Episode 158: What we learned at B2B Ignite 2024, with Shane Redding and Scott Stockwell

In this week’s episode of the podcast, Joel Harrison, Editor-in-chief, B2B Marketing spoke with Shane Redding, Propolis Strategy Expert and Scott Stockwell, Senior Brand Strategist, IBM about all things B2B Ignite 2024. Hot off the event, the trio discussed the essential takeaways from the event, from bettering your brand to how HR can support marketing and leading through crisis. Plus, they talk about some of the individual sessions such as Funnel Fuel’s session on the cookie apocalypse and Mark Grist’s session on engaging with the toughest audience, as well a few others where our experts actually disagreed with some of their sentiments. Can’t wait for next year’s event? Register your interest here: https://survey.sogolytics.com/survey1.aspx?k=SsQUXRYSsSQSsPsPsP&lang=0