Episode 14: Inside Kettyle Irish Foods' award-winning B2B campaign with Charlie Nicholson
In this week's episode, Editor for B2B Marketing …
B2B Marketing Podcast · B2B Marketing
March 25, 202110m 47s
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Show Notes
In this week's episode, Editor for B2B Marketing David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B, about the campaign's success. They dive into their key objectives, metrics and some overall learnings for Really B2B to take moving forward.
The campaign managed to rack in three awards for 'Best multichannel campaign', 'Best use of direct mail' and 'Best use of customer insight' at the B2B Marketing Awards last year.
Check out our podcast page here to find out more about the case study: https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-how-really-b2bs-campaign-kettyle-irish-foods-part