262. Previewing FlySafair's regional expansion with Kirby Gordon, Chief Marketing Officer
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Show Notes
In this episode, we welcome back a previous guest, Kirby Gordon, Chief Marketing Officer at FlySafair, a low-cost South African airline that is about to embark on a regional expansion launching new routes to Zimbabwe, Zambia, and Mozambique.
Together we discuss:
Why now is the right time to enter these new markets
What is driving the demand on the routes?
How FlySafair expect the routes and load factors to develop and the role local partners will play in this development
How AviaDev has supported the conversations around these new route developments
The impact of the FlySafair and South African Rugby team strategic partnership on the business
Are the immediate plans to continue to expand or consolidate?
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