Episode 7 - The power of behavioural science with Rory Sutherland of Ogilvy
Renowned behavioural science commentator and auth…
B2B Marketing Podcast · B2B Marketing
June 11, 202031m 44s
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Show Notes
Renowned behavioural science commentator and author, and all-round fascinating guy Rory Sutherland of Ogilvy talks to Joel Harrison about disappointment and regret, drunks on lamp posts, and why you need to stop justifying your marketing! This podcast was recorded as a preview to the 2020 B2B Marketing Ignite USA conference, but the content is of relevance to anyone interested in B2B marketing.