PLAY PODCASTS
The Perfect Business Model for Fitness Professionals
Episode 62

The Perfect Business Model for Fitness Professionals

Matt and Rick describe the launch of our new, smaller footprint franchise model, why we chose to offer another option and why it's the perfect solution for the fitness professional who wants to open their own facility. → Learn more at → http://bit.ly/alloy_franchise

Alloy Personal Training Business · Rick Mayo, Matt Helland

November 11, 202020m 45s

Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

We are excited to announce that we are releasing a new smaller franchise model to complement our standard model. Our standard model has two pods that two coaches can train 12 clients in each session. With the new smaller footprint model that we are releasing, we have one pod that one coach can train a maximum of 6 clients per session.

This new model will lower the price threshold, making it less expensive to open due to the smaller footprint. However, it will still drive good revenue and good margins, making it very appealing, especially to fitness professionals who wish to own their own facility.

There are several reasons why we are bringing this new model to the market. Firstly, over the years, we have worked with many fitness professionals, such as personal trainers and strength coaches, and amassed a big following. With our standard model, the investment threshold needed excludes many of these people.

With the new smaller model, we are able to cater to the needs of this following and give them an opportunity to own a fitness facility. We are giving them a shortcut to owning a fitness business and continue doing what they are good at while the Alloy machine handles the rest.

Tune in to this episode to learn more about our new exciting franchise model and why it might be a good fit for you. We also explain why now is the perfect time to invest in a smaller footprint model.

Key Takeaways

  • Our new smaller footprint smaller fitness model we are releasing (01:30)
  • Why this new model appeals to the fitness professionals wishing to own their own facility (03:07)
  • Why we are bringing this new model to the market now (03:34)
  • Smaller models are low-cost to get up and running and are wildly profitable (11:54)
  • Merits of going for a franchise rather than going out on your own (13:57)
  • How buying a franchise is buying a massive shortcut (16:38)
  • Can investor type people consider this new smaller model? (18:03)

Additional Resources:

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Topics

gym marketingfitness businessfitness business marketinggym ownerfitness professionals business modelgym franchiseopening a gymnew alloy franchise modelfitness frachisepersonal trainingstarting a gympersonal training business