Episode 28: Optimising the ecommerce experience in B2B marketing with Brian Beck

In this week’s episode, David Rowlands, editor for B2B Marketing, sat down with Brian Beck to discuss all things ecommerce. They delve into product selling, how ecommerce was impacted by the pandemic, best ecommerce practices, and why transparency in the buying process is critical. They also talk about why the dreaded ‘abandoned cart’ for your product might actually be a good thing for sellers. Stick around until the end where Brian also breaks down where to start if marketers see a real opportunity for ecommerce. To learn more about ecommerce, you can check out one of our features here: https://www.b2bmarketing.net/en-gb/resources/features/has-b2b-ecommerce-finally-come-age Or you can DM Brian on Twitter @beckecommerce :https://twitter.com/beckecommerce?lang=en