AdMission

Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive. We watch:  'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post  'Lump Lottery', Testicular Cancer NZ 'An Original British Briefing' from British Airways 'Its Love at First Test Drive' from Citroën  See omnystudio.com/listener for privacy information.

Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot.  We watch:  Macca's CEO video  'There’s a New King and It’s You' from Burger King 'Your Way Out' from Coinbase  We look at:  Penguin Random House 'Playful Penguins' See omnystudio.com/listener for privacy information.

We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning. We watch:  'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc 'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc 'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/ We look at:  Rio Anti-Vape Campaign McDonald’s “You Know Where” OOH See omnystudio.com/listener for privacy information.

We watch:  'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM 'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A See omnystudio.com/listener for privacy information.

Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music.  We watch: 'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE 'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s 'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg See omnystudio.com/listener for privacy information.

We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.   We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser.   See omnystudio.com/listener for privacy information.

We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood. See omnystudio.com/listener for privacy information.

We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead. See omnystudio.com/listener for privacy information.

Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.See omnystudio.com/listener for privacy information.

Christmas campaigns have started, subscription addictions, robots & ads that make you cry. See omnystudio.com/listener for privacy information.

Russ is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot. See omnystudio.com/listener for privacy information.

Russ & Freddie look at the social media ban, an 'utterly glorious' ad from The Ordinary & why the beauty industry is a fabrication people are happy to go along with.See omnystudio.com/listener for privacy information.

Russ & Freddie discuss De Beers' latest diamond campaign, 7-Eleven as a portrait of modern life and what people are actually looking at on TikTok. See omnystudio.com/listener for privacy information.

Russ & Freddie review ChatGPT'S most recent campaign, try to decipher Telstra's new billboards and explain why Renault is Renault is trying to bring back the 'Va Va Voom'. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.

Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not). See omnystudio.com/listener for privacy information.

Russ & Freddie dissect Bumble's new campaign, explain why a new John Lewis ad hits the spot and decide Apple's new product launch is lackluster. See omnystudio.com/listener for privacy information.

Russ & Freddie discuss workplace productivity, viral micro-dramas & Nike’s new campaign talking to the 'hesitant generation'.   See omnystudio.com/listener for privacy information.

Russ and Freddie introduce their favourite charts of the week, look at the ‘unbelievably funny’ new Cadbury ad, a campaign tackling micro-plastics, productivity theatre and answer some listener questions. See omnystudio.com/listener for privacy information.

Russ & Freddie talk about Irn-Bru & the greatest nonsense taglines, the Coinbase ad banned from UK TV and the Cracker Barrel re-brand outrage. See omnystudio.com/listener for privacy information.

Russ & Freddie discuss a new venture for Timothee Chalamet, how an industry based off communication is horrible at it and the use and misuse of AI tools. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.

Russ & Freddie chat to Brent Smart, CMO at Telstra, one of the most important creative leaders in marketing today.   See omnystudio.com/listener for privacy information.

Russ & Freddie discuss the American Eagle ft. Sydney Sweeney campaign, why Gen Z is not actually the sober generation & the 'deeply concerning' thing about biometric surveillance in the UK. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.

Russ & Freddie chat to Joe Aston, founder of Rampart news & author of 'The Chairman's Lounge; The inside story of how Qantas sold us out'. We talk about what happens to a brand when you betray people’s trust.  See omnystudio.com/listener for privacy information.

Russ & Freddie discuss the Oasis x Adidas collaboration, ConmBank's new 'Doubt Never Did' campaign & Russ gets a few things off his chest. See omnystudio.com/listener for privacy information.

We discuss how Zohran Mamdani used social media to fuel his upset win, Montblanc & Wes Anderson reunite with a 'beautiful' new spot and Freddie has a pitch to fix inflated Western wedding costs.       See omnystudio.com/listener for privacy information.

Oura's new campaign hits the mark, understanding the abundance agenda, why luxury fashion brands are in a tricky position, addressing intergenerational unfairness & the tell tale signs of ChatGPT. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.

Webtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI & the most important campaign in the world right now - Register For Rowan.  Find out how you can register for Rowan here Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.

Parents for Climate settled with EnergyAustralia over greenwashing, spotlighting the murky space between marketing and carbon neutrality, Max is changing its name back to HBO Max & Airbnb’s midlife identity crisis sees it moving beyond homes into chefs, trainers, and stylists, but is this reinvention or desperation?  See omnystudio.com/listener for privacy information.

Russ & Freddie chat about the 'incredible' set design of the papal conclave, how to make gold relatable & desirable, the success & pitfalls of the Jaguar re-brand & why Trump’s proposed movie tariffs could spell the end of Australia’s film boom. Drop Russ & Freddie a question via Instagram or LinkedIn  See omnystudio.com/listener for privacy information.

Russ & Freddie answer listener questions, offer some advice to the Liberal party after their massive defeat, look at a beautiful spot from Stella Artois & discuss the phenomena of ugly branding.  Check out the Stella Artois campaign here Warren Buffet's 'ugly' website here Get in touch with Russ & Freddie via: Instagram or LinkedIn  See omnystudio.com/listener for privacy information.

Russ and Freddie look at the Trump effect in Canada, review the lackluster political slogans from the Australian election & explain why the advertising campaign for diamonds might be the most successful in history. See omnystudio.com/listener for privacy information.

Russ & Freddie chat about the lack of comedy in political advertising, Robert Irwins' Bonds debut, the rise of religion in Silicon Valley and AI Claude playing Pokémon Red.  Check out the Bonds ad here Vanity Fair article And the TWITCH stream Get in touch with Russ & Freddie:  AdMission Instagram Russel Howcrowft LinkedInSee omnystudio.com/listener for privacy information.

Russ & Freddie look at the new Puma campaign, DoorDash pushes buy-now-pay-later for fast foo, people are using ChatGPT to create Studio Ghibli-style images ... and the backlash is huge.  Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss the new Spike Jonez directed AirPod spot, Australia's place in the Harvard sophisticated economy index, why anti-weed campaigns fail and how Australia got it's first dollar.  Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie talk about stuff the British stole, how the Liberal Party is using memes and explaining the 'Golden Fleece Awards'.  Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie identify the smell of ambition, compare NASA logos, watch a new ad from the ALP and Freddie has a pitch for artists on Spotify.  Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Adidas leans into it's new brand positioning, Amazon takes over creative rights to the James Bond franchise and the tale of two rivals: BIC vs Apple.  Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie chat about the history of ads at the Super Bowl & how it's become the most important day of the year for brands.  Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss Kellogg's new advertising campaign and the clever sunscreen launch from an Aussie agency. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss how cities were designed to sell stuff, the 'when Harry met Sally' Reunion in Hellmann’s spot, reimagining pin security and DeepSeek's image problem.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss Australia's most valuable brands (according to Brand Finance), the colour palette of 2025, Peter Dutton’s tax free business lunch and how David Lynch elevated ads to an art form.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

It's the first AdMission for 2025! Russ and Freddie discuss rebranding the Australian flag, the Squid Game and McDonalds collaboration, AND Freddie breaks some big personal news. Melbhattan Animation: https://www.youtube.com/watch?v=8Od3VUMElPA Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

In this week's episode of AdMission, Russ and Freddie discuss if marketing success is causing a worldwide shortage of Guiness, the biggest brand moments of 2024 and the resurgence of "beautiful advertising". Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss the massive marketing opportunity in the 'manosphere', explain why Trump will change the decade, sign up for Bluesky and have two words to describe Jag's new design concept. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss the wildly controversial Jaguar ad and chat to Dr. Zac Seidler, Global Director of Men's Health Research at Movember about 'the manosphere' and getting guys to bloody do something. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ To find out more about Movember head to: movember.com This episode may discuss topics that could be distressing to some listeners. If you or someone you know needs support, please reach out to: MensLine: 1300 78 99 78 Lifeline: 13 11 14See omnystudio.com/listener for privacy information.