Season 1 · Episode 5
Christian DeGobbi on Embracing Emotion in B2B Marketing: How Humanizing Your Story Can Give You a Competitive Advantage
In this episode, Christian DeGobbi highlights the significance of incorporating emotions in B2B marketing. B2B marketers should use emotions like humor and storytelling to humanize marketing and appeal to emotions that influence decision-making.
Back on T-R-A-C-K · Kerry Guard
February 1, 202342m 17s
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Show Notes
In this episode, Christian DeGobbi highlights the significance of incorporating emotions in B2B marketing. B2B marketers should use emotions like humor and storytelling to humanize marketing and appeal to emotions that influence decision-making.
Topics
marketingb2bpodcastkerry guardtea time with tech marketing leadersdigital marketingmarketingmkg marketing