Is Brick And Mortar Fitness Dead
This week Matt and Rick discuss the health and fate of the brick and mortar fitness business model. With the meteoric rise of digital streaming fitness services during the COVID pandemic, it is certainly a relevant question for fitness operators/investors. Check it out! → Learn more at → http://bit.ly/alloy_franchise
Alloy Personal Training Business · Rick Mayo, Matt Helland
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Show Notes
The explosion in popularity of digital fitness streaming services poses a significant challenge to the brick and mortar fitness business model. Aided by AI, digital fitness is becoming more and more intuitive and appealing to a broader spectrum of people.
Notwithstanding this meteoric rise of digital streaming fitness services, Rick and Matt believe that the brick and mortar fitness model is not dead. The secret lies in appreciating that in fitness, there exist two distinct markets; the younger customer avatar and the active aging population.
Coming out of Covid, the success of the brick and mortar studio will largely depend on your customer avatar and how well you manage to convince them to come back to the gym. One strength that brick and mortar studios have is the human accountability and the community factors, which we believe will work in our favor.
Tune in to this episode and learn how the brick and mortar fitness model can adapt to change and market around our competitive advantages to survive.
Key Takeaways
- The interesting numbers and age spectrum of people consuming digital fitness (01:28)
- Understanding the fitness market and the different customer avatars (03:35)
- How digital streaming is disrupting the fitness industry (04:36)
- Why human accountability will be a significant factor in bringing people back to the gym (09:15)
- How we can adapt to tech change and move forward with it (16:10)
- Creating a nice community experience for your gym members (19:58)
Additional Resources:
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