Attribution Marketing Podcast

In this episode of the Attribution Marketing Podcast powered by LeadsRX, host welcomes marketing and sales expert Philip Rivers. Philip shares his journey from launching a clothing brand to founding a jewelry business, and eventually, an email marketing agency. He delves into the significance of email marketing, emphasizing its continued effectiveness despite changes in digital landscapes. He breaks down key email marketing strategies, including lead capture, automations, and campaign hygiene. Philip also discusses the challenges of attribution in marketing due to privacy changes from tech giants. Furthermore, he explains his latest venture in recruiting overseas talent for businesses, highlighting the advantages of outsourcing for small and medium enterprises. To connect with Philip and explore talent outsourcing, visit TalentHQ.co or find him on Twitter (now X) at @thePhilRivers.

In this episode of the Attribution Marketing Podcast, we chat with Jon Morris, founder of RISE Interactive, who shares his incredible journey of building one of the world's largest independent digital marketing agencies. Starting from humble beginnings with a $10,000 prize from a business competition, Jon grew RISE Interactive into a powerhouse with $40 million in revenue and 250 employees. He delves into the critical strategies for running a successful agency, the importance of focusing on key performance indicators, and how clients can maximize their agency relationships. Jon also provides insights from his failures and successes, offering valuable lessons for agency owners and business leaders. Tune in to discover Jon's secrets to achieving phenomenal growth and maintaining a high-performing team.

In this episode of the Attribution Marketing podcast by LeadsRx, we discuss with Rachel Hernandez, Director of Brand Strategy at Next Net Media, various aspects of digital marketing, particularly focusing on content creation, SEO, and the evolving landscape of online visibility. Rachel shares her marketing journey, emphasizing her background in content creation and the evolution of storytelling in the digital era. We discuss the importance of brand identity and authenticity in content marketing, especially for enterprises navigating the digital space. We also touch on the impact of AI on SEO strategies, highlighting the significance of topical authority and adapting to changes in search algorithms. Moreover, Rachel talks through the impending changes with the elimination of third-party cookies and advocates for a shift towards first-party data for retargeting efforts. Rachel underscores the importance of agility in adapting to these changes and optimizing marketing strategies accordingly.

We're gonna look at some of the marketing challenges that are facing all marketers in 2023. What that impact will have on your marketing, some opportunities to look forward to, and finally, how to succeed.

Kazuki Ohta has been a pioneer in the big data space as well as the open source space. On todays’ episode we are going to tap him for his expertise and knowledge about how to deal with an ever growing challenge of consumer privacy marketing data, and most importantly, what you can do with all that information to be more successful in your marketing and advertising spend.

Bryan Barletta, a seasoned professional with over 13 years in the ad technology space, talks to us today about Sounds Profitable, insightful content and which ad reads work best.

Amanda Dixon explains how her firm evaluates agencies and identifies their strengths and weaknesses. If you are looking to scale your agency, or learn what it takes to get your agency sold, then this episode is for you. Along they way Amanda articulates the changes to the marketing landscape and the industry as a whole.

On this episode we are going to be breaking down the concepts of cookie deprecation, privacy regulations and their effect on marketing. I will be helping you learn a little bit about what you can do to overcome these challenges.We’re going to explain what a cookie is and explain the differences between first party and third party data. We’re gonna cover the changes that apple has made in the past several years, as well as some of the changes that are likely to come in the future.Most importantly this episode is focused on what you can do to “future proof” your marketing efforts regardless of the technology or regulatory changes that are on the horizon.

Pete Housley gave a speech four or five years back titled “How Data Saved My Life,” alluding to how he had a few battles in boardrooms with CEOs asking why marketing was not performing. “I would say, excuse me, I’ve got all the data here and you’re just wrong,” Pete said. As the fairly new CMO of Unbounce (which is the parent company of LeadsRx), he is excited for the opportunity to help businesses and entrepreneurs improve marketing performance with its landing page building technology. And now that LeadsRx and its multi-touch attribution solution are also under the Unbounce wing, he is happy to join the company “in a time when digital marketers hopefully need us most.” In this episode, Pete pulls from his years of marketing experience – including stints at Proctor & Gamble, two of the biggest department store chains in Canada, the largest internet dating site in Canada, an online men’s clothing store, restaurant chains, and more – to talk about how to market in a downturn economy. He talks about being a CMO and managing through past recessions, why multi-touch attribution analytics are so critical to understanding marketing performance, customer lifetime value (LTV), customer acquisition costs (CAC), cost per clicks, COVID, inflation, new marketing channels like CTV, and more. Here’s a related blog on using the right tools to market during a recession, and an Unbounce recession marketing survival toolkit.

In this episode we break down the specific reasons why your facebook campaigns may be struggling today - and might continue to struggle in the future. If you have any questions on this topic or need help with getting the most out of your facebook campaigns visit leadsrx.com for a demonstration.

Justin Bowen had a major impact on the success of The Great American Home store by implementing a modern and robust marketing department - centered around analytics, data and attribution.

Host Lucas Sommer discusses what marketing attribution is all about and the benefits marketers can expect when doing attribution correctly.

Deepa Garg, from Prosperity Digital Marketplace, talks about purpose driven marketing and using that as the foundation for your entire customer journey. Through her role in various non-profit and for-profit organizations Deepa has driven marketing performance by keeping these multi-channel marketing strategies in mind.

Paul Deraval took his background in web design, web applications and software development, along with experience angel investing in a startup digital agency, to found NinjaCat, which provides marketing teams with an all-in-one platform to store, report, monitor, and analyze marketing performance data at scale. In this episode, he talks about how that agency experience created a “light bulb” moment of helping agencies – or any marketer, really – tackle the challenge of proving to their clients the value their services provide to them. Greatly improved client reporting became his mission and the mission of his company. Paul discusses his 8-year journey with building and perfecting NinjaCat and talks about, among other things: · Using marketing analytics and data derived therefrom to monitor marketing effectiveness, hit client goals, analyze data (including from attribution), and optimize return on ad spend · Helping agencies, NinjaCat’s core client profile, bring data to life with storytelling · Using NinjaCat’s superpower of “wherever this marketing data lives in, in all these different silos, we can ingest that data wrangle that data, harmonize it, normalize it so that you can tell any data story you want.” · Helping marketers get the data right so it can properly be aggregated · Emphasizing the importance of having a data strategy up front, though NinjaCat can help if you have not strategized properly, if at all Listen to the episode for this and many more great insights from Paul.

On today's episode, we have Cristina Mas from C I M consulting. One of the leading marketing creative and public relations firms in south Florida. Cristina has worked with brands from all around the country and all around the world. To get more out of that creative push and creative messaging.

Bryan Lozano from LeadsRx discusses how to transition to a first party ecosystem for your data. As third party cookies are depreciated, and consumer privacy continues to be protected, the need to collect first party data from your customers is now more important than ever.

Visit http://bit.ly/ox-leadsrx for your chance to win free tickets to this years https://omnichannelx.digital/ conference. On today's episode, we have Nas Urbina who is a globally recognized leader in the field of content strategy and customer experience. He literally wrote the book on content strategy for organizations.

In this episode we have Frans Riemersma, who is the number one MarTech influencer in the Netherlands, and a thought leader all throughout Europe. He's passionate about marketing technology and for decades he's been designing technology stacks for companies like HP Adidas. Audi Unilever, Phillips, Ikea, and everything in between. Frans explains how years of marketing, software development and consulting have lead him to a software selection process which works. Learn how to avoid costly mistakes selection the wrong vendors and how to get the right people in the room to make the decision. Connect with Frans on LinkedIn and on martechtribe.com.

The burgeoning podcast industry presents an interesting opportunity for not only typical direct response, DTC businesses who have been taking advantage of the exposure for some time, but traditional brands and multimedia advertisers and the traditional mega agencies that represent them are looking to reach these audio platform audiences as well. So says Daryl Battaglia, SVP, Market Development & Strategy at Triton Digital. While podcasting is still a new and emerging medium, dynamic ad insertion is a huge benefit to advertisers wanting to reach listeners of new program, as well as evergreen content that someone could download and listen to months or years after the episode originally aired. Battaglia talks about measuring podcast ad effectiveness, the increasing supply of podcast content that keeps coming and adds to the advertising inventory, the Spotify effect (or lack thereof) on the podcasting industry, and more in this episode.

Kyle is an industry pioneer pushing forward a lot of the new strategies and tactics in influencer marketing. And we've brought him on the show to talk about how influencer marketing can be applied to enterprise businesses, as well as direct to consumer businesses, B2B businesses, and everything in between. https://www.linkedin.com/in/kylehjelmeseth/ https://www.instagram.com/kylehjelmeseth/?hl=en https://gb-dm.com/team

It is so common and so difficult, for companies to not understand what's working and what's not - or not even have a methodology for figuring that out. We have to know what is working because businesses need to actually care about driving from the opportunity stage to a closed won stage.

Learn from guest Ruth Stevens as she breaks down critical lessons in B2B marketing. These tried and true lessons are even more important in todays B2B marketing landscape.