Season 14 · Episode 202
Scott Wasserman: Building High-Impact Growth Engines for SaaS Teams
December 2, 202556m 56s
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Show Notes
Modern marketing teams don’t need more headcount. They need better systems.
In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts.
Scott breaks down:
- How he increased LinkedIn reach by 400% with employee advocacy
- Why targeted mini-webinars yielded a 48% show rate
- How dark social and intent signals boosted demand gen KPIs by 35%
- What smart AI integration looks like inside marketing workflows
If your team is trying to scale sustainably, this episode is worth forwarding to your leadership team.
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Topics
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