#30: Inside M+C Saatchi Americas’ Growth Strategy, With CEO Nadja Bellan-White
Agency Business · Brian Wieser and Olivia Morley
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Show Notes
This week on Agency Business, Olivia and Brian speak with Nadja Bellan-White, group CEO of M+C Saatchi Americas.
Nadja explains how the agency is structured to compete across disciplines—from creative and PR to sports marketing and issues management—while remaining lean and independent. She outlines how the team scopes work through upfront strategy sessions and how a focus on speed, senior talent, and selectivity shapes their client roster.
She also discusses:
- Working across time zones and markets without holding company overhead
- How M+C Saatchi is experimenting with hybrid and outcome-based pricing
- The impact of AI on pricing, talent needs, and critical thinking
- What it means to be publicly traded in a market dominated by private peers
- How clients are shifting toward smaller RFPs and project-based work
Plus, in our weekly news segment, Brian and Olivia discuss:
- Publicis’ continued growth and investment in tech
- Omnicom’s increased use of principal-based trading
- Accenture’s reported talks with WPP and what it might signal for both firms
- How agency models are evolving in response to uncertainty in the U.S. market
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Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.
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📩 Brian at [email protected]
📩 Olivia at [email protected]
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