Location, Location, Location!
The two biggest predictors of success for a fitness facility are the operator and the location. In this episode, Rick sits down with Alloy's head franchise business coach, Jared Breen, to discuss how to choose the right location. → Learn more at → http://bit.ly/alloy_franchise
Alloy Personal Training Business · Jared Breen, Rick Mayo
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Show Notes
As many gym owners will be quick to point out, the fitness industry has taken a beating and has been unfairly targeted in the past year. However, there's a great opportunity right now in the industry as there's plenty of real estate available and some great markets to venture into.
In this episode, Rick and Jared talk about the where and the how of finding and building out real estate for your fitness business. As you'll be hearing from them, where you put your gym and who you put in charge are the two most important determinants of success.
Before settling on one location over another, there are some metrics that we use at Alloy Personal Training Franchise to decide if we are giving the business the best chance for success. Some of these metrics include population density, average household income, drive time, and many more.
Finding the best location for your fitness business is just one step in the process. There are numerous other details you should be on the lookout for before you sign that lease. Tune in to this episode to learn more about this process and how to do it right!
Key Takeaways
- The demographics for a personal training studio (03:14)
- How drive-time and traffic patterns influence the location of a fitness business (05:59)
- How easy is it to get in and out of your shopping center (08:01)
- Low-level retail space vs. high-end malls (09:11)
- How to estimate buildout costs before signing the lease (10:58)
- The sweet spot between a nice build out and getting a return on investment (12:41)
Additional Resources:
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