PLAY PODCASTS
Teachable Moments: Marketing Plan
Episode 11

Teachable Moments: Marketing Plan

BE THAT LAWYER

April 13, 202020m 33s

Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

In this episode, Steve Fretzin discusses:

  • Developing a tactical, actionable marketing/prospecting plan.
  • The 3 P’s Methodology.
  • Narrowing your strategy focus to best achieve your objectives.
  • The power of deadlines and following through on those deadlines.

 

Key Takeaways:

  • Improve your process along the way with feedback to improve your performance.
  • Write down your objective, think about your strategies, and consider the low hanging fruit.
  • Lay out tactics once you decide on your strategies to actually understand how you are spending your time.
  • If you fail to plan, you plan to fail.

 

"There is a process for everything related to business development from how you run a meeting with a friend to get an introduction, how you meet with a prospective client and walk them through a buying decision, how you drive client loyalty, so that your clients never leave. There's processes that I've developed for everything." —  Steve Fretzin

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.