
#71 - Malte Ubl // CTO @ Vercel
The Future of Front-end
alphalist.CTO Podcast - For CTOs and Technical Leaders
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Show Notes
Learn about the future of front-end with Malte Ubl (CTO at Vercel). Malte is the creator of JSConf.eu and has extensive experience in engineering teams on projects like Wiz (the front-end framework Google still uses in most of their consumer apps) and Google Search (Desktop). Now he is at Vercel - mainstreaming the tools and techniques common in BigTech - to other tech companies. Listen to find out:
- The CTO Role: how he balances โ๏ธ Product ๐ก and Engineering ๐ง
- How to decide on a front-end stack - from frameworks to languages ๐
- Where most Engineering A/B๐งช tests fail
- The tech stack at Vercel
Listen here
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