Season 14 · Episode 205
Jess Vigorito on Content-Led GTM, Sales Alignment, and Community Growth
January 21, 202646m 16sExplicit
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Show Notes
Content doesn’t fail.
Misalignment does.
In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning.
Jess brings hands-on experience across SaaS, CX, AI, and media, delivering:
• 2–3× MoM membership growth
• 60% revenue increases
• Meaningful pipeline from partnerships and community
• Content that sales teams actually use
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Topics
marketingb2bpodcastkerry guardtea time with tech marketing leadersdigital marketingmarketingmkg marketing