
Season 2 · Episode 27
#27 B2B Content Marketing and Attribution with Margie Agin
Margie Agin discusses cutting edge content marketing strategies for b2b industries - and how to measure its performance with attribution.
March 21, 202120m 18s
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Show Notes
It is so common and so difficult, for companies to not understand what's working and what's not - or not even have a methodology for figuring that out. We have to know what is working because businesses need to actually care about driving from the opportunity stage to a closed won stage.