Episode 135: Inside an award-winning diversity campaign
Want to know the secret behind a brand-driven awa…
B2B Marketing Podcast · B2B Marketing
February 28, 202427m 26s
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Show Notes
Want to know the secret behind a brand-driven award-winning campaign? In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing sat down with Aniela Unguresan, Founder, EDGE and Andy Greaves, Global GTM Lead, Gravity Global to discuss their Gold win for ‘Best Brand Initiative’ at the 2023 B2B Marketing Awards.
They dive into the success of their diversity campaign ‘Real. World. Change.’ Aniela and Andy also discuss how to create impactful brand campaigns with a strong meaning, why the messaging was essential to get right, and why diversity is crucial from a B2B perspective.
Want more? In just two weeks, we’ll be sharing an in-depth report on our main website which outlines all the details to Gravity Global’s award-winning campaign.