Innovative Strength Equipment to Make Strength Training Accessible, Fun, and Engaging w/ Eleiko CMO Jochem Oldenbroek Anders Varner, Doug Larson, and Travis Mash - Barbell Shrugged #440
Barbell Shrugged · Doug Larson
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Show Notes
In this episode of Barbell Shrugged, Anders, Doug, and Travis discuss:
Relationships with the Olympics and Powerlifting Federations
How to innovate equipment to make strength training more accessible
Rigorous testing process at Eleiko
How to innovate new equipment for strength training
The responsibility of designing equipment to test the highest levels of strength
Why Eleiko is the leader in barbell design and strength equipment innovation.
And more…
Jochem Oldenbroek on Instagram
TRAINING PROGRAMS
One Ton Strong - 8 Weeks to PR your snatch, clean, jerk, squat, deadlift, and bench press
20 REP BACK SQUAT PROGRAM - Giant Legs and a Barrell Core
8 Week Snatch Cycle - 8 Weeks to PR you Snatch
Aerobic Monster - 12 week conditioning, long metcons, and pacing strategy
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