Marketing Bulletin: From Morning Ritual to Anytime Snack, New Almond Ads in India
Almond Journey · Almond Journey
June 27, 20246m 11s
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
California almonds are taking the Indian market by storm with a new advertising campaign aimed at younger consumers. The Almond Board of California's innovative ads blend humor with health benefits, encouraging Indians to snack on almonds beyond their traditional morning routine. Hear about the market dynamics, ideas behind the new advertisements, and future marketing tactics and plans from ABC's India Marketing lead Sudarshan Masumdar.