Kathryn Strachan: AI Isn’t Replacing Great Copy. It’s Just Proofreading It!
00:00 – Intro and Kathryn’s Background 02:30 – How Copy House Scaled in 3 Years 05:40 – Niching Down vs. Being a Generalist Agency 10:50 – From Freelance to CEO: Building a Team 15:00 – The Reality of Recruitment Challenges 18:20 – Copywriting in the
Back on T-R-A-C-K · Kerry Guard
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Show Notes
Kathryn Strachan, Founder & CEO at Copy House, a content agency specializing in B2B tech. She joins Tea Time with Tech Marketing Leaders to dish on how AI tools like ChatGPT are influencing the writing world; and why they’re still no match for expert human copywriters.
In this refreshingly candid conversation, Kathryn and host Kerry Guard explore:
- Why niching down is actually a growth strategy
- How AI might support operations, but not a creative tone
- The overlooked power of investing in your own marketing
- What the future looks like for junior copywriters in an AI-assisted world
If you’re questioning where AI fits into your content strategy, or wondering whether copywriting still has a seat at the table, this episode will leave you grounded and energized. Feeling human again.
This podcast is powered by MKG Marketing. Finally!! A Digital Marketing agency you don't have to micromanage. Besides, growth shouldn't be this hard.
Chapters
00:00 – Intro and Kathryn’s Background
02:30 – How Copy House Scaled in 3 Years
05:40 – Niching Down vs. Being a Generalist Agency
10:50 – From Freelance to CEO: Building a Team
15:00 – The Reality of Recruitment Challenges
18:20 – Copywriting in the Age of AI
22:00 – The Limits of ChatGPT for Tone and Accuracy
27:00 – Use Cases That Actually Make Sense for AI
31:10 – How AI Could Change Junior Copywriter Training
34:00 – Comparing Tech Shifts Over the Decades
37:00 – Kathryn’s Thoughts on AI Volume & Copy Testing
40:10 – People-First Segment: Skiing, Travel, Team Culture
45:00 – Wrap-Up and Closing Thoughts