Season 1 · Episode 33
Episode 33. Frederic Lamarche, Founder and Managing Director, ASConsulting. How important is service and customer experience in African aviation?
December 5, 201818m 44s
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Show Notes
This episode was recorded on location in Rabat, Morocco on the sidelines of the AFRAA 50th AGA.
Frederic and I discuss how there is a need for adaptation when entering or operating in the African market and how customer experience differentiation can make the difference for African airlines, without it costing a fortune.