Episode 4 - Christine Bailey, CMO at Valitor

This episode Molly and I were lucky enough to meet and chat to Dr Christine Bailey, Chief Marketing Officer for Valitor. If you've not heard of Valitor, then you're probably not Icelandic Christine was a fantastic speaker at our Ignite event in June, so we had to get more insight from her for those people that missed out! Christine took us through some of the challenges and exciting opportunities that come with transforming a brand that is already established into something more purposeful and ready to take on the world. In addition, Christine provides insight into the differences between working at different sized businesses, how colour affects brand and how to keep an energised and inspired team. The new entry for the book club this week is Marketing Rebellion by Mark Schaefer. (Please note- we had some technical issues with the recording of this episode, so apologies for the poor sound quality!