so important for us ladies to have each other's backs. Buckle up, 'cause I'm getting personal here. I'm sharing my own journey of learning to trust other women and build a badass community. We're tackling the elephant in the room - why it can be so frickin' hard to trust other women sometimes, and how to get over that. Competition? Please. I'll show you how to flip the script and start seeing other women as your allies, not your enemies. Get ready for some actionable advice on how to build genuine connections and create your own girl gang of awesome entrepreneurs. I'm dropping some knowledge on personal and business growth, 'cause let's face it, we're all works in progress. And because I love you, I'm sharing some killer resources to help you keep this growth and community-building momentum going. Look, I get it. Building trust and community isn't always easy. But trust me when I say it's worth it. So, if you're ready to stop feeling alone in your entrepreneurial journey and start embracing the power of female friendships, this episode is for you. Remember, you gorgeous, unique unicorn - you've got this, and you've got me in your corner. Now let's go out there and show the world what happens when women lift each other up! Time stamps: 00:00 - Welcome to the badassery 00:52 - Why female friendships are the 01:45 - Story time with Ati 02:49 - Real talk: Why trusting women can be tough 05:01 - Building your tribe, one awesome lady at a time 07:36 - Leveling up in business and life 09:31 - Creating your own personal cheer squad 11:30 - Bye-bye competition, hello collaboration 18:10 - How to make friends and influence people (for real) 24:25 - Wrapping it up and what's coming next Ready to build a personal brand you are proud of: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

Ready to build a personal brand you are proud of: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat 🎫Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs Maximizing Podcasting Potential with Sarah Heeter of PodFox Media In this episode, I sit down with Sarah Heeter, the brilliant founder and CEO of PodFox Media, to discuss innovative ways to launch, grow, and monetize your podcast. Sarah shares her expert tip on how to keep listeners hooked right from the beginning of your interview, We delve into the unique strategies PodFox Media employs, to help their clients grow and monetize their podcasts. Sarah also offers insights into integrating podcasting into your marketing plan and the incredible results her clients have achieved. If you're thinking about starting a podcast or want to take your existing one to the next level, this conversation is packed with valuable wisdom and actionable tips! 00:00 Introduction and Guest Welcome 00:44 Meet Sarah Heeter: Founder of PodFox Media 01:46 The Secret to a Great Podcast Interview 04:09 PodFox Media's Unique Podcast Strategy 05:58 Key Strategies for Growing Your Podcast Audience 07:40 Are You Ready to Start a Podcast? 12:18 Success Stories and Results from Podcasting 13:49 Join Us at Be You Brand Live 15:17 Where to Find Sarah Heeter Happy Listening! xoxo Ati

50. Celebrating 50 Episodes: my Top Lessons Learned Ready to build a personal brand you are proud of: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ - 📣Book a Discovery Call with Ati ( send Ati a Dm to Ati when you Book!) Inquire about the Be you Brand academy https://calendly.com/atigrinspun/discoverychat - 🎫Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ - Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs In this episode I'm excited to welcome you to episode 50 of our podcast. Cue Celebratory music!!!! 🎉 Today, I want to share the important lessons I've learned from recording 50 episodes, divided into personal and strategic insights. If you're contemplating starting a podcast, and curious about how it can impact your business, Join us as we dive into what it takes to commit to a long-term podcast journey ( or anything in your business for that matter!), from equipment choices to content strategy, and even personal growth through this amazing journey. 🗓️Don't forget to mark your calendars for our live event in Las Vegas on September 27-28. Let's get started and make every podcast minute count! 00:00 Introduction to Be You Brand Podcast 00:32 Announcing Be You Brand Live 2024 01:44 Celebrating 50 Episodes 02:36 Lessons from 50 Episodes: Strategy Insights 02:56 The Long-Term Commitment of Podcasting 05:47 The Importance of Consistency 10:50 Guest Selection and Interview Techniques 14:02 Technical Setup and Equipment 19:08 Personal Learnings and Overcoming Challenges 30:39 Final Thoughts and Encouragement Would love if you could leave us a review and share to your stories! With Love Ati

Transitioning Your Side Hustle to a Full-Time Business: Key Steps Ready to build a personal brand you are proud of: Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Join us at the only Personal brand based business program - the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs This episode: In this episode of the Be You Brand Podcast, I,, guide you through the essentials of transitioning from a side hustle to a full-time business. Drawing on my own journey and insights, I cover practical steps like effective time management, financial planning, adopting a growth mindset, and the importance of treating your business like a business. For those ready to make the leap, this episode is a comprehensive roadmap packed with advice, personal anecdotes, and actionable tips to help you succeed. 00:00 Introduction to Be You Brand Podcast 00:33 Be You Brand Live 2024 Event Details 01:36 Opportunities to Speak on Stage 02:16 Welcome to Episode 49 03:11 Transitioning from Side Hustle to Full-Time Business 05:04 Time Management and Commitment 10:32 Your 9 to 5 as an Investor 13:35 Adopting the Right Mindset 24:41 Building Your Personal Brand 27:17 Networking and Expanding Your Reach 31:51 Financial Clarity and Treating Your Business Like a Business 35:55 The Power of Vision 38:14 Final Thoughts and Encouragement 43:07 Conclusion and Call to Action

In this episode of the Be you Brand Podcast, I welcome career coach and strategist Angel Ferrer. We dive into the journey of personal discovery and discuss the challenges of aligning your story with your business. Angel shares her experience of contributing to our collective book, 'Be You Brand: Your Story, Your Business, Your Way,' highlighting the importance of self-reflection. You'll hear about the transformative power of writing and sharing your story, and our mission to help women globally tell their stories, to crate global impact. Don't miss the details about our upcoming book launch on September 1st and the summit on September 10th. All Proceeds of the boo go to Dress for Success. Please consider joining our book launch team to reach out goal of Amazon best sellers on lauch day! ( more info below) 00:00 Introduction: Finding Purpose in Life's Journey 00:32 Welcome to the VU Brand Podcast 01:20 Meet the Co-Author: Angel Ferrer 01:44 The Power of Personal Stories 02:48 Book Launch and Mission 03:32 Interview with Angel Ferrer 04:57 Angel's Journey and Growth 14:10 Embracing Authenticity and Faith 17:46 Key Elements of a Personal Brand 23:30 Final Thoughts and Upcoming Events 25:46 Conclusion and Call to Action You can find Angelle Ferrer on Linkein at https://www.linkedin.com/in/angellesanders/ 📚Join the Book Launch Team (it is Free) https://atigbranding.myflodesk.com/book 🔥Ready to build a personal brand you are proud of: 📚Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 🔥Inquire about the Be you Brand academy https://atigrinspun.com/contact/ 📚Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this episode of the Be Brand podcast, I’m interviewing Adriana Keefe about her journey with human design and how she used it to rebrand herself. You know I love human design and Adriana shares her personal story of feeling unfulfilled in her career and her search for something more. She discovered human design and found validation and clarity and while she resisted embracing her expertise in human design at first, she realized the power of her knowledge and the impact she could have on others. She decided to rebrand her business to focus on using human design to help women who have experienced trauma find their passion, purpose, and prosperity. If you are like me and love love love human design you will love this convo! About the Guest: Adriana Keefe is a Human Design Coach and Motivational Speaker who guides women in becoming more of who they really are, so prosperity, passion, and purpose find them. She is a 4/6 Manifesting Generator by Human Design, wife and mother to 3 children, lover of animals and the show "New Girl", and host of The No BS Human Design Podcast. She works with people through speaking events, 1:1 coaching, group coaching, Human Design chart readings, and the Human Design Society membership community. Connect with Adriana Email: [email protected] Instagram: @adrikeefe LinkedIn: Adriana Keefe Website: www.AdrianaKeefe.com Co-Create Monthly New Moon Circle: https://discoveryourpurpose.ck.page/15b239b3dd Human Design Society: https://adrianakeefe.com/hds Free chart download, Human Design 101 Guide, and workshop: https://adrianakeefe.com/getyourchart FREE RESOURCES FREE: AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/ FREE RESOURCES : Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/ BOOK A DISCOVERY CALL WITH ATI https://calendly.com/atigrinspun/discoverychat Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

This episode is the second part of the previous episode where we continue to explore how core values play a crucial role in marketing and personal branding, offering actionable tips for identifying and leveraging these values to grow a business. We delve into the importance of personal branding and authenticity. I share some insights on building a successful personal brand rooted in core values and genuine self-representation. Key points include the transformative power of networking, attending in-person events, and using social media to enhance visibility. I also introduce my Profitable Personal Brand Quiz, which helps individuals identify their branding stage and provides actionable steps for improvement. Listen in for practical advice on creating a personal brand that resonates and drives business growth. About the Guest: Meet Jen Vazquez Founder + CPO (Chief Pinterest Officer) of Jen Vazquez Media and known to many as the Pinterest Queen. She guides hyper-busy female services providers to create ONE streamlined marketing workflow that increases efficiency, produces more significant returns, and honors their energy through her proven Pinterest Marketing Method and Workflow. Connect with Jen: Social Media Handle: @jenvazquezmedia Email: [email protected] Website: https://jenvazquezcoach.com Podcast: https://jenvazquezcoach.com/podcast Pinterest https://www.pinterest.com/jenvazquezmedia + https://www.pintrest.com/jenvazquezphotography YouTube https://youtube.com/c/jenvazquez Facebook Group: https://www.facebook.com/groups/jenvazquezmedia/ Linkedin https://www.linkedin.com/in/jenvazquezmedia/ The Creative Marketing Summit: https://creativemarketingsummit.com Pinterest marketing resources: https://thepinterestqueen.com/resources CORE VALUES WORKSHEET https://atigbranding.myflodesk.com/corevalues FREE RESOURCES FREE: AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/ FREE: Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/ BOOK A DISCOVERY CALL WITH ATI https://calendly.com/atigrinspun/discoverychat Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Tune in to this latest episode of the Be You Brand where Jen Vasques interviews me and we discuss how core values play a crucial role in marketing and personal branding, offering actionable tips for identifying and leveraging these values to grow a business. I highlight the significance of using feedback from others to refine one’s brand and the transformative power of understanding and accepting one's unique journey. We delve into my journey of pivoting my business to focus on women entrepreneurs, stressing the importance of understanding who you are, who you want to serve, and continuously refining your approach. You will know the value of networking, attending in-person events, and leveraging social media for visibility, so listen to the whole episode. Be inspired by our conversation, understanding How core values can make your marketing easier.. This was an inspiring conversation packed with practical insights for female entrepreneurs looking to enhance their visibility and impact. About the Guest: Meet Jen Vazquez Founder + CPO (Chief Pinterest Officer) of Jen Vazquez Media and known to many as the Pinterest Queen. She guides hyper-busy female services providers to create ONE streamlined marketing workflow that increases efficiency, produces more significant returns, and honors their energy through her proven Pinterest Marketing Method and Workflow. Connect with Jen: Social Media Handle: @jenvazquezmedia Email: [email protected] Website: https://jenvazquezcoach.com Podcast: https://jenvazquezcoach.com/podcast Pinterest https://www.pinterest.com/jenvazquezmedia + https://www.pintrest.com/jenvazquezphotography YouTube https://youtube.com/c/jenvazquez Facebook Group: https://www.facebook.com/groups/jenvazquezmedia/ Linkedin https://www.linkedin.com/in/jenvazquezmedia/ Pinterest marketing resources: https://thepinterestqueen.com/resources CORE VALUES WORKSHEET https://atigbranding.myflodesk.com/corevalues FREE RESOURCES FREE: AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/ FREE: Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/ BOOK A DISCOVERY CALL WITH ATI https://calendly.com/atigrinspun/discoverychat Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

I’m interviewing Abby Young, a certified fashion stylist, about the importance of personal styling and dressing for confidence in your personal brand. Abby shared her top tips on how she uses clothing to help clients feel confident and express their personal brand. We discussed the importance of dressing to highlight your best parts instead of hiding ( this was so good!) what you don't like and how to dress for different body shapes and colors. Abby also shared tips for styling photo shoots and the different services she offers to clients. Overall, this episode emphasizes the power of personal style in building confidence and making a memorable impression for your clients. Find the best moments: 05:06 Dressing for Impact and Influence 10:26 Dressing to Highlight Instead of Hide how to 16:08 Working with a Stylist- what does it look like 18:28 Investing in Personal Styling- how much does it cost in average 25:13 Expressing Yourself Through Clothing - How to 26:58 Discovering Personal Style 29:51 Styling for Photo Shoots - Tips 31:53 Choosing Fabrics for Photo Shoots 34:19 Where to Find Abby Young Connect with Abby: Be You Brand podcast listeners receive 15% off their New Client Collection, which includes a Silhouette & Color Analysis, Closet Edit, Personal Shopping, & an At-Home Fitting. Book your first appointment with us over the phone, and mention Be You to receive the promotion! Download Abby’s Free Style guide : https://abbyyoungstyling.com/styling-resources https://abbyyoungstyling.com/ IG: @abbyyoungstyling LI: https://www.linkedin.com/in/abbyyoungstyling/ | Pinterest: @abbyoungstyling JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/ FREE FREE: AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/ FREE: Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Whether you're overwhelmed by creating content with little to no results or looking to enhance your business activities and nurture potential clients, this episode will give you valuable insights to help you achieve significant growth. In this episode, I dive into the crucial strategies for closing clients faster without relying solely on social media where I share 3 transformative shifts that have proven effective in helping clients generate income and build their audience and authority from the start. Don't miss out—listen now and take your business to the next level! JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am. Tix start at $33 On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/ READY TO WRITE A BOOK AND MULTIPLY YOUR VISIBILITY AND CREDIBILITY? Join our Ascension Mastermind 2025 Waitlist https://atigbranding.myflodesk.com/ascension DOWNLOAD FREE: AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/ FREE: Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/ JOIN US LIVE IN VEGAS SEPTEMBER 2024: tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso... Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Welcome to our book Launch Series! Our Ascension Mastermind collective book is coming out August 1st eeeeekkkk! And we are so excited! Each Book Launch series episode showcases a Mastermind client/author , their chapter, story and how writing a book has impacted their life, and what you can expect from reading their chapter. A very insightful discussion with Cat Coley where we explore the power and importance of storytelling, particularly through writing. Cat shares her journey of writing her chapter, emphasizing the challenges and rewards of turning personal experiences into compelling narratives. Cat Coley is a Storyteller Coach | Keynote Speaker | Story Strategist with an amazing an empowering story to tell, her chapter will captivate you and keep you to the edge of you seat. She embodies the resilience and spirit of turning hardship into purpose. Find Cat on Instagram https://www.instagram.com/therealcatcoley/ READY TO WRITE A BOOK? Join our Ascension Mastermind 2025 Waitlist https://atigbranding.myflodesk.com/ascension JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am. Tix start at $33 On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/ DOWNLOAD FREE: AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/ FREE: Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/ JOIN US LIVE IN VEGAS SEPTEMBER 2024: tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso... Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Such an exciting topic, moving from employee-mindset working on our business to becoming the CEO . We talked about all the “un-” topics that usually MAKE or BREAK your business like systems, delegating and building a business YOU LOVE not one that you are a slave to. Become the CEO of your business and regain your freedom with Amy Traugh. Amy is a Business Strategist and the Author of The CEO Method: An Entrepreneur's Guide to Business Success , I read it and IT IS AMAZING and so many nuggets. you can grab a FREE copy ( how generous! ) HERE Main topics in this episode: How business owners can scale their businesses by adopting a CEO mindset. The importance of clarity and systems on desired business outcomes to ensure business success. About Amy Traugh: Amy Traugh is a business strategist, bestselling author, and the host of The Motivated CEO Podcast. Helps online service providers shatter their sales plateaus and generate consistent income by teaching them how to leverage data to drive decisions in their business using her signature CEO Method. Connect with Amy: Website: amytraugh.com Instagram: @amytraugh JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/ FREE FREE: AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/ FREE: Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso... Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...