Erika Steinberg: Fractional Marketing and the Future of Law Firm Strategy
In this episode, Steve Fretzin and Erika Steinberg discuss: The value of having a focused marketing plan for lawyers and firms Strategies for retaining and growing client relationships Building a personal brand using LinkedIn Benefits of fractional marketing for law firms Key Takeaways: A written marketing plan provides focus, direction, and measurable goals, allowing lawyers and firms to avoid chasing "shiny objects" and instead focus on impactful projects. Lawyers often neglect past and existing clients as a source of business due to discomfort, yet these relationships often present the easiest opportunities for growth. Marketing activities should align with an individual's comfort level and schedule—focusing on actions they will actually execute. Firms undergoing mergers or lateral hires risk losing opportunities if they do not clearly communicate how the changes benefit clients and integrate new team members effectively. "The marketing activities that are best are the ones that you’re going to do, the ones that fit your comfort level and your schedule." — Erika Steinberg Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors! Rankings.io: https://rankings.io/ Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: Differently Podcast by Carla Reeves: https://podcasts.apple.com/us/podcast/differently/id1546761001 About Erika Steinberg: Erika Steinberg, founder of CMO2Go, has been working with law firms to maximize their marketing for more than 30 years. CMO2Go provides senior-level fractional marketing support to midsize law firms around the United States, supporting firms as they tackle their urgent and important marketing needs. Connect with Erika Steinberg: Website: https://www.cmo2go.co/ Email: [email protected] LinkedIn: https://www.linkedin.com/in/erikasteinberg/ & https://www.linkedin.com/company/cmo2go-inc Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: [email protected] Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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Show Notes
In this episode, Steve Fretzin and Erika Steinberg discuss:
- The value of having a focused marketing plan for lawyers and firms
- Strategies for retaining and growing client relationships
- Building a personal brand using LinkedIn
- Benefits of fractional marketing for law firms
Key Takeaways:
- A written marketing plan provides focus, direction, and measurable goals, allowing lawyers and firms to avoid chasing "shiny objects" and instead focus on impactful projects.
- Lawyers often neglect past and existing clients as a source of business due to discomfort, yet these relationships often present the easiest opportunities for growth.
- Marketing activities should align with an individual's comfort level and schedule—focusing on actions they will actually execute.
- Firms undergoing mergers or lateral hires risk losing opportunities if they do not clearly communicate how the changes benefit clients and integrate new team members effectively.
"The marketing activities that are best are the ones that you’re going to do, the ones that fit your comfort level and your schedule." — Erika Steinberg
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Differently Podcast by Carla Reeves: https://podcasts.apple.com/us/podcast/differently/id1546761001
About Erika Steinberg: Erika Steinberg, founder of CMO2Go, has been working with law firms to maximize their marketing for more than 30 years. CMO2Go provides senior-level fractional marketing support to midsize law firms around the United States, supporting firms as they tackle their urgent and important marketing needs.
Connect with Erika Steinberg:
Website: https://www.cmo2go.co/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/erikasteinberg/ & https://www.linkedin.com/company/cmo2go-inc
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.