Show overview
AdMission has been publishing since 2024, and across the 2 years since has built a catalogue of 98 episodes, alongside 1 trailer or bonus episode. That works out to roughly 70 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run thirty-five to sixty minutes — most land between 41 min and 47 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-US-language Business show.
The show is actively publishing — the most recent episode landed 1 weeks ago, with 17 episodes already out so far this year. Published by TAPT Podcasts.
From the publisher
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
Latest Episodes
View all 98 episodesA very average billboard; & selling driverless cars
Why soccer is the hardest sport in the world to monetise
'Make it stand out like dogs balls'; Building businesses with Charlie Gearside
'Its not that good, is it?' Ferrari's EV backlash
Big Pharma & 'The Enhanced Games'
We speak to Sir Martin Sorrell
'If it's legal, you should be able to advertise it'
'They've come out swinging'; Gloves are off in Aussie marketing warfare
'Stop jumping at shadows': Why Nike was wrong to apologise
Vodafone & Telstra in a 'coverage war'
'Nothing good about it'; Government fuel ad misses the mark
'Pitch perfect advertising' from British Airways
Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive. We watch: 'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post 'Lump Lottery', Testicular Cancer NZ 'An Original British Briefing' from British Airways 'Its Love at First Test Drive' from Citroën See omnystudio.com/listener for privacy information.
Burger King's public Oscars apology
Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot. We watch: Macca's CEO video 'There’s a New King and It’s You' from Burger King 'Your Way Out' from Coinbase We look at: Penguin Random House 'Playful Penguins' See omnystudio.com/listener for privacy information.
How Philly Cream Cheese reaches 'advertising perfection'
We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning. We watch: 'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc 'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc 'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/ We look at: Rio Anti-Vape Campaign McDonald’s “You Know Where” OOH See omnystudio.com/listener for privacy information.
Prediction markets & why trust in advertising it at an all time high
We watch: 'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM 'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A See omnystudio.com/listener for privacy information.
Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain
Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. We watch: 'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE 'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s 'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg See omnystudio.com/listener for privacy information.
Super Bowl: The winners of advertising's biggest day of the year
We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year. We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser. See omnystudio.com/listener for privacy information.
The Netflix takeover of Hollywood
We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood. See omnystudio.com/listener for privacy information.
Shania Twain, Uber & the Hollywood marketing crisis
We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead. See omnystudio.com/listener for privacy information.
'The best 20 seconds of advertising produced in the history of advertising'
Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.See omnystudio.com/listener for privacy information.