Be you Brand - The Podcast

Do you know your numbers? In the last few weeks 3 conversations, one with a client, one with a dear friend who also owns an online business and another friend who crossed the million dollar mark in 2023 and has not paid herself a salary the whole year, had me on fire for this episode. If you don’t know your numbers: 1- you are most likely making decisions in your biz from emotion and not data. You cannot grow like that…you will always be blindsided by your believes instead of what is TRULY happening in your business. 2- Your pricing as a service provider DEPENDS in the fact that you understand your cost, your hourly rate, so eventually you can start delegating. ( I know you probably hate that word right now, because you think you cannot afford it….that is because you dont know you numbers!) Reading the Book Profit First 4 years ago changed my life and the trajectory of my business it invited me to re-wire and reshape my relationship with Money and go deep in the Money trauma I was carrying. It MADE ME look at my money. Main topics in this episode : 👉What I did and you can do too, to change your relationship with money NOW. once and for all and KNOW your numbers. 👉5 questions that will change your money perspective so you can GROW A TRUE PROFITABLE personal brand. Named on this episode: Porfit First by Mike Michalowicz : Amazon link The Psycology of Money by Morgan Hausel Amazon link High Yield savings account w/ Raisin : Click here to open your own account select a savings account or CD, and enter code andreag015264 during the quick sign-up process to be eligible. Terms and conditions apply. ( This are the highest returns I had found and I might earn a small comission at no cost to you for the referral) 💸Purchase the The 300k Blueprint masterclass : https://beyoubrandacademy.podia.com/300k-blueprint-masterclass 💸Want the full experience of breaking down your limiting believes and start the journey of money healing .👉Enroll into HIGHEST SELF HIGHEST INCOME : https://beyoubrandacademy.podia.com/1acda14e-f196-4342-8cd8-2629a6780443 FREE: Take the profitable personal brand quiz https://atigrinspun.com/quiz/ FREE: Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist: https://atigrinspun.com/free-resources/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this episode, I’m interviewing Amy Bartko, founder of Chatterbox PR and Marketing, and it was FIRE! She shares her expertise on PR and how to take your personal brand to the next level. She emphasizes the importance of community and building relationships in the world of PR. ( can you see how it all comes back to the community ?) Amy Is walking you through step by step how to pitch yourself for the media and actually GET YOUR EMAIL OPENED! What you can expect at every step of this episode: 14:50 Preparing for PR 17:30 When to Pursue PR 19:22 PR on a Budget 25:12 Building Relationships with Journalists 32:14 Crafting the Perfect Pitch 34:28 Subject Lines and Follow-Up 37:59 Online Places for Pitching 41:38 Pitch Template and Tracker 43:08 Cracking the Media Code Download your free Pitch template and tracker https://chatterbox.mykajabi.com/friends Amy is Launching her digital academy " Crack the Media Code From Pitch to placement. Connect with Amy for full info: Email: [email protected] Instagram: https://www.instagram.com/chatterboxprandmarketing/ Facebook: https://www.facebook.com/profile.php?id=61553209820839 Linkedin: https://www.linkedin.com/in/amybartko/ Website: https://chatterboxbrands.com/ 🔥Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist: https://atigrinspun.com/free-resources/ 🔥Not sure if you are set up for success? Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 🎉Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ 🔥Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this episode, Ati.G.Branding discusses the importance of living out your brand and bringing your message to the world. She emphasizes that your brand is the mark you leave in the world and that it's important to remember your why and the collective change we want to create in the world behind the why in your your business. Ati shares strategies for connecting to your brand message and how to LIVE IT OUT. the episode highlights the significance of aligning your actions with your brand and leaving a lasting impact. 00:00 Introduction and Importance of Living Out Your Brand 01:54 The Role of Brand Strategy and Implementation 04:15 Helping Women Show Up Authentically 07:19 Discovering Your Brand Essence 14:17 Dressing for Success and Creating a Brand Image 23:16 Leaving a Lasting Impact with Your Brand Ready to build a personal brand you are proud of: Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist: https://atigrinspun.com/free-resources/ Not sure if you are set up for success? Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Welcome to the new episode of the Be You Brand Podcast! Today’s episode, Kirsten Zeigler joins me for an insightful discussion about hiring, managing employees and growing business. Kirsten shares her wonderful journey in transitioning from solopreneurship to building a team. You'll hear practical advice on the importance of creating employee handbooks and SOPs, tips for hiring the right candidates, offering competitive benefits, and much more. Tune in and take your business to the next level! About the Guest: Kirsten Zeigler is an HR expert and consultant with over a decade of experience across a variety of industries. She’s founder and principal at KDZ HR Consulting. Her expertise lies in the creation of inclusive cultures, protection of businesses, enhancing employee engagement, and establishing standards through comprehensive compliance programs. By offering expert HR support through energy, empathy & ethics, she enables business owners to concentrate on the growth and development of their company, empowering them to build their businesses with confidence! Connect with Kirsten: Email: [email protected] Social Media Handles: @kdz_hrconsulting Linkedin: https://www.linkedin.com/in/kirsten-zeigler-humanresources/ Website: https://www.kdzhrconsulting.com/ Ready to build a personal brand you are proud of: Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist: https://atigrinspun.com/free-resources/ Not sure if you are set up for success? Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions send me a DM on instagram!) I answer to my dm’s personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this episode, I’m discussing the importance of authenticity in personal branding and the dangers of perfectionism. Why you need to be true to yourself and not be afraid to express opinions and unique perspectives. I will break down the concept of authenticity and I’m giving you practical tips for finding the balance between authenticity and striving for excellence. We dove deep into: 00:00 Introduction: Authenticity versus Perfectionism 02:55 Defining Authenticity and the Dangers of Perfectionism 07:21 The Importance of Self-Discovery in Building an Authentic Personal Brand 31:44 Striking the Balance: Authenticity and High Standards 35:54 Conclusion: Bringing Your True Self into Your Personal Brand This episode is full of gems and I cannot wait to hear your main takeaways. Ready to build a personal brand you are proud of: Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist: https://atigrinspun.com/free-resources/ Not sure if you are set up for success? Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the Be you Brand academy https://www.atigrinspun.com/beyoubrand ( Got questions send me a DM on instagram!) I answer to my dm’s personally ! Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In today’s episode of the Be You Brand Podcast, join me and Angelle Ferrer in a discussion on career advancement, personal branding and leveraging digital tools to enhance your professional journey. Angelle shares her insight on the importance of positioning oneself effectively in the competitive job market through skills like LinkedIn optimization and networking. She touches on the evolution of the job search landscape, especially with the advent of modern technologies such as applicant tracking systems. There’s so much nugget you can get from this episode so, tune in! About the Guest: Angelle Ferrer’s is a career coach and marketing strategist. Her mission is to educate professionals on the career Marketing Mindset, to market themselves as a product in competitive job markets. She helps career changers discover transferable skills, strengthen their value proposition, and create a plan, which is the foundation where everything else is built– their resume, personal brand, LinkedIn optimization, networking strategy, and interview preparation. She helps professionals increase visibility to compete for the jobs they want. Connect with Angelle: Email: [email protected] LinkedIn: https://www.linkedin.com/company/af-career-marketing-strategies/ Instagram: https://www.instagram.com/angelle_ferrer?igsh=MXZsOGw3a2djbnNraw== Website: www.afcareermarketing.com Ready to build a personal brand you are proud of: Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP Use code BOOTCAMP to get special pricing of $33 (otherwise $111 and $333 after we finish the live training) Save your spot here https://atigrinspun.com/brandingbootcamp Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Inquire about the Be You Brand Academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers

I see these mistakes on clients and people I consult with all the time and I see so many people in my audience making them. These mistakes are so easy to avoid and the only reason you are making them is because nobody pointed them out to you…till now ... .hello it’s me Ati lol! These 5 mistakes are killing your personal brand and reputation and your bottom line! Ready to build a personal brand you are proud of: Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP Use code BOOTCAMP to get special pricing $33 ( otherwise $111 and $333 after we finish the live training) Save your spot here https://atigrinspun.com/brandingbootcamp Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers

In this episode I am interviewing one of my favorite people on the planet! Gabby Borrero is an amazing connector, host of the next generation network and one of the most giving people you will ever meet. She is an avid networker and we dove so deep on why building true relationships will skyrocket your business. Listen to this weeks episode because the nuggets on how to find your tribe , your people and the best business connections are unreal! Key takeaways: 01:17 Helping women to find their purpose and their people 02:55 Deciding against a conventional career path 04:00 Recognizing your true calling – community and strategy 06:15 The significance of supporting your partner in pursuing their passion 09:47 Networking experiences in different states 18:11 Virtual networking and in-person events how to 21:35 How finding the right community can help you time and money 24:03 Self-Awareness and Understanding your “Value” 26:49 Community over Collaboration 30:59 Networking and personal branding for women in business About the Guest: Gabriella Borrero is the owner of No Plan B Consulting and founder of The Next Generation Network. Gabby is a business strategist, business connector, and believes that no female entrepreneur should be left behind in their entrepreneurial journey. She teaches entrepreneurs how to build the foundation of their business and network. She offers biweekly virtual networking as well as in-person events along the East Coast to connect, educate, and empower female entrepreneurs of all ages and backgrounds. Connect with Gabriella: Email: [email protected] Instagram: https://www.instagram.com/noplanbconsulting/ Facebook: https://www.facebook.com/noplanbconsulting Linkedin: https://www.linkedin.com/in/gabriellaborrero/ Ready to build a personal brand you are proud of: Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP https://atigrinspun.com/brandingbootcamp Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP

In this episode, I am going deep into the importance of speaking directly to your ideal client and differentiating yourself from others in your industry. Why and how to make your ideal client problem aware and show them how you can solve their specific problem. I actually “audit” and account ( Which I don’t disclose ) and thought it was so important to have this things talked about I shared What you need to be sharing so people are reaching out to work with you and why it works. Enjoy! Key highlights to explore: 00:00 Introduction and Recap of Previous Episodes 02:14 Speaking Directly to Your Ideal Client 06:31 Differentiating Yourself in Your Industry 12:15 Creating Content that Solves Specific Problems 13:52 Embracing Your Unique Opinions and Perspectives 18:51 Giving Your Process a Name 20:10 Promoting the Personal Branding Bootcamp 22:10 Conclusion and Call to Action Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP I will show you: The success phases of building your PROFITABLE brand The art of Attracting Your Dream Clients. Messaging and Positioning so when your client finds you, the immediately want to buy from you.. The Content strategy I used to create multiple 6 figures and grow. Register : https://atigrinspun.com/brandingbootcamp/ Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/ I have one 1:1 spot opening 4/15 to work with me https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this new episode of the Be You Brand Podcast, Lydia Bagarozza & Bridget Sicsko join me to discuss the strategic importance of public relations (PR) and media exposure for personal brands and businesses aiming to expand their reach beyond social media and personal networking. We touch on the necessity of understanding one's unique value proposition and effectively communicating it to align with media interests and audience needs. We delve into the value of authentic and personalized pitching, leveraging existing content, the long-term benefits of PR for brand credibility and growth, and the importance of choosing the right media outlets for genuine engagement. Through a strategic, patient approach to PR, businesses can enhance their market position, reach new audiences, and solidify their brand's presence in a competitive landscape. Key points to discover in this episode: 00:00 Leveraging media exposure for business growth 02:31 Positioning personal brands for media and clients 04:32 The use of PR for Personal Brands, Entrepreneurs and Sustainable Growth 08:01 ​​Podcasting as a long-term marketing strategy 11:48 The potential of Micro-podcast for long-term success 13:05 The business perception gap between Social Media and the Reality 15:48 Time is a valuable resource to invest in business 18:40 The importance of education on pitching to the media 22:26 The effectiveness of paid press vs. organic press for coaches and entrepreneurs 26:02 PR best practices and authenticity in media pitches 31:26 Building a personal brand and media presence 35:34 Conclusion About the Guests: Visibility on Purpose is a PR and Media Company founded in 2022 by Publicist, Lydia Bagarozza and former Publisher, Bridget Aileen Sicsko. Their programs help authors, product-based companies and online business owners be known for the cool things they’re doing through teaching them how to secure TV interviews, podcast appearances and press features. Their students have been featured on media giants like Time Magazine, Yahoo, Fortune, mindbodygreen, Bustle, SheFinds, AskMen, Medium, and top podcasts. Individually, Lydia is responsible for over 4K pieces of press and is well known for her career supporting world-renowned musicians and lifestyle brands. Beyond her role as a former publisher, Bridget, is a speaker and has spoken nationally (& internationally) to over 3K people. She speaks on topics ranging from sales and visibility to human optimization, the yogic philosophy and the athlete mentality. Together, Lydia and Bridget are on a mission to revolutionize access to the media industry by elevating boutique brands and founders. Connect with Lydia & Bridget: Email: [email protected] Instagram: www.instagram.com/visibilityonpurpose Facebook: https://www.facebook.com/groups/toptiermedia Linkedin: https://www.linkedin.com/company/visibility-on-purpose/ Website: https://www.visibilityonpurpose.com/ Take the Media Personality Quiz by clicking the link below: https://www.visibilityonpurpose.com/media-personality-quiz Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP I will show you: The success phases of building your PROFITABLE brand The art of Attracting Your Dream Clients. Messaging and Positioning so when your client finds you, the immediately want to buy from you.. The Content strategy I used to create multiple 6 figures and grow. Register : https://atigrinspun.com/brandingbootcamp/ Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this episode, Ati. discusses the importance of having a personal brand strategy and the steps needed to build that strategy. Building authority and trust are key components of a strong personal brand and she went on to explain how to build that expert status. What you need to know and have in place after you have your first pieces of your personal brand strategy in place , in order to Create content ( on and offline) that solves problems and resonates with your target audience She talked about the two types of content your strategy should include and why documenting your brand strategy is essential for future growth. Here is what you can expect to take away from this episode: 01:21 Why Personal Brand Strategy 04:04 How to Building Authority and Trust to demand higher prices and attract more clients 05:49 What you absolutely need to know about your ideal client./dream client or target audience to succeed. 09:09 Creating Content that Solves Problems 14:57 Content Creation and Platform Selection 22:18 Why and how articulate the problem you solve and why this is crucial. 25:25 The Process of Creating Content 29:14 Documenting Your Brand Strategy for Future Growth 30:31 Recap and invitation to her upcoming training in April Join our Signature training : THE ULTIMATE PERSONAL PERSONAL BRANDING BOOTCAMP April 22-26 and learn everything you need to know to build a profitable and strong brand that changes the world. REgister : https://atigrinspun.com/brandingbootcamp/ Not sure where you are at with your brand? Run your diagnosis >Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this new episode of the Be You Brand Podcast, Ati invited Amanda Benson,a Business, AI+You Expert, she was also a speaker at our Be you Brand live event, to share her expertise in helping women and business owners to leverage it in their business to grow their brand and really add that extra stream of income saving a bunch of time. They discuss the power of personal branding, leveraging AI technology for business growth, the importance of authenticity in branding, and fostering genuine connections and community. They also touch on the importance of staying true to one's uniqueness, the value of networking and community-building, and the strategic use of AI and software to enhance personal branding and business efficiency. Overall, the conversation aims to empower entrepreneurs with knowledge and tools to leverage AI and digital marketing for business growth while emphasizing the importance of authenticity and personal engagement in the digital space. Highlights to explore in this episode: 00:00 Introduction and Background 01:46 Building a Real Community of Women with the same Mind 04:17 Importance of AI in Personal Branding 05:04 Amanda's Journey and Experience with AI 7:00 The Importance of Understanding How to Build and Manage Brands 10:25 Aligning Personal Branding with Core Values 12:18 Long-term Vision and Staying True to Your Personal Brand Values 14:17 Sustainability Social Media Girl in Stockholm 15:57 Finding Passion and Pursuing it 16:43 Creating an Agency that Merged Businesses in Sweden and in USA 21:17 Scaling a Business, Personal Branding and AI Integration 27:58 Using AI Tools for Business Growth and Brand Building 31:33 AI Use in Marketing and Personal Branding 35:45 Utilizing AI to Streamline Business Task 40:57 Creating Safe Space for Women Entrepreneurs 43:43 The Importance of Community and Breaking Down Complex Concepts into Simple Steps. 45:03 Conclusion About Amanda Benson: Amanda Benson is a Business, AI+You Expert. She has over 15 years of experience in online business and marketing and is the founder and CEO of the agency What’s New Media. She’s also the creator of the 'Making Magic' Podcast and AI+You program, helping female professionals leverage systems, software, and life hacks so that they can save time, make money & become their best self. Connect with Amanda: Email: [email protected] Facebook/Instagram: @whatsnewamanda Linkedin: ambenson Website: whatsnewschool.mykajabi.com Making Magic AI+You Membership ($111/mo) and/or the AI Co-Creator Course ($1,997) Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP I will show you: The success phases of building your PROFITABLE brand The art of Attracting Your Dream Clients. Messaging and Positioning so when your client finds you, the immediately want to buy from you.. The Content strategy I used to create multiple 6 figures and grow. Register : https://atigrinspun.com/brandingbootcamp/ Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this episode, Ati introduces the series on building a profitable personal brand. She emphasizes the importance of personal brand strategy and the need to go beyond just building a personal brand on social media. Ati explains the three phases of building a personal brand: that most women miss and leads to confusion and lack of sales. She dives into the self-discovery phase and the importance of understanding your why and core values. Ati discusses becoming an authority in your niche and why you need to believe in wherever you are and Introduces the SIMMA framework for personal branding. She provides examples of successful personal brands and highlights the importance of connecting with your audience through core values. In this episode you’ll hear The steps and framework me and my clients use to build profitable personal brands that leave a mark in the world, not just posting for posting. Why Building a profitable personal brand requires a strategic approach beyond just social media presence? Why are most women confused on what to say and post on social media? What is the crucial step to have people fall in love with your brand? That most women and skipping. The framework we have seen work over and over and over with our clients and myself. Key takeaways from this episode Understanding one's unique strengths, weaknesses, core values, and personal brand story is essential Develop a personal brand strategy that aligns with one's values and passions. Understanding ideal clients, goals, and tailoring strategies accordingly is essential. Framework for Personal Branding (SEMA) Email marketing is a crucial tool for personal branding, especially considering recent platform outages. Key highlights to explore: 00:00 Introduction 00:05 Understanding Who You Are 01:34 Starting a Personal Brand Strategy 04:12 The Importance Personal Brand Strategy 09:41 Understanding the “Why” Behind a Business 11:28 Finding Your Purpose and Your Passion 13:13 Discovering Yourself in Personal Branding 15:24 Understanding One’s Core Value 17:54 The use of SEMA Framework 23:57 Building a Personal Brand and Becoming an Authority in a Niche 28:01 Identifying and Serving the Ideal Client 30:07 The Value in Email Marketing 33:51 Conclusion Ready to build a personal brand you are proud of: Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Free workshop alert: Email marketing 101: March 20th 10 am pst Join us for our Multi Day ULTIMATE PERSONAL BRANDING BOOTCAMP April 22-27 $17 Register https://atigrinspun.com/live-bootcamp/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso…

In this episode, Ati interviews Tara Wagner, a business coach with a powerful personal story. Tara shares her journey from a rough start to becoming a successful business owner. Her story of struggle with drugs , leaping into personal development and running businesses for 15+ years is truly inspiring and with so many take aways for anyone in business at any level. They discuss the importance of separating personal worth from business success, the challenges and opportunities of starting a small business, and the power of identity work. Tara emphasizes the need to identify underlying needs and meet them in order to create a fulfilling and successful business. Overall,expect this conversations to inspire you and show you different ways you can overcome adversity Currently Tara Wagner helps entrepreneurs build full time income working part time and shares her journey from burnout and rock bottom to personal and inner growth, shifting identity, passion and purpose, and finding liberation and gratitude. Highlights of this Episode: 00:00 Introduction and Background 01:07 Tara's Work as a Business Coach 03:15 The Importance of Separating Personal Worth from Business Success 04:30 The Alignment of Values Between Ati and Tara 05:10 The Importance of Having a Heart for Business 08:24 Defining a Small Business 10:41 The Challenges and Opportunities of Starting a Small Business 12:16 Tara's Rough Start and Transformation 21:18 The Igniter for Change 23:29 The Importance of Identity Work 25:27 The Power of Saying No More 27:57 The Transformation of Self 30:58 Identifying Needs and Meeting Them 33:28 Getting into Personal Development and Inner Work 34:25 Burnout and Rock Bottom 39:22 Personal and Inner Growth 47:33 Shifting Identity 51:25 Passion and Purpose 53:57 Liberation and Gratitude 54:48 Finding Tara Wagner About Tara Wagner: Tara Wagner uses her 20+ years experience as an entrepreneur to help other small biz owners overcome burnout and create part-time schedules with full-time profits. And not with some new marketing strategy, but with a new approach to how you operate. Connect with Tara Website: https://xotara.us Access Tara’s How to upgrade your business so it doesnt burn you our FREE TRAINING https://xotara.us/training Find Tara also on YouTube : youtube.com/tarawagner Ready to build a personal brand you are proud of: Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Get started on you inner work journey : Purchase 300k blueprint 90 minute Masterclass https://atigbranding.thrivecart.com/300k-blueprint/ Enroll in Highest self Highest income ( Started 2-26-24 but you can still enroll) https://atigbranding.thrivecart.com/highest-self-highest-income/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this podcast episode, I’m digging deep and discussing the importance of both content creation and visibility for businesses and personal branding. Both are vital to a successful brand; they are functionally useless without each other. Increasing visibility can draw potential clients or followers, but weak content will ultimately lose those same individuals. Ati stresses the importance of networking, maintaining an engaged following, and creating quality content which includes education, conviction, and inspiration. Tune in to today's episode to learn the 3 strategies Ati teaches her clients to get visibility, her 90 day sprint strategy and to learn the cycle of content that brings it all together. 00:00 Introduction and Importance of Content vs Visibility 00:45 Understanding the Concept of Personal Branding 01:50 The Difference Between Content and Visibility 02:04 The Role of Content in Your Brand 02:52 The Importance of Visibility in Your Brand 03:34 The Challenges of Being Omnipresent on Social Media 04:12 The Concept of Visibility Beyond Social Media 04:34 Understanding Your Audience and Ideal Client 05:52 The Misconception of Making Money on Instagram 06:04 The Importance of Email Lists and Networking 07:32 The Concept of Relationship Marketing 08:52 Leveraging Borrowed Audiences for Visibility 12:32 Understanding the Difference Between Followers and Audience 17:30 The Cycle of Content and Visibility 20:00 Conclusion and Final Thoughts Edited : We received such a great feedback on this episode and women asking HOW to do all this strategies intentionally , are you curious how some people use them to 10x their visibility and others do all the things but do not work? I'll show you it all in the the Standout Masterclass JuIy 1st 2024. Standut masterclass https://atigbranding.thrivecart.com/standoutmasterclass/ From $33 Ready to build a personal brand you are proud of: Take the FREE profitable personal brand quiz https://atigrinspun.com/quiz/ Currently running this program and you can still join us Get started on you inner work journey : Purchase 300k blueprint 90 minute Masterclass https://atigbranding.thrivecart.com/300k-blueprint/ Enroll in Highest self Highest income ( Starts 2-26-24) https://atigbranding.thrivecart.com/highest-self-highest-income/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Hey Be You Branders! In this episode, Hazel Brown joins me to talk about the power of collaboration and networking for your personal and professional growth. Hazel and I both discover the value of working together and leveraging social media to connect with like-minded individuals. We delve into the importance of creating spaces for women to discuss deep issues, share their experiences, and support each other's growth and the need for self-comparison and self-worth to be based on personal progress rather than societal standards or the achievements of others. Moreover, this episode promotes the idea that true success encompasses both professional achievements and personal satisfaction, highlighting the role of community, self-care, and authentic branding in this journey. Listen to explore: Entrepreneurship, networking, and collaboration Women's empowerment and creating safe spaces for deep conversations How Self-care can improve productivity The importance of having emotional intelligence Key highlights of the episode: 00:00 Introduction 00:57 Women’s Empowerment Conference 01:23 What starts the “Redefining the Future You” business? 05:26 The Importance of Collaboration and Connection 07:16 The Power of Social Media for Networking 07:56 The Fear of Women to Collaborate 10:30 The Value of Self-worth and Self-comparison 13:10 Using Other’s Success as an Inspiration 14:40 Creating Spaces for Women 15:28 Providing Platform for Higher-Achievers 17:27 Figuring How to Build Wealth 18:43 Prioritizing Self-Care 23:07 Emotional Intelligence, Reframing Negative thoughts 25:07 Putting Your Energy on What Really Matters 27:42 The Value of Self-authenticity 28:52 Conclusion and Closing About the Guest: A Purpose-Driven Healthcare Leader who uses her human resources & hiring manager experience to serve as a Career Alignment Coach to passionate, result-oriented professionals. In 2003, I began my journey in healthcare- first working as a home health aide, later as an ultrasound tech, then deciding bedside was NOT for me! After 7 years, I made the switch, I started working in healthcare administration support roles and quickly started looking at what roles paid the MOST money. After much research, I thought I’d found the perfect career for me, an Anesthesiologist Assistant. What?! I could help put people to sleep and make six figures, OH MY! I completed my pre-requisites and then decided to have baby number two during the time it would take for the next program to begin! Boy, was God looking down laughing at me! I ended up pregnant with twins, yes TWINS! However, it was that experience, being vulnerable and sick that led me to pursue a double master’s degree in Healthcare Administration and Public Health. From my personal healthcare experience, I quickly realized there were gaps in the healthcare system. In simple terms, it was missing the CARE in healthCARE! On a quest to make an impact, I took on roles in HR, Healthcare Operations, Healthcare Management, Patient Experience Management and now Healthcare IT supporting hospital systems throughout the US. I remain in the healthcare setting because I still have a lot of work to do in order to bring the CARE back to healthCARE. With our premium quality services, you not only get a healthcare professional who has the inside scoop; but you get a leader who is passionate about making a difference in your life and the lives of others! I am here to help you navigate your career alignment journey as an Expert Resume Writer and Career Coach. We help our clients reclaim power over their careers and pivot with purpose- on their own terms (so they can love life inside and outside the office). & of course, provide service excellence! Find Hazel here: Email: [email protected] Podcast: @itsthehumanexperience Social Media Handles:@workplacetherapy @redefiningthefutureyou Elevate Your Journey: Transform with Confidence & Community by following this link: https://redefiningthefutureyou.com/workplacetherapy/ Get started on you inner work journey : Purchase 300k blueprint Masterclass https://atigbranding.thrivecart.com/300k-blueprint/ Enroll in Highest self Highest income ( Starts 2-26-24) https://atigbranding.thrivecart.com/highest-self-highest-income/ Listen to highest self hypnosis meditation for free HERE Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Hey Be you Branders! In today's episode Ati talks about the idea of attracting clients and breaking income ceilings through internal work, aiming to shift one's identity and reprogram the subconscious. By reflecting on her own business growth experiences and the challenges she faced, she shares how the 'inner work' principle paved the way for her business's success. She covers three significant themes, shifting one's identity, subconscious reprogramming and elevating frequency and maintains that they help align with the desired business goals. Ati also provides details on an upcoming program - Highest Self, Highest Income, where these topics would be explored in depth to help business owners overcome their limitations and meet their income targets. 00:00 Introduction and Welcome 00:13 The Importance of Inner Work in Business 00:30 The Struggles of Business Growth 01:31 The Journey to Business Stability 02:24 The Impact of Energy in Business 03:06 Common Business Challenges 07:32 The Power of Shifting Your Identity 13:39 The Role of Subconscious Reprogramming 17:35 Elevating Your Frequency for Success 23:29 The Power of Manifestation in Business 29:42 Conclusion and Final Thoughts Get started on you inner work journey : Purchase 300k blueprint Masterclass https://atigbranding.thrivecart.com/300k-blueprint/ Enroll in Highest self Highest income ( Starts 2-26-24) HERE Listen to highest self hypnosis meditation for free HERE Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Instagram: / ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Hey Be you branders! In this episode, I’m interviewing Jen Vasquez about the main trends in marketing for 2024 . Jen is known as the pinterest queen and teaches female service providers to use Pinterest and marketing workflows to make marketing easier . Today she gives us how to make best use of short form videos making it EASY and effective. We also explored the value of Pinterest for marketing and the idea behind the Creative Marketing Summit she is hosting for the second year in february and why you should attend! ( I’m a speaker…so you should attend ! LOL) Listen to discover: Best marketing trends going into 2024. How to make your short form videos highly engaging and effective. How to improve searchability and reach on various platforms. What to do to drive significant traffic to your website and more! Find your most interested moments Time stamps: 00:00 Introduction and Excitement 05:29 Main Trends in Marketing for 2024 07:59 The Power of Short Form Videos 09:01 The Importance of Text Over Videos 09:16 Using Keywords in Video Text 10:48 The Benefits of Saving and Liking Your Own Reels 11:13 Utilizing B-Roll in Short Form Videos 12:49 The Power of Pinterest for Marketing 13:31 Pinterest as a Business-to-Business and Business-to-Consumer Platform 15:38 The Importance of Pinterest for Repurposing Content 16:52 Using Core Values in Marketing 17:43 The Idea Behind the Creative Marketing Summit 19:37 The Purpose and Format of the Creative Marketing Summit 21:53 The Importance of Marketing for Business Success 23:11 The Value of the Creative Marketing Summit for Business Growth 26:42 The Transformational Insights and Strategies at the Creative Marketing Summit 27:40 Where to Find Jen Vasquez and the Creative Marketing Summit 28:45 Closing Remarks and Invitation to Take Action Register for Creative marketing summit for free https://creativemarketingsummit.com/24616805850491?am_id=andrea708 Find Jen on: ig: @jenvazquezmedia Website: http://https//jenvazquezcoach.com Register for the Creative Marketing summit Follow Creative marketing summit on IG: https://www.instagram.com/creativemarketingsummit/ Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Hi Be You Branders! In this episode Ati is breaking down the difference between mindset work and inner work and why doing just mindset work is keeping you stuck in building a successful business. She shares her personal story of going through a year of darkness and the importance of doing identity work. Ati.G.Branding explains the three layers of change - conscious, subconscious, and somatic - and how they affect our perception and actions. She emphasizes the importance of frequency and the point of attraction in achieving success. Ati.G.Branding also provides insights into practicing being your highest self and announces the 300K Blueprint Masterclass. Takeaways: Mindset work alone is not enough for success in business; inner work is essential. External events are filtered through our identity, memories, decisions, and beliefs. The three layers of change - conscious, subconscious, and somatic - play a role in our perception and actions. Frequency and point of attraction are key in achieving desired income outcomes. Practicing being your highest self and doing inner work can lead to greater success and fulfillment in business. Listen and explore more: 00:00 Introduction and Personal Story 00:26 Difference Between Mindset Work and Inner Work 03:05 The Year of Darkness 04:46 Transition to Online Business and Identity Work 06:23 The Answer is Inside You 08:22 Filtering External Events Through Identity 09:17 How Others Perceive You Based on Your Identity 11:39 The Three Layers of Change 12:31 Filtering Events Through Memories, Decisions, and Beliefs 12:42 The Three Layers of Change: Conscious, Subconscious, and Somatic 14:38 The Frequency of Emotions 15:46 The Importance of Frequency and Point of Attraction 16:21 Where Are You Coming From in Your Business Activities? 17:16 The Three Layers of Change: Conscious, Subconscious, and Somatic 18:35 Identifying Feelings and Emotions Around Your Business 20:34 The Difference in Results Based on Identity and Frequency 22:16 Building a Business from a Place of Trust 23:05 Practices for Inner Work 23:59 Becoming Your Highest Self 27:05 Practicing Being Your Highest Self Get started on you inner work journey : Purchase 300k blueprint Masterclass HERE Enroll in Highest self Highest income ( Starts 2-26-24) HERE Listen to highest self hypnosis meditation for free HERE Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Hello Be You Branders! In this week’s episode, Rebecca Cafiero joins me to talk about her entrepreneurial journey, her transition from being journalist to corporate sales. She delves into the transformative lessons she learned from loss due to the 2008 recession. She will inspire a lot of you as she shares how she rises up from the loss and becomes successful as an entrepreneur. She also shares an action formula that involves clarity, creating a path, finding shortcuts, and getting into action. They stress the importance of not just thinking about tasks but taking tangible steps to overcome challenges and achieve goals. The conversation also touches on the significance of relationship building, networking, and following up with authenticity and value. The concept of the "profit method" is introduced, focusing on pitching, relationship building, offering valuable services, follow-up, and creating impact to drive business success. This episode emphasizes the need for authenticity, genuine connection, and a focus on impact to build a thriving business. “There's a million good ideas, good ideas don't sell. In fact, it's all about execution. And again, if you're not excited, if you don't bring energy and electricity to the execution, it's not going to work.”- Rebecca Cafiero Highlights from this episode: Personality traits, particularly the Enneagram Type Seven. Lessons from loss and the importance of taking experience and knowledge forward. The creation of the Pitch Club, a business that helps entrepreneurs with PR and visibility strategies. The importance of enjoying what you do in entrepreneurship. Rebecca’s approach to planning, emphasizing the need to overcome overwhelm. This involves getting clarity through activities like brain dumps, organizing tasks, and setting manageable steps toward goals. The importance of creating space and momentum as a key factor in overcoming overwhelm. Pitch, Relationship Building, Offer, Follow Up, Impact (PROFIT) Method Impact Formula (Information, Inspiration, Implementation) About the Guest: Rebecca Cafiero is an intl. Forbes business and PR strategist, TEDx Speaker and top ranked podcast host, 2x bestselling author and mother of two. As the Founder + CEO of the Pitch Club, a 7 Figure for women, by women company, she has worked with hundreds of female entrepreneurs growing + scaling small businesses and teams to increase their credibility, visibility and profitability in business. Prior to becoming an entrepreneur, she spent 13 years in Corporate America leading sales and marketing teams. She is a frequent speaker on online business strategy, creating credibility + visibility, productivity and personal optimization. As a sought after media source, Rebecca’s tips have been featured in NBC News, ABC News, BIZ TV and publications including Forbes, Reader’s Digest, Women's Health, US News and World Report and more. Connect with Rebecca Cafiero: Website: www.rebeccacafiero.com Email: [email protected] Social Media Handles: @rebeccacafiero Want to know exactly what is your next step to make money with your personal brand and where you are at? Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

In this episode, I will be showing you the difference between mindset work and inner work, and how I was able to have successful launches and reach $300K in revenue last year, without adding any strategies, just making these changes and I have seen this over and over work with clients. Key Takeaways: Stepping into the identity of the highest self is crucial for success in business. Ati's specific method for inner work that can provide tangible tools for personal growth. Taking immediate action in business is essential for manifesting desired outcomes. Being the highest self daily and aligning thoughts, feelings, and actions can lead to positive results. Understanding the science behind inner work can help in creating lasting change. Inner work can lead to miracles and unexpected opportunities. Inner work can help overcome uneasiness and thrive in business. Register for the 300K Blueprint Masterclass https://atigbranding.thrivecart.com/300k-blueprint/https://atigbranding.thrivecart.com/300k-blueprint/ Want to know exactly what is your next step to make money with your personal brand and where you are at? Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Hey Be You Branders! In this new episode of the Be You Brand podcast I am going to share insights on planning a personal branding photoshoot for maximum ROI, a strategic and purposeful approach to personal branding through photography. You have professional photos but they do not show your brand story, your authority and your expertise. Personal branding photoshoots should go beyond capturing aesthetically pleasing images and instead focus on strategically telling the brand story, showcasing expertise, and creating a visual representation that resonates with the target audience. It is important to thoroughly plan the shoot, choose the right photographer, and consider various elements such as brand personality, processes, and tools of the trade. The goal is to ensure that personal branding photography becomes a valuable investment that not only produces attractive visuals but also contributes to the overall success of the brand by building trust, engaging the audience, and differentiating the individual or business from competitors. “As brands we are telling a story, we're telling a story of how people will feel after they work with us. We're telling the story of what it is working with us. We're telling the story so our clients can see themselves in the picture.” Key takeaways: Return on Investment (ROI) in personal branding photoshoots: Brand Storytelling through photography Marketing concept "You sell what you show" Choosing the right photographer and elements to consider in photography and utilizing photography for content creation Want to know exactly what is your next step to make money with your personal brand and where you are at? Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Hey Be You Branders! In today’s new episode of the Be You Brand podcast, Nicole Laino joins me to talk about her journey of overcoming fear and self-doubt to embrace her unique path, inspiring others to do the same through her podcast and coaching. Nicole delves into the transformative power of human design in understanding one’s authentic self, making aligned decisions, and crafting a unique and purposeful life, appreciating its ability to bring together personal development and self-discovery. We touch on the importance of authenticity, the exploration of individual human design types, decision-making strategies, and the practical application of human design principles in various aspects of life such as personal branding and messaging. Overall, this episode discusses the importance of being true to oneself and sharing that authenticity with others to create a more diverse and vibrant collective which is very essential in building your personal branding. “I think that that's what being you and your brand does, other people see you and they feel that frequency of she's really being her right now. And that gives me permission to be who I am. And I think that that's an incredible gift to the collective.”- Nicole Laino Key takeaways: The importance of authenticity and finding one's true self The significance of human design to decision-making, building strategy, amd unlocking your full potential The effectiveness of journaling in gaining clarity and releasing non-self energies The Connection between Strategy, Authority, and Messaging About the guest: Nicole Laino is a Human Design expert, Gene Keys Guide, Podcast & Messaging Strategist, and the host of the top podcast, Unshakeable with Human Design. She helps spiritual entrepreneurs not just understand their purpose but, turn their purpose into a podcast that magnetizes and monetizes their audience, while expanding them as individuals. She also incorporates practical energetic tools like EFT and NLP into her work to help her clients fully embody their highest potential. Connect with Nicole: Email: [email protected] Website: https://nicolelaino.com/links Podcast: Unshakable with Human Design Podcast https://podcasts.apple.com/us/podcast/unshakeable-with-human-design-podcast/id1535722195 Instagram: @nicolelainoofficial LinkedIn: https://www.linkedin.com/in/nicole-laino Want to know exactly what is your next step to make money with your personal brand and where you are at? Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Hey Be You Branders ! In this new episode of the Be You Brand podcast we are talking about sales, in a different way ! We are discussing daily and weekly activities that lead to sales , when you are not selling , because people buy from those they know, like, and trust. I share some ideas on how to bring and attract people to your business and improve your sales. I delve into the importance of selling without using traditional, direct sales methods. The focus is on building trust, credibility, and relationships with potential clients Always while creating a strong personal brand, establishing authority, and fostering a sense of know, like, and trust, ultimately making the sales process smoother and more effective. This episode emphasizes the value of consistently incorporating these strategies into daily and weekly content and income producing activities. “The truth is that sales is the lifeline of your business. If you don't make any sales, you can not stay in business. you cannot help your person if you don’t sell ” Key highlights: The importance of selling without explicitly asking for a sale constantly ( which make it feel “sales” ) Recognizing that building trust through relationships is crucial for successful sales. The role of building a personal brand and authority in gaining trust through more creative ways of selling. Want to know exactly what is your next step to make money with your personal brand and where you are at? Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Hey listeners! In this new episode of the Be You Brand Podcast, I talk about the secret behind $40,000 a month and a $60,000 launch that we just closed in November. I share my key takeaways and lessons learned, emphasizing the importance of having conviction in one's offer, clarity in personal branding, and continuous internal work. I delve into the costs and realities of running a business, including the significance of recurrent revenue and the impact of trial and error. I discuss the significance of reflecting on your own business strategies, mindset, and actions, and the need to understand and connect with your audience, be inspired by others without comparison, and be strategic in planning for growth. Listen and gain some insights on how to grow authority, audience, and influence through strategic networking and visibility strategies. “Stop looking at your audience, like they have $1 sighing in the forehead and start taking your excuses out of the middle. And really going for the difference that you truly want to make in this world.” Let’s delve into: The value of having absolute conviction in the offered products or services as entrepreneurs and passionately believe in the value of your service. Understanding the personal brand and clarity in communication and alignment with the audience's needs are crucial for success. Continuous internal work and overcoming mindset challenges related to success, income, and growth. A detailed breakdown of the financial aspects of the business is provided, including the allocation of funds for compensation, operational expenses, taxes, savings, and profit. Creating sources of recurring revenue to establish a financial buffer and reduce dependence on monthly client acquisition. Entrepreneurial success involves taking risks and embracing a trial-and-error approach. Networking strategies and increased visibility are credited for growing authority, audience, and influence. Building a quality audience is essential for business success. Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

Hi listeners! Welcome to another episode of the Be You Brand podcast. Today, I am joined by Tannya Bernadette to talk about the importance of personal style and how it can impact one's confidence, brand representation, and overall well-being. She delves into the significance of intentional dressing, understanding and embracing one's body, expressing individuality through clothing, and the psychological effects of feeling confident in what you wear. She also touches on the role of a stylist in guiding individuals to align their clothing choices with their goals, brand image, and personal preferences. She shares tips on how to incorporate modern styles into a more feminine look without losing the feminine element. Additionally, there is a focus on the idea that style is not just about following trends but about creating a wardrobe that reflects one's authentic self. The conversation encourages listeners to be intentional, open-minded, and willing to invest in pieces that make them feel empowered and confident. “So it's really identifying what you feel really good about your body and you don't care about showing off and the parts that you feel a little bit more insecure about so you want to make sure that you find the pieces that work well for you.”- Tannya Bernadette Here are the key takeaways: Being intentional with your clothing choices is crucial. Consider how you want to look and feel, and use this as a guide when shopping. Your clothing choices can significantly impact your confidence and how you present yourself. When you feel good in what you're wearing, your energy becomes contagious, and you attract like-minded individuals. Your personal brand should be reflected in your clothing choices. Consider colors, styles, and elements that represent your brand and make you easily recognizable. Focus on what makes you feel good rather than adhering strictly to conventional body type rules. Embrace the parts of your body that you feel confident about and choose clothing that highlights those features. Stay open-minded when shopping, but also have a clear list of a few items you're looking for. Don't settle for something that doesn't align with your style or make you feel confident. About the Guest: In 2009, Master Stylist, Tannya Bernadette launched a business dedicated to empowering busy women to shop with ease and intention. The power in her work as a personal stylist comes from understanding her clients goals to help them build a full wardrobe of outfits that match their body, life, and how they want to show up. Aside from hosting The Closet Edit podcast, Tannya has been featured on and partnered with Seattle’s Top Dating Photographer, NW Mom Magazine, Simply Matchmaking, Seattle Magazine, Q13, King 5 News, K &L Gates, Vince, Alice + Olivia, and more. Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

Hi listeners! In this new episode of the Be You Brand podcast, I talk about planning for your best year yet. I share a roadmap for the year 2024. I delve into the importance of strategic planning and intentional action for personal and business development. I also talk about the significance of thorough planning, clear goal-setting, and consistent execution. There is a strong focus on understanding and leveraging financial numbers, setting measurable objectives, and creating a detailed plan with specific actions. I highlight the need for a deep personal connection to goals, overcoming fear and doubts, and maintaining excitement and passion throughout the journey. Additionally, the context encourages continuous improvement and reflection, suggesting that the planning process can evolve over time. Overall, the key message revolves around the transformative power of deliberate, well-thought-out planning and committed execution in achieving personal and business success. Listen to this episode and get an idea how to plan your best year yet! “When you start having this clarity, you can start creating offers that align with what you want to create, you start creating offers that maybe they don't need to be delivering all the time.” Hear more about: The 4 phases of the planning process: The Audit Phase, Knowing your Numbers, Create a detailed plan, and live outside your comfort zone The importance of setting specific, measurable, and attainable goals is discussed. The need to align goals with personal excitement and belief in their achievability is highlighted. Execution is Key and commitment is distinguished from mere interest, emphasizing the necessity of being fully committed to goals.The importance of taking action every day and not allowing the brain to create excuses is emphasized. The speaker suggests that the planning process may evolve and improve over time. Encouragement is given for listeners to share additional insights for refining the process. The importance of excitement and passion in what one is selling is stressed, emphasizing that this enthusiasm can be conveyed to potential clients. Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

Hello listeners! In this new episode of the Be You Brand Podcast, Dr. Elisabeth Wygant joined me to talk about the importance of holistic health and wellness for women entrepreneurs. She will highlight the limitations of traditional Western medicine, the significance of lifestyle modifications, mindset, self-care and understanding the hormonal balance, and how physical and mental well-being are interconnected. She will delve into the menstrual cycles in relation to productivity and energy levels, promoting self-awareness and healthy habits for stress management, and encouraging self-discovery and holistic wellness for personal and business growth. She will underscores the importance of feminine leadership, community building, and mutual support among women in business. “Things like empathy, compassion, collaboration, all of these things that are soft skills and I'm air quoting again for those of you who are not watching the video, when you read that and you look up Feminine Leadership, feminine leadership are all of these soft skills again, air quoting, but they're a f*cking force to be reckoned with”- Elisabeth Wygant Let’s delve into these: Holistic Health and Wellness for Women Entrepreneurs: Traditional Western medicine has limitations; lifestyle modifications are essential. Importance of addressing hormones and focus in women, especially in entrepreneurship. Personal journey of burnout and importance of women's roles in society. Emphasis on understanding underlying stories driving life changes. Holistic nutrition and self-care are vital for career women business owners. Energy preservation for high achievers, emphasizing self-care and life outside work and the importance of balancing hormones and structuring work days for women's well-being. Menstrual cycle phases related to productivity and energy levels. Journaling and aligning business/personal life with menstrual cycle phases for productivity. Regulating Cortisol Levels for Women: Importance of self-awareness, self-care, and healthy habits for busy women entrepreneurs. Importance of self-discovery and holistic wellness in business and personal growth. About the guest: Dr. Elisabeth Wygant, the powerhouse behind The FemFormula™, has carved a niche in the Functional Nutrition industry with her disruptive and transformative strategies. After 5 years of working under the traditional model of healthcare as a Doctor of Pharmacy, she quickly realized that real healing is found from within. After hitting burnout and experiencing her own array of health issues as a new mama, Dr. Elisabeth found her heart’s calling in providing tools to help women lead healthier lifestyles. Now known as The Women’s Hormone Health Coach™, Dr. Elisabeth has combined all her professional and personal experiences to create a revolutionized approach to holistic wellness for ambitious women. Connect with Dr. Elisabeth Wygant: Website: www.elisabethwygant.com Email: [email protected] Facebook/Instagram:: @elisabethwygantwellness LinkedIn: https://www.linkedin.com/in/drelisabethwygant/ Morning routine checklist freebie: https://elisabeth-wygant-wellness.ck.page/78284b3a6b Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

Hello listeners! This new episode will be about the importance of mindset and energetics in the context of business. I talk about the significance of mindset work, focusing on how individuals perceive challenges and obstacles emphasizing the need for self-awareness, reframing negative thoughts, and adopting a growth mindset. I delve into the concept of energetics in business, emphasizing the importance of how individuals feel about their goals, challenges, and achievements. I also share my personal experiences and techniques, such as meditation, journaling, intention setting, and visualization, to help you, listeners, shift your mindset and energy to achieve success in your businesses. I touch on the connection between mindset, actions, behaviors, and results, and the impact of subconscious programming on daily actions. Listen and learn why investing in oneself is important both in terms of time and resources, to foster personal and professional growth. “If you don't have 15 minutes to meditate, you probably don't have a life. So when you slow down your thoughts, what you're actually doing is you're actually giving your brain a break from the overload of the world. And your brain actually can process things for itself. So you can actually feel who you are, you can feel what's happening to you.” Takeaways from this episode: The difference between Mindset and Energetics in the context of business. Importance of Self-Awareness, recognizing your thoughts, feelings, and behaviors is the first step toward change. The significance of a growth mindset where challenges are viewed as opportunities to learn and improve, rather than as failures. Recognizing and reprogramming subconscious thoughts and beliefs are vital for personal and professional development. You have the power to choose your emotional state, regardless of external circumstances. Techniques like meditation and breathwork can help manage emotional states effectively. Making investments in coaching, mentorship, and personal development programs can break the cycle of financial constraints. Changing decisions and mindset can lead to financial growth. Exploring tools like EFT and hypnotherapy to address immediate emotional challenges and remove mental blocks hindering progress. Engaging with a supportive community, discussing challenges with peers who understand the entrepreneurial journey, and seeking mentorship can provide valuable insights and help in gaining self-awareness. Want to build a profitable personal brand: Join us November 6th through 11th for our ultimate personal branding bootcamp Save your seat : https://atigrinspun.com/brandingbootcamp/ Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

In this new episode, I am going to talk about the missing piece in building the foundations of your personal brand and the foundations of the content marketing that you want to use. I talk about the importance of personal branding and clarity in the world of entrepreneurship, particularly for women and the significance of understanding one's personal brand strategy, identity, and marketing before delving into content creation and promotion. I delve into the context about differentiation, authenticity, confidence, and the need for a clear and concise personal brand statement and the role of content as a fundamental element in building and promoting a personal brand, acting as the glue that holds various aspects of branding together. “The truth is, repetition is the mother of reputation. So if you don't repeat yourself, people will know you for nothing. And marketing people say you want to repeat one thing a million times, not a million things one time because you will be known for nothing. So at the end of the day, have you sat down and figured out who you are? What qualifies you to do what you do?” The key highlights: The three crucial phases of building a personal brand: personal brand strategy, personal brand identity, and personal brand marketing. Women struggle with content creation because they lack clarity about their personal brand. It's emphasized that understanding who you are, who you serve, and how you serve them is vital. The importance of defining your brand strategy before venturing into marketing efforts. Content is described as the glue that holds various aspects of personal branding together. It is essential for networking, speaking engagements, and overall brand positioning. Developing a clear and concise personal brand statement is crucial. This statement should encapsulate who you are, who you serve, and how you serve them. Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

Hey listeners! Today, I am going to talk about the concept of "going all in" when it comes to building a personal brand. I’m going to take you back to the time when I was still a flairtender and how I ended up starting my own business as a photographer. I am going to share my personal journey and the importance of authenticity, commitment, and continuous self-discovery in the process of building a meaningful personal brand. The emphasis is not solely on online presence or making money but on making a difference in the world by embracing one's expertise, brand story, opinions, and unique identity. This episode will highlight the significance of taking consistent and courageous actions, expressing genuine opinions, and believing in one's expertise to create a personal brand that resonates and has a positive impact on others. Here are the key takeaways: Personal branding goes beyond just online presence. It's about the mark you leave in the world and the difference you make. Journey of Discovering Your True Identity: from a career as a world champion flirt bartender to a photographer and later a personal branding coach. Going All In: fully committing to your personal brand, embodying your expertise, owning your story, sharing your opinions, and continually discovering yourself. Your personal brand story is unique to you. It's not just about what you do but why you do it. Embrace your journey. Building a personal brand requires courage. It involves facing fears, overcoming self-doubt, and committing to your vision. Don't wait for everything to be perfect; start where you are and keep going. Going all in is a continuous, daily effort. It involves consistent action. Want to build a profitable personal brand: Join us November 6th through 11th for our ultimate personal branding bootcamp Save your seat: https://atigrinspun.com/brandingbootcamp/ Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

Hi listeners! Welcome to the new episode of the Be You Brand. In this episode, I will focus on the importance of brand clarity in business success. Brand clarity involves having a clear understanding of your business's purpose (why), the products or services you offer (what), your target audience (who), and the appropriate platforms and strategies to reach your audience (how). The emphasis is on the internal and external aspects of brand clarity, highlighting its significance in providing focus, confidence, and direction for your business. I will delve into the significance of clarifying your business vision in attracting your ideal client, empowering yourself and your clients by teaching them how to do things themselves, rather than relying on others, and the need for commitment to your brand and the importance of aligning your offerings with your passion and purpose. “So having a brand is one thing, but knowing the value that you actually bring to the table and communicating that value, it's quite another. So not only your client, your people, the watchers of your content, need to understand the value that you bring, the value for your brand, but you have to understand that too.” Here are the key takeaways: Brand clarity is essential, it's not a one-time thing but an ongoing process that needs to be revisited and refined as your business evolves. The formula for brand clarity: understanding Your "Why", defining your “what, Identifying your target audience (“who”) and choosing the right platforms (“how”). Commitment plays a significant role in brand clarity. Stay committed to your why, what, who, and how. Be decisive in your choices and don't waver. Brand clarity requires continuous self-reflection and evaluation. As your business evolves, your brand clarity may need adjustments. Stay introspective and be willing to refine your brand clarity as needed. Want to build a profitable personal brand: Join us November 6th through 11th for our ultimate personal branding bootcamp Save your seat : https://atigrinspun.com/brandingbootcamp/ Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

Hi listeners! Welcome to the new episode of the Be You Brand Podcast. This episode is going to be fun and interesting because I am joined by the Unhinged LLC Founders, Johana and Jane. We will talk about bringing fun and authenticity into business. The conversation revolves around the importance of being true to oneself, embracing authenticity, and infusing fun and joy into business endeavors. Johana and Jane will share their personal experiences, challenges, and strategies for creating a business that aligns with their passions and values, while also encouraging others to do the same. They share insights on building genuine connections, embracing individuality, and finding fulfillment in both personal and professional aspects of life. Listen and get ideas on how to spice up your business with fun and creativity. “You think the most difficult thing is learning to just surrender with all the how and just holding on to that belief, even though it's not in front of you, and just knowing that no matter what it is that you're doing, you believe in it so much that it's gonna happen.” - Jane Townson We’ll talk more about: Fun and growth for women in business. Building genuine connections in the online space, business growth and marketing strategies. Building a community for women entrepreneurs, from hosting a free online retreat to starting a podcast and building a community for other women. The importance of self-discovery and authenticity in building a personal brand and business and the need to strip individuals of their comfort zones and help them discover their unique strengths and differentiators. Women's empowerment and entrepreneurship; changing the way women in business are perceived and treated. About the guests: We’re the FUN-fkin-tastic duo behind Unhinged Growth LLC, co-chiefs of fkery. Our passion is guiding ambitious badass women to be their authentic selves so they can show up lit AF in life and business. We know a thing or two about uncomfortable growth and are now on a mission to remind women that fun is a requirement, NOT a reward. Because we struggled to find exactly what we needed when we were at our lowest, we figured more women like us were struggling too. So, we created what we needed. A space that's all about having fun, and supporting other women in business so they can receive guidance and support, eliminate a stagnant AF life, and achieve their wildest dreams - even if they don’t know what that is…yet! With our off-the-wall take on the world, experience, and expertise, we're leading the charge in helping women unleash their potential and live the life they're worthy of. Connect with Johana and Jane: Website: www.unhingedgrowth.com Email: [email protected] Social Media Handle: Unhinged Growth (Facebook, Instagram) Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

Hey listeners! In this new episode, I’m going to talk about the transformative power of live events and networking experiences in both personal and professional growth. I’m going to share some insights into hosting events, attending them with intention, and leveraging them as powerful visibility strategies. I am going to delve into the significance of stepping out of comfort zones, building a supportive community, investing in events for personal expansion, embracing continuous learning, and understanding the reciprocity of relationships. I’m going to give emphasis on the importance of belief, intentionality, and celebrating wins in the journey of event organization and participation. Ultimately, this episode encourages embracing opportunities for growth, connection, and collaboration in the realm of live events and networking. In this episode, I am going to dig deeper about: Live events, networking, and personal growth. Hosting a live event and building community. Curating events for personal growth and business success. The miracles and lessons learned from hosting a successful event. Attending events for visibility and networking in business. Leveraging events for networking and community building. “I want to talk about you maybe as a coach, service provider, whatever it is that you do, sometimes we sit behind our computer and we don't realize the amount of impact that we are having on people. We don't realize exactly the change and the transformation we are providing people. We don't realize the extent of what we are creating in the world.” Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

It is with great enthusiasm that we present to you this captivating episode featuring Rose Peterson, the visionary behind the Fit and Confident Academy (FCA), a profound mentor in the realm of weight loss. Rose's clientele spans a diverse spectrum, ranging from dedicated mothers, diligent professionals, to elite athletes, all of whom have been empowered by FCA's tailored fitness and nutrition programs. These programs not only propel individuals towards their health and fitness aspirations but also instill invaluable pillars of structure, consistency, and lifelong healthy habits. What sets Coach Rose apart is her profound belief that enduring transformations originate from within. Consequently, FCA encompasses a unique dimension of mindset coaching, strategically designed to help clients overcome prevalent obstacles such as self-limiting beliefs, inadequate support systems, emotional eating tendencies, detrimental self-dialogue, and self-sabotaging behaviors. Rose's profound impact extends beyond her academy, as evidenced by her features on prestigious news channels like Channel 5 Fox News and Channel 3 NBC News, as well as numerous editorial publications. Join us as we delve into the remarkable journey and insights of Coach Rose Peterson, a beacon of inspiration in the field of fitness and holistic well-being. Key takeaways from this episode: Focusing on your fitness and health improves your business Increases your creativity Helps you live longer because why grow our business if we can't enjoy it Quote from the episode: “When you feel good, you're going to do better work. And you're going to show up as your best self, in your at your business. So whether that's a brick and mortar business, and you have employees, you're going to handle life stress a lot better, you're going to interact with your employees better. When you come back to that confidence piece of when you're working out and taking care of yourself, when you're not working out and taking care of yourself, that reflects on what you choose to wear. So like if you're not feeling good in your body and not and like you're saying it doesn't have anything to do with skinny, it can be like you're feeling confident, just from working on yourself from doing a little exercise from eating a little healthier by putting yourself first you gotta put yourself first on the to do list.” - Rose Peterson About the guest: Rose Peterson is the creator of Fit and Confident Academy (FCA) and is a weight loss mentor to everyone from busy moms, working professionals to elite athletes. FCA is a custom fitness and nutrition program that helps people of all fitness abilities reach their health and fitness goals while also creating structure, consistency, and healthy habits for lifelong success. Coach Rose believes that true and lasting change begins from the inside out so that’s why FCA includes mindset coaching to help clients bust through common obstacles like self-limiting beliefs, lack of support, emotional eating, negative self talk and self-sabotage. Coach Rose has been featured on Channel 5 Fox News and Channel 3 NBC News as well as various editorial publications. Connect with Rose Peterson: Website: https://rosepeterson244.lpages.co/fitandconfidentacademy/ Weight loss Bundle link here: https://rosepeterson244.lpages.co/weight-loss-bundle Live every Tuesday at 12PM (PST): www.fitandconfidentmoms.com Subscribe to Monthly Newsletter: https://rosepeterson244.lpages.co/rp-newsletter/ Social Media Handle: @CoachRosePeterson Facebook: Rose Peterson Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

Hey listeners! This brand new episode of the Be You Brand podcast is all about mindset. I am going to delve into the importance of defining success on your own terms and the mindset traps, the growth vs. the fixed mindset and how it affects your decision-making. Mindset is a powerful factor that can either propel you forward or hold you back in your personal branding journey. By becoming aware of and addressing common mindset blocks such as fixed mindset, fear of judgment, imposter syndrome, fear of failure, and perfectionism, you can develop a healthier and more empowering mindset that will support your growth and success. Remember that mindset work is an ongoing process, and it's something you can continually refine and improve as you progress in your personal branding journey. Keep listening because this episode is going to open your eyes to so many things that maybe you're not even aware of. Here are the key highlights from this episode: Success is subjective and can't be defined by others, only by the individual themselves. The difference between growth and fixed mindsets, emphasizing the importance of feeling freedom and being in a growth mindset to achieve success. Observing and reframing negative thoughts in business, challenging limiting beliefs and reframing thoughts. Overcoming self-doubt in personal branding, imposter syndrome and building a personal brand. Building a business and audience with a growth mindset. Quote from this episode: “Money is not what defines my success, I have felt very successful in time of my life where money wasn't the factor in there. Now, given I've done a lot of work on my money mindset, because at the beginning of my journey, everything was attached to this. So I have given you so much to work on, but I want you to really, truly define your own definition of success. Because when we started talking about the mindset needed for you to build a personal brand. But it's going to happen. If you don't know what your definition of success is, what your personal brand goals are. Now, if your goal is to make a million dollars, that's amazing, I will make a million dollars, that's fine. But the thing is, as coaches, as online entrepreneurs, we need to understand that we are all different. So if you are comparing yourself with somebody else on the online space, or in a coaching program that you are in or a mastermind you're in and your goals are different from that person, you're going to feel miserable.”

Hey listeners! I am very much excited to share this episode with my dear friend Kristen Day, the epitome of personal and professional growth because I have seen how she has grown so much since we met. Kristen shares her insight about the importance of implementing systems and processes in your business to streamline operations, improve efficiency, and ultimately enhance your personal and professional life. We also delve into the idea that scaling your business and personal brand requires a commitment to systematizing various aspects, including email marketing, sales, and customer relations, in order to reduce stress, save time, and achieve sustainable growth. This episode is an empowering one especially to those entrepreneurs who want to scale their personal brand without ruining their life. Key takeaways from this episode: The importance of building and nurturing relationships in business, emphasizing the value of connecting with like-minded individuals who inspire and support you. Scaling your personal brand without overwhelming yourself with excessive work hours. This involves optimizing systems, automating processes, and being organized. The significance of having well-structured systems in place for various aspects of your business, such as email marketing, customer onboarding, and sales processes. Documenting your processes and creating SOPs is crucial for both early-stage and advanced businesses. It ensures that tasks are repeatable, understandable, and can be easily delegated or transitioned when necessary. Building and growing your email list is emphasized as a fundamental strategy for businesses at all stages. It's highlighted as a valuable asset for connecting with your audience and potential customers. As businesses scale, it becomes important to systematize and optimize the sales process, especially when you have a sales team. This includes training and ensuring that your sales processes are clear and effective. The conversation stresses that it's never too early to start preparing your business for growth by implementing systems, documenting processes, and organizing information. Adopting systems not only saves time but also reduces stress and allows business owners to focus on their areas of expertise, making the work more enjoyable and fulfilling. Acknowledging that resistance to implementing systems is common, the conversation encourages a shift in mindset to see the benefits and improvements they bring to your business and life. Viewing the process of systematization as a way to visually witness the improvement in your business can help you appreciate and embrace it more fully. Quote from the episode: “So what I was doing then was basically just offering that really broad service suite to everyone. When I really started to understand that that was not profitable, that was driving my life crazy. I started to narrow down who I was working with, I increased my fees, which actually bumped out a lot of my clients, which was a blessing. And I was able to start cutting out some of the services as well. And when I did that, I realized that there was a very specific set of entrepreneurs that I really enjoyed working with, who really enjoyed working with me too. And that I was able to, to fix very specific problems in their business. And that had to do with my skill set, but it actually had nothing to do with what I was offering, I was offering web design and social media strategy”- Kristen Day About the guest: Kristen Day is a backend tech expert who helps service based entrepreneurs scale their business to multiple 6 figures with ease by fixing their funnels and optimizing their systems so that they can stay in their zone of genius to create more influence, impact, and income. Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

In this episode, I'm diving deep into the essence of personal branding. I want you to truly grasp its significance in building a thriving business. Personal branding isn't just a buzzword; it's your unique identity and the way people perceive and connect with you. It requires intentional effort and the willingness to put yourself out there, both online and offline. I'll emphasize the power of expertise, the impact of your personal story, and the unwavering conviction that sets you apart. Your expertise is your anchor, your story is your heart, and your conviction is your driving force – together, they form the bedrock of a compelling personal brand that resonates with your ideal audience and creates a lasting impact. Episode Highlights: Understanding Personal Branding: In this episode, I delve into the core concept of personal branding and why it's not just a buzzword. It's about how people perceive and connect with you, which is fundamental to your business's success. Intentionality in Personal Branding: Personal branding isn't something you can leave to chance. It requires deliberate effort and intentionality. Whether you're showcasing yourself online or in-person, you need to be proactive in shaping your brand. The Power of Expertise: Your expertise is your anchor. It's about becoming the go-to person in your chosen niche. We discuss how niching down can help you stand out in the market. Crafting Your Personal Story: Your personal brand story is the heart of your brand. We explore why sharing your "why" and the reasons behind choosing your path can create a deeper connection with your audience. Unwavering Conviction: Conviction is the driving force behind your personal brand. It's what sets you apart and makes your brand authentic. We emphasize the importance of being steadfast in your beliefs and values. Building a Lasting Impact: When you combine expertise, personal story, and conviction, you create a compelling personal brand that resonates with your ideal audience and leaves a lasting impact in your industry. Quote: "Your personal brand is not just a label; it's the indelible mark you leave on the world, a testament to your expertise, the heart of your story, and the unwavering conviction that sets you apart, crafting a legacy that echoes through time."

Hey listeners, get ready for an enlightening episode where I had an amazing conversation with Erin Nicole Porter, a powerhouse in personal growth and entrepreneurship. Nicole's journey from burnout to success resonated deeply with my own experiences, reminding me of the importance of inner work alongside external strategies. Her insights into nervous system regulation, trauma healing, and finding safety within ourselves were eye-opening. Erin Nicole's wisdom on embracing the ongoing journey of growth without fixating on outcomes hit home for me, offering transformative tools for both business and life. This episode truly felt like a personal journey of self-discovery, leaving me inspired to cultivate presence and resiliency in every moment. Erin Nicole Porter is a (Bestselling author, Podcast host +) Energetics of Business Coach for women entrepreneurs. Through somatic attachment repair, nervous system regulation, and energy work, Erin supports her clients on the deeper emotional work it takes to run a successful business. She is the founder of the Quantum Ripple Effect Coach Training Institute, author of Burnout to Breakthrough, and host of the Energetics of Business Podcast. Episode Highlights: Entrepreneurship is a journey that requires addressing not only business strategies but also the inner emotional aspects that impact success. Inner work involves untangling self-worth from business outcomes and understanding trauma responses that affect behavior. Conscious mindset work is valuable, but deeper inner work, addressing subconscious patterns and nervous system regulation, is crucial for sustainable growth. Internal safety and grounding practices can help entrepreneurs manage stress, uncertainty, and financial challenges effectively. The transition from high-stress states to present, regulated states can be achieved through intentional breathwork, grounding, and presence exercises. Quote from the Episode: "It's not fixing or healing to get something. While things land and opportunities come in, your intention shouldn't be driven by lack or unworthiness. Shift the focus and trust the journey." - Erin Nicole Porter About the guest: Erin Nicole Porter is a (Bestselling author, Podcast host +) Energetics of Business Coach for women entrepreneurs. Through somatic attachment repair, nervous system regulation, and energy work, Erin supports her clients on the deeper emotional work it takes to run a successful business. She is the founder of the Quantum Ripple Effect Coach Training Institute, author of Burnout to Breakthrough, and host of the Energetics of Business Podcast. Connect with Erin Nicole Porter: Email: [email protected] Website: https://erinnicolecoaching.com/ Social Media Handles: @erinnicolecoaching Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Connect with me: Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link Listen to the Podcast: Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059 Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5 Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM Stitcher: https://www.stitcher.com/show/1077570 Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

Hey everyone, it's Ati Grinspun here, and I'm thrilled to introduce you to the "Be You Brand" podcast. This podcast is all about helping you build a million-dollar personal brand while staying true to yourself and pursuing your purpose. I'm here to share some no-fluff strategies, a touch of attitude, dive into mindset work, and explore the power of energy work to help you create a life and business you truly adore. Episode highlights: I'm excited to launch the "Be You Brand" podcast, a platform dedicated to guiding you in creating a thriving personal brand. My passion lies in authenticity, empowerment, and assisting women who are truly passionate about their endeavors. This podcast is designed to equip you with strategies, mindset shifts, and energy techniques that foster both personal and business growth. I'll share my personal journey, spanning from my days as a world champion flair bartender to becoming a personal branding coach and photographer. My path included baby photography and even a stint in network marketing, all of which contributed to my personal growth. In the face of challenges and difficulties, I transitioned into coaching and founded the "Be You Brand" Academy. Expect conversations about the vital role mindset shifts and strategic actions play in constructing a personal brand. The podcast will feature inspiring stories of women's resilience, discussions about financial mindsets, energy work, visioneering, strategic planning, and much more. Quote: "When you merge the inner work, the energetic work, the mindset, the strategy—everything that you want—into your fingertips, you just need to be patient and allow yourself to peel the onion of who you are and dig deep into who you want to become." - Ati So, join me on this journey as we explore the world of personal branding, empowerment, and growth. Stay tuned for more episodes packed with insights and strategies to help you shine and thrive as your true self.

Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact . If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you. With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend. Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching 100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action. Welcome to the be you brand podcast