Season 1 · Episode 53
#53: Can agencies charge for value in the age of AI? With Ammunition CEO Jeremy Heilpern
Agency Business · Brian Wieser and Olivia Morley
January 12, 202630m 38s
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Show Notes
Welcome to Agency Business.
Brian interviews Ammunition CEO Jeremy Heilpern to examine how agencies can defend pricing and articulate value as AI reshapes workflows, timelines and client expectations.
Drawing on Ammunition’s growth from a category-focused shop into an independent agency with a broad client roster, Jeremy explains why specialization, internal production and deliberate investment decisions have been central to maintaining margins and client retention.
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